The Ad Club 2010 Presentation

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    07-Nov-2014

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New Self-adhesive films in actio

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  • 1. Transforming Environments with Self-Adhesive Films
    The Ad Club 2010
  • 2. Who is FLEXcon?
    A Global Leader in Self-Adhesive Films
    Vast line of unique substrates, primers, adhesives and liners
    Flexible manufacturing capabilities
    Customer driven solutions
    Application specific
    Value placed on trust, teamwork and long-term relationships with customers
    Mutual success by working together and sharing expertise to create innovative applications
  • 3. Innovations in Self-Adhesive
    Transforming Products
    No-label look
    Squeeze
    Unique
  • 4. Innovations in Self-Adhesive
    Transforming Shelves
    Shelf Top
    Channel
    Talker
  • 5. Innovations in Self-Adhesive
    Transforming POP Displays
  • 6. TRANSFORMING
    ELEMENTS
  • 7. Innovations in Self-Adhesive
    Transforming Windows
  • 8. TransformingtheEnvironment
  • 9.
  • 10. Same building, different brand
  • 11. The Mutual of Omaha story
    Used their own asset
    Local event promotion
    Perceived association with the Olympics
    Employee areas decorated
    Community pride
    Buzz was unbelievable and valuable
  • 12. Innovations in Self-Adhesive
    Transforming Unique Outdoor Surfaces
  • 13. Innovations in Self-Adhesive
    TransformingFloors: Sales lift + 7-16%
  • 14. Innovations in Self-Adhesive
    TransformingCarpet
  • 15. Station Domination
  • 16. Change the environment
  • 17. Brand activation in non traditional spaces
  • 18. Envelopes the Visitor in the Theme
    and Creates Emotional Connection
  • 19. Creating Branded Zones by
    Combining Multiple Applications
  • 20. Transforming one space
  • 21. Change the space
  • 22. Counters & Table Tops
    Self Adhesive
    Gripper
  • 23. Fully wrapped counter
  • 24. Transforming shelves
    Before
    After
  • 25. New Products to Create At-Retail Branded Zones
  • 26. Transforming Surfaces with FLEXmark floor art
    Before:
  • 27. Transforming Surfaces with FLEXmark floor art
  • 28. Moving the shopper with
    FLEXmark floor art
  • 29. Inspiring the shopper with
    FLEXmarkfloor art
  • 30. Strengthening Relationships with
    FLEXmarkfloor art
  • 31. FLEXmark floor art Features & Benefits
    Transforms Large Surface Areas
    Creates branded zones in-store
    Enhances the shoppers experience
    Emotional connection to the brand and retailer
  • 32. FLEXmark floor artFeatures & Benefits
    Durable
    Installation Multiple Options
    Subsurface printed
    Meets ASTM D 2407 D standard for non-slip surfaces
    Can be just like tiling a floor
    Larger sheets available
  • 33. Accomplish Branded Zones to Meet Marketing Objectives
    Enhance the Shoppers Experience and Create Connection to Brand
    Empower the retail environment
    Prolong lingering time
    Create emotional connection to brand
    Strengthen shoppers relationship with brand
    Give brand an edge over the competition
  • 34. Same space, different brand
  • 35. Floorart in Europe
  • 36. Floorart
  • 37. Floorart in Action
  • 38. Blondies LV, NV
  • 39. Blondies after
  • 40. Blondies: After
  • 41. Prototype
  • 42. Like this?
  • 43. or like this?!!
  • 44. Thank you!
    Michael Chevalier
    Jodi Sawyer
    New Business Development Manager
    FLEXcon
    (402) 991-0011
    mchevalier@FLEXcon.com
    Product Manager
    FLEXcon
    (508) 885-8262
    jsawyer@FLEXcon.com
    Providing Solutions in Self AdhesiveFilms