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© 2015 www.youse.de | info @ youse.de |
YOUSE GmbH Quick Facts
Foundation: 2009
Locations: Berlin, Munich, Stuttgart
Staff: 14
Services: Lead User Innovation for age-friendly touchpoint
development
User Experience Design für digital products and real services for an ageing population
User-testing and usability studies with its own user-panel
Qualifications: Psychology, Sociology, Design, Engineering, E-Commerce, Marketing, Economics, Ergonomics
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 3
© 2015 www.youse.de | info @ youse.de |
User Experience (UX)-Design for All YOUSE puts the user into the center of innovation
Lead User Innovation
User Experience Design
User-Tests • Idea creation with lead users • Market studies • Patent research
• Web • Software • Mobile • Service
• Usability-Tests • Short- and long-term tests with users • Acceptance studies
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 4
© 2015 www.youse.de | info @ youse.de |
Steps taken Surveys, Interviews and Loads of Desk Research
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 8
Survey of end-user
organizations
Survey of user integration methods employed - 3 telephone interviews
- Online survey (44 responses)
- Analysis of ca. 30 deliverables
Knowledge Base Guideline +
Toolbox
Goa
ls
Step
s ta
ken - Online survey (86
responses) - Analysis of 104 proposals
- Online-research - Creation of database
- Research on user integration methods from various fields
- Analysis and evaluation of methods
- Analysis of ca. 30 deliverables
- Secondary research (online, articles, statistics)
Goals of End-User Study Analysis of Status and Tools for Improvement
© 2015 www.youse.de | info @ youse.de |
User Integration Understanding User Centered Design
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 10
Phase 1: Understanding
• Understand needs of end-user groups • Understand state-of-the art of the
technology
Phase 2: Conceptualization
• Define target group • Create ideas to fulfil user needs • Develop use cases
Phase 3: Testing & Iteration
• Test components or system in realistic /real environments
• Repeat tests if necessary •C
reat
e bu
sine
ss m
odel
•
Test
bus
ines
s m
odel
(e.g
. pric
ing)
Bus
ines
s M
odel
ling
© 2013 www.youse.de
© 2015 www.youse.de | info @ youse.de |
7 Issues to Consider Before Integrating Users From Goal Setting to Ethics
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 11
Set targets Specify
target/user group
Select UI method
Recruit users Incentivize
• Establish a goal for user integration
• Create a common understanding within the project team
• Understand user groups (e.g. primary, secondary, tertiary users)
• Select users according to innovation phase
• Select UI method according to • Aim of UI • Users of UI • Effort
• Individual/personal recruiting
• Group recruiting (e.g. in sport clubs)
• Professional recruiting
• Extrinsic motivation (e.g. money)
• Intrinsic motivation (e.g. personal satisfaction, social inclusion)
Prepare for the
unforeseen
• What happens with dropouts
• What happens with accidents
• What happens with delays
Consider the ethics
• Be sure to have an informed consent
• Be sure to have an exit strategy for the end of the UI
© 2015 www.youse.de | info @ youse.de |
Benefits of integrating users Different phases, different benefits
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 12
Phase 1: Understanding
• Avoid misunderstandings of user needs • Avoid incorrect generalisations • Identify real user needs • Identify market potentials • Save on costs by avoiding blind alleys • Understand ethical issues
Phase 2: Conceptualization
• Utilise users’ creative potential • Consider users’ experiences when developing
problem-solving tactics • Allow users, engineers and stakeholders
cooperate in solution development
Phase 3: Testing & Iteration
• Make sure that the innovation works without mistakes
• Make sure that its usability for the target group is as high possible •
Und
erst
and
the
buyi
ng p
roce
ss o
f dec
isio
n m
aker
s an
d bu
yers
(not
nec
essa
rily
end-
user
s)
•D
evel
op a
mar
ketin
g st
rate
gy th
at w
orks
with
th
e ta
rget
ed u
sers
Bus
ines
s M
odel
ling
© 2013 www.youse.de
© 2015 www.youse.de | info @ youse.de |
Limits of Integrating Users
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 13
Risk of listening to the wrong ideas and developing the wrong product
High cost of integrating users
High time requirements for integrating users
Difficulty with recruiting the right users
Lack of knowledge regarding the best user integration methods
Risk of violating ethical considerations
© 2015 www.youse.de | info @ youse.de |
Sources of methods for user integration
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 14
User Integration Ethnograhic Studies
User Inclusion
Workshops
Usability Studies User Testing
Inte
rvie
ws
Design Thinking
Use
r Stu
dies
Market R
esearch
© 2013 www.youse.de
Marketing
Engineering
Social Sciences
Ergonomics
Design S
crum
Medical Sciences
...
Service Design
Interface Design
Questionnaires
Rapid Prototyping
Card Sorting
Field Trials
Agile
Diary Studies Focus Groups
Customer Journey
Exp
erim
ents
© 2015 www.youse.de | info @ youse.de |
Supporting Material for Integrating Users Knowledge Base – Guideline - Toolbox
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 16
Knowledge Base Guideline Toolbox
© 2015 www.youse.de | info @ youse.de | Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 17
www.aal-europe.eu/involving-end-users
Supporting Material for Integrating Users Knowledge Base – Guideline - Toolbox
© 2015 www.youse.de | info @ youse.de |
User Integration Understanding User Centered Design
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 19
Phase 1: Understanding
• Understand needs of end-user groups • Understand state-of-the art of the
technology
Phase 2: Conceptualization
• Define target group • Create ideas to fulfil user needs • Develop use cases
Phase 3: Testing & Iteration
• Test components or system in realistic /real environments
• Repeat tests if necessary •C
reat
e bu
sine
ss m
odel
•
Test
bus
ines
s m
odel
(e.g
. pric
ing)
Bus
ines
s M
odel
ling
© 2013 www.youse.de
© 2015 www.youse.de | info @ youse.de |
Toolbox Overview
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 20
© 2015 www.youse.de | info @ youse.de |
Phase 1- Understanding Method Example - Shadowing
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 21
© 2015 www.youse.de | info @ youse.de | Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 22
Phase 1- Understanding Method Example - Shadowing
© 2015 www.youse.de | info @ youse.de |
Phase 2 – Conceptualization Method Example: Walt-Disney-Method
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 23
© 2015 www.youse.de | info @ youse.de | Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 24
Phase 2 – Conceptualization Method Example: Walt-Disney-Method
© 2015 www.youse.de | info @ youse.de |
Phase 3 – Testing Method Example: Paper-Prototyping
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 25
© 2015 www.youse.de | info @ youse.de | Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 26
Phase 3 – Testing Method Example: Paper-Prototyping
© 2015 www.youse.de | info @ youse.de | Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 27
Questions? Remarks?
© 2015 www.youse.de | info @ youse.de |
Case Studies
Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 28
• Artificially intelligent ecosystem for self-management and sustainable quality of life in AAL
• HOME-based ICT solutions FOR the independent living of people with DEMentia and their caregivers
• CareInMovement
Thank you for your attention!
YOUSE GmbH Berlin Winsstraße 62 | 10405 Berlin, Germany +49 (30) 20 17 98 00
YOUSE GmbH München Kyreinstr. 18 | 81371 Munich, Germany +49 (89) 21 55 63 47
www.youse.de | info @ youse.de
YOUSE GmbH Stuttgart Gutenbergstr. 77a | 70179 Stuttgart, Germany +49 (89) 21 55 63 47