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Adrian Avendano From ignite 2009 Socialisation 2.0

The Art of Socialization

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This is my ignite talk on how people socialize and how it's changing with the increased use of technology

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Page 1: The Art of Socialization

Adrian Avendano

From ignite 2009

Socialisation 2.0

Page 2: The Art of Socialization

Time spent “socializing”

Page 3: The Art of Socialization

Changes in Eating Patterns: Breakfast

Page 4: The Art of Socialization

Changes in Eating Patterns: Lunch

Dining “al desko”

Portable Sandwich

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Changes in Eating Patterns: Dinner

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Coffee house in milano- copying starbucks – full circle

‘Coffeehouses in Italy are a third place for people, after home and work.

Changes in Drinking Patterns: Coffee

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1950’s

Changes in Work Patterns: Gossip

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1970’s

Changes in Work Patterns: Gossip

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Changes in Travelling Patterns:

Civil InattentionOne person shell

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Changes in Entertainment Patterns:

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Changes in Chores Patterns:Shopping, Banking, Information seeking

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Connect with new people and old friends

Some Rebellion & Progress?

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but you can now stay in touch with people

To “Reconnect us”

The train is running late....

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So... Why?

Why have things changed... Why do we need a motivation to talk to strangers?

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Why are we developing ways to be away from each other?

Is it because of convenience, or do we want to have less contact with humans?

Why must we be asking for a lighter in order to “talk to people face-to-face”?

Why are people awkward?

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Hunter Gatherer-2 million yearsHunter gatherers – Had a strong tribal Identity and it was essential for survival

Some guesses...

We were never designed to fly

So interacting with strangers was never “normal”

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Superior Colliculus – Midbrain Tectum

Our brains

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But we are social animals

• Emotions are contagious

• Eye contact releases dopamine

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Second Lives Online and Social Gaming will never be enough... Or will it?

“Escape to IMVU”

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Proof we can change our behaviour: Couchsurfing

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