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The Benefits of Battery-Assisted Labels in Challenging Environments: Case-Study EvidenceGidy WeisglassDirector, European SalesPowerID DivisionPower Paper
About Power Paper
• Breakthrough micro-power source technology- Ink-based, thin and flexible energy cells
• Founded: 1997, headquartered in Israel• Employees: 100+ and growing• Funding:: $34 M• Investors: Amadeus, PolyTechnos, Millennium, Bank of
America, Yasuda, EDB, Clal, Toppan Forms & others• Business Divisions:
Empowering cosmetic and topical delivery
Power Paper Core Technology
• Ink-based energy cells (batteries) printed onto any surface or integrated into the device
• Highly elastic and flexibility• Environment-friendly, contains no hazardous
materials• Mass-produced at pennies per micro-power source• Easy to customize shape and specs
Authorized Battery Manufacturers
• Low-cost production using conventional printing processes• Roll-to-roll: High volume
Capacity = ~350 m units per year Location : USA, Japan
• Plate-sheet: Low volumeCapacity = ~80 m units per yearLocation: Germany
Radio Frequency Identification (RFID) Overview
• Active Tag• Independent• Contains a battery, chip,
and antenna• Transmits in pre-defined
frequency and RF power
• Passive Label• Dependent • Contains a chip and
antenna• Backscatters in reader’s
frequency
• Battery-Assisted, Passive Labels• Dependent• Thin battery, chip, and antenna• Backscatters in reader’s
frequency
PowerID™ Battery-Assisted Label
• Components:• UHF Read / Read Write (1Kb) EM Marin chip• Printable antenna• Printable, disposable power source• Gen. 2 available Q4 2005
Read/Write RangeRead Only RangePowerID™Passive
15 meters(50 feet)
2 meters(6.56 feet)
PowerID™Passive
2.5 meter15+ meters
(50 feet)
18 meters(60 feet)
18+ meters(60 feet)
3.5 meters (14 feet)EU standard (2 W)
4 metersUSA Standard (4 W)
Battery-Assisted Label Opportunity ($M)
$29
$72
$256
$231
$160
$458
$145
$62
$55
$39
$53
$36
$46
$5
$7
$8
$8
$9
$9
$23
$23
$73
0 50 100 150 200 250 300 350 400 450 500
Multi-modal
Aerospace
Electronics
Third Party Logistics
Pharmaceuticals
Courier
Food Products
Consumer Products
Government
Trucking
Automotive
2007 Total = $1558.9
2004 Total = $245.3
CAGR = 77.2%
CAGR = 100.8%
CAGR = 70.5%
CAGR = 87.9%
CAGR = 101.3%
CAGR = 88.2%
CAGR = 86.1%
CAGR =171.1%
CAGR = 64.9%
CAGR = 71.5%
CAGR = 52.2%
2004 Total = $245.3 2007 Total = $1558.9
CAGR = 52.2%
CAGR = 71.5%
CAGR = 64.9%
CAGR = 171.1%
CAGR = 86.1%
CAGR = 88.2%
CAGR = 101.3%
CAGR = 87.9%
CAGR = 70.5%
CAGR = 100.8%
CAGR = 77.2%
• Harsh RFID environmentexpected to represent over 60% of all consumer goods and nearly 65% of all food products by 2007
• % hostile RFID landscapefor PowerID targeted segments expected to grow over 85% through 2007
Source: Venture Development Corporation
Battery-Assisted Market Potential2004 Total = $245.3 2007 Total = $1558.9
The Solution: PowerID System
• A comprehensive battery-assisted (semi-active) RFID label system for superior tracking and tracing in the supply chain and other industries
Readers Middleware
APIsAir interface protocols
InternalDatabase
(ERP)
Enterprise Applications
BusinessTransactions
PowerID labels (PP battery on board)
System IntegratorOr Solution Providers
Challenge 1: “Waking up” the label
• Range• Product materials (liquids, metals, etc.) • Environment • Packaging materials (metal cans, foils, plastic) • “Sandwich” effect • Orientation• Movement speed
T2
T1Reader T1
T3
T2
T4
Labels do not reach power excitation levelLabels do not reach power excitation level
PowerID Solution
• Longer range, stronger signal• Overcomes:
• Product and packaging materials (Liquids, metal etc.)• Environment interference • “Sandwich” effect • Orientation of antenna• Movement speed
Battery eliminates the need for label to Battery eliminates the need for label to collect energy from the reader collect energy from the reader
T2
T1Reader T1
T3
T2
T4
Challenge 2: Weak Backscatter SignalChallenge 2: Weak Backscatter Signal
• Antenna is optimized primarily for energy collection and less for backscatter signal level (trade-off)
• Environmental and product / packaging interference• “Sandwich” effect• Orientation
Reader does not detect labelReader does not detect label’’s backscatter s backscatter low/poor signallow/poor signal
T2
T1Reader T1
T3
T2
T4
PowerID Solution
• Antenna optimized for high backscatter signal level with improved modulation depth (s/n ratio) and range
• Overcomes environmental and product / packaging interference, “sandwich” effects, orientation
Antenna is optimized for maximum signal level Antenna is optimized for maximum signal level
12m/35ft
T2
T1Reader T1
T3
T2
T4
Challenge 3: Limited operability worldwide
• Narrow responsive bandwidth ~868 or ~921, but not both
• Label antenna is optimized for energy collection• Limiting the frequency bandwidth• A label will not perform with every reader
Label is optimized to specific regional Label is optimized to specific regional frequency bandfrequency band
868 918 Frequency, MHz
Backscatter Signal
Strength
i.e Read Range
950
Europe NA Japan
PowerID Solution
• Responsive bandwidth ~850 to ~960• Label antenna is optimized for energy backscatter• PowerID labels will perform well everywhere
Antenna designed to operate in a wide UHF Antenna designed to operate in a wide UHF frequency bandwidthfrequency bandwidth
868 918 Frequency, MHz956
Europe NA Japan
Challenge 4: Write Range
Write operation requires high voltage (~ 2.2V)Reader power is limited by regulationsPassive label write range is very short Environment / product & packaging materials “Sandwich” effectOrientation
RFID write capability is limited to a very short rangeRFID write capability is limited to a very short range
T1Reader T1T1
4m/12ft2m/6ft
ReadWrite
PowerID Solution
• Power source on board (~2.2V) sufficient for write operations• Does not depend on reader power• Write Range is 4m-15m / 12ft-45ft • Handling environment / product & packaging materials,
“sandwich” effects, orientation
Battery provides constant voltage needed for long range Battery provides constant voltage needed for long range write operationswrite operations
15m/50 ft
TP
Read
18m/60ft
T1Reader T1T1
4m/12ft2m/6ft
ReadWrite Write
TP
How it works: PowerID
Reader
Strengthof reader signal
Distance
Required for Passivelabel
T1
TP2Required for PowerIDlabel
4m/12ft 18m / 54ft
TP3
PowerID Roadmap
Pallet & Crate
Battery-assisted for superior performance asset visibility Version 1: Available Q2 2004
Version 2 (Gen 2 EPC compliant): Available Q4 2005
PowerID™System
Extremely low-cost RFID solution for shelf management in mass supply chain, based on BiStatix™Technology from MotorolaVersion 1: Available Q3/05
Version 2 (printable chip): Available 2007
PowerID™Printalic System
Item level
PowerID Printalic™
• PrinatlicA breakthrough, printable solution reaching less than $0.05 per label for managing stocks at the shelf level
• Benefits• Very low cost carbon-based antenna• Interposer technology: low cost assembly• Improved anti-collision protocols – high reliability• Perfect technology for retail (metal shelves “become” the
antenna)
PowerID in Harsh Environments: Empirical Data
Reading Range
Reliability (% of labels read)
ScenarioType of Goods
Up to 30 feet100%Outdoor loading/unloading areaMetal containers w/ liquid
10 feet* 100%Distribution center; reader on truck door; 100 boxes on metal roll containers
Aluminum foil juice boxes
10 feet*100%Distribution center; reader on truck door; Canned food
10 feet*100%Distribution center; reader on truck door; Ice cream (at -30° C)
10 feet*100%Reader/gate scenario. Several labels in and around boxes on pallet
Mixed goods (e.g. ketchup, metallic coffee canisters)
10 feet*100%Reader/gate scenario. Labels placed around box holding boxes of detergent. (case level)
Dishwashing detergent
10 feet*100%Labels sandwiched in between items !!!Baby wipes
N/A98%Item level; one label per box (10 packs); 50 boxes in a carton. conveyer
Cigarette packs (alum. foil)
23-30 feet100%Item level on pallet in several layersOil lubricant bottles
32 feet100%Item levelCondensed dog food
*According to customer requirements
Challenging CPG Asset Tracking
• Application: Tracking assets in closed loop
• Asset type: Solid metal container holding liquid
• Environment: • Metal container• Liquid in the container• Surrounding objects causing RF interference
• Requirements:• Range: 10 meters• Reliability: 100% of labels read• Affordability ($25 active tag was too expensive)
Testing Methodology
• Setup• Apply PowerID label on metal containers• Place readers along key points in production line
• Testing• Move containers through specific points along
production line• Read labels
• Scenario• Ranges• Orientation
Field Test Results
• Reliability100%Orientation insensitive
• Range10 meters
• AffordabilityPerformance of active tag at less than 1/10 the cost
Challenging Retailer Asset Tracking
• Application: Tracking assets in closed loop
• Asset type: Meshed roll-cage
• Environment: • Metal roll-cage• Various types of consumer packaged goods in roll-container• Surrounding objects causing RF interference• Five roll-cages stacked on one – A lot of metal
• Requirements:• Reliability: Ability to track roll-cages with products and when
stacked at 100% rates• Affordability
Testing Methodology
• Setup• Apply PowerID label on metal mesh roll-cages• Place readers along key points in production line
• Testing• Move containers through specific points along
production line• Read labels
• Scenario• Ranges• Orientation
Field Test Results
• Reliability100%Orientation insensitive
• AffordabilityPerformance of active tag at less than 1/10 the cost
FAQs
• How long does the label’s battery last?• What happens when the battery dies?• Can batteries be recharged or replaced?• What are PowerID’s manufacturing capabilities?• Are PowerID labels EPC Gen 2 compatible?• Are PowerID labels compatible with other systems?• Can labels be purchased without readers?• What pilots are utilizing PowerID?
Thank you!
21 Yegia Kapayim StreetPO Box 3353
Petah Tikva, IsraelTel: +972-3-920-4200Fax: [email protected]