THE APPLE MACINTOSH

“A dent in the universe”

Presented by: Jess Leal

INTRODUCTION

THE MACINTOSH

D.O.B. JANUARY 24,1984

HISTORYOF

THE “PC”

Apple II – 1977 Retail Price - $1,298

- $2,638

IBM PC – 1981 Retail Price - $1,565

- $3000

COLOR GRAPHICS

QWERTY KEYBOARDS

INTERNAL EXPANSION

OPEN ARCHITCURE

THIRD PARTY DEVELOPERS

PREDECESSORS OF MACINTOSH

XEROX Alto – 1973

Retail Price: $40,000

XEROX Star – 1981

Retail Price: Basic System - $75,000 Each Workstation - $16,595

Apple III - 1980

Retail Price: $4,340 - $7,800

INITIATION

STEVE JOBS

PROJECT “LISA”

Wanted to develop his own computer to “make a dent in the universe

Started Project Lisa for his vision in 1978 Lisa named after his daughter Kicked out of Lisa project in 1980 – John Couch Not originally part of Macintosh project - 1981 Wanted to rename Macintosh the “Bicycle” Publicly bet John Couch $5,000 that the Mac would

ship before the Lisa. Believed hardware and software should be tightly

linked Saw himself as an enlightened rebel pitted against

evil empires like a Jedi warrior or Buddhist samurai

JEF RASKIN

PROJECT “ANNIE”

1967 Thesis stated computers should have graphical interface, not text-based

Wrote Apple II manual for $50 Became Apple publications manager Wanted to develop inexpensive, all-in-one

“computer for the masses” that kids can also use, simple appliance

Started Project “Annie” for his vision in 1979 Changed name to favorite apple the McIntosh Audio Equipment – McIntosh Laboratories Convinced others to check out Xerox PARC Replaced by Steve Jobs in February 1981

RESOURCES

Jef Raskin convinced Mike Markkula to allow him to lead a small development project for inexpensive computer

Wanted it to retail for under $1000 The success of Apple II gained the interest of many

investors for Apple Inc. Xerox venture capitalists wanted to invest in Apple Steve jobs made Xerox the offer:

$1,000,000 A look at Xerox PARC’s new technology

100,000 shares at $10 $17.6 million 1 year later Xerox developer Larry Teslser excited to show

unappreciated work Adele Goldberg fought to keep secrets – 1st meeting was

basic Jobs brought Atkinson and Bruce Horn - former Xerox

PARC Raskin willing to make performance compromises to

keep cost down Jobs just wanted a great machine – start with abilities

desired

XEROX STAR WORKSTATION1981

The first commercial system to incorporate various technologies that have since become standard in personal computers.

Features Included:

window-based graphical user interface (GUI)

bitmapped display icons folders mouse (two-button) Ethernet networking file servers print servers e-mail

APPLE LISA – 1983“LOCAL INTEGRATED SYSTEMS ARCHITECTURE”

First Apple computer with GUI

Superior capabilities and better graphics compared to the Macintosh

Reason for failure credited to high price tag

MacWorks ran Macintosh applications

Last version known as the Macintosh XL

“GOOEY”

XEROX Alto - 1973 XEROX Star - 1981

Apple Lisa - 1983

Apple Macintosh - 1984

Apple GUI’s

MACINTOSH FEATURES

8 MHz Motorola 68000 processor

128 KB DRAM

9’ black-and-white CRT display

running at 512 x 342 (72 dpi)

400 KB total storage via a single-

sided 3.5-inch floppy disk drive

Single-button multi-directional

mouse

Portable

MACINTOSH-WBSMacintosh

Hardware

Devices

Mouse

Keyboard

Monitor

Printer

CPU

RAM

ROM

Serial Ports

Software

OS

GUI

MouseControl

Window Architecture

Bitmapping

DesktopPublishing

WordProcessing

Data Management

Financial Tools

Programs

Applications

Utilities

Games

MACINTOSH TEAM“THE JOURNEY IS THE REWARD”

The original Mac team in 1984: George Crow, Joanna Hoffman, Burrell Smith, Andy Hertzfeld, Bill Atkinson, and Jerry Manock.

Jeff Raskin – Project Manager Steve Jobs – Project Manager Bill Atkinson-

Engineer(MacPaint) Burrell Smith - Engineer Andy Hertzfeld – Software

Design(OS) Brian Howard - Engineer Marc LeBrun - Engineer Joanna Hoffman – Marketing

(psyc,arch) Bud Tribble – Software

Development Jerry Manock – Designer

(Housing)

TEAM CULTURE

Raskin Playful Creative Nerf wars Desk forts “Daycare Center for

geeks”

Jobs

Texaco towers Total control Charismatic Stereo system Think about what

you want – not cost

MACINTOSH