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The Benefits of Selling Your Home with... Independently Owned & Operated REALTORS ® F. C. Tucker/Bloomington

The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

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Page 1: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

The Benefits of Selling Your Home with...

Independently Owned & OperatedREALTORS®

F. C. Tucker/Bloomington

Page 2: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Mission StatementTo provide superior service with the highest

professional standards.

To maintain a complete commitment to honesty,

integrity and fairness to our associates, family and

fellow REALTORS.

To provide leadership in our community.

To provide the necessary resources for long term

company growth and financial stability.

Page 3: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Why List With F. C. Tucker/Bloomington

We recognize that selling your home is one of the

most important financial transactions you will make

in your lifetime.

• We are a leader in listing and selling homes in

your market area.

• We are members of an international relocation

network.

• We have a record of selling homes for the best

prices, in the shortest amount of time, with the

least inconvenience to you.

• We have a corporate commitment to excellence

in all areas of real estate business.

• We are open seven days a week.

• Our average days on the market are consistently

less than market average.

Page 4: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Your Global ConnectionImagine being able to access the in-depth market knowledge of a local, independent broker, while drawing from the strength and resources of a national real estate powerhouse.

What if you could access a resource for national, world-class relocation services unmatched in the industry?

Wouldn’t it be nice to be connected to top-notch real estate expertise anywhere in the country via a phone call, fax or e-mail?

It’s all yours—and much more—as the client of an F C.Tucker agent who is a member of the Leading Real Estate Companies™ of the World .

As a member of the world’s largest and best network of leading independent real estate brokers, the Leading Real Estate Companies™ of the World, F. C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services in all the other major marketing areas in the country, Canada, and Mexico.

Get MoreTucker partners with RELO Direct, Inc., a business to business enterprise company. Now we can offer a more complete menu of services including policy consulting, expense tracking, closing services, homesale and home purchase, and much more. Choose from an array of new services to provide full coverage.

The Leading Real Estate Companies™ of the World gives transferees access to the world’s largest pool of buyers and sellers along with highly skilled professionals who can simplify the process.

Relocation

Page 5: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Services You Will Receive

• A market analysis to help you determine the

market value of your home.

• Assistance in preparing your home for the

market by:

1. helping to stage your home for showings;

2. helping you arrange for any necessary

repairs and cleanings;

3. taking pictures and virtual tours.

• Appointment scheduling seven days a week.

• Providing feedback throughout the process.

• Presentation of all offers promptly, assistance in

evaluation and negotiations.

Page 6: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

General Interior Tips

• Add a fresh coat of interior paint & make it neutral.

• Clean or replace carpet.

• Clean floors, windows, blinds, walls, trim, fireplace, closets, storage areas and pack away to storage any unused items that you will not need again until you move.

• Remove extra furniture, worn rugs & items you don’t use.

• Repair problems such as leaky faucets, running toilets & squeaky doors.

• Living Room – make it cozy.

• Dining Room – polish visible silver, set table for formal dinner.

• Kitchen – make appliances spotless, baking soda for Formica stains, shine baseboards & floors, unclutter all counter space, remove counter top appliances, organize cabinets, WD-40 for spots and finger prints on stainless steel.

• Bathrooms – remove rust & mildew, shine all surfaces, replace loose caulking or grout.

• Master Bedroom – organize to make feel spacious with well defined sitting, sleeping & dressing areas.

• Garage & Basement – organize & get rid of unnecessary items, clean oily floor, provide good light, clear cobwebs, change furnace filter.

• Pets – If you have special instructions for a pet who can or can not come in, leave notes that can be easily found for the Realtor.

Page 7: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Curb Appeal

• Mow the lawn, trim the shrubs, edge the gardens & walkways.

• Weed and mulch, sweep walkways & driveway, clear debris.

• Add color & fill in bare spots with plantings.

• Remove mildew or moss from walls or walks with bleach & water or other cleaner.

• Take stains off your driveway with cleanser or kitty litter.

• Clean & repair patio & deck areas.

• Remove any outdoor furniture not in good repair.

• Make sure pool or spa sparkles.

• Replace old storm doors, broken windows or glass.

• Check shingles on roof, screens, gutters & siding.

• Clean gutters & exterior surfaces and touch up paint.

• Make sure doorbell is in good working order.

Page 8: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Where Do Buyers Come From?

Newspaper, Home Book,

Other Sources

7% Friend,

Relative or Neighbor

7% Home

Builders32%Internet

15%Yard Sign

Open House Sign

34%Company and Agent Generated Business

(spheres of influence, prior clients, customers, friends and relatives)

Page 9: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Determining the Value of Your HomeWe compare the location and the characteristics of your property to similar properties in your area. The analysis takes into account the list price, sales price and the days on the market of those comparable homes that have sold recently.

You should keep the following in mind when determining the offering price: • Realistic pricing will achieve maximum price in a reasonable time. • Your cost or profit desire is irrelevant; the market determines the price. • The cost of improvements is always more than the added value. • Houses that remain on the market for more than 30 days will have diminished showings. • A house that is priced right from the beginning achieves the highest proceeds.

Page 10: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Criteria That Determines Value1. Location

2. Size

3. Supply & Demand

4. Style

5. Age & Condition

6. Amenities

7. Quality

8. Financing

Page 11: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Why Some Real Estate Doesn’t Sell1. Location

2. Price

3. Financing Terms

4. Condition

5. Marketing

Page 12: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

The Importance ofProper Pricing1. Faster sale

2. Less inconvenience

3. Exposure to more prospects

4. Increased salesperson response

5. Better response from advertising and sign calls

6. Attracts “cleaner” financing

7. Attracts higher offers

8. Means MORE money to sellers

9. Avoids being “shopworn”

Page 13: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Reasons for Overpricing1. Over improvement to the property

2. Financial needs

3. Purchasing in a higher priced area

4. Original purchase price was too high

5. Lack of factual data

6. Bargaining room

7. Not motivated

8. Corporate buyout

9. Foreclosure

Page 14: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Price is determined by the market,

not by...

SELLERS

AGENTS

FRIENDS

... unless they are going to

buy it.

Page 15: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Pricing – The Role of a Realtor

• There is no “exact price” for real estate.

• I do not tell you what your home is “worth.”

• The market determines value… we together determine the price.

• I bring the market… the market brings the price.

• I will show you a range of prices being paid for homes in your area.

• You determine the price based on factors only you control: • Marketing time • Financing alternatives provided. • Condition • Exposure.

Page 16: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

The Difference Between Selling Price and Asking Price : By Length Of Time

The Home Was On The Market

1-2 Weeks

Source: National Association of REALTORS®

2008

-1

3-4Weeks

-3

5-8Weeks

-3

9-16 Weeks

Average Percentage Difference Between Selling and Asking Price

-5

17 or MoreWeeks

-9

Page 17: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Three Price Theory

$______________________

PRICE YOU WOULD LIKE

$______________________

PROBABLE SALES PRICE

$______________________

LIST PRICE

Page 18: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Showing Your Home

When an FCT Realtor wants to show your home:• The FCT Realtor will call you to schedule the time.• The FCT STAFF will then log the showing and notify me of it.

When a Realtor from another company wants to show your home:• FCT Staff will call you to schedule the time.• FCT Staff will then log the showing and notify me of it.

Access to your home:It is recommended that we put your home on a lockbox. This is the most convenient and provides access to data. Through the lockbox system we can access a national computer wirelessly and via internet to see who accessed your home at any time.

You may choose one of the following showing instructions:• Appointment Only – an appointment must be confirmed by you. • Call First on Lockbox – we call one or a series of numbers, leave a message, no confirmation is required. • Vacant on Lockbox – no appointment necessary, log and go.

Page 19: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Preparation for a Showing

• Open all draperies and window shades during daylight hours.

• Turn on all lights and replace bulbs with high wattage bulbs where needed.

• Open windows one half hour before showing to circulate fresh air.

• Open all doors between rooms to give an inviting feeling.

• Place fresh flowers on kitchen table and/or living room.

• If possible, bake cookies or bread to add an inviting aroma.

• The kitchen and bathroom should sparkle.

• Pets should be confined or restricted from view. Eliminate pet odors. Not everyone may share your love of animals.

• All jewelry and small valuables should be stored in a safety deposit box or in a locked closet.

• Beds should be made and clothes picked up. Bathroom should be clean, with towels folded and toilet lid down.

• When you leave the house, please leave it as if you know it is going to be shown. You never know when the right person is going to look at it.

Page 20: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

How to Prepare for a Showing in Ten Minutes or Less!

• Put dishes in the dishwasher (or quickly wash them.)

• Make the beds

• Wipe the counters.

• Empty the garbage.

• Hide dirty clothes in the washer.

• Take a deep breath.

• Run a quick vacuum.

• Put toilet seats down.

• Turn on the lights.

• Leave the house before the showing.

• Smile! You did it!

We’re working hard to get your home sold! And so are you! Thanks!

Page 21: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Interpreting Feedback

When the agent says:The buyer thought the house was too small.

They liked the house but bought another one.

They liked the home but bought a new one.

They didn’t like the carpet.

They thought the yard was too small, the street was too busy…

They didn’t like the floor plan.

The agent means:The buyer found larger homes for the same price.

They found other houses that were better values.

Buyers will pay 10-15% more for a new house.

The seller should replace it because of age or color.

They found other homes with larger yards, quieter streets…

They didn’t like the floor plan.

Page 22: The Benefits of Selling Your Home with F. C. Tucker ... Packet.… · C. Tucker provides unmatched relocation services in Indiana, while our partners offer first class quality services

Preparing for a Home InspectionIn order to achieve the best showing condition possible and to avoid inspection issues once a purchase agreement is in place, it is recommended to have a professional home inspection done before we hit the market. In order to better prepare for that inspection, here are some helpful hints.

• Have the utilities turned on if the home is vacant.

• Clear attic access (if you have clothes in a closet where the attic access is located, it is a good idea to remove or cover them.)

• Clear crawl space access areas (if inside the home, leave a note as to its location.)

• Make sure that all pilot lights are lit (gas appliances and furnace, etc.)

• If a radon gas test is ordered, the home should be closed up 12 hours prior to inspection (normal entry and exit is okay.)

• All components listed with the home should be in operational condition at the time of inspection (humidifiers, electronic air filters, disposals, etc.)

• If you have a home alarm system, it should be made inoperable on the day of the inspection or information should be supplied to disarm the unit to the inspector.

• If you have pets that can’t go outside, special notes should be left (arrangements should be made for dogs that bite.)

• Some appraisers (VA or FHA) require an attic access area.

• Most appraisers require splash blocks or downspout extensions for all downspouts.

• Some pest control companies (termite inspectors) will require that all firewood stacked next to the home be moved away from the structure.

• Replace dirty furnace filters.

• Clean out gutters and downspouts.