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3 . 4 .
Asta House provides a new take on urban living, right in the heart of the characterful and well-connected
Fitzrovia District with its great history of artists, writers and designers. With a W1 postcode, this is a
place close to the bustle of Tottenham Court Road and Oxford Street, yet tucked away on the quiet corner
of Whitfield Street and Chitty Street.
Asta House is an airy, wide-windowed brick and Cumbrian slate building – originally for light-industrial use, then offices and studios – dating from the 1950s.
Now Derwent London is transforming this very adaptable building into a thoughtfully designed and richly detailed
residential enclave with a variety of apartments and two penthouses, all overseen by an on-site concierge.
5 . 6 .
The theme is set from the moment you step through the solid dark wood door at street level. Inside you find an entrance lobby with parquet f looring and light-painted timber panelling, a concierge desk and leather seating for visitors. Classic 1950s Italian light fittings nod to retained aspects of the building’s heritage such as the green and cream Terrazzo staircase with
its delicate metal railings.
The design is stylish but simple, with luxurious materials throughout. Dark glazed wall tiles lead from the entrance to the lift lobby at the rear. If you take the stairs, you get
the benefit of angled views through large windows on every staircase landing.
7 . 8 .
Your own front door – again in dark wood – with a solid brass doorknob. Inside, the palette of materials continues in a lighter tone, with textured
sawn wooden f loors, white walls and feature Dada kitchens with lacqueredand Corian surfaces. New, wide, high-performance metal-framed windows
increase the sense of space and light.
9 . 1 0 .
Many of the spaces open up to each other with sliding, glazed, space-saving doors. Ample built-in storage is provided.
11 . 1 2 .
The apartments range from one to three bedroom, all benefitting from generous metal-framed windows, textured wooden f loors
and Molteni&C fitted wardrobes.
1 3 . 1 4 .
The bathrooms have bespoke vanity/mirror units in a crisp modern style with porcelain walls and elegant marble effect f loor tiling.
Luxurious living within a crafted and contemporary boutique building.
1 7 . 1 8 .
F I T Z R O V I AM A I N TA I N S P L E N T YO F I T S H I S T O R I C A L LY
B O H E M I A N A N D C R E AT I V E F L AV O U R .
Well-provided with excellent restaurants, pubs and cafés, private art galleries and shops, it has long been an independently-minded district that is as much residential, commercial and (with University College London nearby) academic.
1 9 . 2 0 .
It s gr id of st reets, la id out f rom Georg ian t imes onwards, was a key locat ion for the postwar Avant-Garde ar t set
known as the English Constructionis t s, but the ar t ist ic presence here,including wr iters and music ians, goes back centur ies fur ther.
2 1 . 2 2 .
L O C AT E DI NAT R A N Q U I LS T R E E T
A M I D S TT HES O P H I S T I C AT E D U R B A N V I L L A G E O F F I T Z R O V I A .
2 3 . 2 4 .
Long known as a centre for creat ive industr ies such as advert ising, eng ineer ing and arch itecture, Fitzrov ia has a youth ful populat ion.
Well-served by Underground stat ions, bus routes and (from late 2018) by the new El izabeth L ine at Tottenham Court Road.
2 5 . 2 6 .
L I F E S T Y L E .
R E S TA U R A N T S
1 100 Wardour St
2 The Attendant
3 Bao
4 Barraf ina
5 Barrica Tapas Bar
6 Berners Tavern
7 Beyond Bread
8 Black Sheep Coffee
9 Bubbledogs
10 Byron
11 Carluccio’s
12 Crazy Bear
13 Dean Street Townhouse
14 The Detox Kitchen
15 DF/Mexico
16 Ember Yard
17 Fabrique Bakery
18 Fitzroy Tavern
19 Foley’s
20 Gail’s Kitchen
21 Gaucho
22 Hakkasan
23 Honey & Co
24 House of Ho
25 Iberica
26 The Ivy Soho Brasserie
27 Koba
28 Lantana
29 The Larder
30 Latium
31 Lima
32 Lokhandwala
33 The Lucky Pig
34 Mac and Wild
35 Mere
36 The Ninth
37 Obicà
38 Percy & Founders
39 Peyton and Byrne
40 Pied à Terre
41 Pilau
42 Pisque
43 Planet Organic
44 The Red Fort
45 Riding House Café
46 Roka
47 Salt Yard
48 Shoop Soup
49 Steak & Lobster
50 Stephen Street Kitchen
51 Villandry
52 Yauatcha
1 Agent Provocateur
2 Apple
3 Aveda
4 Cycle Surgery
5 Dwell
6 Evans Cycles
7 Habitat
8 Heal’s
9 Hotel Chocolat
10 John Lewis
11 Jo Malone
12 Lewis Leather
13 Liberty London
14 Mac Cosmetics
15 M&S
16 Oasis
17 Oliver Bonas
18 Paperchase
19 Pollock’s Toy Museum
20 Primark
21 Space NK
22 T2
23 Topshop
24 Waterstones
25 Zara
R E TA I L
H U N T L E Y S T R E E TH U N T L E Y S T R E E T
2 7 . 2 8 .
1 Central Saint Martins
2 L’ecole Jeannine Manuel
3 LSE (London School of
Economics & Polit ical Science)
4 RADA (Royal Academy
of Dramatic Art)
5 SOAS University of London
6 UCL (University College London)
7 University of London
8 University of Westminster
1 Bloomsbury Theatre
2 Dominion Theatre
3 London Palladium
4 New Diorama Theatre
5 Regent Street Cinema
1 Alison Jacques Gallery
2 Lazarides Gallery
3 Caroll/Fletcher
4 Edel Assanti
5 Getty Images Gallery
6 The Photographers Gallery
7 Pilar Corrias
8 Rebecca Hossack Gallery
9 Rosenfeld Porcini
1 The 52 Club
2 Action Pilates For Everybody
3 Egoist Body Studios
4 Energy Base
5 Epoch f itness
6 Fitness First
7 Good Vibes Fitzrovia
8 Kundalini Yoga
9 NKD Ambition
10 PerformancePro
11 Psycle
12 PureGym
13 Studio by The Detox Kitchen
14 UCLU Bloomsbury Fitness
15 YMCA Gym
U N I V E R S I T I E S
L I F E S T Y L E
T H E AT R E G A L L E R I E S
A M E N I T I E S .
1 The Bloomsbury
2 Bourne & Hollingsworth
3 Charlotte Street Hotel
4 The Langham, London
5 The London Edition
6 Milk & Honey
7 The Nadler
8 Sanderson Hotel
9 The Social
10 The Soho Hotel
11 Soho House
1 The Brit ish Library
2 The Brit ish Museum
3 Royal Institute of
Brit ish Architects
4 UCL Art Museum
1 The 100 Club
2 The Albany
3 Bolivar Hall
4 Gibson Guitars
5 The King and Queens
6 Ronnie Scott’s
B A R S & H O T E L S E X H I B I T I O N S L I V E M U S I C
H U N T L E Y S T R E E TH U N T L E Y S T R E E T
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3 5 . 3 6 .
G E N E R A L• Refurbished building comprising
22 private apartments• New Grade A office space at ground
and lower ground f loor levels• Secure bicycle parking• Communal terrace at first f loor
level with timber decking, seating and landscaping
• BLP warranty (10 years)• Tenure: 250 year lease
B U I L D I N G F A Ç A D E• Retained brick façade with additional
new brickwork to the upper levels, all painted with a high quality dark grey paint
• All windows and external doors have enhanced acoustic insulation, high-performance solar-control glazing and dark coloured powder-coated aluminium frames
E N T R A N C E• Access-controlled entrance through
new external timber door• Refurbished main entrance retaining
original features including decorative staircase
• White painted wall panelling with groove profile and vintage Italian wall lights
• Havwood henley-oak marle timber parquet f looring laid in ladder pattern
• Built-in leather window seat
C O M M O N P A R T S• Access-controlled 13-person passenger lift • Glazed anthracite porcelain wall
tiles and fire rated crittal window to lift lobby
• Staircase to levels 1-3 with original terrazzo tread and skirting, and refurbished hand rails. Levels 3 and above are served by a new folded metal staircase and extension of the hand rail.
• Communal corridors have white painted wall panelling with groove profile and Havwood henley-oak marle timber f looring
• Dedicated basement refuse and recycling store
E N E R G Y & S U S TA I N A B I L I T Y• Achieved BREEAM Ecohomes
Excellent rating• Renewal and low energy systems
include: • Whole house ventilation with heat-recovery • Low energy lighting throughout • A and A+ rated appliances
• Other environmentally-responsible features include: • Green roof areas and log piles to promote biodiversity • Solar control glazing to minimise overheating • Low f low bathroom fittings • Responsibly sourced materials • Householder recycling facilities
M E T E R I N G• Electrical meters to central electrical
switch room, with smart l ink to allow remote monitoring
• A standalone Energy Management System which is fully independent from the HVAC Building Management System will be used by the landlord to charge the occupier for utilities provided to the apartments.
A PA R T M E N T S P E C I F I C AT I O N
D O O R S• High-performance f ire resistant
t imber entrance doors with antique f inish brass furniture, ironmongery and applied numbering
• Triple-point security locking• Apartments are arranged with
several sliding doors allowing space to f low between rooms
• Doors to be timber clad in finish relative to their location and room
F I N I S H E S• Havwood Henley-Oak Marle
character engineered strip plank wood f looring throughout
• White matt emulsion painted walls and white satinwood painted timberwork
K I T C H E N S• Fully fitted Dada kitchen units
with a white matt lacquer finish, marble effect porcelain slab splashback and Corian worktop and surround
• Integrated kitchen appliances to include oven, microwave and hob by Miele with extractor hood, fridge freezer, integrated dishwasher and washer dryer all by Siemens
B AT H R O O M S
M A S T E R B AT H R O O M S• Porcelain wall and marble effect
f loor tiling• Bespoke vanity unit to include
integrated cabinet with built in shelving. Mirror finish behind wall hung Duravit washbasin with chrome finish Hansgrohe fittings and Dornbracht taps
• Steel enamelled Bette bath with Dornbracht fittings and overbath/handshower sets
• Volente wall-mounted WC with soft-closing hinges
• Towel rail by Dornbracht
S E C O N D A R Y B AT H R O O M S• Porcelain wall and marble effect f loor tiling• Bespoke vanity unit to include
integrated cabinet with built in shelving. Mirror finish behind wall hung Duravit or Catalano washbasin with chrome finish Hansgrohe fittings and Dornbracht taps
• Steel enamelled Bette bath with Dornbracht fittings and overbath/handshower sets
• Volente wall-mounted WC with soft-closing hinges
• Towel rail by Dornbracht
S E C O N D A R Y S H O W E R R O O M S• Porcelain wall and marble effect f loor tiling • Bespoke vanity unit to include
integrated cabinet with built in shelving. Mirror finish behind wall hung Duravit or Catalano washbasin with chrome finish Hansgrohe fittings and Dornbracht taps
• Flush level walk-in showers with integrated custom linear gully and Dornbracht shower f itt ings
• Volente wall-mounted WC with soft-closing hinges
• Towel rail by Dornbracht
W A R D R O B E S• Flat panel f lush doors in white
matt lacquer finish by Molteni&C
M E C H A N I C A L S E R V I C E S• Wet underf loor heating system
provided to all areas• Comfort cooling provided to living
rooms and bedrooms via concealed fan coil units with air provided to the room through l inear slot diffusers in wall or joinery
• Advance control of heating and ventilation through a temperature sensor in each room
L I G H T I N G A N D E L E C T R I C A L• LED downlights to all living areas
complemented by some cove lighting• LED pelmet lighting to kitchen
and lighting above and within wardrobes
A U D I O - V I S U A L , T E L E P H O N E A N D D ATA S Y S T E M S• Freeview and satellite television
services, AM/FM outlets and fixed telephone lines
• Cat 6 data cabling star-wired back to patch-panel in services cupboard
• Fibre AV distribution to living room and master bedroom
• High speed broadband via hyperoptic
B U I L D I N GS P E C I F I C AT I O N
3 9 . 4 0 .
D E R W E N TL O N D O N I S F O C U S S E D
O N C R E AT I N GD I S T I N C T I V E ,D E S I G N - L E DB U I L D I N G ST H AT E N H A N C E T H E I R L O C AT I O N .
D E R W E N T L O N D O N . C O M
We have a well-established team that draws on the skill of a wide range of designers including architects, landscape architects, art galleries and specialist stone, metal and furniture suppliers. These skills and products come together to create finely crafted and detailed buildings which have proved immensely popular with occupiers. The buildings include the Tea Building in Shoreditch, Johnson Building in Midtown, the Angel Building, Turnmill and Buckley Building in Clerkenwell and the White Collar Factory in Old Street.
Our residential buildings are fewer in number but the design and attention to detail is undiminished. Queens, the boutique Art Deco scheme at the end of Westbourne Grove was extremely popular, as was the award winning Corner House in Fitzrovia, whilst Sweeps in Hatton Garden and The Lofts at Portobello raised design standards in their locations. Asta House has undergone a r igorous design development process to meet our high standards and with The Charlotte Apartments in the adjoining block, we look forward to launching these over the next couple of years.
M A K E A R C H I T E C T S
I S A NAWA R D - W I N N I N G I N T E R N AT I O N A L A R C H I T E C T U R A L P R A C T I C E
M A K E A R C H I T E C T S . C O M
W I T H A R E P U TAT I O N F O R C H A L L E N G I N G C O N V E N T I O N A N D P U R S U I N G D E S I G N E X C E L L E N C E .
C O N T A C T
H U D S O N S P R O P E R T YSimon Bray
sales @ hudsonsproperty.com020 7323 2277
C B R EJames Burrows
westend.sales @ cbre.com020 7420 3050
M I S R E P R E S E N T A T I O N A C T
These particulars are prepared for the guidance of prospective owners, tenants and occupants. They are intended to give a fair overall description of the property but are
not intended to constitute part of an offer or contract. Any information contained herein (whetherin the text, plans, CGIs or photographs) is given in good faith and should not be relied
upon as being a statement or representation of fact. Any areas, measurements or distances referred to herein are approximate only. Descriptions of a property are inevitably subjective
and the descriptions contained herein are used in good faith as opinion and not by way of statement or fact. Neither Derwent London plc nor any of its subsidiaries or employees have
any authority to make or give warranty whatever in relation to this property.
December 2017
A S T A H O U S E . C O M