THE 2021 HOLIDAY SEASON WILL BE ONE

TO REMEMBER

-FAMILY GATHERINGS-HOLIDAY PARTIES

-SPENDING T IME WITH LOVED ONES

DRIVE MORE WISCONSIN SPECIALTY CHEESE SALES IN Q4 WITH

MORE CHEESE, MORE CHEESE BOARDS,

MORE CROSS-PROMOTION OPPORTUNITIES

♦ NOVEMBER 15, 2021 – JANUARY 1, 2022

♦ COMMIT DATE: AUGUST 15, 2021

♦ ASSETS IN STORE: WEEK OF NOVEMBER 1, 2021

CAMPAIGN DATES

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SAMPLE OF THE IN-STORE POS

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PLUS SOCIAL AND DIGITAL CONTENT

SPECIFIC TO THE CAMPAIGN

BUNDLE YOUR TACTICS TO MAXIMIZE

YOUR SALES POTENTIAL

DFW CONSUMER MARKETING ACTIVATIONS

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PR

• Press releases to national trade and consumer media

• Targeted media pitch

Broadcast

• Satellite media tour with culinary talent, leveraging markets with participating retailers

Social/Digital

• Paid media plan

• Digital media plan

• Targeted regional WAZE campaign

Owned media

• Event landing page

• Wisconsin cheeseboard photo contest

Community

• Utilize brand ambassadors to spread the word on The More the Merrier

Retailer Event Support

• Virtual or sampling events

♦ Contact your DFW marketing manager to discuss your More the Merrier custom program

♦ Commit by August 15 to be included in our preferred retailer listing used in all marketing promotion

WHAT ARE YOU WAITING FOR?

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