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The Big Social 2012Telligent User Group
#Telligent #TheBigSocial
Spread Social like Peanut Butter and Jelly: Driving User Adoption and Engagement
Tyler Kerr, ScottsMiracle-Gro
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Agenda Employee Engagement and
Adoption Readiness and Awareness Business Alignment Integration Leadership Engagement
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Session Objective Strategies to generate
community engagement and adoption among employees.
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Employee Engagement and Adoption
“The vision of the Vine is to eliminate communication barriers throughout the Company by bringing
associates together to share organizational knowledge and build relationships.”
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Readiness and Awareness Creating Buzz
“Smarter, Faster, More Informed Associates”
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VIDEOThe Vine Introduction Video
Tyler Kerr – ScottsMiracle-Gro
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Readiness and Awareness Pilot Captains/Ambassadors
Early Adopters Existing Communities
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Business Alignment Align to existing business
objectives “In the flow of daily work”
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District Sales Group Sharing
Knowledge/Wins
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Business Alignment Enhancing employee
engagement
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Integration Integrate into current processes Remove barriers to access
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Team Workbench Integrated
leadership blogs and groups
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Integration Eating our own dog food
Content Submission
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Feedback Loop Mobile Feedback
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Leadership Engagement Executive Blogs Open Chat Private Groups
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Executive Blog Example
