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1
The beginning of an
exciting journeyHapag-Lloyd – Number one for quality
2
Our industry has changed significantly
2,52,3
1,5
0,8 0,8 0,7 0,7 0,6 0,6 0,5 0,5 0,5 0,5 0,4 0,4 0,3 0,3 0,3 0,3 0,3
CMA
CGM
MSC HanjinMaersk Hapag-
Lloyd
COSCOEver-
green
APL CSCL MOL NYK Hamburg
Süd
OOCL Yang
Ming
PIL K-Line ZIM Hyundai UASC CSAV
1,6
1,10,6
0,4 0,4
Cosco & OOCL PILYang MingMSCMaersk /
Hamburg Süd
EvergreenCMA CGM
/ APL
Hapag-Lloyd ONE Hyundai ZIM
3.9
3.2
2.7 2.6
1.6
0.4
Ran
kin
g a
s o
f 2018
Ran
kin
g e
nd
of
2013
Carrier capacity [TEU m]
Industry consolidation
3
We are stronger today and have the best expertise on board
Vessel fleet
We have continued to build on our strengths: strong process quality, single operational backbone, and exceptional people
~12,000employees
+46%revenue
2014
1.0mTEU
Today
1.6m TEU
20
14
1.6
m T
EU
Tod
ay
2.6
m T
EU
Container fleet
Opera
tions
People
4
We have been listening to you – and now we
have created a strategy based on your
feedback
Market
research with
+4,000customers
30in-depth
interviews
Are, what we
found out
matter most
to you!
Quality
Reliability Dependability
4
55
Profitable
throughout
the cycle
Number
one for
quality
Global
player
This is why our strategy has these
overarching goals
6
Our strategy is based on a number of core elements
Differentiation Digitalisation Agile organisation
Sustainable value creation
7
We will differentiate ourselves from our competitors
1. Number one for quality
2. Superior land-side
capabilities
3. Further growth in selected
attractive markets
4. Environmental responsibility
5. Best-in-class web channel
6. Opportunistic mergers and
acquisitions
1 2 3
4 5 6
88
Quick Quotes
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We will invest more in digitalisation
We want to simplify shipping and are innovating across
the whole supply chain – and we have already started
99
We want to build an agile organisation
… reshape our organisational structure to become faster in execution and decision-making
… ensure that we are able to adjust to your needs quicker than our competitors
… become more agile and analytically driven
… automate repetitive tasks to release capacity for innovation to improve services and
continuously generate additional value for you
Our aim is to …
1010
Many initiatives have already started
Procurement Superior land-
side services
Revenue
Management
Attractive
markets
E.g.
Integrated market
test in Italy
Strengthened our
market position, for
example in Africa
Contribution boost
initiative
Pilots in
Benelux, Singapore
and Germany
1111
What does this mean for you?
Our Strategy 2023 puts you, as our customer, in focus
Our Vision:
To be the benchmark of the container shipping industry, setting
the quality standard, thereby creating true value for you
Hapag-Lloyd – Number one for quality
12
Our journey starts
now!
If you have any questions, please contact us