The art of delivering quality

Every company starts with an idea: a creative spark which is progressively transformed into a true

and enduring passion, and into the love of a job well done.

At the beginning of the 20th century, my grandfather Angelo had just such an idea and the passion

which enabled him to lay the base for the foundation of the Colussi Group. In hindsight, I can now say that

my grandfather’s selection of the finest grains to produce fragrant bread and to bake Baicoli (traditional

Venetian biscuits) and our famous Gran Turchese pastry biscuits, have inspired the Colussi Group to create a

complete range of products that all feature high quality raw materials, special care in their preparation and

a never ending attention to rapidly evolving consumer nutritional needs.

My grandfather proudly handed down his craftsmanship to my father Giacomo, who in turn has

passed it down to me so that I can continue our family’s vocation: the creation and production of fine,

authentic foods which are fully capable of satisfying the tastes and expectations of the many consumers who

choose our products every day.

Today, the Colussi Group owns some of the most famous brands in the Italian food industry. These

trademarks were chosen not only because of their history, but especially because they highlight our method

of doing business. The cornerstones of our shared modus operandi include a commitment to excellence, a

passion for Mediterranean food culture and the ability to perceive consumer needs in order to translate them

into innovative products. In today’s globalised world and with a noticeable presence in many foreign markets,

our brands have become showpieces of what Made in Italy quality is all about.

The Colussi Group – with its brands (Colussi, Agnesi, Misura, Flora and Sapori 1832), its

people and its products – is growing day after day with the same passion as 100 years ago. Our aim is

to reconcile an approach to successful business with ethics, tradition with innovation, and technical

leadership with creativity.

2

A 100-year-old passion

1911

Angelo Colussi, the progenitor of our

family, opens his first small shop in Venice.

At first, the Colussi oven produces only

bread, but later specializes in baking Baicoli,

the famous Venetian biscuits based on an

ancient recipe.

1930s

Angelo’s sons Alessandro, Giacomo and

Alberto inherit the family business and open

the company’s first factory with cutting-edge

technology, which marks the transition from

handcrafted production to industrial

manufacturing.

1950s

While Italy faces a period of

reconstruction and economic recovery,

Giacomo – a man with a strong

entrepreneurial spirit – transforms the

company together with its tradition,

commitment, enthusiasm and love for a job

being well done into a modern factory which

will remain one of Italy’s most important

manufacturing facilities to this day.

1955 sees the launch of Gran Turchese, a

delicious pastry biscuit which will soon win

over generations of Italians and turn Colussi

into one of the best-loved brands in the baked

goods market.

1980s

This decade is characterized by the first

diversification of the company’s products:

new bakery products lines such us toasts

and crackers are added to the traditional

biscuits ranges.

1990s

The company continues to expand its

range of bakery products with the

introduction of oven-baked snacks. Colussi

also enters the pasta, rice and condiments

markets. During this decade, the company

establishes itself as a major Ital ian food

company specializing in the production and

marketing of a full range of high-quality

products that are designed to cater to the

diverse, ever changing needs of consumers.

Since 2000

At the start of the new millennium, the

company is ready to take up new challenges

and conquer new markets. It adds fine pastry

specialties and industrially produced bread

substitute products to its existing range of

items, and increases its presence in foreign

markets. As a promoter of the Italian

culinary tradition and a steadfast supporter of

high quality in all of its operations, the Colussi

Group is committed to fulfilling a mission of

internationalizing and diffusing Italian savoir

faire throughout the world.

3

The creation of a leading food group

1996

Colussi buys the Misura brand from the

US multinational Heinz and enters the well-

ness food segment with a brand which is

already well-established and very popular

among consumers.

1997

This year marks the beginning of Colussi’s

important industrial partnership with FoodCo,

which is aimed at entering the merendine (soft

sweet oven-baked snacks) market.

1998

Colussi increases its production capacity

for toasts and begins to export pasta, thanks

to its acquisition of the Audisio brand from a

leading Dutch multinational company (CSM).

1999

Colussi acquires the entire Agnesi Group

(with its Agnesi, Flora and Ponte brands)

from Danone which enables it to increase

its share of the pasta market and enter the

rice market. The transaction also involves the

purchase of a licence for the Liebig brand

for the Italian market, a move which gives

Colussi the opportunity to enter into

condiments business.

2000

To reinforce the Colussi brand, the

Company acquires the control of Colussi

Milano, a company founded by a branch of

the family which is active in the biscuit market.

2001

The Colussi Group acquires Eurico from

Cereol-Eridania Beghin-Say, thus expanding its

presence in the rice market from only

“parboiled” into “white” rice.

That same year, it acquires the famous

Maltagliati pasta brand, the leading imported

pasta in Russia.

2004

The Colussi Group buys Sapori di Siena

with its brands Sapori 1832, Pepi, Tinti, Parenti

and Vialetto.

With this acquisition, the range of products

offered by the Colussi Group now includes

traditional Tuscan confectionary products and

fine pastries.

2006

Colussi buys Albea 90, a company

specialized in the industrial production of

bread.

2007

Colussi takes over Pangram to boost its

presence in Eastern European pasta markets.

That same year, it signs an important

agreement with Del Monte Europe Ltd for the

exclusive marketing of canned fruits and fruit

drinks through modern sales channels in Italy.

2009

Colussi launches the CI Group, a joint

venture with the Russian company Infolink,

with the ambition of consolidating and

increasing its position on the Russian and

neighbouring markets.

4 5

6

Always doing things well, always doing things better

We nourish our brands and products

with values, technology, research

and innovation to build them strong

and keep them always up-to-date.

What we do is inspired by four

values that are the cornerstones of

our business:

• QUALITY

Our commitment to those who

choose our products. Our guiding

light.

• INNOVATION

Research, development and

dynamism in defence of tradition.

• INTEGRITY

We listen, respond, take action, and

honour our commitments.

• RESPECT

We employ environmentally friendly

behaviours and procedures that will

also benefit future generations.

Throughout our company’s over one hundred

years of activity, our entrepreneurial heritage

has consistently inspired us to do better.

This passion has been handed down from

father to son, along with a capacity to observe

and understand the market, and then provide

consumers with prompt, effective solutions.

The products we offer not only reflect Italy’s

tradition of fine food, but are also tastier and

healthier than ever before, thanks to the use

of long accumulated know-how combined

with advanced technology.

Our strength lies in our enthusiasm. We’re

committed to offering a range of products

that can effectively meet the ever-changing

needs of an increasingly diversified clientele.

With this goal in mind we create new

categories of products and improve upon

existing ones. During the pr ocess, we

operate according to strict standards of

ethics and sustainability so that our

consumers, our staff and our partner

companies always know where they stand.

Our know-how is a heritage which we strive

to maintain and build upon day after day,

so that we can create additional value in all

areas - from production to distribution, from

communication to organization and from in-

novation to the diffusion of the Mediterranean

food culture.

VISION

Through our brands and products, we are

committed to the world-wide diffusion of

Italian know-how.

MISSION

We offer and develop food products that

represent Italian tradition and are typical of the

Mediterranean diet.

We work with passion and dedication to

ensure quality and excellence, in order to

offer a complete range of products that can

fulfil the increasingly diversified demands of

today’s and tomorrow’s consumers.

We pursue a business strategy which aims at

increasing our presence on markets with

interesting prospects for growth, by taking full

advantage of our Italian spirit, our know-how

of the food sector and our core values.

7

8

Colussi worldwide

The Colussi Gr oup is a private Ital ian

conglomerate which began as a small shop in

1911. By applying values that have turned it

into a highly successful business, Colussi has

diversified its activities into various quality

foods markets and has therefore become a

major force in European markets.

The portfolio of the Group - comprising

Colussi S.p.A., Albea 90 s.r.l. and So.Gest.I.

s.r.l. – now includes some of Italy’s most famous

brands of pasta, rice and baked items. Their

trade names

– Colussi, Agnesi, Misura, Flora and Sapori

1832 – are recognized by consumers both

for the excellence and variety of the products

offered, and for their ability to be innovative in

their fields.

The increasing presence of the Colussi Group

in foreign markets is the tangible outcome of a

positive growth trend that results from the

Group’s highly accepted products and the

successful policies implemented by its

management. Through its Partner companies,

production facilities (including three in Russia

and one in Romania) and distribution

networks, the Colussi Group is promoting

abroad the Italian food tradition, which is

valued and respected all over the world.

The strategy of the Colussi Group, which

emphasizes new partnerships and acquisitions,

aims at reinforcing and expanding its lines of

quality food products, and sharing its ethical

and responsible corporate policy with current

and future Partner companies.

9

The strength

of a big Group

THE COLUSSI GROUP BY THE NUMBER S

The Colussi Group produces and sells products

in eleven categories:

Durum wheat and egg

pasta

Parboiled and white rice

Pasta sauces

Soup stock cubes and meat extract

Biscui ts (petit and cookies)

Oven-baked snacks

Bread substitutes (toasts, crackers)

Soft and sandwich bread

Fine pastry and confectionary specia lities

Canned fruit

Fruit drinks

PRODUCTION FACILITIE S IN ITALY

In ltaly, the Colussi Group utilizes the capacities

of five production sites located in Piedmont,

Lombardy, Tuscany and Umbria regions.

The plants in Fossano (Cuneo) and

Valle Lomellina (Pavia) are specialized in the

production of durum wheat, whole wheat

and egg pasta and also white and parboiled

rice. Biscuits, oven-baked snacks, toasts,

crackers, soft and sandwich bread are

produced in plants in Petrignano di Assisi

(Perugia), Fossano (Cuneo), Tavarnelle Val di

Pesa (Florence) and Leinì (Turin).

In Tuscany Colussi Group also makes

traditional local specialties such as Ricciarelli,

Panforte and Cantuccini and other fine pastry

delights.

SERVICES

The So.Gest.l. s.r.l. Company handles the

administrative, financial, accounting, EDP,

human resources and management

accounting services for the whole Group.

11

12

Human resources

The Group’s Human Resources Department is

committed to turning the company into a

training centre for talented young people and

also to maintaining an attractive working

environment for its seasoned professionals, so

that each employee can maximize contribution

in obtaining company objectives by

providing a place where everyone

participates in crucial challenges and shares

the satisfaction of reaching important goals.

A team led by a registered psychologist helps

recruit and select both highly qualified

professionals and personnel from younger

generations, who will all contribute to the

growth of the organizational structure. The

team also helps to integrate new staff members

into the Group. A constant, round-the-clock

process of identifying the staff’s needs for

training and other support contributes to the

development of a shared corporate culture.

The Group currently employs over 1,000

people in Italy.

13

14 15

Quality means responsibility

Our commitment to the environment

The Colussi Group strives to meet the highest

standards of quality in all its activities. This

guiding principle is inspired by the company’s

tradition of excellence – a competitive

advantage which translates into stronger

customer loyalty and higher brand recognition.

Quality also means that people who work for

the Group must be constantly committed to it.

It requires the ability to innovate on a daily basis

and deliver on the pledge of wholesome- ness

and integrity which is a vital part of every- day

life within the Group.

Every day, millions of people all over the world

place their trust in the Colussi Group by

choosing its products.

The goal of the Group is to ensure that each

product can be enjoyed without concern be-

cause it satisfies all legal requirements and

meets the highest standards of quality.

The Group is able to fulfil its promise of quality

to its consumers, customers and employees

because it monitors the entire production

process and the supply chain.

Furthermore since it applies state-of-the-art

procedures, the Group can guarantee that its

products are genuine and healthy, and that

they will remain so until the moment of con-

sumption.

CAREFUL SELECTION, A PROMISE WELL KEPT

Our first step is to select our raw materials care-

fully. Every day, experts at all levels within the

Group are busy testing and selecting the best

cereals and grains to obtain the fine mixtures of

flours used in premium foods. Also as we are

aware of our responsibilities, we have decided

not to use genetically modified ingredients

(GMOs) in any of our production lines. We work

closely together with our suppliers to make sure

that the raw materials we use will maintain their

original quality over time. Dozens of checks are

performed on each product at various stages

across the whole production cycle. Thanks to

this approach, the Group has obtained:

• UNI EN ISO 9001: quality system certification

for its plants in Fossano (Cuneo), Valle Lomellina

(Pavia), Petrignano di Assisi (Perugia) and

Tavarnelle Val di Pesa (Florence);

• British Retail Consortium (BRC) certification

for its plants in Petrignano di Assisi (Perugia),

Fossano (Cuneo), Valle Lomellina (Pavia) and

Tavarnelle Val di Pesa (Florenze)

Last but not least, our close relationship with

consumers and our robust cooperation with the

scientific world and specialized media provide

us with important information on market

evolution and on new consumer needs, trends

and lifestyles. This information helps us

understand the real needs of our domestic and

foreign customers and meet these requirements

promptly.

The Colussi Group recognizes its social

obligation by promoting environmental

consciousness and protection, the appropriate

and sensible use of resources and sustainable

waste disposal.

Our Group’s responsibility covers processes as

well as products. Not only we pay attention to

the environmental impact of our production

activities, but we also aim at making the life

cycles of our products environmentally friendly.

Our commitment extends from the planning

stage to recycling or disposal.

To actively safeguard the environment, the

Colussi Group takes the following actions on

a daily basis:

• Uses simplified packaging to reduce the

amount of materials used;

• Uses recyclable packing materials;

• Optimizes production schedules to reduce

energy consumption, which also lead to

considerable savings in overall costs;

• Provides consumers with advice on how

waste should be separated. Each pack gives

details of the packaging materials and the best

way to recycle them.

16

Our brands: a selection of leaders

The Colussi Group owns the Colussi, Misura,

Agnesi, Flora and Sapori 1832 brands which

represent some of the most important

trademarks in the history and culture of

Italian food.

Dedication, passion and know-how are the

strong points of our approach. This translates

into the development and marketing of both

traditional and innovative products that follow

the latest trends in a complex, ever- changing

market.

Our commitment to looking ahead involves

every aspect of our work. It inspires us to seek

and develop new production methods and

organizational procedures, to launch new

food specialties, to engage with partners an

active dialogue at all levels and hence keep

abreast of latest trends.

The brands of the Colussi Group identify

themselves via outstanding products that fulfil

the desire to return to the unmatched flavours

of traditional Italian food.

Each of these brands embody the core values

of the Colussi Group: Italy’s great heritage of

fine food; quality as our guiding light;

innovation through research; development and

dynamism; integrity in all our actions; and

respect for our consumers, customers and

employees.

17

18 19

Colussi

Representing well fulfilled consumer needs

and excellence, Colussi is a celebrated brand

in the Italian tradition of fine food.

It embodies the belief of doing things well that

dates back to 1911. Since then the brand has

constantly succeeded in reinventing itself with

new, trendy products that meet the complex,

multifaceted food needs of contemporary

consumers.

It represents the authentic taste of Venetian

Baicoli and of Gran Turchese, the distinctive

golden pastry biscuit that has become a

favourite treat for entire generations of Italians

at breakfast and for an afternoon snack.

It's the innate simplicity of many other good

things that make up Colussi's modern product

range: biscuits, snacks, breads and rusks.

Misura

Misura in Italy is the leading brand in

innovation and a pioneer in the wellness world.

After its rollout in drugstores in 1974, the Misura

brand has won over consumers thanks to a wide

range of products created to meet the most

diverse nutritional needs.

Today, Misura has 9 different product lines for

a total of 7 categories: biscuits, snacks, treats,

cereals, crackers, rusks and pasta: FIBREXTRA -

with the exclusive selezione integrale Misura,

NO MILK AND EGGS - milk and egg free,

NO SUGAR ADDED - without added sugar,

MULTIGRAIN - with a rich mix of cereals

SOY with soy flour –

GLUTEN FREE – gluten-free products,

LOW GLYCEMIC INDEX

LOW SALT, with a low salt content,

The Colussi Group bought the Misura brand

in 1996.

Agnesi

Agnesi, Italy’s oldest pasta producer, has been

a synonym for excellence in the processing of

durum wheat since 1824.

The history of the company began in Imperia,

on the Mediterranean coast, where Vincenzo

Agnesi opened the company’s first factory.

The sailing ship at the centre of the Agnesi

logo symbolises the company’s heritage. It

represents the fleet which used to sail from the

Liguria region to the Sea of Azov, where the

Taganrog wheat, regarded as the best du- rum

in the world, was loaded. Today, Agnesi still

continues to select the best durum wheat, just

as it always has. It’s unique slow drying

production process allows Agnesi pasta to

obtain a unique straw colour and retain its

original aroma, springiness and al dente

texture. Agnesi pasta represents the product

of passion, practice and striving towards

perfection. The Colussi Group took over the

Agnesi brand in 1999.

Flora

Flora emerged as a specialist in the parboiled

rice segment in the late 1960s. The launch of

this kind of rice quickly promoted the company

to the market leadership in the category of

“rice that never overcooks”.

Over time, Flora has grown by creating a wider

range of products that embody its undisputed

capacity to offer a large variety. It has responded

to emerging market needs by developing

various lines of tasty and easy-to-cook

products. Today, Flora stands for “best

results in the kitchen” and for a perfect,

guaranteed success with every recipe. This is

achieved via the selection of exclusive Italian

rice varieties and includes painstaking checks

at every stage in the production process.

The Colussi Group bought the Flora brand in

1999.

20 21

Sapori 1832

Sapori 1832 is one of Italy’s oldest

confectionary brands.

The company dates back to 1832, when

pharmacist Virgilio Sapori of Siena opened a

small pastry shop specializing in Panforte.

Almost two centuries have passed since that

opening, during which the company has con-

stantly modernized itself whilst keeping an-

cient Tuscan traditions alive. To complete its

range of local specialities (Panforte, Ricciarelli,

Cavallucci and Cantuccini biscuits), the com-

pany has created fine, fragrant pastries which

can be enjoyed every day.

The Colussi Group acquired the Sapori 1832

brand in 2004.

Liebig

Liebig is a historic brand which has consistently

played a major role in kitchen cuisine.

Its origin dates back to 1847 when a German

chemist Justus Von Liebig, an expert in agronomy,

came up with the idea of producing a meat

extract. After devising a number of food

transformation and preservation procedures,

he began industrial production in 1865.

Today Liebig, the specialist in flavour, satisfies the

demands of modern nutrition trends with a

diversified and complete range of products - beef

stock cubes and beef extract - to exalt the flavour

of every day recipes as well as recipes for special

occasions. The Colussi Group acquired the

license to use the Liebig brand in Italy in 1999.

Del Monte

Del Monte is the world’s leading brand in the

canned fruit market.

Founded in California in 1892, Del Monte has

come to stand for excellent quality and maxi-

mum expertise. The “fresh taste of nature”

is preserved in the wide range of products

(pineapple and other fruits, in syrup and natural

juice, fruit nectars and 100% fruit juices)

targeted to the entire family and for all

occasions.

In 2005, the Colussi Group bought the

exclusive rights to distributing Del Monte

canned fruit and fruit drinks through modern

distribution channels in Italy.

22

Products that are simply good

The Colussi Group offers a complete range

of food products. What makes them special?

Raw materials selected with the utmost care

and processed with dedication and passion: a

way of doing things that illustrates the Group’s

tradition of providing genuine, high quality

food which can be enjoyed on a variety of

occasions and meets the expectations of both

Italian and foreign markets.

• CLASSICS

· Durum wheat pasta (long, short, nest style,

special shapes)

· Egg and filled pasta

· Parboiled rice

· White rice

· Red sauces and pesto

· Flour, polenta, couscous

· Soup stock cubes and meat extract

· Toasts

· Naturally leavened and direct leavening

crackers

· Soft and sandwich breads

· Biscuits (petit and cookies)

· Oven-baked snacks

· Pastry (single-variety and assorted)

· Cornflakes

· Canned fruit

· Fruit drinks

• SPECIAL ITEMS

· Pasta: whole wheat, with wheat germ,

gluten-free

· Egg flavoured pasta

· Brown rice

· Toasts, crackers and breads: whole wheat,

with cereals, with soy flour, sugar-free, low-

salt

· Biscuits: whole wheat, no sugar added,

milk and egg-free, with soy flour, with

cereals, low- glycemic index

· Oven-baked snacks: whole wheat, no

sugar added, milk and egg-free

· Gluten free snacks

No sugar added Cornflakes

Sugar-free drinks

• ITALIAN SPECIALITIES

· Baicoli di Venezia

· Cantuccini

· Panforte

· Ricciarelli

· Cavallucci

· Panettone, Pandoro, Colomba

23