The “bad mouth” study

Jarmo LaaksolahtiPetra FagerbergKristina HöökKatherine Isbister

(Re) Design

Interpretation

Evaluation

User-centered design – what we are all about

Study

Quick and dirty!

The idea

Gossiping characters exemplar idea Fun! Social! Jokes, sarcasm, irony.

Question: How do we design for that? What works and what doesn’t?

Answer: Conduct a small study to inform the design process

The Study

Groups of 4-5 women bad mouth movie stars in a home environment

Picture of stars were passed around Filmed by 2-3 cameras from different angles Cross-cultural

Sweden, US, Japan (?), France (?), … Low-budget, low-effort, quick Aim

Find successful moments and figure out why they are successful

Successful moments?

Timing, gestures, dialogue, exaggerations, tone of voice, facial expressions?

What role do the non-verbal cues play?

What to expect

Watch and analyze snippets (~15 min) together Identify successful moments Discuss what can be extracted from those

moments Discuss how it can be applied in the design

process Lots of laughter! Free candy

What not to expect

Refined data Silver bullets High-quality video Software tools for annotation or

analysis