Lesson 8

Presentation & Product Options

Presented by:

Caroline Callaghan Wedding Photography Educator

B.A. (Hons) Photography

Contactwedding@shawacademy.comcaroline.callaghan@shawacademy.com

The Art of Wedding Photography– Part I

Lesson 7 Recap

Managing your files Renaming Files Batch Processing Editing Before & Afters

Summary

Course Interaction

Next Steps

Q & A

Today’s Lesson

Presenting your work Product options Tips for selecting suppliers

Summary

Course Interaction

Next Steps

Q & A

• Don’t sell yourself short with sloppy presentation

• Need to make money from after sales

• Want to offer clients the best available options

Why Learn About Wedding Photography?

Getting the Images to your Clients

• Facebook “teaser”

• Online clients Gallery

• Send a disc/usb with images

• Slide show

• Contact sheet/book

• What facilities do you have for viewing and show casing the work?

• Are you doing an album?

• Do you want the opportunity to up sell?

• Turn around time for wedding album?

To Consider

• Easy to share log ins with friends

• Drives traffic to your website

• Quick turnaround

Online Clients Gallery

Cons:

• Clients will print their own images

• No urgency to choose images

Pros:

• Practical for High Resolution images

• Couple choose images at home

Disc or USB Stick

Pros:

Build the excitement

Can invite family & close friends

Better chance of upselling

Cons:

Can be difficult to arrange time

Involves big time investment

Involves investing in more equipment

Slide Show

Pros:

• Clients will have a (mini) print of each

image

• Useful for clients when ordering album/prints

Cons:

• Harder to show to family/friends

Contact Sheet/Book

• Beautiful keepsake

• Showcases your work

• Professional Albums are higher quality

Products-Albums

• Traditional

• Matted Album

• Magazine Style

Products-Albums

Traditional Album:

• Images placed on top of page

• May have interleaving

• Limited options for arranging

pictures

Products-Albums

Matted Album

Traditional & contemporary options

Images placed behind matts

Modern = unlimited layouts

Traditional = limited layouts

Products-Albums

Matted Album

• Traditional & contemporary options

• Images placed behind matts

• Traditional = limited layouts

• Modern = greater layout options

Products-Albums

Magazine Style:

• Images are your pages

• Unlimited design potential

• Modern design

• Software can generate

preview of layout for clients

Products-Albums

Magazine Style:

• Images are your pages

• Unlimited design potential

• Modern design

• Software can generate

preview of layout for clients

Products-Albums

Mini Albums:

• Great for Parents

• Can be pocket sized

• Great “up sell” product

Products-Albums

• Jorgensen, Uk

• Folio albums, Uk

• GraphiStudio, Italy

• Seldex, Australia

• Queensbury, New Zealand

• Asuka books, USA

• Renaissance albums, USA

• Bonmatch, Canada

• Etsy.com (general products)

Album Suppliers

• Perfect for upsell

• Can offer packages

• Can offer a huge range

• Consider “signature frame”

Frames

Canvas

Acrylic

Photo Booth

• Work with Professional Photographers

• Offer colour correcting & calibrating your screens to their profiles

• Offer retouching and design services

• Quick turnaround times

• Bulk & sample discounts

• Visit trade shows

Tips for finding suppliers

Summary

Presenting your work Product options Tips for selecting suppliers

o Next step…UPP?

o We’re here to help, so contact us anytime!

o caroline.callaghan@shawacademy.com

UPP

Advanced Photoshop

Ps

Part 1

You Are Here

Your Photography Journey Starts Now

Part 2

Shaw Academy Lifetime Members have Access to all current and future Photography Courses