The 5 W’s of Effective Social Media

#5WsMedia#TXSMC12

@TSMRI

#5WsMedia

Quit Asking If or When

and Start Asking the 5 W’s

Morgan Hammond, Information Specialist and Social Media Mogul @ ACEF

Discussion Moderators

Holley Atkinson, Doctoral Graduate Assistant and Trend Clincher @ ACEF

Laura Whetstine, Services Coordinator and Social Media Rebel @ ACEF

#5WsMedia

Panel Members

Katie Hoffman

Back at the Ranch, Owner

#5WsMedia

Katrina Phillips

Career Services,Program Specialist

KathyGoodman

Bruner Motors,Customer Relations &Social Media

Social Media is a Necessity!

Why?

#5WsMedia

77.3% of Americans and 68.6% of Texans have access to the internet

U.S. Census Current Population Survey

#5WsMedia

1. Your customers are online

Business

70% of customers click-through on a retail blog to the firm’s website

68% of consumers use YouTube to browse and research products

59% of Pinterest users purchased after they saw an item on the social media site

33% of Facebook users purchased an item after they saw it on their newsfeed or a friend’s wall

55% of consumers share their purchases socially on

Facebook, Twitter, Pinterest and other social sites!

SteelHouse Social Shopping Survey 2012 #5WsMedia

80% of educators have at least 1 social network account

They are using them to teach (blogs and wikis), andInteract with students (Facebook, Twitter and LinkedIn)And fellow educators (Facebook, Twitter, LinkedIn) From: babson survey research group

Higher Education

75% of surveyed teens (1000),ages 13-17, have aSocial networking profile. 51% visit social networking Sites daily. From: Common Sense Media

#5WsMedia

Non-Profit

10% of the surveyed non-profits that fundraise directly on social media have raised over $10,000 in fundsThe respondents reported an average of 8,314 Facebook likes, 3,289 Twitter followers, and 2,367 YouTube likes

The highest percentage of new online donors giving their first gift on the web were between 55-64 years old

43% of the surveyed non-profits budget $0 for their social networking activities

#5WsMedia

#5WsMedia

2. Consumers are using the internet to make important

decisions

Business

Women Men58

60

62

64

66

68

70

72

Googled a Po-tential Partner

A Cone Inc. Survey says:

80% of those surveyed say they have changed a purchasing decision due to a bad review online

68% of those surveyed say they trust online reviews that have both good and bad comments

#5WsMedia

Higher Education

67% of surveyed students think that colleges/universities should have a social media presence

68% of surveyed students have used social media to research colleges/universities

Facebook

YouTube

Twitter

Pinterest

0 10 20 30 40 50 60

What Social Media sites do students use when researching institutions?

What Social Media sites do students use when researching institutions?

2012 Social Admissions Report by Inigral

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Non-Profit

Survey Participants who use social networking tools like Facebook, Twitter, and YouTube communicate with their networks more regularly and send more messages. This resulted in increased fundraising results by up to

40%The 12-month value of a non profit supporter on Facebook is

$214.81

npEngage

Nonprofit Social Networking Benchmark Report #5WsMedia

3. Your Competition is already there

93.3%Of the polled Non-Profit organizations have at least 1 Social Network account

100%

90%Of the polled Higher Education institutions have some form of social media

Of the polled Small Businesses have at a presence on any of the following: Facebook, Google+, Twitter, Pinterest, and LinkedIn

Vertical Response

Nonprofit social network survey

University of Massachusetts Dartmouth Social Media Study

#5WsMedia

1. Why?2. Who?

3. Where?4. What?5. When?

Panel Members

Katie Hoffman

Back at the Ranch, Owner

#5WsMedia

Katrina Phillips

Career Services,Program Specialist

KathyGoodman

Bruner Motors,Customer Relations &Social Media

Panel Questions Platform:

1.When did you join the social media scene?2.What platform(s) did you start with?3.How did you decide which platform(s) to

use?4.Do you plan on expanding to any other

platforms?5.Which platform has been the most

successful for you? Why? #5WsMedia

The Conversati

onPrismDeveloped in 2008

Updated in 2009

Brian Solis and JESS3Theconversationprism.com

Over 4000 Social Networks

43.7% of global internet users visited Facebook today, 31.89% visited YouTube, and 8% visited Twitter. Only 43.5% visited Google and 19.93% visited Yahoo.

#5WsMedia

Panel Questions

Content:

1.Where do you find content?2.Where do you go for inspiration?3.Where do you have the most interaction

with customers?4.How do you measure the success of your

posts/content?5.Do you have a social media marketing

plan?

#5WsMedia

Panel Questions

Tools:

1.What tools do you use to post content?2.What tools do you use to measure

success?3.Do you track customer interactions and

engagement?4.Do you track your reputation on Social

Media?5.Do you use a Customer Relationship

Management(CRM) software for social media?

1. Why?2. Who?

3. Where?4. What?5. When?

Sources:Nonprofitsocialnetworksurvey.comVertical ResponseMashableNapkin LabsIniti8 MarketingBloomberg Businessweek2012 Social Admissions Report from InigralSocial Media, Social Life: How Teens View Their Digital Lives from Common Sense MediaTeaching, Learning, and Sharing: How Today’s Higher Education Faculty Use Social Media from Babson Survey GroupSteelHouse Social Shopping Survey The Conversation Prism npEngageNon Profit Marketing GuideSocial Media 4 NonprofitsNon Profit QuarterlyInigral

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