THE BASIC. The individual who succeeds simply does what the individual who failed did not do or was not willing to do

THE BASICTHE BASIC

The Difference Between Success and Failure…

The Difference Between Success and Failure…

The individual who succeeds simply does what the individual who failed

did not do or was not willing to do.

Over 80% of SUCCESS is simply

SHOWING UP!!

Put Things in Perspective

How else are you going to earn six figures or achieve your

financial dreams?

Put Things in Perspective

How else are you going to earn six figures or achieve your

financial dreams?

Market America’sUnFranchise® Owner

Market America’sUnFranchise® Owner

Million $ Business

10¢ in Headaches

Big Profits – Low Risk

Ongoing Income

Carry Business in Head

Time Flexibility

Freedom

Million $ Business

10¢ in Headaches

Big Profits – Low Risk

Ongoing Income

Carry Business in Head

Time Flexibility

Freedom

Temporary Income

VS. Residual Income

You trade time for dollars

You leverage your time

Money grows linearly

Money grows exponentially

Income stops, if you’re disabled

Income continues indefinitely

You’re not creating true wealth

You’re creating true wealth

Time is not your own Total time freedom

You’re just getting by

You’re getting ahead

When work stops, income stops

Income keeps coming in

LIKE A FRANCHISELIKE A FRANCHISE A Proven Business Plan

Systemization Standardization Uniformity

State-of-the-Art Management Systems Merchandising and Marketing Tools Growing Visibility Own Multiple Businesses Training

A Proven Business Plan Systemization Standardization Uniformity

State-of-the-Art Management Systems Merchandising and Marketing Tools Growing Visibility Own Multiple Businesses Training

The Market America Business Model Offers the Best of:

FranchisingFranchising

Trainings

Marketing Tools

A Proven Business Plan

Trainings

Marketing Tools

A Proven Business Plan


Traditional BusinessTraditional Business

Marketable Products/Services

Ability to Expand Distribution

Marketable Products/Services

Ability to Expand Distribution



Network MarketingNetwork Marketing

Home-Based

Low Start-Up Costs

Residual Income

Tax Advantages

Work Part-Time

Home-Based

Low Start-Up Costs

Residual Income

Tax Advantages

Work Part-Time

INCORPORATES THE STRENGTHS OF THE NETWORK MARKETING INDUSTRY

INCORPORATES THE STRENGTHS OF THE NETWORK MARKETING INDUSTRY

Easily capitalized by the average person

Offers distribution through relationships

Utilizes time leveraging:

If you put in 10 hours of work, you get 10 hours of production.

If you have 10 other people, who put in 10 hours of work, you get 100 hours of production without increasing your time.

If those 10 people find 10 people, who put in 10 hours of work, you get 1,000 hours of production.

Easily capitalized by the average person

Offers distribution through relationships

Utilizes time leveraging:

If you put in 10 hours of work, you get 10 hours of production.

If you have 10 other people, who put in 10 hours of work, you get 100 hours of production without increasing your time.

If those 10 people find 10 people, who put in 10 hours of work, you get 1,000 hours of production.

ELIMINATES THE WEAKNESSES OFNETWORK MARKETING

ELIMINATES THE WEAKNESSES OFNETWORK MARKETING

Mass Recruiting

Increasing Sales Requirements

Mass Recruiting

Increasing Sales Requirements

Incorporates the Strengths of Other Marketing Systems.

Incorporates the Strengths of Other Marketing Systems.

Home Shopping

Direct Sales

Discount Buying

Franchising

Home Shopping

Direct Sales

Discount Buying

Franchising

Internet Sales & E-commerce

One- to-One Marketing

Mass Customization

Internet Sales & E-commerce

One- to-One Marketing

Mass Customization

What Makes Market America Different?

THE COMPENSATION

PLAN!! Volume accrual until payout Infinite search for volume Re-entry BV manipulation Weekly commission

THE COMPENSATION

PLAN!! Volume accrual until payout Infinite search for volume Re-entry BV manipulation Weekly commission

Disadvantages of Horizontal Marketing

ALL IN COMPETITION

• Additional locations multiply costs

• Creates competition

• Territorial restrictions

• Time/resources spread too thin

• No cooperation/collaboration

• MLM — system to duplicate horizontal marketing

Vertical Marketing

Vertical Marketing is an organizational structure that provides an environment in which there is an economic synergy between the people participating throughout the entire enterprise.

Advantages of Vertical Marketing

• The UnFranchise® System eliminates the pitfalls of horizontal marketing

• Compounding efforts

• Encourages teamwork/support• No territorial restrictions

• When one succeeds, everyone benefits• Minimal costs to expand

• Leverages duplication and standardization

• Everyone receives 100 percent credit for sales and volume generated

• Maximizes the probability of individual success

• Synergistic

• Gain from other’s work, volume and sales

Kim

Dan

•Infinite Volume search•Accrual•Re-entry•BV & people Placement•Paid weekly

•Infinite Volume search•Accrual•Re-entry•BV & people Placement•Paid weekly

YOU 002

BVYOU 001 2400 BV & IBV

1200 BV & IBV

3600 BV & IBV5000 BV & IBV

Jack

Sue

Mary

Tom

Frank

Amy

Joe

Ben

Jane

Ron

Jill Sam

Lynn

Sue Bob

Accrued GIBV Totals

BVBVBVBV

BVBVBVBV

IBVIBVIBVIBV

IBVIBVIBVIBV

What else makes us different?

Partnerships with Microsoft and Google Proven track record of success 68 consecutive quarter of growth Over 2 billion dollars in earnings from

people like us Product brokerage NMTSS teamwork between organizations

that have no economic interest And more……………

SYSTEMSW. EDWARD DEMINGS

SYSTEMSW. EDWARD DEMINGS

“Systems under which people work account for 95% of all errors and

failure; therefore, the key to excellence is to perfect the system!”

“Systems under which people work account for 95% of all errors and

failure; therefore, the key to excellence is to perfect the system!”

NMTSS Benefits

Leverages Time Builds a Nationwide Support

System Helps Manage and Support

Organization Growth Systemized, Standardized, and

Uniformed Build Your Organization In Multiple

Geographic Areas Standardized Ticket Prices

NMTSS ComponentsNMTSS Components

Unfranchise Business Presentations - $5

Local Seminars - $30

District Rally - $40

Regional Convention - $70

World Conference - (One Per Year)

International Convention - (One Per Year)

Unfranchise Business Presentations - $5

Local Seminars - $30

District Rally - $40

Regional Convention - $70

World Conference - (One Per Year)

International Convention - (One Per Year)

Certified Training ProgramCertified Training Program

New Distributor Training (NDT) – 3-4 hours Taught by Cat 1 Certified Executive Coordinator or Above $15 per Distributor Standardized Curriculum

Basic 5 Training (B5) – 3-4 hours Taught by Cat 1 Certified Executive Coordinator or Above $15 Ticket Price - Standardized Curriculum

Executive Coordinator Certification Training (ECCT) - Minimum 6 hours Taught by only a Certified Trainer $50 per Distributor - $25, if taken within the past 2 years Standardized Curriculum

ALL SUCCESSFUL UFOs KNOW THAT…

“You can measure the stability of your business by the number of People you have that attend MA World Conference and the International Convention!!!!”

No exceptions!!!

It all comes down to basics.

You don’t have to have a fancy playbook…You just have to block and tackle

better than anyone else!

It all comes down to basics.

You don’t have to have a fancy playbook…You just have to block and tackle

better than anyone else!

Basic 5Fundamentals of the Business

Basic 5Fundamentals of the Business

1. Developing Attitude and Knowledge

2. Goals and A Goal Statement

3. Retailing

4. Prospecting, Recruiting and Sponsoring

5. Follow-Up & The ABC Pattern of Building Depth

1. Developing Attitude and Knowledge

2. Goals and A Goal Statement

3. Retailing

4. Prospecting, Recruiting and Sponsoring

5. Follow-Up & The ABC Pattern of Building Depth

DEVELOPINGATTITUDE AND KNOWLEDGE

DEVELOPINGATTITUDE AND KNOWLEDGE

“Nothing on earth can stop a person who has the right attitude, and nothing on earth can help a person who has the

wrong attitude”

unknown

The Power of BeliefThe Power of Belief

You must program your brain (your

computer)

Programming creates your beliefs.

Beliefs create your attitudes.

Attitudes create your feelings.

Feelings determine your actions.

Actions determine your success or

failure.

You must program your brain (your

computer)

Programming creates your beliefs.

Beliefs create your attitudes.

Attitudes create your feelings.

Feelings determine your actions.

Actions determine your success or

failure.

Attitude Precedes Success. Attitude comes before the

money.

Attitude Precedes Success. Attitude comes before the

money.

Attitude Precedes Altitude

Attitude Precedes Altitude

Allocating Your Time with Each Type of Distributor

WAITING - Communicate with monthly about meetings and new product

releases.

STABLE - Sell them tickets to the next event.

GO NOW - Mentor them, attend events with them and help them get what they want!

WAITING - Communicate with monthly about meetings and new product

releases.

STABLE - Sell them tickets to the next event.

GO NOW - Mentor them, attend events with them and help them get what they want!

Example: (Based on a ten-hour per week commitment.)

Example: (Based on a ten-hour per week commitment.)

Type of Activity Type of Activity Description Description Weekly Time AllotmentWeekly Time Allotment

Administrative

Support

Result Producing Activities

Administrative

Support

Result Producing Activities

Clerical Activities

Encouraging your Distributors

Clerical Activities

Encouraging your Distributors

Selling the BusinessSelling ProductsSelling TicketsAudios3rd Party Intros / 3way calls

Selling the BusinessSelling ProductsSelling TicketsAudios3rd Party Intros / 3way calls

30 Minutes

90 Minutes

8 Hours

30 Minutes

90 Minutes

8 Hours

What it Takes to Develop Attitude and Knowledge

Use The Training ToolsUse The Training Tools

Audios/Videos/CDs Listen to a minimum of 1 audio per day

Refer to www.unfranchise.com for a suggested list

Audios/Videos/CDs Listen to a minimum of 1 audio per day

Refer to www.unfranchise.com for a suggested list


Use The Training ToolsUse The Training Tools

Read the Career Manual Keep it Handy

Read 15 Minutes a Day

Read Online Updates

Read the Career Manual Keep it Handy

Read 15 Minutes a Day

Read Online Updates


Attend EventsAttend Events

Required Trainings New Distributor Trainings (NDT)

Basic Five (B-5)

Executive Coordinator Certification Training (ECCT)

Required Trainings New Distributor Trainings (NDT)

Basic Five (B-5)

Executive Coordinator Certification Training (ECCT)


Attend EventsAttend Events

Ongoing Education (one per month) Local Seminar District Seminar Regional Convention National Convention Leadership School International Convention

Ongoing Education (one per month) Local Seminar District Seminar Regional Convention National Convention Leadership School International Convention


Unfranchise Business Presentations

Home Kick-Offs

Product-Related Meetings

Unfranchise Business Presentations

Home Kick-Offs

Product-Related Meetings

WITH GUESTSWITH GUESTS

Attend Business Building MeetingsAttend Business Building Meetings

Why do we have to attend events regularly?

Will vs. Fear


Don’t let life get in the way of the business.

Don’t let others live life for you.

Don’t get stuck on the “Dot”.

Don’t let life get in the way of the business.

Don’t let others live life for you.

Don’t get stuck on the “Dot”.

Treat It Like A BusinessTreat It Like A Business

NOT A HOBBY!NOT A HOBBY!


“Keep away from people who try to belittle your ambitions. Small people always do that. But the really great make you feel that you too can become great”

Mark Twain

“Keep away from people who try to belittle your ambitions. Small people always do that. But the really great make you feel that you too can become great”

Mark Twain

Associate with positive peopleAssociate with positive people

There are only 2 reasons for brick walls

1. Stop a loser and make them quit

2. Challenge a winner to overcome the obstacle

Brick walls separate the winners from the losers

The Only way to fail in Market America is to Quit!!!!!

GOALS AND A GOAL STATEMENT

GOALS AND A GOAL STATEMENT

Define Your Dreams… Define Your Dreams…

Define Your Purpose… Define Your Purpose…

Goals And A Goal Statement

Goals And A Goal Statement

Translating your Dreams and Purpose

into a plan of action!

Translating your Dreams and Purpose

into a plan of action!

PEOPLE WITHOUT GOALS DRIFT!PEOPLE WITHOUT GOALS DRIFT!

People don’t plan to fail. They simply fail to plan!People don’t plan to fail. They simply fail to plan!

We don’t have to face failure, if we have no yardstick.

We don’t have to face failure, if we have no yardstick.

If we don’t do much, nobody- including ourselves – knows.

If we don’t do much, nobody- including ourselves – knows.

WHY??

What is your purpose for this business?You must know WHY!!

Once you know your ultimate reason why, you will have resolve in order to achieve it.

Your why must move you!!

RESOLVE- making a finite decision that you will never give up until you reach your goal

Develop A Goal Statement(Business Plan – 5 Steps)

Develop A Goal Statement(Business Plan – 5 Steps)

1. What You Want

2. When You Want It

3. What You Will Give Or Overcome

4. Detailed Plan To Get There

5. Write It Out (1 through 4) and Read It

Twice A Day

1. What You Want

2. When You Want It

3. What You Will Give Or Overcome

4. Detailed Plan To Get There

5. Write It Out (1 through 4) and Read It

Twice A Day

Decide What You Want

Define Your Short-Term Goals Computer, microwave, payoff a credit

card Define Your Long-Term Goals A car, debt-free, free from mandatory work,

college education, early retirement

Define Your Long-Term Goals A car, debt-free, free from mandatory work,

college education, early retirement

List Them in Order of Attainability List Them in Order of Attainability

Decide What You WantDecide What You Want

Determine the income necessary to support your lifestyle and goals.

Determine the number of Business Development Centers (BDC’s) you need for qualifying for commissions to attain the income level.

Determine the Pin Level that reflects your goal.

Decide What You WantDecide What You Want Set target dates for achievement.

Measure your progress against the date.

Adjust the date or goal to be in line with reality.

Decide What You are Willing to Give Up or Overcome to Obtain Goals

Decide What You are Willing to Give Up or Overcome to Obtain Goals

Emotional Obstacles - timidity, fear of what other people think, fear of public speaking.

Scheduling Obstacles - Recreational, civic & church responsibilities, family, employment.

Financial Obstacles - Training costs, management tools, support materials.

Emotional Obstacles - timidity, fear of what other people think, fear of public speaking.

Scheduling Obstacles - Recreational, civic & church responsibilities, family, employment.

Financial Obstacles - Training costs, management tools, support materials.

Develop a detailed plan of what you must do each year, each month,

each week, and each day to achieve the goal!

Develop a detailed plan of what you must do each year, each month,

each week, and each day to achieve the goal!

The detailed plan brings your thoughts, your ideas, and your goals

in line with reality!

The detailed plan brings your thoughts, your ideas, and your goals

in line with reality!

The detailed plan provides you with a staircase or ladder to

your goals and dreams!

The detailed plan provides you with a staircase or ladder to

your goals and dreams!

Daily Steps Ensure Meeting the Weekly Goal

Daily Steps Ensure Meeting the Weekly Goal

Cultivate two possibilities

Call one prospect to expose the business or product

Read goal statement twice a dayListen to an audio tapeRead Career Manual fifteen minutesUse Market America products daily

Cultivate two possibilities

Call one prospect to expose the business or product

Read goal statement twice a dayListen to an audio tapeRead Career Manual fifteen minutesUse Market America products daily

Everyday StepsEveryday Steps

Write Out Your Goal Statement

Write Out Your Goal Statement

Example:Example:

“By December 31, 2009, I have no credit card debt and am living on the Coast of the Carolinas in a 5000-square foot brick home. I am driving a

Porsche, vacationing four months out of the year. My marriage is happier without financial

pressure. Susan and I spend more time together and pursue hobbies we both enjoy”.

“By December 31, 2009, I have no credit card debt and am living on the Coast of the Carolinas in a 5000-square foot brick home. I am driving a

Porsche, vacationing four months out of the year. My marriage is happier without financial

pressure. Susan and I spend more time together and pursue hobbies we both enjoy”.

50-to-100 Words - Read it Twice A Day50-to-100 Words - Read it Twice A Day

Measure, Monitor, Adjust, and ControlMeasure, Monitor, Adjust, and Control

Adjust your plan of action and/or goal accordingly…

The original, hourly, commitment of 15 hours per week is unattainable.

Therefore, I will have to adjust my weekly time commitment to 10 hours – extending my plan of action 6 months to reach $1500 per week in income.

Adjust your plan of action and/or goal accordingly…

The original, hourly, commitment of 15 hours per week is unattainable.

Therefore, I will have to adjust my weekly time commitment to 10 hours – extending my plan of action 6 months to reach $1500 per week in income.

Hold yourself accountable

Be honest with yourself

Each day you do not achieve your daily goal

“Today I chose to put my goals on hold. Getting my wife home and retired from her job wasn’t important enough to me today”

RETAILINGRETAILING

RETAILINGRETAILING

The Key Component That Makes Market America Positioned Correctly

Real Customers Buying At Suggested Retail Prices

The Key Component That Makes Market America Positioned Correctly

Real Customers Buying At Suggested Retail Prices

selling directly to the endconsumer in some quantity, at

a retail price.

selling directly to the endconsumer in some quantity, at

a retail price.

Retailing is…Retailing is…

What Does Retailing MeanTo The UnFranchise® OwnerWhat Does Retailing MeanTo The UnFranchise® Owner

Opportunity and Profit

Replaces Start-Up Costs Covers Monthly Overhead Generates Business

Volume

Identifies New Prospects

Builds Belief

Opportunity and Profit

Replaces Start-Up Costs Covers Monthly Overhead Generates Business

Volume

Identifies New Prospects

Builds Belief

How Do We Retail Products?

How Do We Retail Products?

List everyone you come in contact with and good background information. (friends, relatives, acquaintances, business associates, etc.)

List everyone you buy products and services from. (Pampered Chef, Tupperware, Mary Kay…include friends from other direct sales companies.)

List everyone you come in contact with and good background information. (friends, relatives, acquaintances, business associates, etc.)

List everyone you buy products and services from. (Pampered Chef, Tupperware, Mary Kay…include friends from other direct sales companies.)

Develop a Customer List:Develop a Customer List:

Match Products to PeopleMatch Products to People

Are they into fitness and athletics? Are they health conscious? Are they concerned about personal

appearance? Do they need to lose weight? Does their line of work require skin

protection? Do they have pets? Do they have aches and pains? Do they need more energy?

Remember…Remember…

Retail to Recruit!Retail to Recruit!

Keys of Retailing“Re-Telling”


Be a Product of the Product

Develop a Possibility List for Potential Customers for Each Product Line (background info)

Tell Your Story (stories sell product)

Collect Testimonials (use third party - match the testimonial to the person or get on the phone with them)

Be a Product of the Product

Develop a Possibility List for Potential Customers for Each Product Line (background info)

Tell Your Story (stories sell product)

Collect Testimonials (use third party - match the testimonial to the person or get on the phone with them)



Have Some Knowledge About Your Product

Transfer Your Buying Habits - “Product of the Product”

Implement a Follow-Up System (1-3-7-14-21)

Always Provide a Brochure



Build Relationships - “People hate to be sold but love to buy”.

Build Share of Customer

Listen – Listen - Listen

Base 10, Seven Strong

Base 10, Seven Strong

The key to the growth and stability

of your organization!

The key to the growth and stability

of your organization!

Base 10, Seven StrongBase 10, Seven Strong

Base 10 is based on each distributor purchasing a minimum of 400 BV a month.

100 BV – Personal Use 300 BV – Retail Sales to 10 Preferred

Customers, each purchasing a Minimum of 30 BV a Month

Base 10 is based on each distributor purchasing a minimum of 400 BV a month.

100 BV – Personal Use 300 BV – Retail Sales to 10 Preferred

Customers, each purchasing a Minimum of 30 BV a Month

YOU100 PBV

Personally purchase and use > 100 BV in product – monthly - after one month.Personally purchase and use > 100 BV in product – monthly - after one month.

Complete the Home Shopping List!Complete the Home Shopping List!

Establishing a Foundation ‘Base 10’Establishing a Foundation ‘Base 10’

Establish a repeat customer base of ≥ 10 purchasing ≥ 30 BV monthly.

Establish a repeat customer base of ≥ 10 purchasing ≥ 30 BV monthly.

C = customers purchasing > 30 BV worth of product/month.

C = customers purchasing > 30 BV worth of product/month.

Establishing a Foundation ‘Base 10’Establishing a Foundation ‘Base 10’

Personal Use

You must become your best customer!

You must become a product of the product.

It makes sense to purchase from your Mall, rather than someone else’s.

Personal experience with the products increases your confidence in them.

Personal use ensures volume accrual [50 – 150 BV in orders monthly].

Duplicating personal use throughout your Sales Organization ensures a stable BV stream.

Getting Started

Register yourself as a Preferred Customer.

Compile a shopping list of Market America products you use on a daily basis [refer to Market America product catalogue].

Enroll in to Transfer Buy Program [auto-shipment of products each month].

Getting Started

Expand product use/knowledge by purchasing one new [BV] product from the Mall without Walls™ each month.

Identify stores on your Web Portal that you already purchase from.

Shop from your own stores.

Preparing To Retail

Choose a product line to specialize in.

Become a product of the product.

Purchase marketing materials.

Attend the product training and seminars.

POST SALE ACTIVITIES

Register as a Preferred Customer Establish a Follow Up System

Day 1 - To thank for patronage and inquire about whether they had begun to use

Day 3 – To be sure product is being used properly

Day 7 – Share testimonial

Day 14 – Share testimonial and offer complimentary products

Day 21 – Take reorder and get referrals

POST SALE ACTIVITIES

Build Share of Customer through add-on products.

Take time to teach every customer about how to find, navigate, and shop

the web portal.

Drive traffic to your web portal. Tell everyone you know to visit

your online business

Web Portal Walk-Through Tour

Generating IBV and BV Through Your Portal

Take the time to get familiar with your Portal.

For credibility’s sake, you need to understand how your own business works as you share it with others.

Follow a standardized pattern when you walk someone through your online mall.

Customize the tour to emphasize those features that your customer is most interested in using.



Interact with your customers by holding a Portal Party, as taught in a Portal Coring.

Duplicate BV and IBV generation through your Portal by attending an Internet Certification Training to learn how to give a Portal Coring for Distributors in your organization.



Learn how to use the available marketing tools to increase your retail through your Portal.

Equip your Portal with a merchant account to accept MasterCard & Visa. More people are buying online Virtual Terminal

You can take credit cards offline.

Prospecting Recruiting

and Sponsoring

Prospecting Recruiting

and Sponsoring

Prospecting, Recruiting

and Sponsoring

DUPLICATES

Your Efforts

and

LEVERAGES Your Time!

Increasing distribution centers within your organization translates into more BV being generated which

=more commissions$$$

Increasing distribution centers within your organization translates into more BV being generated which

=more commissions$$$

Recruiting = LeverageRecruiting = Leverage

- J. Paul Getty -Founder of Getty Oil Company,

Philanthropist, and, by the late 1950’s, widely regarded as the richest man in the world.

“I would rather have 1% of the

efforts of a 100 people, than a

100% of my own efforts.”

“You can have anything in life you want if you just help enough other people get what they want.”

Zig Ziglar

Create a true interest in helping others achieve their goals!

OBJECTIVE

Build two sales and distribution organizations…they generate >

5000 GBV & GIBV weekly.

IT ALL STARTS WITH

ENTHUSIASM!!!

EX:

Recruiting Secret Keys!!!!

Be Positive and fully Confident Be Sincere and Happy all the

time The biggest difference between

successful recruiting and people who struggle is how much negative people slow them down or occupy their minds.

ALL EQUALS POSTURE!!!

Prepare for Prospecting, Recruiting and Sponsoring by purchasing the business building tools!

Case-Building Tools

Make Your Move CD

Wake Up CD

26 minute Plan DVD

Web Portal presentation

Flip Chart

The reason people do notrecruit is because

they do not have any prospects to recruit!

They do not have anyone!We must prospect before

we recruit!

Possibilities Are Everywhere YOU Go

Every time you run an errand

Every time something breaks

Every time you buy

something

Every time you go shopping

Possibilities Are Everywhere YOU Go

Every time you do something with family

Every time you go out or socialize

Every time you drop your kids off at

activities

Every time you do anything or go

anywhere

Develop Your Names List

Who do you know? List 200 to 500 Names

Possibilities List - 60 to 200 people who are:

Well-Connected Possess Communication Skills Want More Time or Money Can Afford to Do The Business

Top 10 List

Possibilities most likely to be receptive now

Cultivate relationships and add 2 names a day

Develop Your Names List

Business people want to give out cards!!

“What do you do for a living?”

“Do you have a card, I know everybody”

Market AmericaWhat is it?

Market America is a Product Brokerage & Internet Marketing

company that specializes in One- to-One Marketing. We offer users

cash back for purchasing through us from the places they buy from

anyway.

Market AmericaWhat do you do for a living?

I partner with a company that does market research to identify what people want…

and secures relationships with the companies that provide the products and

services to offer cash back for purchases. I put together a team of individuals to run

sites and earn great money doing it.

Two-Minute Commercial

A Two-Minute Commercial is a testimonial of the real reason WHY you are doing this business accompanied by an appealing

description of the business.

Compose Your Two-Minute Commercial

Appealing Description

Testimonial

Need a Sense of Purpose Sustains and Maintains Through the Highs and

Lows

Don’t Try to Recruit Them!

Positive Positioning

Set Up Positive Gossip

“I was sick and tired of living month to month on a salary that never

seems to grow. I began to think of where I will be just five years from

now. It was scary. I realized that I am not saving enough money to retire

comfortably. I needed and wanted a plan to improve my financial

position.”Then, I found the UnFranchise® Business.

Share your answer to “What is it?”

Example:

Learn Different Approaches

Direct

Evaluation

Referral

Product


“If I could show you how to take your current skill set and turn it into _____on a weekly

basis, and provide you a back-up plan for any sudden changes,

would you take advantage of it?

Direct Approach


“If I could show you a way to earn an extra _____on a weekly basis, and provide you a

back-up plan for any sudden changes, would you take advantage of it?

Direct Approach

“Maybe you could help me out. I met some people who are bringing a new business

concept into the area, and I have the opportunity to identify two people to manage

its expansion.”


Evaluation Approach

“You may or may not be interested, but I’d like you to evaluate it. You may know the right

people. If you lead me to the right people, we can work out something that would be mutually

profitable.


Evaluation Approach

Approaches

Evaluation outline:

I. Ask for time “Do you have a minute?”II. Ask for Help “I was hoping you could help me out”III. Started a business…..going great….. ExcitedIV. Expanding into the areaV. You may or may not be interestedVI. Evaluate it for meVII. You might know the right peopleVIII. Work something out mutually profitableIX. WHEN CAN WE MEET UP

Approaches

Evaluation example:

Hey Mike, “Do you have a minute?”Great listen “I was hoping you could help me out”I Started a business a little while back and its going great.

Im really Excited. Its going so well I am Expanding into the area and looking to bring a few people on board.

Can you do me a favor and evaluate it for me, you may or may not be interested but u most certainly might know the right people. If you can lead me in the right direction I could Work something out mutually profitable.

When can we meet?

“I just found an incredible new business, and I am looking for some key people to

help me expand it. I would like for us to get together so you can check it out because

you might know the right people?”


Referral Approach

“I had a problem for years with ______. A

friend introduced me to a great product

called OPC-3”.


Product Approach

How can you book more appts in your group!

Call workshop!

Be Prepared for Questions

and Objections!

“Is this Amway?”“Is this Network Marketing?”

No. I partner with Market America. Have you heard of it?

What has been your experience with Amway?

Market America is not like that…or

Market America is all that and more.

“I just don’t have any time.”

Acknowledge the comment…Today, no one seems to have time with…

Isn’t time the very reason you should take a serious look.

Would an extra $1500 a week make a difference?

“I just don’t have the money.”

It does take $600 - $1000 to capitalize your business.

This is rarely an issue.

If people are serious, they can find the finances.

You can earn your start up capital…

“Is this a real business?” “Most people don’t make money

at those things.”

What is a real business?

Absolutely. This is big-time business.

It is a distribution business with high returns and low overhead.

Most people can not understand how you can earn a …without a…

“I have to talk with my spouse.”

That’s a good idea.

When would be a good time for the three of us…

If your spouse likes the business, is there any reason…

“How much are you earning?” Are you making any money yet?”

That’s a good question.

Currently in the first____ , I am____.

What type of monthly income would make a difference in your life?

I’m not earning that yet, but I can introduce you to someone who is.

“Let me think about it.”

There really is no decision.

You have chosen the 2-3 year plan vs. the 45-year plan.

The only risk is not trying.

“Does this involve sales?” “I am not a sales person.”

Yes. In fact, it is quite fun because it is the kind of sales people actually enjoy. Even those who don’t sell…

You become a problem solver.

We have a complete sales system.

“Tell me more about the product.”“I need more information.”

No problem. What type of information would you like?

Is there any reason why you wouldn’t start the product/business once…

“Is this one of the Pyramid Schemes”?

No. Pyramids are illegal.

What is your definition of a Pyramid?

Every corporation has a pyramid structure.

A Pyramids is: A payment for recruiting instead of

selling products

Buying Goods

Recruiting

Cultivating the Relationship Build rapport

Identify what the prospect wants

Identify why they want it

Identify how it will make them feel

Providing business information to meet the needs of the prospect

Effective Sponsoring

The objective is to ensure that the new

Distributor is establishing their

UnFranchise® Business properly and

learns the proper principles,

fundamentals, task and activities to

increase their chances for success.

Concept of recruiting through the funnel

80% of you time should be filling the funnel (cultivating, approaching, 1on1s, 2on1s, home meetings)

Move people from the top of the funnel down

The people who go through the process pop out the bottom as “go now”

You ultimate goals should be to get as many people as possible to the International Convention and the MA World Conference!!

Getting Started Guide & Action Plan For Success

Essential for D

uplication

Code # 391ENGLISH

Code # 4391MANDARIN

Code # 5391SPANISH

Follow Up And

The ABC Pattern of Building Depth

Follow Up And

The ABC Pattern of Building Depth

GET THE PERSON TO INTRODUCE THE BUSINESS AND/OR PRODUCTS TO SOME

PROSPECTS AND CUSTOMERS BY CONDUCTING 2 ON 1 PRESENTATION OR

CONDUCTING A SMALL MEETING IN THEIR LOCATION (START THE TRIAL RUN PROCESS).

THE PURPOSE IS NOT TO SIGN THEM UP OR GET A CHECK!

Purpose and Objective of the Follow Up

Rules Of Follow-Up1. Never, Never, Never Show the Plan, hold a meeting, or bring someone to a meeting without BOOKING A FOLLOW UP! At the end of the presentation, pull out your calendar/schedule book

to book a follow up. At the end of the presentation, it is YOUR responsibility to turn and close and

schedule the follow up.

2. Anytime you call someone, send information, or sell products, schedule a follow up call/appointment.

At the end of the presentation, never ask “What do you think?” or “I’ll get back to you”.

INSTEAD, ask… “What did you like most about the business?”

“What would prevent you from getting started now or giving it a trial run?”

“You need more information, and we need to get your questions answered. When can we get together? I have Wednesday afternoon and Friday evening available. Which would be better for you?”

“You seem to be picking this up faster than the average person. When can we get together so I can show you how you can reach your financial goals and live the life you have dreamed.”

Rules Of Follow-Up

3. BRING ANYONE YOU SHOW THE PLAN TO, IN A 1 ON 1 OR SMALL MEETING, TO A 2ND LOOK. 4. TEACH EVERYONE YOU SPONSOR TO TEACH THOSE THEY SPONSOR BY:

- SHOWING THEM WHAT TO DO- WHEN TO DO IT- WITH WHOM TO DO IT

Rules Of Follow-Up

AXIOM:100% OF THEPEOPLE YOU

BRING…SHOW UP!

AXIOM:100% OF THEPEOPLE YOU

BRING…SHOW UP!

5. Always have a meeting after the meeting - answer questions, clarify certain points, outline the Basic 5, and schedule follow up.

The actual meeting begins when the marker is set down and the presentation is complete.

6. Sell tickets to the upcoming NMTSS event.

YOU CANNOT SELL A TICKET YOU DO NOT HAVE!

Rules Of Follow-Up

“4 Bridges of Follow up”“4 Bridges of Follow up”

Provide more information (which you must get back) and book the follow up in their location.

Recommend them to have some people evaluate the business at the follow up.

TEACH THEM THE EVALUATION APPROACH AND AN ANSWER TO WHAT IS IT

Sell them a ticket to the next Seminar.

Arrange to pick them up to attend the next UBP.

Provide more information (which you must get back) and book the follow up in their location.

Recommend them to have some people evaluate the business at the follow up.

TEACH THEM THE EVALUATION APPROACH AND AN ANSWER TO WHAT IS IT

Sell them a ticket to the next Seminar.

Arrange to pick them up to attend the next UBP.

THE MAIN THING!THE MAIN THING!

When and How to Sell Tickets

When someone has first seen the plan, they are at the height of their interest and excitement.

They have questions and want to know how to do it.

They want to believe, but do not know how.

If you are going to work with them, they have to have the right attitude and knowledge.

The Ticket Advantage

Having a Ticket Demonstrates Commitment

Promotes/Ensures Attendance

Eliminates Excuses

Innoculate!!

Prepare your prospects for the negative world!!!!

You work so hard to convince them, to train them, and to

get them to believe.

You can accomplish ALL this by selling them a ticket and getting them to a seminar.

Think About It!

The ABC Pattern

“The process of building a new group by identifying prospects from either Distributors or Prospects. This is done by moving from Prospect or

Distributor to the next Prospect. In this way, people are always leading

to people, until we find someone who will do the business”.

The ABC Pattern

“With each new prospect in a Trial Run, we Show the Plan and review the products. We get them to try

the business by showing the plan to people at their home or go visit

some people with them. We repeat this over and over again, until we

find a Go Now, and then we continue the process with that Go

Now.”

- JR Ridinger

YOU MUST KNOW IT, AND USE IT TO WORK

THE ABC PATTERN!

EVALUATION TECHNIQUE

Evaluation Technique

Maybe you could help me out. I met some people who are bringing a new business concept into the area, and I

have the opportunity to work with two people to manage its expansion.


You may or may not be interested, but I’d like you to evaluate it. You may

know the right people. If you lead me to the right people, we can work out something that would be mutually

profitable.


1 on 1’s and 2 on 1’s 3-Way Calls Audio/Video Recruiting 1 on 1 Presentation Book (Flip

Chart) Meeting in Their

Home/Location Bring to UBP Kitchen-Table Presentation

NO DECISIONS…JUST TRY!

AS A RESULT OF TRIAL RUN - IT WORKS!

THEY BECOME A HOPELESS SUCCESS!

THE ABC PATTERN BEGINS WITH LEARNING TO IMPLEMENT A TRIAL RUN.

Trial Run Definition

“The process used to see if someone is right for the business, and if the business is right for them. Through

which, they will lead to potential prospects and customers or in the

final process disqualify themselves”.

- JR Ridinger

TRIAL RUN/TEST MARKETING

Present/expose the business.

Determine if they may know the right people.

Test market the products – lead to customers (retail to recruit).


If they are right for the business.

If the business will work for them.

Trial Run/Test Marketing

Determines

Everyone Knows TwoPeople Who Are Ready, Willing, And Able To Do It Right Now…

People who are entrepreneurial

People with networking experience

People with direct sales experience

People who are well-connected People with ambition, enhance

quality of life, improve financial position

GET THEM TO LEAD YOU TO THEM!

Let them lead you to the people. They will accidentally get interested when

they lead you to someone.

ASK…

“WHO IS GOING TO SPONSOR THEM…YOU OR ME?”

INVESTIGATE

The ABC Pattern

1. Remember, it never unfolds perfectly.

2. It will only duplicate through “GO NOWS”, who are seeking to master the B5.

3. Teach everyone to practice the rules of follow up.

4. After each meeting, schedule another meeting [kitchen table, home meeting] to invite their prospects to.

5. Make sure the people you are holding the meeting for, GO WITH YOU.

12 months = $1,500

6 months = $1,500

3 months = $1,500

2 months = $1,500

1 month = $1,500

2 weeks = $1,500

1 week = $1,500

25 months = $10,500

25 months to earn…

$78,000-$109,000 of Yearly, Ongoing Income!

2-3 YEAR PLAN vs. 45 YEAR PLAN

Questions:

How can we do better with our follow up?

How can we get more duplication of booking appointments and making calls?

How do we get people over the challenges of the fear of the unknown, especially new

prospects?

THE BASICTHE BASIC

Documents

THE BASIC. The individual who succeeds simply does what the individual who failed did not do or was not willing to do