CHOCOLATE CAKEthe best

1987

I N T H E W O R L D

CHOCOLATE CAKEthe best

1987

I N T H E W O R L D

The Best Chocolate Cake in the World first appeared in 1987 on the dessert menu ofChef Carlos Braz Lopes Lisbon-based restaurant, where his customers eventually went just for a slice of cake. The cake was in such high demand that Carlos opened a pastry shop named after what his customers called "The Best Chocolate Cake in the World".

But what makes it "The Best Chocolate Cake in the World"? The cake is made of a creamy chocolate mousse and crispy, soft layers of chocolate meringue, which give it a wonderful and unique texture. To top it all, a superb glaze of Valrhona chocolate ganache. Also, the cake is flourless! And these are the only details that can be revealed, since the recipe is kept a secret for almost 30 years now.

THE BEGININGof the best chocolate cake in the world

The brand quickly boradened its frontiers. At the moment, in addition to two stores in Portugal, The Best Chocolate Cake in the World is present in Spain, Brazil, Australia, Angola , Germany and Switzerland. The UK - London, to be more precise - is the next obvious and natural market.

The Best Chocolate Cake in the World can be tasted in the varieties of 53 and 70% of cocoa, in different sizes: large (11'), small (7') and individual versions (suitable for specific retail formats and special occasions).

THE BAKINGPROCESS

The brand The Best Chocolate Cake in the World is oriented to a target that appreciates quality: ABC1 consumers, discerning, both male and female, from all ages, cake and chocolate lovers, sophisticated foodies, both local residents and visitors to London, families and companies.

The international experience of The Best Chocolate Cake in the World is a solid foundation for the expansion of the business in new markets, wether through company owned shops, franchisee shops or a distribution network.

WHERE DOESTHE BRANDsit in the market?

The proliferation of other bakery and pâtisserie chains, chocolatiers and independent pastry shops may work as a threat to The Best Chocolate Cake in the World in the UK market. Also, the name might be open to criticism, but in light of other market's experience, it will work more as a "teaser" and an invitation for consumers to taste the core product of the brand.

The whole experience of The Best Chocolate Cake in the World (with the quality of its products, the packaging, etc.) associates it, in the several markets where it's present, to buzz words like "Quality", "Inviting", "Welcoming", "Charming", "Fun", "Chic", "Amazing" and "Delicious".

Daniela Domingos

brand manager

IF YOU HAVE ANY FURTHER QUESTIONS,don't hesitate to contact us.

www.bestchocolatecake.co.uk

daniela@bestchocolatecake.co.uk

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