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The Best Practices of the walt Disney Company. By Shannon Charlton, Christina Galvin, Jeremiah Rivera, Katie Weeres. In This Presentation. Company Overview Employment Opportunities and Benefits Investor Relationships Corporate Responsibility SWOT Analysis Overall Best Practices. - PowerPoint PPT Presentation
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THE BEST PRACTICES OF THE WALT DISNEY
COMPANYBy Shannon Charlton, Christina Galvin, Jeremiah Rivera, Katie Weeres
In This Presentation Company Overview Employment Opportunities and
Benefits Investor Relationships Corporate Responsibility SWOT Analysis Overall Best Practices
COMPANY OVERVIEW
Company OverviewMISSION STATEMENT
To be the world’s leading producers and providers of entertainment and
information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop
the most creative, innovative and profitable entertainment experiences and
related products in the world.
Disney History Disney has been known for over nine decades as Family Entertainment.
Starting off as a simple cartoon studio in the 1920s, Disney has grown to be a common house-held name. Here are some memorable moments over the years: October 16, 1923 – Walt signed a contract to produce comedies. This is
the official start date of the Disney Corporation. November 18, 1928 – Steamboat Willie was the first Mickey Mouse
cartoon and first appearance of Minnie Mouse. December 21, 1937 – Disney produces their first feature-length
animated film, Snow White and the Seven Dwarfs. July 17, 1955 – Disneyland opens in Anaheim, CA. December 15, 1966 – Walt Disney passes away. October 1, 1971 – Disney World opens in Orlando, FL. July 31, 1995 – Disney purchases Capital Cities/ABC for $19 billion. September 12, 2005 – Disneyland Hong Kong opens. January 25, 2006 – Disney buys Pixar. August 31, 2009 – Disney buys Marvel Entertainment. Currently – Building a Disneyland in Shanghai.
Disney Brands, Products, and Services
Disney is active in five different business segments. They are as follows: Parks and Resorts, Media Networks, Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Parks & Resorts: Disney has 11 theme parks and 43 resorts in North America, Europe
and Asia. They also have their Disney cruise line which travels to world-class destinations.
Media Networks: Disney has a range of media networks including broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc.
Walt Disney Studios: Disney uses their studios to create movies, music and stage plays. A few studios include Walt Disney Animation, Pixar, DreamWorks, Disneynature, Marvel, and Touchstone Pictures. The Disney Music Group has Walt Disney Records, Hollywood Records, as well as Disney Music Publishing. The Disney Theatrical Group produces Disney on Broadway, Disney On Ice, and Disney Live!.
Disney Consumer Products: Disney creates merchandise that ranges from clothing, toys, home décor, books and magazines to foods and beverages, stationery, electronics and fine art.
Disney Interactive: Disney interactive is another form of entertainment including blockbuster mobile, social and console games, online virtual worlds, and #1-ranked web destinations Disney.com.
Click icon to add picture
Brands and Partnerships
EMPLOYMENT AND BENEFITS
Employment Opportunities and Benefits
Encompasses a wide variety of work fields Driven, Positive,
Integrity, Responsible, People People
International opportunities
Internships Disney College
Program, Professional Internships
Employment Opportunities and Benefits
Health, Dental, Life Plans
Cast Member Activities: Community Service,
Recognition and Achievement, Intramural Sports Teams.
Diversity and Support Resource Groups CastABLE, FAMILIES,
COMPASS, HOLA, PRIDE
INVESTOR RELATIONS
Investors Relations
Stock Information Reports and
Financial Information
Shareholder Information Investment Plan Facts Book
Investors Relations Events and
Presentations Investor
Newsletter Report updates Company News New Releases Current Product
Ratings Current
Subscribers
CORPORATE RESPONSIBILITY
Social Disney Ambassadors and stars
spread anti-bullying messages “Disney Friends For Change”
Globally inspires kids and families to take action and make a difference in their communities
Disney VoluntEARS 6 million hours of volunteer
service in communities around the world
Supports children’s hospitals “Give a Day, Get a Disney Day”
Participants who volunteer in selected organizations receive a free day pass into Disneyland or Walt Disney World
Environment Disney Friends for Change
Has got kids involved in 55 countries around the world
Had almost five million initiatives 600,000 cleanup events protecting
oceans and waterways Recycling projects involving 2,000,000
participants 200,000 projects specifically focused on
bringing families together to volunteer In 2009, Disneyland Resort was
recognized with California’s highest and most prestigious environmental honor for water conservation efforts used in the World of Color attraction.
Since 2009, Disney has invested $23.5 million in carbon offset projects globally, most of which involve forest conservation, reforestation and forest management
Minimizes waste in numerous ways!
Health and Well-Being “Mickey Check”
Tool to help select healthy food options for grocery shopping, online shopping, and eating on vacation
“Disney Magic of Healthy Living” All food and beverage products
advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online will be required by 2015 to meet Disney’s nutrition guidelines.
The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.
SWOT ANALYSIS
Strengths• Brand recognition • Diverse portfolio• High quality• Large market presence• Constantly need new,
creative ideas – Productive and innovative employees
Weaknesses• High cost of operation• Frequent change in
top management• High risk with multiple
projects• Constantly need new,
creative ideas
Opportunities• Larger university
presence• Increase brand
opportunities• Improve brand
recognition with partnerships
• Increased customer feedback and involvement
• Create a theme park for thrill seekers
S-O Strategies • Because of their strong
brand recognition, they can easily enter various markets.
• Using their diverse portfolio and brand recognition, creating a theme park for thrill seekers could be popular.
• Use brand recognition to increase awareness of partnerships.
W-O Strategies• Request universities to
create an emphasis, minor, or class in Disney management. Outsource ideas to college students.
• Create an extreme theme park in a completely new location.
• Utilize Disney minors to develop creative ideas.
• Use customer feedback for new, creative ideas.
Threats• The economy • Competition between
different theme parks, channels, etc.
• Rapid pace of changing technology and media
S-T Strategies• Give-a-Day, Get-a-Day:
promotes community involvement to get a free pass to one of their theme parks.
• Push cheaper entertainment options.
W-T Strategies• Narrow the focus from the
multiple projects to a few so the outcome will be more productive than other companies.
• Use the high management turnover to their advantage to find new people that are current with the changing pace of technology and media.
Walt Disney
Company
SWOT
OVERALL BEST STRATEGIES
Overall Best Strategic Practices Variety in their Portfolio Offer Diverse Employment
Opportunities Provide Excellent Benefits Maintain Transparent Communication
in Investor Relationships Develop Positive Image in
Community through Corporate Responsibility
Diversity
Innovation
Integrity Responsibility