8/2/2019 The Biscuit Industry in India Accounts for a Total
Turnover Of
1/1
The biscuit Industry in India accounts for a total turnover of `
3000 crores. India is considered to be the third largest biscuit
manufacturer in the world
only after USA and China. India's biscuit industry is
categorized into the organized and unorganized sectors. The
organized sector of the Indian biscuit
industry accounts for 65% and the unorganized sector accounts
for 35% of the total turnover.
The industry is further forecasted to grow by another 15 ' 17%
in the next few years. The Indian biscuit market has quite a few
dominant players who
have managed to establish a strong customer base over the years.
The top biscuit brands in India include names like Britannia,
Parle- G, Priyagold,
Sunfeast etc.
Below is a list of the Top Biscuit Brands in India
Britannia Industries Ltd
Based in Bangalore Britannia Industries Ltd is reputed as being
one of the top biscuit brands in India. The company was established
way back in 1892
and till today has managed to maintain a distinctive position in
the Indian biscuit industry specially with its most popular brand
called Tiger. Britannia
holds a 38% market share in the biscuit industry in India. Some
of the famous biscuit brands offered by Britannia include; Good
Day, Timepass,
Bourbon, 50-50, Treat, Milk Bikis, Marie Gold, NutriChoice,
Little Hearts etc.
Parle Products Pvt. Ltd
Founded in 1929, Parle Products Pvt. Ltd ranks among the top
biscuit brands in India. The company has 7 manufacturing units o f
its own and 51
manufacturing units on contract. Accounting for about 30-35% of
market share in the biscuit industry this company is famous for
brands like Parle - G ,
,Krackjack ,Hide & Seek Milano,Hide and Seek, Magix and
Monaco
Surya Food & Agro Ltd
Surya Food & Agro Ltd manufacturing and sells biscuits under
the brand 'Priyagold'. Counted as among the top biscuit brands in
India Priyagold is
considered to be one of the best evening tea biscuits. The
Company has three manufacturing units located in Greater Noida,
Lucknow and Surat. They
also outsource some of our. Some of the popular biscuits sold by
this company include; Butter Bite ,Kids Cream ,Bourbon ,Big Boss
,Marie Lite ,Magic
Gold , Cheese Cracker etc.
ITC Ltd
The famous ITC Group ventured into the biscuits market in July
2003 with the introduction of the Sunfeast range of biscuits.
Sunfeast currently holds a
market share of ~10% is surely on its way to becoming a top
biscuit brand in India. Some of the popular biscuit brands by ITC
ltd are Sunfeast Marie
Light ,Sunfeast,Sunfeast Dream Cream, Golden Bakery, Sunfeast
Dark Fantasy.
