The benefits of outsourcing

road safety ETP

Basil Jackson

Assistant Director for Highways and TransportationCentral Bedfordshire Council

Jon Shortland Account Director, Amey

Outsourcing road safety education, training and publicityBasil Jackson and Jon ShortlandNovember 2012

A Road Safety Officer?

Campaigns Galore!

Road Safety Engineer!!

Road Safety - A Science Or An Art?

“Colleagues, I bid you to adapt

Or

I’ll bid you adieu.”

Basil Jackson, 2012

• Reduced cost to LA

• An able team

• Planning

• Clear links between issues and plans

• Understanding of the issues and objectives

• Evaluation

What will success look like?

Central Bedfordshire KSI Casualties 2000 - 2009

Average non-rider eye movement behaviour – new website

Average rider eye movement behaviour - new website

Pickton and Broderick, 2005

Central Bedfordshire KSI Casualties 2000 - 2011

Outsourcing road safety education, training and publicityBasil Jackson and Jon ShortlandNovember 2012