The Anatomy of Wicked Good Web Design

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Karen Robertson Meredith Oliver

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60 minutes with Q&A

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Slides will be available

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Meredith Oliver, CSP, MIRM

President & Founder

Sales & Marketing Strategist

Speaker & Author

Design Trends

Large Hero Images & Fixed Header

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Responsive Design

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Video Integration

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Photo Background Image

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Transparent Elements

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White Space, Icons & Flat Design

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Parallax Effects

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Google Analytics

Google Analytics

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Google Analytics

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Google Analytics

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Google Analytics Time on Site Trends

Homepage - :45

Our Communities - :35

Available Homes - :30 - :55

Community Pages - :30 - 2:00

Home Detail Pages - 1:00 - 2:00

General Content Pages - :30

Photo/Video Gallery - 2:00 - 3:00

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Google Analytics Marketing Source Trends

Google Organic #1

Direct Traffic #2

Google PPC #3

Referral Community Sites - #4

Listings Sites - #5

Email Campaigns - #6

Banners/Retargeting - #7

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How Do You Evaluate Traffic Sources?

Sessions & New Sessions

New Users

Bounce Rate

Pages per Session

Average Session Duration

Goal Conversion

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Google Analytics

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Call-To-Action & Lead Generation

Call, Click or Come-By

Invite Visitors to Interact

Graphics

Copy

Live Chat

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Offer Multiple Calls to Action

Phone Number

Live Chat

Email Requests

Newsletter Sign-Up

Follow Social Media

Blog Subscription

Request a Tour

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Match CTA’s to Buyer’s Journey

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Offer Personal, Timely Assistance

Online Sales Counselor

Market the service

Keep forms short

Send all phone calls & emails to the OSC

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Available on Amazon & CreatingWOW.com

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Stay In Touch

Text WOW

to 44144#STWebinar

@MeredithCSP

@MeredithsShoes22

Facebook.com/MeredithCommunications

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Thank You!

Want to Sell More Homes Faster With Better ROI?

Contact UsSmartTouchInteractive.com

Facebook.com/SmartTouchInt Twitter: @SmartTouchInt

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