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The 5 Stages of Travel and the Digital Traveller Gordon Black, Digital Tourism Scotland
Cairngorms Business Partnership Summer Tourism Conference 23 June 2015
SWITCHING OFF
DIGITAL TRAVELLER
DREAMING
DREAMING
DREAMING
DREAMING
DREAMING
DREAMING
DREAMING
INSPIRE
DREAMING
PLANNING
PLANNING
PLANNING
• 40 Websites visited before booking
• 77% Read reviews before choosing hotel
• 53% won’t book hotel without reviews
• 62% More likely to book hotel if management
responded to reviews
PLANNING
ONLINE PRESENCE REVIEWS
• Real Time Availability
• Instant Booking
• No Calls
BOOKING
EXPERIENCING
EXPERIENCING
EXPERIENCING
EXPERIENCING
EXPERIENCING
EXPERIENCING
EXPERIENCING
MOBILE OPTMISED FREE WIFI
SHARING
SHARING
INSPIRATION?
Are you part of the digital journey?
www.digitaltourismscotland.com
WORKSHOPS
• Based on ETAG workshop programme • Awareness raising + Hands-on practical workshops
• Digital Strategy Workshop • Driving the right traffic – SEO • Video Content Made Easy • …...
www.digitaltourismscotland.com
[email protected] Interested? Contact: Theresa Swayne (HIE)
www.digitaltourismscotland.com
Thank You.
www.digitaltourismscotland.com