AIGA HONOLULU CHAPTER SPRING 2006

The 50th State Aesthetic

SPARK/NEWSLETTER OF AIGA HONOLULU CHAPTER

SPARK LOGO: FALLON LEE, PAPER: NAVAJO, 80# TEXT, BRILLIANT WHITE, PROVIDED BY MOHAWK,

STOCKED LOCALLY BY XPEDX, PRINTING: SERVICE PRINTERS HAWAII, DESIGN: CLIFFORD CHENG/VOICE ,

COVER PHOTOGRAPHY: RAY WONG, PACIFIC LIGHT STUDIOS, CONTRIBUTING WRITERS: ALICIA CHANG,

JUSTIN CRAVALHO, JOSH LAKE, TRAVIS LUM, ROLF NORDAHL, BONNIE TAAM SAKAI.

c ntentsLetter From The President | 03

Hawaii’s 5-O | 04

Blogs: The New Mixed Tape | 07

The AIGA Board 06/07 | 08

Impact + Influence: Designing for Hawaii | 10

To Intel or Not to Intel | 12

Last Word: (Un)Locking Your PDF; Security + Misuse | 14

Spotlight Member: Noreen Morioka | 14

Annual Contributors | 15

The end of AIGA Honolulu’s 2005 introduced two majorchallenges into my life. These challenges were 1) putting on a greatHawaii’s 5-O show and 2) assembling an outstanding board ofdirectors for 2006. I am very pleased to say that both goals wereaccomplished, and probably even surpassed. Of course, there mayhave been some arm-twisting involved throughout both processes!

One of the great perks of being involved with AIGAis having the opportunity to meet and work withsome extremely creative and respected designers.

Also in this issue, I am proud to announce our newboard of directors. This diverse group is a balanced mix of seasonedand young designers and vendors who bring unique and refreshingperspectives to the board. I am particularly pleased with the additionof Executive Vice President, Bernard Uy, who is a Past President ofthe AIGA Pittsburgh chapter. Bernard has also graciously assumedthe position of President Elect, although he may be somewhatdistracted in the beginning of his term if the Steelers make anotherrun for the Super Bowl!

With our new board in place, we are in the process of planning ourevents for the rest of the year and more information will bedistributed soon and posted to our web site. Speaking of our website, our job bank has become quite popular. For those seeking worklocally, don’t forget to check it out; for those wanting to post a jobopening, please contact our web chairs. Also, visit the nationalAIGA web site at www.aiga.org. It’s a great resource forinformation and inspiration along with details about upcomingnational design conferences.

We’re looking forward to what’s to come! If you’re interested involunteering your time to AIGA Honolulu and being a part of ourteam, please contact me, or any of our board members. You’ll giveback to the design community, make lasting relationships and at thesame time, have loads of fun.

Mahalo for your support!

Letter from the President by Bonnie Taam Sakai

In this issue of Spark, we recognize the talented winners ofthe Hawaii’s 5-O Design Competition, whose work representsthe best in the State.

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The American Institute of Graphic Arts (AIGA) Honolulu Chapter and Hawai‘i’s Printers present2005 Hawaii’s 5-O. The best of the best have been chosen; meeting the criteria of being solelydesigned and created in Hawaii. AIGA Honolulu promotes excellence in design and that “GoodDesign is Good Business.” Let’s celebrate our local talent and keep Hawaii business in Hawaii.Mahalo to our sponsors and participants and congratulations to all of our winners!

THE TOP 5 > BEST IN SHOW DESIGN (not in any order)

CELEBRATING HAWAI‘I’S BEST_ AIGA HAWAII’S 5-O

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Crossings 2003: Korea/HawaiiUniversity of Hawaii Art GalleryQuality Graphics/FCA-Hawaii

Gallery ‘Iolani: Reconstructing Site/SightTravis Lum Typography + Designwww.gallery.wcc.hawaii.edu

Tropical ABC’sOla’s of HanaleiHagadone Printing Company

Yoshitomo Nara Exhibit Handout & Invitation

Jon Duarte Design GroupElectric Pencil

YWCA Postcard SeriesDesign Logix

Electric Pencil

Hawaii’s 5-O Winners Book 2003Stacey Leong Design

Edward Enterprises, Inc.

BEST IN SHOW PRINT EXCELLENCE

PLATINUM SPONSORS

GOLD SPONSORS

BRONZE SPONSORS

PATRONSAppleton Paper

Commercial ColorsCurious PapersFox River Paper

French Paper CompanyFuji Photo Film Hawaii

General Quality HandworkHankuk Paper

HonBlueIsland Bound

Kodak Polychrome GraphicsMoorim PapersNeenah Paper

Pacific Light StudiosPacific Sign & Graphics

PaperSource HawaiiService Printers Hawaii, Inc.Sign Fabricators of Hawaii

Smart Papersxpedx

TITLE OF PIECE DESIGN FIRM PRINTER/WEB SITE

DESIGN AWARDS OF EXCELLENCE

2003 Hawaii Printmakers Book Hans Loffel Design Electric Pencil 2004 CPF Annual Report Nomura Design Electric Pencil2004 Four Seasons Wailea Holiday Booklet Agape Design Edward Enterprises, Inc.2004 Pele Awards Campaign Nomura Design Edward Enterprises, Inc.2004 World Festival Collateral Bonnie Taam Design Edward Enterprises, Inc. Arna Photography Branding Stacey Leong Design Service Printers Hawaii and Edward Enterprises, Inc. Bickerton Saunders Dang + Sullivan Holiday Card Info Grafik Inc. Electric PencilConsuelo Foundation 2004 Annual Report Design Logix General Printing CompanyContempo 2005 David Cox Design Quality Graphics/FCA-HawaiiDesign Asylum Stationery System Design Asylum, Inc. My PrintersDesign Logix Web Site Design Logix www.design-logix.comFruhlingsfest Sheepshead Cards The Harris Agency Electric PencilGo Red Yacuk and Associates Maui Printing CompanyHawaii Food Manufacturer Logo Fallon Lee DesignHawaii Skin Diver: Perfect Shot VOICE Service Printers HawaiiHawaii Skin Diver: Wanderlust VOICE Service Printers HawaiiHawaii’s 5-O in 05 Sae Design Edward Enterprises, Inc.Hawaii’s 5-O Winners Book 2003 Stacey Leong Design Edward Enterprises, Inc.High Tech Maui Newsletter Sae Design Hagadone Printing CompanyHMSA Community Cook Book Hawaii Medical Service Association Edward Enterprises, Inc.Ho

_ku_li‘i Images Web Site Stacey Leong Design www.hokuliiimages.com

Honor with Books Brochure & Bookplates Tunaspunks Service Printers HawaiiKauna‘oa Sales Materials Info Grafik Inc. Electric Pencil and Hagadone Printing CompanyLava Lounge Logo Glick DesignLehua Pointe Logo Jon Duarte Design GroupMaking Connections University of Hawaii Art Gallery Quality Graphics/FCA-Hawaii Mauna Lani Experience The Schiller Agency Hagadone Printing CompanyMerrie Monarch Festival 2004 Nelson Makua Design Hagadone Printing CompanyMOI Stationery Package Gilbert & Associates, LLC SpectracolorNew Student Orientation Identity System Kristin Gonzales Design Edward Enterprises, Inc.O‘o Farm Brochure Sae Design Edward Enterprises, Inc.‘O_iwi Branding Stacey Leong Design Service Printers Hawaii and Electric Pencil

Pupus Stationery Sae Design Ryan’s GraphicsSave the Date/Call For Entries David Cox Design Electric Pencil Sheraton Keauhou Guest Directory Kennedy Design Valenti Print GroupStacey Leong Design: O Ke Au (Of the Time) Stacey Leong Design Service Printers HawaiiTedeschi Vineyards Winery Press Kit Design Network Electric Pencil The King Kamehameha Golf Club Entrance/Gate Glick DesignThe Pinnacle Honolulu Logo Ostrander & Chu Tranquility Resonance Design Fisher-Pioneer PrintingTransformation Resonance Design Obun HawaiiTruth Hurts Web Site Tsunami Marketing www.tsu.bizVantage Counsel Logo Design Logix Electric PencilWasabi Design Web Site Wasabi Design www.wasabihawaii.comYouth in Action Brochure Spunge, LLC General Printing Company

PRINT AWARDS OF EXCELLENCE

Category: Magazines/Catalogs > 24 Pages or MoreAll the Spirits of the Islands Polynesian Cultural Center Edward Enterprises, Inc.HMSA Community Cook Book Hawaii Medical Service Association Edward Enterprises, Inc.

Category: Annual Reports, Brochures, Booklets or Flyers / Stationery, Letterhead, Invitations, etc (or any single sheet piece) > 3 colors or lessFruhlingsfest 2004 Poster Studio Ignition Electric PencilIN+FORM Business Cards David Kanaya Design Edward Enterprises, Inc.Luxus International LLC Stationery Stacey Leong Design Edward Enterprises, Inc.

Category: Annual Reports, Brochures, Booklets or Flyers > 4 colors or moreHawaii’s 5-O in 05 Sae Design Edward Enterprises, Inc.Ka‘iulani of Princeville Sales Brochures Edward Enterprises, Inc. Edward Enterprises, Inc. Waipouli Beach Resort Brochure Singleton Marketing Electric Pencil

OUTSTANDING STUDENT WINNERSBFA Show 2005 Catalog Josh Drechsler, Tomi Ponciano, University of Hawaii at Manoa

Marlon Alojepan and Nick Husinger Dialogue: U of H at Manoa 04-05 Catalog Travis Lum University of Hawaii at Manoa

SILVER SPONSORS spa

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THE NEW MIXED TAPE by Josh Lake

personal portfolios to serious design trainspotting. All content, all thetime. The designer’s addiction to visual stimuli has reached its virtualtipping point by way of all that clickable goodness, compared to thesoftbound limited edition book of the week.

There’s more, blogs have flattened the world, allowing designersfrom around the globe to participate in creative discourse, free ofgeographical constrains. From analyzing the latest ad campaigns andcommercials, to sharing photoshop tutorials and computer hints, allby way of blogs. But, can Hawaii benefit from this new technology?

What can Hawaii designers offer to the conversation? As contributorsin the evolution of Hawaii’s aesthetic identity, it’s an importanttechnology to embrace. This technology has the power to increaseawareness, and Hawaii designers have the best chance of beingrecognized than ever before. It’s the gadget in your self-promotionaltool belt; time to get building.

Here’s a few links to help you get started.

The “will do my own stunts” blog > www.wordpress.org

Frame rates and plugins > www.justincone.com/tween

Poppin wheelies everywhere > www.newstoday.com

The rookie blog > www.blogspot.com

The “photo nerds” blog > www.flickr.com

Eastern perspectives > www.pingmag.jp

Photo ninjas > www.hamburgereyes.com

Think way back in the day, two dudes with turtlenecks and glasses.Maybe one has a beret, and the other has a goatee. Sophisticated.Hipsters? Maybe. Sitting at a café discussing and theorizing. Handswaving. Designers in their natural habitat? Yup.

Discourse has been a natural act of designers for centuries, the chanceto share or philosophize about ones actions, or gathered information.Much has been accomplished via this act of creative communication,and today’s technologies have helped improve this conversationimmensely. Email, instant messaging, SMS, video conferencing, webpages and blogging are all part of the new tools available to designers,as super efficient, super immediate forms of communication(turtlenecks optional). Of these various tools, blogging has become themost popular means for sharing ideas, creating the second highestforms of Internet traffic next to email.

A simple web application, blogging allows you to post messages andimages for all to read, operating much like a diary or journal. Withone exception, the ability to comment or ‘talkback’, provides abidirectional conversation platform.

Designers like input, information that they can squirrel away forfuture use. From comics, music, photography, magazines to films,music videos, and books, all part of creating a visual reference libraryto draw and learn from. Where as websites have become the tool ofcorporate propaganda, blogs have single handedly turned the webinto a virtual café or meeting space, where everyone can share foundinfo, promote themselves or announce events with ease. Thisempowerment has created an influx of design related blogs, from

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Ryan HirataEducation Co-Chair

Ryan is a business owner by dayand a graphic designer by night.He founded Tactics Unlimited in2004. Clients include: ServcoPacific Inc., Sea Life Park Hawaii,Great Aloha Run, MADD,TEAM Unlimited-XTERRA,Oceanic Kupa‘a, Honcad Corp.,and The Honolulu Advertiser.His philosophy: “For some, designis art, an expression of thoughtsthrough colorful layouts, boldphotos, and communicative typo-graphy. For me, design is a vehiclefor ideas. From your mom’sblouse, to your dad’s golf clubs, oryour grandma’s record player… allbranch from an idea and we usedesign as a vehicle to get there.”Future goals: Wake up tomorrowand be happy and creative.

Alicia ChangSecretary

After living in Washington DCfor over 18 years, Alicia Changmoved to Hawaii over a year ago.She fell in love with the land, thepeople, and the spirit of O‘ahuafter visiting the island in 2002. Agraduate of Virginia Tech, she iscontinuing her career in graphicdesign and communications. Aftera few months of settling in, shedecided to jump right in andvolunteer for the AIGA Honolulu.A fan of outdoor activities, Aliciaenjoys hiking, biking and otheractivities O‘ahu has to offer.

Tanna HeePrograms & Events Chair

Born and raised in Honolulu.Received a BA in Education fromthe UH Manoa. With the surplusof teachers in the 70’s, she workedin a printshop. After 13 years ofselling printing, began working ata paper distribution house as aspecification rep. She specifiedpapers to graphic designers, adagencies and end users. Tanna iscurrently a specification rep andpaper/graphics buyer for xpedx,an International Paper Company.She enjoys reading mysteries anddancing/teaching the hula.

Bonnie Taam SakaiPresident

Born and raised in Honolulu,Bonnie earned a BFA in graphicdesign from the University ofDenver in CO. Having worked forSynergy Design for over 8 years,Bonnie branched out on her ownto form Bonnie Taam Design in2004, the year in which she alsogot married and became AIGAHonolulu Chapter President. Twoyears prior, Bonnie served as thechapter’s Vice President andcurrently is serving her third yearas president. Addictions: husband,Jeff, dog, Maya, nephews, playingcraps in Vegas, shopping, dancing,ice cream, and reality TV.

Matthew HeimTreasurer

Raised in Hawaii from the age ofeight, although you wouldn’tknow it from my lack ofpigment. Someone’s gotta bewhite around here. Matt startedin the industry setting type (pre-Macintosh), and ended up withElectric Pencil. As a businessowner, I fully subscribe to the“good design is goodbusiness”philosophy. I’ve beenon the AIGA board twice andwill continue to support thedesign community until someonepulls the plug and puts me in abox. Married for 20 years, withtwo teenagers that I can’t wait toboot out of the house. Until then,there’s always “cocktail” hour.

AIGA HONOLULU CHAPTER_BOARD OF DIRECTORS 2006

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Michael HortonEducation Co-Chair

Mike moved to Hawaii in 1987upon graduating from Art Center.He worked at various designstudios and advertising agenciesfor next 17 years. He is presentlyfreelancing. Mike has taughtdesign at HCC and is currently afull time assistant professor at theUH Manoa, teaching courses indesign and typography. Married15 years to best friend Amy. Otherinterests include photography,surfing, hiking/ camping, reading,cacti and walking his dogs.

Travis LumWeb Co-Chair

Travis enjoys hockey, kung fu,snowboarding, volleyball, Chineselion dance, spending time withfamily, friends, and wonderfulgirlfriend, Carol. Tobias Frere-Jones, Erik Spiekermann, BernardUy and Marc Ebalaroza are hisfavorite designers. His biggestdesign thrill involved helpingGallery Iolani team to a top five2005 AIGA 5-0 Award. Travisgraduated from the UH Manoawith a BFA in Graphic Designand is currently Art Director atDigital Mediums, LLC

Bernard UyExecutive Vice President (Pres. Elect)

Born in Brooklyn, NY, growingup on Oahu, and attending highschool in New York, Bernardreceived his BFA in GraphicDesign from Carnegie Mellon inPittsburgh, PA. Bernard workedfor Henry Dreyfuss Associates inNew York City, Herman MillerInc. In ‘92, he co-founded Wall-to-Wall Studios in Pittsburghwith fellow CMU alumni, JamesNesbitt. By ‘04, the studio hadgrown to a team of 12 people,developing brand design for print,interactive and broadcast clients.Bernard also served on the boardof AIGA Pittsburgh as EducationChair and President. He hastaught design at Carnegie Mellonand at the School for Design in St. Gallen, Switzerland. In ‘05,Bernard opened the second officeof W|W when he and wife Tammyreturned to Honolulu. He spendsmost mornings thinking aboutlunch.

Steven TuWeb Co-Chair

Post modernism is about multi-culturalism and inclusiveness, orjust about everything thatmatters including the kitchensink. I was born in Asia, live inthe States and am married to aEuropean. Does that make me apost modernist? You decide. Myprofessional background is also amixed bag, graphic designer,internet strategist, business personand web programmer.

HNL

Alan M. LowMembership Chair

Shipwrecked on a deserted islandand raised by apes in the wild, ohwait wrong story. Born and raisedin Honolulu, Alan earned a BFAin design from the UH Manoa. In‘92, he co-founded of SynergyDesign. In ‘02, in order to spendmore time with his family, Alanmade the decision to branch outon his own. He formed Alan LowDesign. His clients include MeadowGold Dairies, Cancer ResearchCenter of Hawaii, First HawaiianBank, The Children’s DiscoveryCenter and Hawaiian Airlines.Alan also regularly teaches designfundamental classes at PacificNew Media, the UH OutreachCollege. Married 15 years to hiswife Gail, they have a 6-year-oldson Brandon.

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As designers, we have the fairly unique distinction of beingemployed solely on our skills to uniquely and effectively impactpeople and the community. Our sole charge after sucking down theventi coffee of the day, is to take a clients’ otherwise unknown ornebulous product; define, distill and design it, then compellinglydisseminate it upon unwitting masses.

We hammer our concepts over our 21st century anvils. We sand andwhittle them until they shimmer, and all that is left is a shiny, perfectsolution. We then gently usher them into the market place, andbreathe a sigh of release.

But wait, what happened to that shiny, well-nourished solution?Where did it go after leaving our desks? How was it received by thecommunity? Did it inspire and influence or merely end up in acircular file? We may have been pleased with a headline or logo, buthow did the message affect the viewer? We spend a great deal of timelooking for solutions to visual problems. But how much time do wespend watching the effects of those solutions? How does design reallyaffect the community we live in? With that in mind I asked localdesigners how they perceived their impact upon Hawaii.

Who or what has had the most design influence on Hawaii in the last100 years?“Our guess goes beyond 100 years, it’s the guy who invented thePetroglyph. The Tapa print maker is a close second. Don’t forgetnature, it’s big here.” — Airspaceworkshop, Creative Agency

“I feel the steamship industries, with their “Come Visit Paradise”message, has been a huge impact on Hawaii as well as the aloha print,tiki kitsch.” — Pia Kuhlemann, Interactive Graphic Designer

“Statehood.” — Ken Koga Lincoln, Graphic Designer

“Business owners.” — Charles Runbert, Art Director

As a designer, how do you feel you impact our local community?“Our agenda is to experiment and push our collective creativity innew directions, we’re in it for the journey. We find the best scenariosto be those that directly involve the community. Playing rare musicout at a club, hosting visiting artists from the mainland, or displayingwork around town. We want to inspire the comminuty around us toventure further outside convention and explore new concepts.” — Airspaceworkshop, Creative Agency

“Without us the world would look a bit more boring. We give visualchoices.” — Ken Koga Lincoln, Graphic Designer

“We impact the community by distilling, prioritizing andemphasizing the information that people receive. As communicationdesigners, we have the ability and the responsibility to help conveythe gist of complex information. With our visual skills, we also canhelp attach emotion to ideas. These emotions often guide people’sperceptions and actions.” — Carey Huffine, Graphic Designer

What social or culture distinctions are there as a designer in Hawaii?“Being in Hawaii, there is a heavy mixture of multi-ethnic styles anddisciplines...” “Everyone brings something to the table, and that’s anadvantage for Hawaii. But, there are significant drawbacks to thismix, because Hawaii can never find itself within the mixture. Our‘borrowing’ of influences has hybridized us into a corner, we can’t getout from.” — Airspaceworkshop, Creative Agency

“Communication design in Hawaii takes on cultural distinctions ofhawaiian history, culture, and tradition but also asian influence andlifestyle” — Wade Lance, Interactive Art Director

“With Hawaii’s geographic location and rich history, designers areobligated to recognize where and when they are in the world.” —Ken Koga Lincoln, Graphic Designer

DESIGNING FOR HAWAII by Justin Cravalho

Impact + Influence

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CD“Very conservative, workmanlike approach. Design here is often

looked at in the same realm as fine art. It is not always considered anecessity for business success. A luxury, or an afterthought. I thinkmost people see design’s primary purpose as aesthetic embellishmentinstead of a dynamic vehicle for communication.” — CharlesRunbert, Art Director

Do you feel designers have ability to morally or ethically influencethe community?“Design is influence. Whether it’s a positive or negative influence issubjective with each interaction. When embarking on a career indesign, it may not be apparent how much influence a person canwield on the public. It’s a very empowering thing, and greatresponsibility should be taken when creating. One of the designersbiggest challenges, is creating work that can have a life beyond it’sintended goal. Creating something that can continuously inspire, willalways have great impact on your community.” — Airspaceworkshop,Creative Agency

“Yes. As people who take information and “illustrate” it for a wideaudience, we have the distinct ability to influence the community.Our choices of organization, priority, color and image haveimmediate influence on how people percieve the information. Sinceperception is often reality for people, what we say and do has theability to mold the “truth” of the message.” — Carey Huffine, GraphicDesigner

“I believe designers definitely influence a sense of moral and ethiccode within a community. Visual communication through time hasproven to be both a historic record and cultural curator.” — WadeLance, Interactive Art Director

“Sure. Propaganda posters. Or the unintentional: poorly designedvoter ballots!” — Charles Runbert, Art Director

What is the future of design in Hawaii?“Hawaii needs role models, where are the rockstars and the poets ofdesign. Where is corporate-free design teams? It’s hard to see thefuture of design in Hawaii, and there are many factors to why it’sconvoluted. Our location in the world is a big factor, proper designinfluence and education is harder to come by. Projects are limitedand so are venues for showing them. The commercial industry has agood grip on things here, and the ever-so-needed ‘punk’ sensibility isnowhere to be found. We personally feel, architecture is a good gaugeto the creative health of a community, if things are looking next level,we’re headed in a great direction, if it’s strip mall city, we’redoomed.” — Airspaceworkshop, Creative Agency

“I cannot see the modes of communication in Hawaii changing in thefuture. Hawaii has a great deal of historical and cultural beauty thatis a definite part of everything in the island.” — Pia Kuhlemann,Interactive Graphic Designer

As designers, we’ve taken on a responsibility as visual curators ofculture and community. We manage and help define those ideals. It’san exciting thought to realize that we can create such an impact inthe community — that our thoughts and emotions will be translatedin the direction a community grows. So, the next time you’re gettingready to collect that 12 page brochure for the printer, take a momentto think about all those who will be the benefactors of yourcontribution.

PAU

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TO INTEL OR NOT INTEL by Rolf Nordahl

Adobe rules. Their fonts, postscript, and pdf’s are at the core ofdesktop publishing. Their applications, collectively known as CreativeSuite dominate the creative and graphic art of our day. Many of youremain proficient in QuarkXPress, and both of you using Pagemakerhave to stop! Adobe rules and QuarkXPress is hanging in there.

Adobe worked closely with Apple to extend their OS into apublishing system. Fonts are extensions of the Classic Mac OS, so ismost everything else that was useful to creatives— font managers,WYSIWYG fonts, and more are extensions of the operating system.Apple provided information on how to extend the OS with usefultools. Developers proudly display their expertise with an icon thatjoined the others marching across your screen, as the operating systemloaded off your drive and added all of these extensions to create acustom version of the OS in your RAM memory. We had to suffermany restarts before we got everything working to create.

With the advent of Mac OS X, Adobe had to adapt quickly creatingapplications that could do the work of the extensions required topublish. UNIX is not extensible. Adobe was able to make thistransition with existing programming tools. The leap to UNIX (MacOS X) on Intel chips means re-writing the code in X-Code. That’swhy the Universal Binary will be in the next version. Adobe wants toget paid again and the programmers have a lot of work to do. I willtrust Adobe to provide a Creative Suite with a liquid smoothprocession of creative expression.

So, should you buy an Intel MAChine now. If your world includesAdobe software, stick with a G5. If you want Classic, do not expect to

find it on an Intel MAChine. Apple is using this whole year totransition to Intel, and it all will be great next year.

The G5 tower is still king of the hill, now and will be long after theUniversal Binaries of Adobe’s software arrive. The Quad G5 is state ofthe Art; the dual G5 offers affordability and great performance.Apple’s displays belong in every creative cubicle; the 23” is stunning.Don’t turn your nose up at the iMac G5. I have one at home. While itoffers progress bars, I seldom see the pizza wheel. I am not pushinghuge Photoshop files around or editing video, but I am using it towrite to you in my favorite new Application– TextEdit.

G4 iBooks and some G4 PowerBooks are available if you need some-thing to carry around. G5 iMacs are still available, but, not for long.

So look to get Intel MAChines when Adobe is ready with CreativeSuite 3 next year. It staggers me to think what they may offer, now thatthe Macromedia applications are under the same roof. They need re-writes, too. Which will survive? Will both Go-Live and Dreamweaverbecome Universal Binaries? Will there be future versions of Freehand?The media speculated that Adobe’s purchase of Macromedia wasmotivated by their lust for Flash. Does that get integrated with pdf’s orwill Flash be the creative application that does it all?

My first experience with computers was with IBM mainframesrunning UNIX and I was (remain) a true blue IBM believer. I felt likeI was jumping the fence when I saw how two Mac Plus and aLaserWriter could create a book, newspaper, magazine, or ad. Firstout was WhaleSong, by Mac Simpson and Bob Goodman. The book

When is the right time for Adobe Users? 6 Adobe

was created and proofed on the LaserWriter at 300dpi and whenedited and ready, played out at 2500dpi for the final flats. TheseMAChines enabled a collaborative creative atmosphere that cost afortune to provide before their advent. While it required aconsiderable investment, it was much less than investing in the existingtypesetting and photostat technology. That is why it was called theDesktop Publishing Revolution. I was a foot soldier in that revolution.

Somehow I got away from publishing and become more interested inthe technology offering my service at MacMouse Club. We providehardware, software and service for MAC OS users. Imagine my joy tosee my beloved Macintosh run on UNIX and on the PowerPC chipfrom IBM. While the ongoing transition to Intel will likely bewonderful for everyone a year from now, the G5 experience forcreatives is wonderful now.

Got a question about your MAChine; give us a call.

Rolf lectures on the UNIX roots of MAC OS X and de-mystifies the user interface by offeringtips and tricks for using Mac OS X Tiger at a free Workshop on Saturdays– noon to 2 pm.

Calendar of Events

Mei 17th > University of Hawaii at Manoa Student Portfolio Show > UH Art Building, 5 – 7:30 pm

Iune “No Go Logo” - TBD

Iulai Members Only Luncheon

Kepakemapa Mac Hawaii Expo & Seminars

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Community MindedEvery now and then, we all have the urge to do something for thegood of everyone…something that we can feel good about and knowthat somehow; we’ve played a part to make this world a better place.Fortunately, we’ve made it easy to live out the “philanthropist” inyou. Furthermore, it is 100% tax deductible.

Contributing to the AIGA Honolulu Chapter Endowment inMemory of Jane Suganuma is easy and a noble deed. As designprofessionals, we understand the importance of investing in ourdesign industry and encouraging students to pursue careers indesign. This new endowment fund will award $1,000 scholarships totwo students each year. However, with your contribution added tothe endowment principal, we hope to award more and morescholarships each year.

Donation forms are available for download from our web site.

May

June

July

September

A hui hou!Rolf NordahlHeadCheese@MacMouse.Com627 South Street921-8294

TOPAIGA Leadership Retreat_Pittsburgh

Thirsty Thursday_Side Street Inn

RIGHTAnn Willoughby shoptalk

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Have you ever wondered just how secure your PDFreally is? Most designers never think twice aboutwhat happens to their PDF once it’s passed on tothe printer. The focus of this article is to address the potentialproblems associated with PDF security—and how to preventmisuse from occurring.

In the past, I’ve needed to create designs forevents that incorporated a plethora of vendorlogos. More often than not, vendors would fail tomeet their logo submission deadline—resultingin me searching online for their logos. Whathappened next was more of a discovery. Afterdownloading one vendor’s PDF and accidentally

dragging and dropping it into Illustrator, I suddenly realized howaccessible their design became. I was able to remove their vectorlogo, color palette and images while incorporating these variouselements into my own design. With this newfound knowledge, I setout—not only to download more vendor PDFs (for the sake of myproject), but also to learn how to secure my own PDFs.

Soon after this experience, I learned that my own girlfriend was avictim of PDF misuse. She had created an ad for a client, saved it asa PDF and sent it to a print shop for printing. As it turns out, theprinter ended up using her design as a template for the client’supcoming ads—altering the layout as needed. Much to her distressthe design was mutilated. Had she known beforehand to lock herPDF, this fiasco would have never happened. Plus, she probablywould have reaped the benefits of future business from the client.

So, how exactly does one secure his PDF to ensure design integrity?In seven easy steps: 1) open your PDF in Acrobat, 2) click on File, 3)select Document Properties, 4) select the tab labeled Security, 5) in theSecurity Method dropdown select Password Security, 6) edit thesecurity preferences to your choosing and 7) save the PDF. Uponsaving, there should be a deadbolt symbol in the bottom left cornerof the document.

What inspired you to change your AIGA membershipaffiliation from Los Angeles to Honolulu? The LosAngeles Chapter is great. So much so, that I’m a pastPresident. Like I’ve said before about networking in theprofessional community, I think that Honolulu is anothergreat community to network in. I think that there is greattalent and passionate people who want to push theprofession forward. To do this, clients need to understandthe return on creative. This takes time, a proven trackrecord and great work. AIGA is a great place to locallycreate a force, but it needs membership to push that change.I know that only $50 of the membership fees goes back tothe Chapter from National, so I wanted to see mymembership dollars go to the Honolulu chapter.

Someday, I hope that Honolulu AIGA will be the bridge tothe Asia Design Community. Someday, I hope thatdesigners will quit bitching about the membership fees, joinup and start defining design as valuable and not just pretty.

What is your favorite type of client? My favorite type ofclient is probably the same type of client that everyone elsehas. More importantly, I think we all need to start educatingand promoting kids to understand what design, strategyand concepts are all about. They might NOT be OUR nextclients, but eventually they’ll grow up to be the nextgeneration’s clients.

What advice do you have for someone who wants to be agraphic designer? My advice to a young designer, not onewanting to be a designer, is that design is about the emotionthat it creates. Not your own personal emotion, but theemotion created in the viewer or the client. When it’s doneright, that emotion is so strong that it helps a person make adecision or take action. All the glory should go to the clientthat took the chance in hiring us.

Noreen MoriokaPartner / AdamsMorioka, Inc.

SPOTLIGHT MEMBER interviewed by Alicia ChangTHE LAST WORD by Travis Lum

(Un)locking Your PDF: Security + Misuse

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AIGA is able to provide a forum for professional exchange, sharing ofresources, hosting guest speakers, educational opportunities, social andcommunity based events through the support of members and sponsors.Please support those who support AIGA.

Get Involved!If you would like to submit an article or write a review for “The Last Word” Column, please contactaliciachang@gmail.com. Get involved and make your voice heard!

2005 Annual ContributorsIlima ($5,000 and up)Service Printers Hawaii

AIGA Honolulu ChapterBoard of Directors

PresidentBonnie Taam Sakaibtaamdesign@hawaiiantel.net

Executive Vice President (President Elect)Bernard Uybernard@walltowall.com

SecretaryAlicia Changaliciaychang@gmail.com

TreasurerMatthew Heimmatt@ephawaii.com

Membership Chair Alan M. Lowmembership@honolulu.aiga.org

Education Co-ChairRyan Hiratatactics.rh@mac.com

Education Co-ChairMichael Hortonmahorton@hawaii.edu

Programs and Events ChairTanna HeeTanna.hee@xpedx.com

Web Co-ChairTravis Lumtravislum@gmail.com

Web Co-ChairSteven Tusteven@fluxis.net

Arrow Mailing Edward Enterprises, Inc.Electric PencilFox River Paper

Jet GraphicsPaperSource HawaiiSpicers Paper, Inc.xpedx

Kukui ($250 to $2,499)

TOPHawaii 5-O judges dinner_Indigo

Thirsty Thursday_Side Street Inn

RIGHTHawaii 5-O_Paliku Theater

PO Box 22789

Honolulu, HI 96823-2789

www.honolulu.aiga.org

American Institute of Graphic Arts

Honolulu Chapter

> www.honolulu.aiga.org

PRINTING: SERVICE PRINTERS HAWAII PAPER: PROVIDED BY , NAVAJO, 80# TEXT, BRILLIANT WHITE IS STOCKED LOCALLY BY XPEDX (promise)

AIGA’s MISSION The purpose of the American Institute of Graphic Arts is toadvance excellence in graphic design as a discipline, profession, and culturalforce.The AIGA provides leadership in the exchange of ideas and information, theencouragement of critical analysis and research, and the advancement ofeducation and ethical practice. The AIGA is the national non-profit organizationthat promotes excellence in graphic design. Founded in 1914, the AIGA advancesthe graphic design profession through competitions, exhibitions, publications,professional seminars, educational activities, and projects in the public interest.

The opinions and views of the articles in this publication are those of the authors and donot necessarily represent the views of AIGA Honolulu.

NON-PROFIT ORG.U.S. POSTAGEPAIDHONOLULU, HIPERMIT NO 9790

JOIN AIGA ONLINE! Visit www.honolulu.aiga.org for information

on becoming a member of AIGA Honolulu.

> Make a difference in your community

> Expand your design knowledge

> Connect with industry professionals

> Advocate design excellence

If you have any questions, email AIGA Honolulu at

membership@honolulu.aiga.org for more information.

PROFESSIONAL MEMBERSJoan Albert,Vince Aquino, Bryan Bosworth, Susan Brandt, AliciaChang, Robert Glick, Stephen Goss, Karen Hamada, Bruce Hansen,Cyndee Hata, Tanna Hee, Matthew Heim, Ryan Hirata, Terry

Hubbard, Scott Kawamura, KarynYasui Lau, C.W. Louis Law, Clarence

Lee, Ken Lincoln, Alan Low, Andy Mak, Jonnie Marquardt, ShingoMatsushima, Stacey Leong Mills, Noreen Morioka, Jan Nakamura,David Nakashita, Annie Namba, Mario Nanguse, Michael Nomura,Barbara Pope, Janlisa Potratz, Kirk Pu‘uohau-Pummill, RichardReese, Bonnie Taam Sakai, Kaypee Soh, Gayle Taketa, John Teneza,Somxay Thammas, Ozzie Thoreson, Noah Tom, Bernard Uy, PetraWeggel, Winston Welborn, Carolynn Yamada, Saedene Yee-Ota

ASSOCIATE MEMBERSCarey Huffine, Arikka Johnson, Travis Lum, Kalona Rego, KirstenJackson, Dean Otsuki

STUDENT GROUP COORDINATORSMichael Horton, UH at Manoa and Sandy Sanpei, HCC

STUDENT MEMBERSLaura Artita, Franklin Coloma, Mark Guillermo, Kelli Ann Harada,Yoko Hattori, Justin Hu, Nicole Johnson, Dimitri Kim, ScottNaauao, Jeffrey Patingan, Tami Ponciano, Dianne Repsholdt, ToddRohm, Marissa Rowell, Eunmi Sa, Carol Smith, Darren Sueoka,Leslie Tamonte, Terri Wada, Jessica Allen, Kristi Kokata, KristinLee, Ashlee Peters, Lisa Shimabukuro, Lisa Tanaka, Courtney Young