Upload
dangnhi
View
218
Download
0
Embed Size (px)
Citation preview
The position of the National Park
many organisations are involveddifferent goals and views most of the organisations involved in the projectsare members of the National Parkthere is not a NP overal visionon the total of these projects and developments
Ambition NP
to improve the cohesion between the projects(and of course also with information and education)
Solutions
Last april the board decided to start 2 projects1. The draw up of a new development plan for
recreation and tourism for the large Biesbosch and2. A search fo a new organisational structure
to improve the cooperation between the regionalpartners
Visitor management plan
Visitor management1.What are the possibilities and limitations
of the park?2.What do the tourists want?3 A:What does the park want?
B:How will the park achieve what it wants? C:Do they realise what they want and how can the
management be improved?
Park Analysis
Chapter 1
Market Analysis
Chapter 2
Goals and objective setting
Chapter 3a
Strategic Plan
Chapter 3b
Monitoring and Evaluation
Chapter 3c
The vehicle that we want to use to achievethis goal is the model of a visitor management plan and a tourism development strategywhich is used in Pan Parks.
Pan Park is a quality brand that stands for:
Principle 1 :Protected areas with rich natural heritagePrinciple 2 :Nature ManagementPrinciple 3:Visitor ManagementPrinciple 4 :Sustainable Tourism Development StrategyPrinciple 5 :Business PartnersPrinciple 6 :Sponsors
Change tourism from a threat into an opportunity
Why do we choose a visitor-orientedapproachTourism developments take place in the desired direction
(realizing goals and objectives)Higher visitor satisfaction with indirect benefits
(return visits, expenditures, promotion, public support, economic benefits park and local population)
Better control visitor behaviourEffectively appliance of visitor management strategies
and techniquesAttracting desired type of visitorsJustification investments
What have we done thus far and what are our plans
Market analysis is done already.Park analysis will be done with
several parties (to be discussed) Both analyses will be used as input for a
workshop for members of the board. - What does the park want?- How will the park achieve what it wants?