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BRAND BOOKMarch 25, 2019
THE BASICS
FULL FAMILY OF LOGOSFull Color
MAIN LOGO FULL COLORSIMPLIFIED LOGO
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FULL CIRCLE SIMPLIFIED CIRCLE
FULL FAMILY OF LOGOSOne Color
POPPY’S PEAR ICON TO USE AS SEPARATE ELEMENT
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In varius elit in ultrices vehicula. Integer lacus lorem, viverra vitae sem in, fringilla ultricies odio. Donec semper placerat turpis, ac vestibulum justo bibendum in. Cras e�citur, ex sit amet tincidunt lobortis, turpis magna malesuada nunc, eu aliquet tellus lacus non orci. Proin viverra maximus ullamcorper. Donec ac sapien diam.
Coming to New Hope, PA this SpringJOIN US ON APRIL 1, 2019Grand Opening from 10am-6pm
We can’t wait to see you!
78BF70C=56 M=2 Y=74 K=0R=120 G=191 B=112
2E4C7CC=92 M=75 Y=26 K=11
R=46 G=76 B=124
466BB3C=79 M=60 Y=0 K=0
R=70 G=107 B=179
F58131C=0 M=61 Y=91 K=0R=245 G=129 B=49
E85656C=3 M=82 Y=64 K=0
R=232 G=86 B=86
BADEB5C=28 M=0 Y=36 K=0R=186 G=222 B=181
B7DAE6C=27 M=4 Y=7 K=0
R=183 G=218 B=230
F8B2B1C=0 M=37 Y=20 K=0R=248 G=178 B=177
F7D927C=4 M=10 Y=94 K=0R=247 G=217 B=39
F7E7D6C=2 M=8 Y=14 K=0R=247 G=231 B=214
FONTS
HEADLINEGilroy BlackSentence case
SUBHEAD 1Gilroy BlackAll caps
SUBHEAD 2Gilroy RegularSentence case
BODYGeller Text Light
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ACCENTHandelson Three
COLORS
78BF70C=56 M=2 Y=74 K=0R=120 G=191 B=112
2E4C7CC=92 M=75 Y=26 K=11
R=46 G=76 B=124
466BB3C=79 M=60 Y=0 K=0
R=70 G=107 B=179
F58131C=0 M=61 Y=91 K=0R=245 G=129 B=49
E85656C=3 M=82 Y=64 K=0
R=232 G=86 B=86
BADEB5C=28 M=0 Y=36 K=0R=186 G=222 B=181
B7DAE6C=27 M=4 Y=7 K=0
R=183 G=218 B=230
F8B2B1C=0 M=37 Y=20 K=0R=248 G=178 B=177
F7D927C=4 M=10 Y=94 K=0R=247 G=217 B=39
F7E7D6C=2 M=8 Y=14 K=0R=247 G=231 B=214
COMPLETE PALETTE Use other colors sparingly in icons & illustrations
USAGE RECOMMENDATIONS
GREEN NAVY BLUE ORANGE RED
MINT SKY BLUE PINK YELLOW KHAKI
Use navy for text over light backgrounds or white for text over photos
Avoid using dark colors for backgrounds
Limit colors in one layout to a maximum of 4, including the yellow in the logo
Use multiple colors in illustrations rather than in text or as backgrounds
Include plenty of white space in complex layouts. Use illustrations and icons as minimal accents.
Each piece should feel joyful but also refined and clean
78BF70C=56 M=2 Y=74 K=0R=120 G=191 B=112
2E4C7CC=92 M=75 Y=26 K=11
R=46 G=76 B=124
466BB3C=79 M=60 Y=0 K=0
R=70 G=107 B=179
F58131C=0 M=61 Y=91 K=0R=245 G=129 B=49
E85656C=3 M=82 Y=64 K=0
R=232 G=86 B=86
BADEB5C=28 M=0 Y=36 K=0R=186 G=222 B=181
B7DAE6C=27 M=4 Y=7 K=0
R=183 G=218 B=230
F8B2B1C=0 M=37 Y=20 K=0R=248 G=178 B=177
F7D927C=4 M=10 Y=94 K=0R=247 G=217 B=39
F7E7D6C=2 M=8 Y=14 K=0R=247 G=231 B=214
COMPLETE PALETTE Use other colors sparingly in icons & illustrations
USAGE RECOMMENDATIONS
GREEN NAVY BLUE ORANGE RED
MINT SKY BLUE PINK YELLOW KHAKI
Use navy for text over light backgrounds or white for text over photos
Avoid using dark colors for backgrounds
Limit colors in one layout to a maximum of 4, including the yellow in the logo
Use multiple colors in illustrations rather than in text or as backgrounds
Include plenty of white space in complex layouts. Use illustrations and icons as minimal accents.
Each piece should feel joyful but also refined and clean
FOREGROUNDCOLORS
BACKGROUNDCOLORS
COMPLETE PALETTE Use other colors sparingly in icons & illustrations
COLOR USAGE RECOMMENDATIONS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris accumsan facilisis feugiat.
We are opening soon
Get ready!
Use navy for text over light backgrounds or white for text over photos.
Avoid using dark colors for backgrounds.
Limit colors in one layout to 4 including the yellow in the logo.
Use multiple colors only in illustrations rather than in text or as backgrounds.
Include plenty of white space in complex layouts. Use illustrations and icons as minimal accents.
Each piece should feel joyful but also refined and clean.
COLOR VALUES
78BF70C=56 M=2 Y=74 K=0R=120 G=191 B=112
2E4C7CC=92 M=75 Y=26 K=11
R=46 G=76 B=124
466BB3C=79 M=60 Y=0 K=0
R=70 G=107 B=179
F58131C=0 M=61 Y=91 K=0R=245 G=129 B=49
E85656C=3 M=82 Y=64 K=0
R=232 G=86 B=86
BADEB5C=28 M=0 Y=36 K=0R=186 G=222 B=181
B7DAE6C=27 M=4 Y=7 K=0
R=183 G=218 B=230
F8B2B1C=0 M=37 Y=20 K=0R=248 G=178 B=177
F7D927C=4 M=10 Y=94 K=0R=247 G=217 B=39
F7E7D6C=2 M=8 Y=14 K=0R=247 G=231 B=214
COMPLETE PALETTE Use other colors sparingly in icons & illustrations
USAGE RECOMMENDATIONS
GREEN NAVY BLUE ORANGE RED
MINT SKY BLUE PINK YELLOW KHAKI
Use navy for text over light backgrounds or white for text over photos
Avoid using dark colors for backgrounds
Limit colors in one layout to a maximum of 4, including the yellow in the logo
Use multiple colors in illustrations rather than in text or as backgrounds
Include plenty of white space in complex layouts. Use illustrations and icons as minimal accents.
Each piece should feel joyful but also refined and clean
OUR CORE VALUES
We keep farmers farmingCommercial partnerships and retail models need to work for our farmers, too. Poppy’s is committed to this ideal, and we back this up in practice.
Our innovative economic model o�ers farmers the opportunity to build an equity stake in our shop over time. �is empowers the farmer and the retailer to work together in new ways that strengthen the food system, economic independence, entrepreneurship, a resilient food shed, and local job creation.
415 York Road, Ste 2
New Hope, PA 18938
poppysg rocer.com
Low-waste & responsibly sourced productsBecause, frankly, we’ve had it with all that plastic!
Poppy’s o�ers a curated selection of high quality pantry staples and dry goods — all in packaging that’s reusable and returnable — not just recyclable.
Plastic is a problem, and recycling is not the solution. �at’s why our pantry is dedicated to responsibly sourced products in reusable packaging that’s convenient to return and repurpose.
415 York Road, Ste 2
New Hope, PA 18938
poppysg rocer.com
CORE VALUES POSTERS
Food from here, grown by friendsPoppy’s selects the freshest, cleanest, and most responsibly grown ingredients available—from local farmers and food makers.
Everything we sell mutually empowers our growers and customers, connecting our community to real food from real people.
415 York Road, Ste 2
New Hope, PA 18938
poppysg rocer.com
We connect our communityPoppy’s is for everybody who’s tired of shopping at impersonal, big-box grocery stores. Who wants to reconnect with food. Who doesn’t want to read labels. Who wants to support family and community, not a corporation.
�at’s why Poppy’s is a small-format shop. Our selection is highly curated, pared down to only the highest quality, cleanest, seasonal food we believe in, that’s grown by our friends.
415 York Road, Ste 2
New Hope, PA 18938
poppysg rocer.com
CORE VALUES POSTERS
SOCIALMEDIA GRAPHICS
We keep farmers farming
Learn more about our core values at poppysgrocer.com
Low-waste & responsibly sourced products
Learn more about our core values at poppysgrocer.com
Food from here, grown by friends
Learn more about our core values at poppysgrocer.com
We connect our community
Learn more about our core values at poppysgrocer.com
We keep farmers farming
Low-waste & responsibly sourced products
Food from here,grown by friends
We connect our community
SAMPLE PRINT
TOTE BAG 1
TOTE BAG 2
TOTE BAG 3
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris accumsan facilisis feugiat.
We are opening soon
Get ready!
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris accumsan facilisis feugiat.
We are opening soon
Get ready!
OPENING SOON POSTERS / POSTCARDS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris accumsan facilisis feugiat.
We are opening soon
Get ready!
OPENING SOON POSTERS / POSTCARDS
grand opening
Come on by for our
APR I L 1, 2 019
415 York Road, Ste 2
New Hope, PA 18938
10AM- 6PM
poppysg rocer.com
grand opening
Come on by for our
APR I L 1, 2 019
415 York Road, Ste 2
New Hope, PA 18938
10AM- 6PM
poppysg rocer.com
GRAND OPENING POSTERS / POSTCARDS
grand opening
Come on by for our
APR I L 1, 2 019
415 York Road, Ste 2
New Hope, PA 18938
10AM- 6PM
poppysg rocer.com
GRAND OPENING POSTERS / POSTCARDS
PATTERNS
PATTERN 1
PATTERN 2
