CONTENTS

Company Overview

Our Legacy

CEO’s Message

Vision / Mission / Core Values

Collection

Modern

Traditional

Contemporary

Our People

Global Reach

Client Testimonials

Our Carpet Installations

CSR

The Banaras Love Affair

The Art of Expressions

Company OverviewQaaleen is an aspiration, a desire that will meet the wants of

those who value tradition, royalty and art. In fact, if we are to

believe that every home personifies an individual’s style then

carpets have always been a great way to express one’s artistic

sensibility. Qaaleen’s carpets are indeed a personification of

one’s lifestyle. As an exclusive designer brand, Qaaleen has

always taken the route to differentiate itself with expertise in

design and customization of hand woven carpets.

High quality weaving and exceptional craftsmanship which

create oscillating patterns orientated around a specific theme has

always struck the right chord with carpet connoisseurs around

the world.

Myriad colors, thematic symbolism and rich in contrast design

dominate Qaaleen’s variety when it comes to its modern,

traditional and contemporary range of carpets and rugs.

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FACTORY, BHADOHI

FINISHING PROCESS

WASHING PROCESS

Our LegacyMr. P.C. Jaiswal was the grandson of Shri Sao Sahi Ram Jaiswal, the Maharaja of Mirzapur. With a royal beginning in 1954, Mr. P.C. Jaiswal,

an avid humanitarian worker and a former Governor of the Lions Club took the Velvet Carpet Company (as formerly known) on the global

map. Today, Velvet Carpet Company is a part of the Vintages Group.

It is purely on the basis of Mr. P.C. Jaiswal’s persistence and tenacity that has lead to the strong presence of the brand in the international

markets. Wading through uncertainties and pushing through a crucible of obstacles, the brand has gained momentum and much acclaimed

fame in both domestic and international markets.

The onus of driving the brand’s ethos of an exclusive boutique brand in carpets lies with the younger generation now, primarily lead by

Mr. Pradeep Kumar Jaiswal, CEO, Vintages Industries and his son Mr. Prateek Jaiswal, Director, Qaaleen. With business interests of Vintages

Industries spanning across automobile component manufacturing sector and diamond cutting tools sector, the brand Qaaleen forms the

most promising business for the organization in a premium segment.

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CEO’s Message I thought and pondered over what I should say about a brand that has created grandeur for over 6 decades in homes, workspaces and areas of leisure across Europe, Canada and the US.

On this note, I thought that it is better to quote an example of what we stand for and what you can expect from Qaaleen.

In one of my journeys across the US from the East Coast to the West Coast, I got invited to a grand gala fundraiser event. I gladly accepted the invitation and at 7pm when the host invited

us to partake in the event, I noticed certain parts on the floor and the walls covered with a satin cloth, with the wording “Objet D’ Art’!

I was curious to know about the piece of art that was lying flat on the floor as it is the walls that are usually adorned with pieces of art. I kept on wondering until the guest raised the toast

to welcome us all. In the entire melee and grandeur while the host was trying to keep everyone engaged, I heard a bell ring. The person who invited me informed that the fund raising event

was about to start and they have called an auctioneer to do the proceedings. Soon, the ‘wow’ moment came when the room lights were dimmed and the lights from the projection system

focused on the auctioneer and the “Objet D’ Art’ which was still concealed with a satin cloth.

When the auctioneer gave an indication, the unveiling of the “Objet D’ Art’ commenced and the stain cloth was lifted piece by piece. The lighting and projection system placed its focus on

each unveiled product and as each piece went under the hammer, I was dumbstruck !

When all of these “Objet D’ Art’ were sold, I got to hear from the auctioneer that the total collection of 10 such “Objet D’ Art’ accrued 1.7 Million Dollars! The reason why I was dumbstruck

was the coincidence that the “Objet D’ Art’ auctioned for 1.7 Million Dollars were authentic hand knotted carpets that had excellent creative design and craftsmanship. Some of the carpets

had a Persian traditional look, few were contemporary designs and the rest were modern but artistic in look. But it wasn’t just that, I was amazed and sat motionless when I saw that the

name on the carpets was “QAALEEN”.

I believe this says it all, and it is what we have always stood for. We have been crafting quality in each design to its best and each “Objet D’ Art’ as I call it since the auction day, is bespoke

of interior furnishing.

I trust that you will be part of our journey where we would love to enrich your living, working and recreation spaces with Qaaleen, the only brand which truly stands for “The Art Of

Expressions.”

P.K. Jaiswal

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FLAGSHIP STORE, DELHI

Vision

Mission

Core Values

To bring together timeless craftsmanship, artistic patterns and modern designs to create

exceptional pieces of furnishing, which add to the glamour and lifestyle quotient of the

discerning customer’s habitat.

To be a sought after destination for those who crave for uniqueness and quintessential

charm and as a creative brand be able to continuously create value by crafting objet d’

art for those that want to have differentiation with a touch of artistic class as their style

statement.

Every creation has to be inspiring and artistic in expression to tell a story to those

who aspire to own them.

Every design should make one visualize the extent of the artisan’s thought journey

and the depth of its richness.

Every pattern should be the spine of the design to give the creation a look that

seamlessly cuts across age and time.

Every shape that forms objet’d’art must be a medium that styles the creation and

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adds glamour to glorify the habitat.

4

4

4

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FLAGSHIP STORE, DELHI

CollectionQaaleen offers an array of carpets with floral trails, traditional damasks, edgy geometrics, cozy texture and conversational designs.

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MODERN TRADITIONAL CONTEMPORARY

QAALEEN DISPLAY HOUSE GERMANY

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TUSCANY/ 1619/ 5.5 x 8

ModernVivid imaginations are transformed into breathtaking designs which are intricately hand woven into figures and patterns that are avant-garde.

BARCA/ 851/ 8 x 10 CORAL/ 850/ 8x10 TUSCANY/ 305/ 8X10

1413

MONALISA/ 2468 / 8X10

MONALISA/ 1649/ 5X8 MONALISA/ PJ106/ 5X8 MONALISA/ PJ107/ 4X6

Modern

1615

NEBULA/1819/ 8X10

NEBULA/ 1105/ 8X10 NEBULA/ 1821/ 5.5X8 NEBULA/ 1106/ 8X10

Modern

1817

HERIZ/ 1906/ 8X10

TraditionalAntique grandeur and charismatic patterns woven onto carpets is an art in itself that showcases royalty and heritage.

MILLENIUM/ 1915/ 6X9 PENCIL COLLECTION/ PJ101/ 7X10 VENCIANO/ 009/ 9X12

2019

SILK ON SILK/ HA04/ 5.5X8 SILK ON SILK/ 1593/ 4X6 SILK ON SILK/ HA01/ 4X6

Traditional

HERIZ/ PJ102/ 8X10

2221

ROYAL SILK/ 005/ 7X10

ROYAL SILK/ PJ103/ 9X12 FELDER/ 269/ 7X10 MILLENIUM/ 077/ 8X10

Traditional

ContemporaryFashion fused with new age complexities where intricate patterns dominate the designs, thus creating awe for the onlookers.

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PERSIMO/ 1622/ 8X10

TUSCANY/ PJ104/ 8X10 NEBULA/ 2379/ 5.5X8 PERSIMO/ 236/ 5X8

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SIGNATURE/ 1631/ 6X9

Contemporary

SIGNATURE/ 1874/ 5X8 SIGNATURE/ PJ105/ 5X8 SIGNATURE/ 1874/ 6X9

Contemporary

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TUSCANY/ P32/ 5.5X8

TUSCANY/ 1827/ 5.5X8 TUSCANY/ 1016/ 5.5X8 COLLOSEUM/ 2121/ 8X10

Our PeopleWe may deal in carpets but people are our backbone. They are the driving force behind every exceptional piece that we create. From our craftsmen

to our designers, every individual associated with our brand puts forth their passion, which are translated into designs. They carry the stories of

various time and place, inspired by myriad thoughts.

Qaaleen has designers from across the globe of different generations. These international designers work with their Indian counterpart and bring

together a fusion of ideas and the best of both the eras. Designers from Germany like Miss Botteger and Mr. Tabriz Kahn from India collaborate on

a regular basis to create fascinating designs.

The dyeing house handymen are like the international chefs who always try to make and procure the best raw materials from all across the world,

whether it is from the wool pools of New Zealand or the Silk Farms in China.

Then, the eminent weavers and artisans, some who have been associated with the Qaaleen family since the day of its inception, contrive innovation

and modernism in the carpets by working together with the younger lot of artisans to craft magnificent carpets.

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SHIGHAR (FINISHING) PROCESS

Parliament of India, Delhi.

List of few clients

Ÿ Parliament of India

Ÿ Hyatt Regency, Dehradun.

Ÿ Hyatt Palace, Rameshwaram.

Ÿ Hotel Hilton Garden Inn, Gurugram.

Ÿ Marriott Weligama, Sri Lanka.

Ÿ Grand Sai Hotel, Moradabad

Ÿ Samhi Hotel, Ahemdabad.

Ÿ Leisure Inn Grand Chankaya Hotel, Jaipur.

Ÿ Refinery Hotel, New York.

Ÿ Taj Mahal Palace, Mumbai.

Ÿ Crown Plaza, Jaipur.

Ÿ Crown Plaza, Okhla.

Ÿ Hotel Marriott, Kochi.

Ÿ Hotel Ramada, Darjeeling.

Ÿ Hotel Taj Vivanta, Udaipur.

Ÿ Hotel Hawthron Suites, Gujarat.

Ÿ Hotel Lemon Tree, Coimbatore

Ÿ Hotel Sarovar Portico, Amritsar.

Ÿ Hotel Ramada Central, Gurgaon.

Ÿ Hotel Sarovar Portico, Bhavnagar.

Ÿ Hotel Lemon Tree, Manesar.

Ÿ Thailand Embassy.

Ÿ Japan Embassy.

Ÿ Uzbekistan Embassy.

Ÿ Gartner, Gurgaon.

Ÿ Perfetti Van Mella India Pvt Ltd, Gurgaon.

Ÿ Kuehne Nagel Corporate Office, Gurgaon.

Ÿ True Blue India LLP Corporate Office, Gurgaon.

Ÿ Perfect Arts India Corporate Office, Faridabad.

Ÿ Space Matrix Corporate Office, Gurgaon.

Ÿ Ace Group Resort, Faridabad.

Ÿ Milliman Corporate Office, Gurgaon

Ÿ Bajaj Auto Corporate Office, Gurgaon.

Ÿ SMC Securities Pvt Ltd, New Delhi.

Ÿ SKS Ispat & Power Limited, India.

Ÿ The Travel Goddess, Florida, USA.

Ÿ Neo Developers, Gurgaon.

Ÿ Paras Quatier, Gurgaon.

Ÿ Paras Irene Club House, Gurgaon.

Ÿ Mahagun India Show Flats & Residences , Noida.

Ÿ Supertech Hill Town Show Flat, Gurgaon.

Ÿ M3M Marina Club, Gurgaon.

Ÿ M3M Latitude Club, Gurgaon.

Ÿ Alatamount Premium Residences,

Lodha Group, Mumbai

Ÿ Sunrise Polymers, Vadhora.

Ÿ Aditya Birla Group - Retail Outlets.

Ÿ Dell Corporate Office, Bangalore

Ÿ Samsung Corporate Office, Bangalore

Ÿ Alstom Corporate Office, Hyderabad

Ÿ Amazon Corporate Office, Bangalore & Hyderabad

Ÿ Barclays Bank, Chennai.

Ÿ Microsoft Corporate Office, Bangalore & Hyderabad

Ÿ Axis Bank Corporate Office, Bangalore

Ÿ Google India Office, Gurgaon

Ÿ Microsoft Corporate Office, Hyderabad.

Ÿ Shardul Amarchand Mangaldas & Co.

Ÿ M/s Intuit Office, Bangalore

Ÿ Steelcase India Pacific, Gurgaon, India

Ÿ Cauvery Buildtech, Bangalore Gurgaon

Ÿ Mercantile Ventures Pvt. Ltd, Chennai, India

Ÿ Shree Pashupatinath Buiscuits Industries, Nepal

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Robert Hakimi

VFX Head, USA

The huge range and the out of the box designs are an absolute delight to the senses. Months ago, I purchased a ‘Nebula’ design

carpet from them and have become a regular buyer now. Moreover, I have even recommended some of my friends to buy from them.

The warmth with which the customers are attended entices me to go there again and again. For all occasions and purposes I’ll just

recommend Qaaleen.

Tina Botteger

Interior Designer, Germany

I have been using Qaaleen carpets for my different clients and Qaaleen has always delivered par excellence in terms of design, quality

and service. Whether I go for made to order or choose from their wide range at their store, Qaaleen has always surpassed my expectations

and is instrumental in my business’s success. And, I hope they will continue to do so in the future as well.

Arun Gawadi

General Manager, Germany

During Oktoberfest, the thought of redecorating the house and keeping it party- ready gives me jitter. I saw Qaaleen’s ad in a magazine

and decided to install a carpet in my house. I bought a spectacular carpet from their modern collection and it took the centre stage in

my house parties. And, every time I pay a visit to the Qaaleen store, they always have something new to offer, managing to leave me

speechless. I would recommend Qaaleen to all acquaintances of mine. Keep up the amazing work guys!

Ray Thompson

Scientist, USA

My work takes me to different places and I like to collect exceptional pieces of art everywhere I go. On my visit to India, I happened

to visit New Delhi and saw the Qaaleen store which was located near to my hotel. The moment I saw their intricate designs and their

collection of carpets on display, I became their fan and instantly, I purchased one of the carpets from the ‘Picasso Collection’. Their

patterns and the detailing to the finish is incredible. They have mastered the complexity in each of their designs and their work truly

speaks of their impeccable quality.

Melina Tills

Dentist, Italy

Only two words to say about their collection- “Luxury redefined”. Their unique blend of modern and traditional designs is what makes

them stand out from others. Not only that, their after sales service is impressive too. I bought a traditional carpet from them but got

really tensed when due to my own carelessness, it had to get refurbished. But soon, all my doubts were resolved when I called them to

enquire about professional cleaners in the city and thankfully they said that they would get it done for me. Way to go Qaaleen!

Henry Gupta

Senior Consultant, India

I had seen their store in Ghitorni several times on my way to office. Its plush exteriors and the finest pieces of carpet on the front display

intrigued me to enter and visit the store. And, my visit was indeed memorable. Being a fond lover of interior decorations, I actually

regretted missed out on such an exemplary brand of royal carpets. Their amazing designs took me by surprise. I bought a ‘Colosseum’

design carpet as its rustic and edgy feel was unique. And, I must say - it’s worth every penny.

Client Testimonials

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Client Testimonials

Christian Bender

Industrialist, U.K.

I first came across Qaaleen at an exhibition in New York and found these carpets to be extraordinary and magnificent. Every carpet

looked like a piece of exceptional art and unlike their contemporaries, the carpets were enthralling enough to be put up on walls, rather

than the floor. I have not come across such great quality and mesmerizing designs in carpets. I think Qaaleen will carve its own name

in delighting discerning customers like me.

Edith Mitrovic

Homemaker, Belgium

They have a very nice collection and some lovely modern carpets. They bring about such warmth and feel so comfy against my feet. I

own a Limited Edition Carpet from Qaaleen and it astonishingly graces my living room. It lifts the room’s essence and gives a whole

new look to my interiors. Since then, my house has become a first choice for hosting all our get-together and my carpet has become

the envy for many.

Howard Williams

Technocrat, USA

Their modern and abstract collection is a visual treat. The hours spent in coming up with the design and the numerous days the artisans

have worked on it can be profoundly seen in each of these carpets. The collection inspired from the galaxy is really vivid and unique. I’ve

never seen so many colours on a carpet. Even the Portrait Collection is an excellent concept; they even give you the option to customize

your own carpet which befits my taste really well.

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Our Carpet InstallationsSOFITEL DUBAI THE PALM LUXURY APARTMENT, PALM JUMEIRAH ISLAND AMRITA SHERGIL MARG, NEW DELHI

ARRALIAS APPARTMENT, GURGAON THE PALM SPRINGS, GURGAON MUNICH, GERMANY

CSR

One of the main reasons why we strongly believe in the strategy

of executing a successful Corporate Social Responsibility is because

we genuinely care for our people and especially our craftsmen who

are the most invaluable and important resource. Over the years, the

organization has been supporting more than 100 families of these

craftsmen by providing them housing, education and various other

infrastructural facilities.

We fully understand the importance of operating ethically and

measure our success not just by profitability but more so by our

philanthropic activities. Measurable and sustainable actions are taken

and implemented on periodic basis to promote the brand ethos.

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The Banaras Love Affair

An Indian bride’s wedding trousseau including her family heirloom would

definitely consist of the fabled “Banarasi Sari.” With stunning colors, exquisite

craftsmanship and gold zari embroidery, these Saris are a part of heritage for

most women.

The ‘Banarasi Sari’ comes primarily in four different varieties of pure silk

(katan); organza (kora) with zari and silk; georgette, and shattir. The Sari

weavers weave the basic texture of the sari on the power loom by creating

the base, which runs into 24 to 26 meters. The width of an ideal ‘Banarasi

Sari’ is 45-inches, delicately woven by 5600 thread wires. And herein, lies

the secret inspiration for Qaaleen’s Banarasi Sari collection called “The

Banaras Love Affair.”

Qaaleen weavers with an eye for detail, are sent to Varanasi on periodic

basis to procuring raw materials. The Sari threads and cut offs are collected

& transported to the main creative centre at Bhadohi, wherein yards of

these fabrics are evaluated for the color schemes, bedazzling motifs, intricate

embroidery, quality of silk & predominantly for the design vocabulary for

recreation.

Reproducing these traditional designs with vintage patterns into an equally

impressive carpet is a sophisticated art form which Qaaleen has mastered

over the years. The Qaaleen design team from Germany ally with the Bhadohi

artisans to create the synergy for a masterpiece. This collection boasts of

myriad of colors, which is reminiscent of the gallis of Banaras that weaves

magic in its pit looms. With intricate intertwining threads that transcend

into floral & foliate motifs, these carpets ooze the romance of Banarasi silk.

The Qaaleen Banarasi Sari collection comprises of modern, contemporary

& traditional carpets that can be passed through the generations as an

heirloom that speak volumes on the illustrious craftsmanship which was put

into this piece of art.

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BANARSI COLLECTION/ 2230/6X9 SARI SILK/ PJ108/ 4X6 SARI SILK/ 1920/ 5X8

Banarasi Silk Sari Collection

Banarasi Silk Sari Carpet Installation showcased at India Design Exhibition 2016