The 4th National Standards Conclave

A Presentation by, Tourism Authority of Thailand, New Delhi Office

Namaste Thailand Event at Ambience Mall on 3rd to 5th March 2017

Overview of Thailand Tourism-2016

International Visitor Arrivals: 32.6 million

Total Revenue: 46 billion US dollars

Growth: Revenue - 13 percent, Tourists - 9 percent

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Indian Outbound To Thailand Tourism-2016

Number of Visitors: 1.19 million

Total Revenue: 1.57 billion US dollars

Growth: Revenue - 11 %, Tourists – 11.63 %

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Why Thailand

Tourist Friendly

Destination

World-ClassTourism Facilities

(Hotels, Shopping,

Food)

ModernInfrastructure

and connectivity

Policy Support by

Thai Government(Free Visa)

Diverse Attractions Variety of

Product and services

Tourist Friendly Destination

Land of Similes

World-Class Tourism Facilities

World-Class Tourism Facilities

Modern Infrastructure and connectivity

333,263 flights & 56 million passengers in 2016

Connectivity from India

CityNo. of Direct Flights per

weekTotal Seats

New Delhi 46 Flights 11,167 Seats

Kolkata 44 Flights 8,951 Seats

Varanasi 5 Flights 810 Seats

Gaya 5 Flights 810 Seats

Jaipur 5 Flights 810 Seats

Lucknow 4 Flights 648 Seats

Total 109 Flights 23,196 seats per week

Indirect Flights From tier 2 & 3 cities• Jaipur - Scoot Airways via Singapore • Lucknow - Tiger Air via Singapore • Amritsar - Malindo Air via Malaysia

Scoot Airways via Singapore • Chandigarh - Air India via New Delhi

Policy Support by Thai Government

Visa waiver scheme for 21 countries including INDIA

Fast-track immigration service

Diverse Attractions

Varity of Services

Several Activities

Relaxation

Shopping

Adventure

Thai Food

Spa

New

Destinations

Best Practices of Thailand Tourism

Structure

Ministry of Tourism

and Sports

Department

of TourismTAT

Tourist

Police

Tourist

Assistance

• Prepare a development plan for guide and tour guide business registration

• Comply with the law on guide and tour guide business, and other relevant law

• Monitor and evaluate performance in terms of tourism standards

Department of Tourism

Tourism

Products

Tourism Services

Tour Businesses

& Tour Guides

Role of Department of Tourism

Tourism Business & Guide Act (1992 &2002)

To operate as travel agency & Tour guide, you need to obtain licence from Registrar

Inspection by Authorities before issue of Licence

You need to submit qualification and other relevant documents

Registration with bond or Bank Guarantee

Type of Licence Official Fees (baht) Security Deposit (baht)

Specific 100 10,000

Domestic 300 50,000

International (Inbound)

500 100,000

International (Outbound)

500 200,000

Licence with specific Guidelines

Plenty for violating the Law

Investigation and Criminal Proceedings in case of complain

Heavy Fine up-to 500,000 bath/ taking off the bank guarantee

Suspension of Licence/Withdrawing the Licence

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Officials from Registrar office can come and inspect Travel Agent office or Tour operator at tourist sites

Role of Tourist Police

• Hotline Service

• Specially trained to take care of foreigners and Tourists

• Get a check on tour operators and tour guides

• Maintain a data of Tourist Expedition/check point

• To protect criminal problems affecting international tourists

• The duty of the Tourist Police is to help and care for tourists throughout Thailand

Role of Tourist Assistance

• Provide support in case of Emergency for domestic and foreigner tourists throughout Thailand

TAT Strategy

To Promote Thailand as ‘’The Preferred Destination’’

Increase Spending and Expand Medium &

High-End Market Base

Expand Special Interest Market Base

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Role of Tourism Authority of Thailand

Marketing &

Brand Promotion

AdvertisingPublic

RelationsPromotion Marketing

Advertising in Top Indian Magazines

Public Relations

Familiarization Trip for Travel Partners & Media Vintage Car Rally, India Gate, New Delhi

Promotion Marketing

Wedding Wellness Golf

Potential Segments

Wedding In Thailand

Showcasing Wedding Facilities and Standard to

Wedding Planners (FAM Trip)

Symposium and Table Top Sell

Incentive to Wedding Planners

Get in touch with Customer Relationship Management Program

Thank You