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ABCBOOKby C. B. Falls

An all-time favorite and a classic in its

field, this big and beautiful ABC book

by distinguished artist C. B. Falls has

been making new friends with de-

lighted children for over forty years.

When it was re-issued in 1957, a

noted children's book reviewer hailed

the event with these words: "Despite

aU the ABC books that have come our

way . . . since this was first published

(1923), almost none have measured

up to it in direct appeal to the two to

four year old. . . . Astonishingly mod-

ern in conception and design."

Anne Carroll Moore, the famous

children's librarian, stated: "We maywell feel proud that an ABC book so

admirable in design and in color print-

ing has been produced on this side of

the Atlantic. Mr. Falls designed the

book for his little three-year-old daugh-

ter who likes a big book with lots of

pictures. The drawings are cut on

wood blocks and printed from four-

color plates, and the artist has person-

ally superintended the reproduction of

them. The imagination of a child or

grown-up is left free to capture by its

own thrill of recognition the familiar

in a new-old medium where color has

not obscured the outline nor played

too many tricks with nature.

"The book will take its own place in

the art departments of schools and li-

braries, but the fact that it was designed

for a living child for whose mentality

the artist had such evident respect

stamps it first of all as a children's book

which bids fair to exert a very consid-

erable influence on American picture

books."

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ABCBOOK

ABCBOOKDESICNEDANDCUTONWOODBY CB-FALLS

GARDEN CITY NEW YORKDOUBLEDAY & COMPANY, INC.

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^̂COPYRIGHT 1923 BY

DOUBLEDAY & COMPANY, INC.ALL RIGHTS RESERVED, INCLUDING THAT OF TRANSLATIONINTO FOREIGN LANGUAGES, INCLUDING THE SCANDINAVLAN

PRINTED IN THE UNITED STATES

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Some of the most respected and ad-mired authorities in the field of chil-dren s literature comment on the a b cBOOK.

"The famous abc book, designedand cut on wood, by C. B. Falls... hasmade an instant appeal to very littlechildren ... who knew nothing what-ever about the alphabet... because ofJts clear and bright and pure color

"

May Lamberton Becker, noted chil-dren s book critic of the Herald Trib-une, in First Adventures in Reading

"With its colorful woodcuts of su-perbly drawn animals and its beauti-fully shaded alphabet, it remains oneof the distinguished books for childrenproduced in this country." Dora VSmith, president of the }^ational Coun-cil of Teachers of English, in FiftyYears of Children's Books.

"A most highly recommended (* *)book whose demonstrated usefulnessin elementary and junior high schoolsand children's libraries is vouched forby a representative group of experi-enced librarians and specialists in chil-dren's literature. //. W. Wilson Chil-dren's Catalog.

The small illustrations on thispage are reduced facsimiles in blackand white from the a b c book ofC. B. Falls.

Printed in the U.S.A.

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