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The Belarusian engineering company UnitskyString Technologies Inc. has declared thecompletion of the rebranding
Founder and General Designer of UST Inc. Anatoli
Unitsky is pictured in front of high-speed vehicle
Return to the roots. The Belarusian
engineering company Unitsky String
Technologies Inc. has declared the
completion of the rebranding, which
began in 2020.
MINSK, BELARUS, November 18, 2021
/EINPresswire.com/ -- The main
reasons for rebranding are a new
stage in the development of string
technologies and the company's entry
into the world market, as well as a
return to terminological and
technological origins. The new brand of
the company in English – Unitsky String
Technologies Inc. (until 2020 – SkyWay
Technologies Co.) – combines both the name of the technology with which it all began and the
surname of its author.
Unitsky String Transport is a
complex, infrastructural,
industry-leading product,
covering many related fields
of knowledge, from logistics
and transport to power
engineering and
communications”
Anatoli Unitsky
New stage of development
Unitsky String Technologies Inc. is an engineering company
engaged in the design, development, production, testing,
certification and maintenance of fundamentally new,
physically perfect transport and infrastructure complexes
in overpass design. Their creation is based on the
invention by Anatoli Unitsky – a string rail. String-rail
transport and infrastructure complexes developed by
Unitsky String Technologies Inc. in 2021 were certified in
the UAE in accordance with international standards. They
are characterized by high efficiency, safety, reliability and
durability.
String transport (vehicles on the photo) is an human-
less electric vehicle that move on string rails
The new logo of Unitsky String Technologies Inc.
In 2020, Unitsky String Technologies
Inc. completed the main part of
research and development work on the
creation of urban passenger transport
and infrastructure complexes with all
elements:
- String-rail overpass;
- Rolling stock of various capacities;
- Intelligent control system;
- Power supply, safety and
communication systems;
- Infrastructure of the "second level"
(stations, depots, terminals, turn-out
switches, etc.).
Thus, the company had at its disposal
the first market product ready for mass
implementation. In 2021, this was
confirmed by the certification of the
complex and its key elements for
compliance with safety requirements
conducted by TUV SW (Certification &
Standardization) at the uSky Innovation
Center in the UAE (Sharjah). The
company's transition from the "start-
up" stage to the "business" stage took
place. Actually beginning the
rebranding process, which started at the end of 2019 and was phased out over two years – from
2020 to 2021, was initially related to this company’s development stage.
"The brand change is largely related to the output of the string transport developer company to
a new stage of development, when it had a full-fledged market product in the field of mobility at
its disposal. Prior to that, the company had been at the stage of a venture project for several
years, which was the main reason for bringing the SkyWay investment brand to the forefront,"
commented the rebranding General designer and founder of Unitsky String Technologies Inc.
Anatoli Unitsky.
Avoiding associations with investment activities
The main part of the investment that went to the development of the engineering company
Unitsky String Technologies Inc., including demonstration and certification centers with test
tracks in Belarus and the UAE, scientific and technological laboratories and production
workshops, was attracted under the crowdinvesting scheme. The investment was carried out
through foreign fund companies independent of the developer company and not affiliated with
it, networks of business-angels and enthusiasts who worked within the framework of partner
programs offered by fund companies. Such a financing model has demonstrated a high level of
efficiency and allowed for a short period of time to pass a long way of technological
development and create a highly intelligent market product. According to Anatoli Unitsky, this is
a rare product that engineers and scientists create about once a century: "It is complex,
infrastructural, industry-leading, covering many related fields of knowledge, from logistics and
transport to energy engineering and communications."
However, crowdinvesting has also led to some side effects due to the fact that in many countries
there is no clear legislative framework for it. It is regarded there as an investment mechanism
with increased risks. In this regard, the financial regulators of some countries have issued
warnings about the possible danger of investing in a number of fund companies that used the
term and brand SkyWay in the name (First SkyWay Invest Group Limited, Skyway Capital Ltd, Sky
Way Invest Group). And, although such a warning does not indicate the dishonesty of the actions
of the mentioned companies, it cast a shadow on the SkyWay brand, and also affected the
interests of the developer of string transport – Unitsky String Technologies Inc. After all, the
company also used the SkyWay term in its advertising materials and in the company's name in
English until 2020 (this term was absent in the name in Russian).
Having rebranded, Unitsky String Technologies Inc. emphasized its legal, financial and
operational isolation from ever existing or existing fund companies. The logo, the translation of
the company's name from Russian into English and the elements of the corporate identity were
changed. The new logo of Unitsky String Technologies Inc. consists of two parts: a brand name
and a unique graphic spelling of the company's name. The sign consists of two parts – the letter
"U", which is the first letter of the surname of the General designer and author of string
technologies (in English), and the outlines of the first electric rail car created in the company and
received the international name Unibike U4-621.
The transition from the "start-up" stage to the "business" stage and the associated rejection of
the investment brand was marked by a return to the technological brand, which has historical
significance and refers to the surname of the author of string transport. Moreover, this is a step
towards the unification of naming in Russian and English versions. The new name of the group
of companies should exclude the possibility of matching or confusing third-party companies with
the activities of the engineering company Unitsky String Technologies Inc. created in Belarus.
Public Affairs Division
Unitsky String Technologies Inc.
+375 17 388-20-20
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