The Apprentice Project

Lesson 1Learning Objective: • To understand what the Apprentice

Project is about.• To learn what a memo is.• To create a memo.

•Your job is to set up a new sales business

•You can sell anything you like•You need to produce business

documents•THEY MUST LOOK PROFESSIONAL

The Apprentice

What will you sell?

Identify your

products

Where will you sell it?

Identify your audience / customers

Will people want it?

Identify your competition /

rivals

Keep it professional!

Memo

Send me a Memo• To start a memo in Word click…. File New Memo’s Professional

• In the memo you should include:

1. Your company name.2. Your logo and slogan.3. Describe what you will sell4. Who are your rivals5. Explain how you will be better than

your rivals.

The Apprentice Project

Lesson 2Learning Objective: • To understand what information

should be on a business card.• To know how to create a business

card.

What are Business Documents?

Business use a variety of documents.

• Letters• Business Cards• Leaflets• Memos• Receipts or invoices• PresentationsCan you think of any more?

Examples of Business Cards

What information should be on a business card?

• Your details (name and job title)• Contact details (phone, fax, email,

web, text)• Logo• Slogan.

The Apprentice Project

Lesson 3Learning Objective: • To understand what information

should be in a business letter.• To know how to create a business

letter.

Business Letters

• Professional.• Official (be careful what you say).• Internal or external

communication.

Letter Layout

Preprinted letter headingReference tells the company

who wrote it & what it is about

Date when the letter was written. The month is usually in word form.

Addressee & Address typed in open punctuation style without comas or full stops

Salutation greeting. Dear Sir or Dear Madam if you don’t know their name (never Dear Sir or Madame if your not sure)Dear Mr Rashid or Ms Roberts if you know their name.Dear Tracy or Dear Bob if you are on first name terms.

Subject Heading Gives the main subject of the letter. Should be emphasised

(Bold or Underline)

Paragraphs At least two paragraphs.Clear line between each.No indent

Complimentary Closing Yours faithfully when you don’t know the name.Yours sincerely when you do.

SignatoryAuthor of the letter typed 5 or 6 lines below closing. Job Title on next line

EnclosuresA list of other documents included with the letter

All parts of the letter begin against the left

margin

Create a Business Letter

1. You need to create a letter to fire a member of staff.

2. You can decide who to fire and why you are firing them.

3. Your focus is the layout of the letter.

The Apprentice Project

Lesson 4Learning Objective: • To learn how to create a business

presentation.

Presentation of your Work

• You need to show your business documents by creating a presentation.

• Use print-screens / screen-shots to show the documents you have created.

• You will present your work to the class when your presentation is complete.

Marks for the Presentation

• Professionalism• Effort• Attainment • Use of ICT skills