The arrogance of English language

8/9/2019 The arrogance of English language

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THE ARROGANCEOF ENGLISH

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English rules

Finance

Science and technology

Universities

AdvertisingComputing

Publishing industry

Entertainment

International organisations

International transportationInterpreting and translation

EVS Translations: The full-service provider for outstanding translations - worldwide


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Our English tongue is of

small reach it stretcheth no

further than this island ofours, nay not there over all.

Mulcaster 1582


It aint necessarily so


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It aint necessarily so

Shakespeares England 5 million English speakers

1900 200 million English speakers

Now 2.3 billion English speakers


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Settlement in America, Canada, Caribbean, Pacific

Industrial Revolution

British Empire America influences the world


Why



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Finance

Market capitalisation

Bond and share issuance


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Finance 1

Annual reports DAX30 English 30 German 1 French



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Finance 2

Annual reports. CAC 40English 40 French 38 Dutch / German / Spanish 1



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Science Citation Index 95% of documents are in EnglishMost prestigious scientific journals are in English



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R&D spending worldwide in 2008 (total USD 532 billion)



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UNIVERSITIES/EDUCATION/TRAINING

RANK COMPANY/ORGANIZATION, COUNTRY 2009 U.S.

PATENTS

PIPELINE

GROWTH

INDEX

PIPELINE

IMPACT

SELF-

CITATIONS

ADJUSTED

PIPELINE

IMPACT

PIPELINE

GENERALITY

PIPELINE

ORIGINALITY

PIPELINE

POWER

ADJUSTED

PIPELINE

POWER

1 University of Texas, U.S. 112 1.24 1.54 22.0% 1.54 1.80 1.73 667 667

2 University of California, U.S. 271 1.08 1.05 15.1% 1.05 1.48 1.03 469 469

3 University of Central Florida, U.S. 56 1.37 1.49 22.9% 1.49 2.32 1.74 458 458

4 Iowa State University of Science and

Technology, U.S.

32 2.67 1.30 13.7% 1.30 2.07 1.93 444 444

5 University ofWashington, U.S. 54 1.15 1.65 30.2% 1.64 2.75 1.34 376 375

6 State University of New York (SUNY), U.S. 56 1.27 1.51 8.1% 1.51 1.87 1.74 352 352

7 Tufts University, U.S. 14 2.00 2.88 21.2% 2.88 4.13 0.91 304 304

8 University ofWisconsin, U.S. 118 1.33 1.04 19.2% 1.04 1.15 1.52 285 285

9 Northwestern University, U.S. 39 1.30 1.47 26.4% 1.47 2.65 1.39 276 276

10 Virginia Polytechnic Institute and State

University, U.S.

28 1.75 1.18 9.7% 1.18 1.42 2.55 208 208

11 California Institute of Technology, U.S. 93 0.88 1.82 12.3% 1.82 2.53 0.53 201 201

12 Massachusetts Institute of Technology, U.S. 141 1.03 1.68 19.8% 1.68 2.49 0.30 179 179

13Stanford University, U.S. 120 0.92 1.22 11.2% 1.22 1.63 0.75 165 165

14 University of Colorado, U.S. 21 0.88 3.38 25.2% 3.38 5.00 0.52 160 160

15 Harvard University, U.S. 38 0.75 2.19 26.1% 2.19 3.86 0.66 158 158

16 University of Massachusetts, U.S. 44 1.57 1.23 16.1% 1.23 1.95 0.90 149 149

17 Purdue University, U.S. 47 2.14 1.40 10.3% 1.40 1.75 0.58 143 143

18 University ofOxford, United Kingdom 19 2.71 1.17 13.5% 1.17 1.23 1.82 135 135

19 Pohang University of Science and Technology,

South Korea

30 1.67 0.95 2.2% 0.95 0.99 2.85 134 134

20 University of Maryland, U.S. 39 0.91 1.52 6.5% 1.52 1.63 1.48 130 130


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Universities

MBA

Number of MA programs more than doubledin the last 3 years

Most taught foreign language in the world


Patent scorecard


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Advertising / Advertisers


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7 out of 10 top advertisers US based


9 out of 10 top advertising companies


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1. BBDOWorldwide, United States

2. McCann Erickson, United States

3. DDBWorldwide, United States

4. TBWAWorldwide, United States

5. Euro RSCGWorldwide, France

6. JWTWorldwide, United States

7. Y & R Advertising, United States

8. Publicis, France9. DraftFCB, United States

10. Wisdek, Canada


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English rule - Computing

Internet

Microsoft

GoogleApple

IBM

AmazonFacebook



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English rule - Computing

80% of all websites in English (then German

4.5% and Japanese 3.1%)

80% of computer programs are in English

70% of information stored electronically in

English

8/10 of the most popular websites worldwide



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Publishing

If you want to reach an audience, write in English.

Example Bulgaria (last 5 years)

Books translated into English - 8

Books translated from English- 10,800



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Entertainment

Eurovision Song Contest

1956 to 1960:

3/58 songs in English

2006 to 2010:

146/203 songs in English

1999 rule change:

Since then, 10/11 songs

in English


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1. Avatar (2009)

2. Titanic (1997)

3. The Lord of the Rings: The Return of the King (2003)

4. Pirates of the Caribbean: Dead Man's Chest (2006)5. The Dark Knight (2008)

6. Harry Potter and the Sorcerer's Stone (2001)

7. Pirates of the Caribbean: At World's End (2007)

8. Harry Potter and the Order of the Phoenix (2007)

9. Harry Potter and the Half-Blood Prince (2009)

10. The Lord of the Rings: The Two Towers (2002)

11. Star Wars: Episode I - The Phantom Menace (1999)

12. Shrek 2 (2004)

13. Jurassic Park (1993)

14. Harry Potter and the Goblet of Fire (2005)

15. Spider-Man 3 (2007)

16. Ice Age: Dawn of the Dinosaurs (2009)

17. Harry Potter and the Chamber of Secrets (2002)

18. Alice in Wonderland (2010)

19. The Lord of the Rings (2001)20. Finding Nemo (2003)

21. Star Wars: Episode III - Revenge of the Sith (2005)

22. Transformers: Revenge of the Fallen (2009)

23. Spider-Man (2002)

24. Independence Day (1996)

25.Shrek the Third (2007)

26.Harry Potter and the Prisoner of Azkaban (2004)

27. E. T. The Extra-Terrestrial (1982)

28. Indiana Jones and the Kingdom of the Crystal (2008)

29.The Lion King (1994)30. Spider-Man 2 (2004)

31. Star Wars: Episode IV - A New Hope (1977)

32. 2012 (2009)

33. The Da Vinci Code (2006)

34.The Chronicles of Narnia (2005)

35.The Matrix Reloaded (2003)

36. Up (2009)

37. Transformers (2007)

38.The Twilight Saga: New Moon (2009)

39.Forrest Gump (1994)

40.The Sixth Sense (1999)

41. Ice Age: The Meltdown (2006)

42.Pirates of the Caribbean (2003)

43.Star Wars: Episode II - Attack of the Clones (2002)

44. Kung Fu Panda (2008)45.The Incredibles (2004)

46.Hancock (2008)

47.Ratatouille (2007)

48.The Lost World: Jurassic Park (1997)

49. The Passion of the Christ (2004)

50. Mamma Mia! (2008)

Top films of all time


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Entertainment

Top films of all timeclick here to see the list


Top songs of all timeclick here to see the list


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Top songs of all time1. Like a Rolling Stone, Bob Dylan

2. Satisfaction, The Rolling Stones

3. Imagine, John Lennon

4. Whats Going On, Marvin Gaye5. Respect, Aretha Franklin

6. Good Vibrations, The Beach Boys

7. Johnny B. Goode, Chuck Berry

8. Hey Jude, The Beatles

9. Smells Like Teen Spirit, Nirvana

10. Whatd I Say , Ray Charles

11. My Generation, The Who

12. A Change Is Gonna Come, Sam Cooke

13. Yesterday, The Beatles

14. Blowin' in the Wind, Bob Dylan

15. London Calling, The Clash

16. I Want to Hold Your Hand, The Beatles

17. Purple Haze, Jimi Hendrix

18. Maybellene, Chuck Berry

19. Hound Dog, Elvis Presley20. Let It Be, The Beatles

21. Born to Run, Bruce Springsteen

22. Be My Baby, The Ronettes

23. In My Life, The Beatles

24. People Get Ready, The Impressions

25. God Only Knows, The Beach Boys

26. A Day in the Life, The Beatles

27. Layla, Derek and the Dominos

28. (Sittin on) the Dock of the Bay, Otis Redding

29. Help!, The Beatles

30. I Walk the Line, Johnny Cash

31. Stairway To Heaven, Led Zeppelin32. Sympathy for the Devil, The Rolling Stones

33. River Deep - Mountain High, Ike and Tina Turner

34. Youve Lost That Lovin Feelin

35. Light My Fire, The Doors

36. One, U2

37. No Woman, No Cry, Bob Marley and the Wailers

38. Gimme Shelter, The Rolling Stones

39. That'll Be the Day, Buddy Holly and the Crickets

40. Dancing in the Street, Martha and the Vandellas

41. The Weight, The Band

42. Waterloo Sunset, The Kinks

43. Tutti Frutti, Little Richard

44. Georgia on My Mind, Ray Charles

45. Heartbreak Hotel, Elvis Presley

46. Heroes, David Bowie47. Bridge Over Troubled Water,

48. All Along the Watchtower, Jimi Hendrix

49. Hotel California, The Eagles

50. The Tracks of My Tears, Smokey Robinson and the

Miracles


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Love


Love is localclick here for Video


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Finance 4

Annual reports

Germany 30 30 French 1

France English 40 French 38

NL/D/SP 1

USA English 30 others 0



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Walt Disney

Wal-Mart

Verizon Communications

United Technologies

The Travelers Companies

Procter & Gamble

Pfizer

Microsoft

MerckMcDonald's

Kraft Foods Inc

JPMorgan Chase

Johnson & Johnson

Intel

IBM

Home Depot

Hewlett-Packard

General Electric

Exxon Mobil

E.I. du Pont de Nemours

Coca-Cola

Cisco Systems

Chevron Corporation

Caterpillar

Boeing

Bank of America

AT&T

American Express

Alcoa

3M

1

1

1

1

2

28

22

35

24

27

15

1

1

17

31

1

3220

19

11

33

35

1

14

11

2

2

24

15

30

Number of Languages per Dow Jones' CompanyWebsite

Total Languages


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EngliAlbanian

ArabicArmenian

Bo nianBulgarianC ine eCroatian

CzecDaniDutc

EstonianFinnish

FrenchGerman

GreekHebrew

HindiHungarian

IcelandicItalian

JapaneseKoreanLatvianLithuanian

NorwegianPolish

PortugueseRomanian

RussianSerbianSlovak

SlovenianSpanishSwedish

Thai

TurkishUkrainian

Vietnamese

303

1111

919

813

1417

814

1917

1112

113

3181818

88

151515

816

79

821

157

159

3

Types of Languages Used by Dow Jones' Companies

Dow Jones Companies


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International organisations

United Nations (six official first among equals)

2001 poll 189 countries 120 English, 40

French, 20 SpanishWorld Health Organization (1948)

World Bank

IOC


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International transportation

190 nations are members of the International Civil Aviation

Organization

Seaspeak


German Coast Guardclick here for Video


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EU

23 languages 506 combinations

Court of Justice

Spanish, German, English, Italian, French

Pivot languagesEnglish (5)

German (5)

Italian (3)

Spain (3)



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Translation companies

8 in the top 10 are based in the UK or US

43% of all translations are sourced in USA

42% of all translations are sourced in Europe



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EVS SALES



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Translation companies

In Europe main language combination to and from English



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The way forward

Advisory

Sourced in EURO

PE and USA



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The way forward

Advisory

Sourced in EUROPE and USA



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The arrogance of English language