The 4 Proven Marketing Systems Every [Insert Industry] Must Optimize to Maximize Revenue Growth [Insert Your Name/Logo]

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The 4 Proven Marketing Systems Every ___________ Must Optimize to Maximize Revenue Growth

The 4 Proven Marketing Systems Every [Insert Industry] Must Optimize to Maximize Revenue Growth

[Insert Your Name/Logo]

95% of Small BusinessesAre missing AT LEAST 2 out of the 4 critical, proven marketing systems that are necessary to achieve maximum business growth!

Who am I?

?I help [Insert Industry] reach their growth potential and dominate their markets.

Leverage technology to achieve maximum results.In the next hour, Im going to teach you how [Insert Industry] can dominate their market and take their income to entirely new levels.

The competitive landscape for [Insert Industry] has changed dramatically!

And so has the way your customers find and shop for your services/products.Why?3 Drivers Of ChangeSearchSocialMobile

Search

Easier than ever!Accessible from multiple devicesHas become the predominant way to find information, products and businesses

Search

92%of consumers havemoreconfidencein info found online than they do in anything from a salesclerk or other source.

(Wall Street Journal, Jan 2009)

Social

Sharing opinions with easeSearch engines paying attentionReviews are highly visibleContent about your business is NOT created by you!CONSUMERS ARE THE PUBLISHERS!

Social

70%of consumers consult reviews or ratingsBEFOREpurchasing.

(BusinessWeek, Oct. 2008)

Mobile

The biggest game-changerMobile search = Immediate gratificationYou MUST be present If not you, your competitors eat your lunch!

Mobile

Mobile searches have QUADRUPLED in the last year according to Google.

1 in 7 searches are now mobile.

It is easier than ever for consumers to quickly research and compare various [Insert Product/Service].

The companies that GET IT are crushing the companiesthat dont!What is the impact on you?

How do you strategically workwith these three big driversof change to make sure you come out on top?

It means that now more than ever, you need to have a marketing plan that works!Simplify the challenge and clarify the approach!You Must Maximize the Impact of 4 KEY Marketing Systems

R4 Marketing FrameworkReputation

Reach

Resell

Referral

R4 Marketing Framework

25%growth on their own

Ignite business growth to100% or more when combined!

Reputation

It is easier than ever for consumers to find the feedback of other consumers to help them make a decision about who to buy from.

51% of consumers

say that they search online for [Insert Product/Service] before deciding which one to work with/visit/buy from!

72% of U.S. consumers

research companies through socialchannels before making purchases

70% of consumers

say that the feedback they find online is the #2 factor in making a decision about who to work with/visit/etc.

74% of U.S. consumers

choose to do business based on online feedback

trustrecommendations from peoplethey know.

trust unknown users!

trust advertising

(Econsultancy, July 2009, Erik Qualman, Socialnomics)

90%of online consumers70%of online consumers14%of online consumersEveryone is talkingwhos talking about you?

CustomersProspectsCompetitorsDisgruntled employeesEx spousesFormer business partners, investorsTrolls (the permanently aggrieved)

Whos talking about you? What are the stakes? 59% of U.S. consumers use social sites to vent about customer care frustrations

Source: Society for Communications ResearchWhat are the stakes?

Today, an unhappy customer will tell thousands of their closest strangers on the Internet.The key takeaway here: The old marketing adage is that a satisfied customer will tell 5-7 of their friends about their experience, whereas the dissatisfied customer will tell 15-20. Today, an unhappy customer will tell a million of their closest strangers on the internet.417 in 10who read reviewssharethem with friends, family & colleagues.

(Deloitte & Touche, Sept. 2007)

Reviews at the center of search

Reviews at the center of search

3/30!Reviews at the center of search

Your goal!

5-Star ReputationCONTRIBUTETo the conversation in a meaningful way.Why do you need to contribute?You cant control what people say about your company BUT

You can make sure youre adding enough to the conversation to ensure that the ratio of positive to negative is in your favor!Take ownership of profiles in all of your key directories and networksGoogle+ Local *important*YelpTrip AdvisorLinkedInFacebookTwitter

Publish your own story!Make your own newsPost on subjects that will help your clients and prospectsAdd social media sharing buttonsMake educational videos and post them to YouTube

Any given video stands about a 50x better chance of appearing on the first page of results than any given text page in the index.

Source: ForresterBuild a referral system Collecting referrals should be an ACTIVE and METHODICAL processReviews on a site can boost conversion +20%

(Bazaarvoice.com/resources/stats 'Conversion Results')

The BIG takeawayReputation is now THE FOUNDATION of effective marketing!

It is no longer enough to do good work.

PROACTIVELY MARKET YOUR REPUTATION! Reach

Social media use has grown by712% since 2005.

Reach via Social Media

66% of adult internet users

access social media. In 2005, this was true of only 8%!

There are 155 million Facebook users in the U.S. and 955 million throughout the world.

Chances areNo matter who your target audience is, you can reach them on Facebook.

Sponsored Story Ads on FacebookSponsored Story Ads Convert users activity into ads and display the ad to friends of the user...

Sponsored Story AdsGeared to increase likesTightly fits into how people use FacebookPsychographics vs. DemographicsFacebook Sponsored Storieshave an 18% LOWER cost perfan than direct ads.

Source: TBG Digital Test

Facebook Sponsored Storieshave a 6% MORE clicks thandirect ads.

Source: TBG Digital Test

6 Reasons to Advertiseon Facebook1. Reach51 percent of Internet usersVariety: huge number of every groupEngage them in a multiple ways2. Precision targetingLocation (ZIPs, area code, etc.)Age and birthdayEducation (e.g. Michigan State class of 05)ConnectionsDemographicsInterestsRelationship statusFor example, if you are a childrens toy store located in Springfield you may want to target people who live in your city who are parents.673. Cost controlAdvertisers (you) control how much you spend for each campaignBudgets can be very lowBetter targeting = less wasted spend4. Cost efficiencyPrecision = efficiencyFBs measurability means you can keep driving down your cost per clickDollar for dollar, theres no better way to get the word out with relevancy

5. SimplicityGreat UI makes setup a breezeMuch easier than Google AdWordsNo PPC experience required6. Interests targetingAds are much more likely to perform better when you target smaller, specific groups of people!Display ads to the people who are most likely to be interested in your product or serviceCustomize your ad so its more appealing to the audience youre trying to reach71 83% of small businesses

believe social media is important to their business.

The BIG takeawayYour audience is socially active online!

If youre not reaching them via Social Media...

YOUR COMPETITORS ARE! Mobile

Mobile searches have QUADRUPLED in the last year according to Google.

1 in 7 searches are now mobile.

Reach via Mobile1 in 3 mobile searches are LOCAL.

Reach via Mobile

After looking up a business via mobile

61% result in a phone call

59% result in a visit

61%

59%6 in 10 prospects will leave yoursite if its NOT mobile friendly.

52% of users say a bad mobileexperience makes them muchless likely to engage with abusiness.

Make it as EASY as possible for prospects to consume information about your business on their mobile phones.

AVOID THIS Your goal:

Mobile WebsiteStandard WebsiteCONFUSIONCLARITYThe average user spends anaverage of 2 hours a day on theirmobile phone.

Almost 66% of Smartphone subscribers admit to sleeping with their phonesNomophobia: The fear of being out of mobile phone contactThe BIG takeawayConsumers dont want to be disconnected from their phones

This addiction gives you a chance to stay connected to consumers wherever they go.

You have the opportunity to REACH your audience without making them step out of their daily routine. Resell

6.1 trillion text messages were sent/received in 2010.

SMS traffic is expected to reach 9.4 trillion by 2016

Resell via SMSSource: Telecommunications Union (ITU)

SMS marketing is capable ofreaching 91% of the USpopulation.

Why Use SMSInstant deliverabilityFlexible PlatformInstant Opt-in and Opt-OutHigh open and conversion ratesLow effort to create (short message, no htmletc.)SMS Is FreshOther channels (email, print) are saturated and overrun with junk mail and spamSMS is still a fresh, untapped resource 72% of the 320 billion emails sent on a daily basis are spam88Relevance87% of Americans have mobile phones 73% say its their no. 1 most-used technology device25% of all U.S. households have ditched their landlines!The future is MOBILE. In fact, Americans have adopted cell phones faster than any ot