T H E

food bazaar & events center

11022 Aviation Blvd. | (310) 670-3093 | TheProudBird.com

Welcome to The Proud BirdDiscover something new every time you visit.Dedicated to showcasing the past, present and future of aviation, The Proud Bird is a modern, re-imagined food bazaar and events center offering breathtaking panoramic views of the runways at one of the busiest travel hubs in the world: Los Angeles International Airport (LAX).

With a Food Bazaar inspired by the cultural melting pot of Los Angeles, the Mile High Club Bar & Lounge offering aviation-themed cocktails, an outdoor Airplane Park, interactive aviation exhibits, and unique private event spaces, The Proud Bird experience soars above the rest.

GRAPHIC DESIGN

E65FINAL DESIGN INTENT

CLIENT

Specialty Restaurants Corporation 8191 E Kaiser Blvd Anaheim, CA 92808 714/ 279 6100

PROJECT

The Proud Bird Restaurant + Event Center

Debi van Zyl394 Easley RdSmithville, TX 78957310/ 428 6878www.debivanzyl.com

DESIGNER

Debi van Zyl310/ 428 6878debi@debivanzyl.com

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PB_GRAPHICS_7-13-16.indd

DATE

7/15/16

1110 S. Spaulding Ave. Los Angeles CA 90019 T 323.954.1226 carla@thinkrothprojects.com

SHOWN AT 7%

13'-4" x 9'-2"

Story ID #10: The Rockets of SpaceX

THE FALCON 9 ROCKET WAS DESIGNED FROM THE GROUND UP FOR MAXIMUM RELIABILITY. Its simple two-stage configuration minimizes the number of separation events—and, with nine first-stage engines, it can safely complete its mission even in the event of an engine shutdown. Falcon 9 made history in 2012 when it delivered the Dragon spacecraft into orbit for rendezvous with the International Space Station.

DRAGON IS A FREE-FLYING SPACECRAFT DESIGNED TO DELIVER BOTH CARGO AND PEOPLE TO ORBITING DESTINATIONS. Dragon was the first commercial spacecraft to deliver and safely return significant amounts of cargo from the International Space Station. For now Dragon is delivering cargo, but it was designed from the beginning to carry humans. Under an agreement with NASA, SpaceX is developing refinements to enable Dragon to fly astronauts to space.

the story of spacexELON MUSK and SPACeXELON MUSK and SPACeX

“Making human life multi-planetary.”

Elon Musk and his team at SpaceX are developing space transport services to one day deliver humans to space, with the ultimate goal of enabling people to live on other planets. Founded in 2002 and based in Hawthorne, California, SpaceX developed the first private liquid fuel rocket to reach orbit, the first craft to orbit the Earth and return, and the first private vehicle, the Dragon spacecraft, to reach the International Space Station.

ELON MUSKand SPACeX

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1110 S. Spaulding Ave. Los Angeles CA 90019 T 323.954.1226 carla@thinkrothprojects.com

world war i 1917–1918

pre-wwi

THE INVENTION OF THE AIRPLANE WAS A GAME CHANGER IN THE WAY WARS ARE FOUGHT. Even as early as the rickety aircraft of World War I, planes dropped bombs on the enemy in surprise attacks.After World War I, the Germans and Japanese began developing new aircraft. These light, swift planes were used with devastating effects by Hitler in Europe and Japan on Pearl Harbor at the start of World War II. The U.S. and Britain quickly ramped up production of fighters, bombers, and escort planes such as Spitfires, Hurricanes, Warhawks ,and Mustangs. Innovative aircraft design continues to be a key

component of warfare today.

world war iI 1939–1945

Korean War 1950–1953

VIETNAM WAR 1955–1975

Desert storm 1990–1991

Kosovo War 1998–1999

Iraq War 2003–2011

war in afganistanwar on terror/isil 2001–ongoing

Wright Military Flyer 1909

Blériot X1 Monoplane

Wright Military Flyer, 1905 (protoype)

Sopwith Camel

Curtiss H-16

S.E.5 Fighter

Hawker Hurricane Mk I

North American P-51D Mustang

Republic P-47N Thunderbolt

Supermarine Spitfire Mk IIa (foreground)

Boeing B-17E Flying Fortress

North American F-86 Sabre

Boeing B-29 Superfortress

Sikorsky UH-19D Chickasaw

Grumman F9F-2 Panther

Douglas A-1H Skyraider

Douglas A-4E Skyhawk McDonnell Douglas F-4E Phantom II

Lockheed SR-71 Blackbird

Grumman F6F-3 Hellcat

Northrop B-2 Spirit stealth bomber

General Atomics MQ-1 Predator

Lockheed F-117 Nighthawk

General Dynamics F-16C Fighting Falcon Sikorsky UH-60L Black Hawk

McDonnell Douglas F/A-18 Hornet

Lockheed Martin F-22 Raptor

Northrop Grumman EA-6B Prowler

McDonnell Douglas F-15E Strike Eagle

Fairchild Republic A-10 Thunderbolt II

Northrop Grumman RQ-4 Global Hawk

Lockheed C-130E Hercules

North AmericanF-86 Sabre

THE FALCON 9 ROCKET WAS DESIGNED FROM THE GROUND UP FOR MAXIMUM RELIABILITY. Its simple two-stage configuration minimizes the number of separation events—and, with nine first-stage engines, it can safely complete its mission even in the event of an engine shutdown. Falcon 9 made history in 2012 when it delivered the Dragon spacecraft into orbit for rendezvous with the International Space Station.

DRAGON IS A FREE-FLYING SPACECRAFT DESIGNED TO DELIVER BOTH CARGO AND PEOPLE TO ORBITING DESTINATIONS. Dragon was the first commercial spacecraft to deliver and safely return significant amounts of cargo from the International Space Station. For now Dragon is delivering cargo, but it was designed from the beginning to carry humans. Under an agreement with NASA, SpaceX is developing refinements to enable Dragon to fly astronauts to space.

the story of spacexELON MUSK and SPACeXELON MUSK and SPACeX

“Making human life multi-planetary.”

Elon Musk and his team at SpaceX are developing space transport services to one day deliver humans to space, with the ultimate goal of enabling people to live on other planets. Founded in 2002 and based in Hawthorne, California, SpaceX developed the first private liquid fuel rocket to reach orbit, the first craft to orbit the Earth and return, and the first private vehicle, the Dragon spacecraft, to reach the International Space Station.

ELON MUSKand SPACeX

Events CenterThe Proud Bird is the perfect spot to host an event, from corporate retreats to unique and memorable social gatherings. The property features six renovated event spaces highlighting contemporary décor, large enough to accommodate up to 1,200 guests.

On-site full-service planning is available to ensure that each event is designed and executed with sophistication.

Contact us today to book your next event.

Food BazaarThe Food Bazaar is a unique food hall with 6 culinary kitchens featuring Asian, Latin, Italian, BBQ and American cuisines. Guests will receive a boarding pass upon entering and can explore our kitchens at their leisure. Self-seating is available in the dining room, outdoor patio and communal tables at the Mile High Club.

T H E

food bazaar & events center

11022 Aviation Boulevard, Los Angeles CA 90045 (310) 670-3093 | TheProudBird.com

FOLLOW US ON SOCIAL! TheProudBird

Job name: Proud BirdJob #: 5953Graphic #: 10.01Production: Direct print to AB vinyl w/ overlam. (install above 6” tile baseboard)Scale: 100%Finished size: 144” x 103”Lexington to confirm as-built wall dims in field measurements prior to printing

GRAPHIC DESIGN

E19FINAL DESIGN INTENT

CLIENT

Specialty Restaurants Corporation 8191 E Kaiser Blvd Anaheim, CA 92808 714/ 279 6100

PROJECT

The Proud Bird Restaurant + Event Center

Debi van Zyl394 Easley RdSmithville, TX 78957310/ 428 6878www.debivanzyl.com

DESIGNER

Debi van Zyl310/ 428 6878debi@debivanzyl.com

NOTES

SHEET NAME

Sheet Name

SCALE

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FILE NAME

PB_GRAPHICS_7-13-16.indd

DATE

7/15/16

1110 S. Spaulding Ave. Los Angeles CA 90019 T 323.954.1226 carla@thinkrothprojects.com

SHOWN AT 60%

3.3_AmeliaEarhart6.tif11" x 8"

Story ID #3 Amelia Earhart and Charles Lindbergh

3.5_AmeliaEarhart9.tif11" x 8"

Earhart with her two favorite aircraft the Lockheed Vega and Model 10.

Caption: 21pt

Credit Line: 12pt

Curtiss P-40 WarhawkOne of WWII’s most

famous fighters. The most renowned fighters were used by China and the American Volunteer Group called “Flying Tigers” and feature

signature tiger shark nose art designed by

Walt Disney.

Outdoor Airplane ParkCheck out our WWII Aircraft including a Douglas DC-3, the first airliner suitable for safe, comfortable passenger flight and a Lockheed P-38 Lightning, a twin-engined aircraft used for dive bombing, level bombing, ground attack, night fighting, photo reconnaissance, and radar and visual pathfinding.

America’s First Air MeetTake a look back to the circus-like phenomenon of air shows including the 1910 Dominguez Field Air Meet, one of the earliest air shows in the world.

The Story of SpaceXElon Musk and his team at SpaceX are developing space transport services with the goal of enabling human life on other planets.

Aztec Eagles (Located on the Mezzanine Level) Learn about the Mexican pilots who fought alongside Americans during WWII.

Tuskegee Airmen Exhibit & P-51

MustangThe Tuskegee Airmen,

African American heroes of WWII, shattered

records in the sky and stereotypes at home.

Job name: Proud BirdJob #: 5953Graphic #: 21.02AProduction: Direct print to 0.5” black Sintra. Double-sided - other side is graphic #21.02BScale: NTSFinished size: 48” x 90”

Runway ViewsWatch A380s, B787s, B777s and planes from around the world departing and landing at LAX airport.

Proud Bird StoryIn 1967, the Proud Bird restaurant opened as a salute to achievements in aviation, offering a front-row view of planes approaching LAX for landing. The restaurant was the brainchild of David Tallichet (1922–2007), who founded Specialty Restaurants Corporation.

Women AviatorsInspired by pioneers

like Bessie Coleman (the first licensed African American female pilot) and Amelia Earhart, courageous women risked rickety aircraft

and bad weather to set speed and altitude

records.

Event Spaces

Communal Spaces

GRAPHIC DESIGN

E138FINAL DESIGN INTENT

CLIENT

Specialty Restaurants Corporation 8191 E Kaiser Blvd Anaheim, CA 92808 714/ 279 6100

PROJECT

The Proud Bird Restaurant + Event Center

Debi van Zyl394 Easley RdSmithville, TX 78957310/ 428 6878www.debivanzyl.com

DESIGNER

Debi van Zyl310/ 428 6878debi@debivanzyl.com

NOTES

SHEET NAME

Sheet Name

SCALE

NTS

FILE NAME

PB_GRAPHICS_7-13-16.indd

DATE

7/15/16

1110 S. Spaulding Ave. Los Angeles CA 90019 T 323.954.1226 carla@thinkrothprojects.com

Story ID #28: DOOLITTLE MINI EXHIBIT

Captions: 34pt

SHOWN AT 6% SHOWN AT 100%

6'-6" x 11'-0" - TO BE VERIFIED WITH AS-BUILT DIMENSIONS

Doolittle in a pre-World War II photo.

Lieutenant Colonel James H. Doolittle, USAAF (front), leader of the raiding force, wires a Japanese medal to a 500-pound bomb, during ceremonies on the flight deck of USS Hornet (CV-8), shortly before his force of sixteen B-25B bombers took off for Japan. The planes were launched on 18 April 1942. The wartime censor has obscured unit patches of the Air Force flight crew members in the background.

Doolittle on his Curtiss R3C-2 Racer, the plane in which he won the 1925 Schneider Trophy Race.

Doolittle is awarded a fourth star, pinned on by President Ronald Reagan (left) and Senator Barry Goldwater (right), April 10, 1985.

JAMES H. DOOLIttleAMERICAN HERO

SHOWN AT 70%

Doolittle in a pre-World War II photo.

Lieutenant Colonel James H. Doolittle, USAAF (front), leader of the raiding force, wires a Japanese medal to a 500-pound bomb, during ceremonies on the flight deck of USS Hornet (CV-8), shortly before his force of sixteen B-25B bombers took off for Japan. The planes were launched on 18 April 1942. The wartime censor has obscured unit patches of the Air Force flight crew members in the background.

Doolittle on his Curtiss R3C-2 Racer, the plane in which he won the 1925 Schneider Trophy Race.

Doolittle is awarded a fourth star, pinned on by President Ronald Reagan (left) and Senator Barry Goldwater (right), April 10, 1985.

JAMES H. DOOLIttleAMERICAN HERO

Doolittle in a pre-World War II photo.

Lieutenant Colonel James H. Doolittle, USAAF (front), leader of the raiding force, wires a Japanese medal to a 500-pound bomb, during ceremonies on the flight deck of USS Hornet (CV-8), shortly before his force of sixteen B-25B bombers took off for Japan. The planes were launched on 18 April 1942. The wartime censor has obscured unit patches of the Air Force flight crew members in the background.

Doolittle on his Curtiss R3C-2 Racer, the plane in which he won the 1925 Schneider Trophy Race.

Doolittle is awarded a fourth star, pinned on by President Ronald Reagan (left) and Senator Barry Goldwater (right), April 10, 1985.

JAMES H. DOOLIttleAMERICAN HERO

Doolittle in a pre-World War II photo.

Lieutenant Colonel James H. Doolittle, USAAF (front), leader of the raiding force, wires a Japanese medal to a 500-pound bomb, during ceremonies on the flight deck of USS Hornet (CV-8), shortly before his force of sixteen B-25B bombers took off for Japan. The planes were launched on 18 April 1942. The wartime censor has obscured unit patches of the Air Force flight crew members in the background.

Doolittle on his Curtiss R3C-2 Racer, the plane in which he won the 1925 Schneider Trophy Race.

Doolittle is awarded a fourth star, pinned on by President Ronald Reagan (left) and Senator Barry Goldwater (right), April 10, 1985.

JAMES H. DOOLIttleAMERICAN HERO

Doolittle in a pre-World War II photo.

Lieutenant Colonel James H. Doolittle, USAAF (front), leader of the raiding force, wires a Japanese medal to a 500-pound bomb, during ceremonies on the flight deck of USS Hornet (CV-8), shortly before his force of sixteen B-25B bombers took off for Japan. The planes were launched on 18 April 1942. The wartime censor has obscured unit patches of the Air Force flight crew members in the background.

Doolittle on his Curtiss R3C-2 Racer, the plane in which he won the 1925 Schneider Trophy Race.

Doolittle is awarded a fourth star, pinned on by President Ronald Reagan (left) and Senator Barry Goldwater (right), April 10, 1985.

JAMES H. DOOLIttleAMERICAN HERO

framed art-work hung on

wall

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1110 S. Spaulding Ave. Los Angeles CA 90019 T 323.954.1226 carla@thinkrothprojects.com

Doolittle in a pre-World War II photo.

James H. Doolittle

Lieutenant Colonel James H. Doolittle, USAAF (front), leader of the raiding force, wires a Japanese medal to a 500-pound bomb, during ceremonies on the flight deck of USS Hornet (CV-8), shortly before his force of sixteen B-25B bombers took off for Japan. The planes were launched on 18 April 1942. The wartime censor has obscured unit patches of the Air Force flight crew members in the background.

Doolittle on his Curtiss R3C-2 Racer, the plane in which he won the 1925 Schneider Trophy Race.

Doolittle is awarded a fourth star, pinned on by President Ronald Reagan (left) and Senator Barry Goldwater (right), April 10, 1985.

JAMES H. DOOLIttleAMERICAN HERO

DIMENSIONAL LETTERS SHOWN AT 12.5%

6.75" high

5" high

Doolittle Exhibit (Located on the Mezzanine Level)

A flight instructor during World War I, James “Jimmy” Doolittle returned to active duty as a pilot during World War II. General Doo-little led a secret attack with 16 B-25 bombers on Japan in 1942.

Discover The Proud Bird

Runway Two-Five

Room

Food Bazaar

Docent Stand

Mines Field

Mile High Club Bar & LoungeMission RoomMission

Patio

Aviator Patio Aviator Room

Dining Room (1st Level)

Doolittle Room (Mezzanine)

Tuskegee Room

Special Events Office

Grand Pre-Function Room

Grand Ballroom

Outdoor Patio