The Avengers Synergy

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What is Synergy and how is it used in The Avengers?

Text of The Avengers Synergy

  • 1. The Avengers Synergy
  • 2. The Avengers Assemble (UK) is the 3rd highest grossing film ofall time, produced in 2012 by Marvel Studios, a subsidiary ofMarvel Entertainment, which is owned by multinationalconglomerate corporation Walt Disney.Marvel Entertainment also made a deal with gamesdevelopment company Ubisoft to bring out a video gameAvengers: Battle For Earth, however it is only available forXbox 360 and the Wii U.It had a total budget of $220,000,000, but it made over $1BN inthe box office.All-star cast including Robert Downey Jr, Scarlett Johansson,Chris Evans, Mark Ruffalo, Chris Hemsworth, Jeremy Renner,Tom Hiddleston, Clark Gregg and Samuel L Jackson.
  • 3. What is Synergy?Synergy Two or more things coming togetherto achieve a result not independently possible.In the film world, this means companies try to make as muchprofit as possible by making deals and spreading across differentindustries e.g. Music, Merchandise, Gaming
  • 4. How is The Avengers an example of Synergy?Film Marvel StudiosSoundtrack Marvel MusicGaming The Avengers: Battle ForEarth Xbox 360 (Microsoft) and WiiU (Nintendo)DVD Blu Ray, DVD, DigitalDownload (iTunes)Other companies in charge ofmerchandise such as toys, posters,clothing, tie-in comicsThe preliminary films such asCaptain America: The First Avenger,Iron Man 1 and 2, Thor and TheHulk 1 and 2 acted as freepromotion for the film, with hintsof the next film at the end of thecredits