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The Benefits of Online MarketingFor Your Business
A Overview
I Why there is a need for an Online Presence
II What is Internet Marketing
III What makes a Good Website
IV How do Search Engines work and what is their role
for your Online Presence
V What is SEO and how does it affect your
Online Business
VI How To Monitor the Performance of Your Website
I The Need for an Online Presence
Bill Gates once said
ldquoThere will be two types of business in the New Millennium those ONLINE and those OUT OF BUSINESSrdquo
II What is Internet Marketing
Refers to the PROMOTION of business through the Internet medium It is the way in which products or services are promoted and sold over the Internet
- digital marketing web marketing online marketing search marketing or e-marketing
II Branches of Internet Marketing
1 Banner Ads2 E-mail Marketing3 Blog Marketing4 Affiliate Marketing5 Article Marketing6 Group and Forum Postings7 Search Engine Marketing a Pay Per Click Advertising (PPC) b Search Engine Optimization (SEO) 8 Social Media Marketing9 Social Media Optimization
II Branches of Internet Marketing
1 Banner Ads
- were the first Internet Advertisements
- displays a promotional message in a rectangular box at the top or bottom of a computer screen
-The advertisement is constructed from an image (GIF JPEG PNG) JavaScript program or multimedia object employing technologies such as Java Shockwave or Flash often employing animation sound or video to maximize presence
- It is intended to attract traffic to a website by linking to the website of the advertiser
- Ad sizes have been standardized to some extent by the IAB
1Standard Web Banner Ads
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
A Overview
I Why there is a need for an Online Presence
II What is Internet Marketing
III What makes a Good Website
IV How do Search Engines work and what is their role
for your Online Presence
V What is SEO and how does it affect your
Online Business
VI How To Monitor the Performance of Your Website
I The Need for an Online Presence
Bill Gates once said
ldquoThere will be two types of business in the New Millennium those ONLINE and those OUT OF BUSINESSrdquo
II What is Internet Marketing
Refers to the PROMOTION of business through the Internet medium It is the way in which products or services are promoted and sold over the Internet
- digital marketing web marketing online marketing search marketing or e-marketing
II Branches of Internet Marketing
1 Banner Ads2 E-mail Marketing3 Blog Marketing4 Affiliate Marketing5 Article Marketing6 Group and Forum Postings7 Search Engine Marketing a Pay Per Click Advertising (PPC) b Search Engine Optimization (SEO) 8 Social Media Marketing9 Social Media Optimization
II Branches of Internet Marketing
1 Banner Ads
- were the first Internet Advertisements
- displays a promotional message in a rectangular box at the top or bottom of a computer screen
-The advertisement is constructed from an image (GIF JPEG PNG) JavaScript program or multimedia object employing technologies such as Java Shockwave or Flash often employing animation sound or video to maximize presence
- It is intended to attract traffic to a website by linking to the website of the advertiser
- Ad sizes have been standardized to some extent by the IAB
1Standard Web Banner Ads
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
I The Need for an Online Presence
Bill Gates once said
ldquoThere will be two types of business in the New Millennium those ONLINE and those OUT OF BUSINESSrdquo
II What is Internet Marketing
Refers to the PROMOTION of business through the Internet medium It is the way in which products or services are promoted and sold over the Internet
- digital marketing web marketing online marketing search marketing or e-marketing
II Branches of Internet Marketing
1 Banner Ads2 E-mail Marketing3 Blog Marketing4 Affiliate Marketing5 Article Marketing6 Group and Forum Postings7 Search Engine Marketing a Pay Per Click Advertising (PPC) b Search Engine Optimization (SEO) 8 Social Media Marketing9 Social Media Optimization
II Branches of Internet Marketing
1 Banner Ads
- were the first Internet Advertisements
- displays a promotional message in a rectangular box at the top or bottom of a computer screen
-The advertisement is constructed from an image (GIF JPEG PNG) JavaScript program or multimedia object employing technologies such as Java Shockwave or Flash often employing animation sound or video to maximize presence
- It is intended to attract traffic to a website by linking to the website of the advertiser
- Ad sizes have been standardized to some extent by the IAB
1Standard Web Banner Ads
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
II What is Internet Marketing
Refers to the PROMOTION of business through the Internet medium It is the way in which products or services are promoted and sold over the Internet
- digital marketing web marketing online marketing search marketing or e-marketing
II Branches of Internet Marketing
1 Banner Ads2 E-mail Marketing3 Blog Marketing4 Affiliate Marketing5 Article Marketing6 Group and Forum Postings7 Search Engine Marketing a Pay Per Click Advertising (PPC) b Search Engine Optimization (SEO) 8 Social Media Marketing9 Social Media Optimization
II Branches of Internet Marketing
1 Banner Ads
- were the first Internet Advertisements
- displays a promotional message in a rectangular box at the top or bottom of a computer screen
-The advertisement is constructed from an image (GIF JPEG PNG) JavaScript program or multimedia object employing technologies such as Java Shockwave or Flash often employing animation sound or video to maximize presence
- It is intended to attract traffic to a website by linking to the website of the advertiser
- Ad sizes have been standardized to some extent by the IAB
1Standard Web Banner Ads
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
II Branches of Internet Marketing
1 Banner Ads2 E-mail Marketing3 Blog Marketing4 Affiliate Marketing5 Article Marketing6 Group and Forum Postings7 Search Engine Marketing a Pay Per Click Advertising (PPC) b Search Engine Optimization (SEO) 8 Social Media Marketing9 Social Media Optimization
II Branches of Internet Marketing
1 Banner Ads
- were the first Internet Advertisements
- displays a promotional message in a rectangular box at the top or bottom of a computer screen
-The advertisement is constructed from an image (GIF JPEG PNG) JavaScript program or multimedia object employing technologies such as Java Shockwave or Flash often employing animation sound or video to maximize presence
- It is intended to attract traffic to a website by linking to the website of the advertiser
- Ad sizes have been standardized to some extent by the IAB
1Standard Web Banner Ads
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
II Branches of Internet Marketing
1 Banner Ads
- were the first Internet Advertisements
- displays a promotional message in a rectangular box at the top or bottom of a computer screen
-The advertisement is constructed from an image (GIF JPEG PNG) JavaScript program or multimedia object employing technologies such as Java Shockwave or Flash often employing animation sound or video to maximize presence
- It is intended to attract traffic to a website by linking to the website of the advertiser
- Ad sizes have been standardized to some extent by the IAB
1Standard Web Banner Ads
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
1Standard Web Banner Ads
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
1 Banner Ads
Disadvantage
Many web surfers regard these advertisements as highly annoying because they distract from a web pages actual content or waste bandwidth
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
2 E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience
1 Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business
2 Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
2 Advantages of E-mail Marketing
1 It is extremely cheap
2 It is instant as opposed to a mailed advertisement An e-mail arrives in a few seconds or minutes
3 It lets the advertiser push the message to its audience as opposed to a website that waits for customers to come in
4It is easy to track
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
3 Blog Marketing
-allows them to share and preview product features functions and benefits before the products are released
- Blogs can increase exposure generate buzz and they are fun to use Many companies are starting their own blogs to market their companies
- Blogs are an excellent way to gather feedback and to make sure products meet the needs of users
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
4 Affiliate Marketing
- In the Offline world referrals are the best sources of qualified leads
- Affiliate Marketing is the online application of this marketing method where one Web site agrees to pay another Web site a commision for new business opportunities it refers to the site
- The affiliate adds a link to the companys Web site on its own site and encourages its visitors to patronize its marketing partner
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
4 Benefits Affiliate Marketing
1 Its key Benefit is the fact that it typically operates on a ldquoPay for Performancerdquo basis 2 Another advantage is the existence of an established user base that a marketer can immediately tap in through an affiliate
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
5 Article Marketing
Article marketing involves submitting short articles to directories and Ezine websites with permission for others to republish your work on their blog website or in their email newsletter
Benefits of Article Marketing
In return you get one or more links back to the site
This makes Article marketing an important part of any traffic-building strategy for your business
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
6 Group and Forum Postings
By joining related communities and forums and being partof the industry related online community you can convince peopleto come and visit your website and also convince them to buy products or services from you
Although this forms a very small part of Internet Marketing Group and Forum Postings can still get traffic and users to a website
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
7 Pay Per Click Advertising
- an advertising technique used on websites advertising networks and search engines to get listings in the paid placements or sponsored listings on the search engines
Example is Google Adwords Yahoo Search Marketing
Benefits of PPC
1 Instant gratification2 Real-time Trackability3 Helps bring targeted traffic to the websites
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
7 Pay Per Click Advertising
- Disadvantage
Pay per Click advertising is that it can be very costly Since the advertiser or business is being charged for every click small businesses cannot afford a large budget for PPCadvertising
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
7B Search Engine Optimization - SEO
- Search Engine Optimization is the most important way of promotinga website online
This Internet Marketing campaign and aims to directly influence rankings on major Search Engines like Google Yahoo and MSN
Search Engine Optimization consists of on-site factors and off-site factors link building being the most important one for off-page optimization
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
8 Social Media Marketing
- ldquoIs a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networksrdquo
Social Media is a shorter top level term that describes the space overall and covers the activities around social interaction content videos images and audio exposure
Examples Facebook and Twitter
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
ULTIMATE GOAL
Promote Your Business over the Internet and bring TRAFFIC to your Website that will eventually
be converted into a SALES
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
III What Makes a Good Website
- Some of the points you will need to consider when starting an online presence are the following
1 Domain name issues - Online businesses should have a domain name with their business name
- This will help make brand recognition and will make it easy for people to remember you
- Domain names should be easy to remember and you can easily buy a domain with a local extension if you wish to target a local audience
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
III What Makes a Good Website -
2 Hosting issues You should take the following factors into consideration when looking for a web host
- Access bandwidth- Server uptime- The site is best located in the same geographical region as most of your expected visitors
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
III What Makes a Good Website -
3 Web site design issues - the design of the website should not focus on putting images alone - There should be a balance between text (content) and images In the design of your website - Text matters not only for your visitors but the search engines as Well
- Below are some of the Search Engine Friendly Layouts
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
III What Makes a Good Website
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
Search Engine Friendly Website Layouts
2- Columns layout
3-Coulmns Layout
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
IV How Search Engines Work and their Role in your Online Presence
-
Search engines are special sites which are designed to search for information on the World Wide Web and FTP servers
Studies showed that 70 to 90 of all internet traffic comes from search engines
The market share of search engines as of December 2010 are as
Follows
Google - 8465
Yahoo - 669
Bing - 329
Others - 537
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
A How Do Search Engines Process Querries
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
A How Do Search Engines Process Querries
Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing
- Results can be given in a fraction of second
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
B How Do Search Engines Discovers Websites
Web Crawling
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
gt The words within the page
(Contents) density
gt Where the words are found
- Title Meta Tags Body Hyperlinks
C What Do SEs look for
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
D Organic Vs Paid Listings
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
E Density of Google Results
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
V What is SEO and How Does it Affect your Online Business
SEO - Recent study showed that 70 to 90 of all Internet Traffic comes from Search Engines
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
What is the relation of SEO to getting a Lot of Visitors (Traffic) to a website that will eventually lead to a CONVERSION
QUESTION
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
Eye Tracking Studies
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
How do we apply SEO to our Website and achieve a TOP Rankings in Search Engines
QUESTION
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
Factors Affecting Rankings
1 On-Page Factors
- Changes performed on the Actual Website
2 Off-Page Factors
- Items that are external to the Website
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
On-Page Factors1 Title Tag Description Tags
2 Anchor Text of Links
3 Use of Keywords on a page
4 Keyword Density
5 Location of Keywords on a page
6 Accessibility of Document
7Links to the document form Site-Internal Pages
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
Off-Page Factors
1048707 The number of websites linking to you (Inbound Links)
1048707 Whether or not the websites linking to you are deemed by Google as an authority website
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
SEO PROCESS
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
VI How to Monitor the Performance of your Website
Google Analytics
- is a free service offered by Google that generates detailed statistics about the visitors to a website
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
Google Analytics
1 How many visitors are coming to your website
2 How do visitors behave once they visit your site
Avg pages per visit Bounce rate Average time on site
3 How do they like your content Which content do they like
4 From which Countries are your visitors coming from
5 Goal Conversion rates
Questions
THANK YOU
Questions
THANK YOU
THANK YOU
