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The 2016
Sustainability Leaders A GlobeScan SustainAbility Survey
In partnership with
Sustainable Brands
Webinar – June 2016
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 2
Introduction
Executive Director, SustainAbility CEO, GlobeScan
Chris Coulter Mark Lee VP Sustainability, Interface
Erin Meezan
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 3
Agenda
01 Introduction
02 Institutional Leadership: 1992-Present
03 Today’s Corporate Leaders
04 Today’s NGO & Government Leaders
05 Q&A
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 4
About The GlobeScan SustainAbility Survey
A unique, collaborative platform that uses research-driven insights from the most influential global thought leaders to explore the biggest sustainability challenges.
We publish two reports each year, and provide a regularly updated expert perspective on a range of timely topics.
Each publication is supported by a global interactive webinar where we invite the foremost thinkers to contribute to our panels.
We survey thousands of sustainable development experts and practitioners from the following sectors:
• Corporate
• Government (including multi-lateral institutions)
• NGOs
• Institutional (e.g., academics)
• Service (e.g., consultants, media)
Cross-sector Up-to-date
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 5
Survey Methodology
* Respondents with fewer than three years experience have been excluded from the results
907 qualified sustainability experts completed the online questionnaire from March 23rd to April 21st, 2016.
More Than 10 Years
5 to 10 Years
3* to 4 Years
60% 28% 11%
Experience Geography Sectors
Respondents have the following experience working on sustainability issues:
Experts surveyed span 84 countries in the following regions:
Respondents were drawn from the following sectors:
55 Government
121 NGO
256 Corporate
192 Academic &
Research
240 Service
& Media
43 Other
238 North
America
105 Latin
America
39 Oceania
106 Asia
40 Africa
379 Europe
Institutional Leaders & Progress Over Two Decades
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 7
Non-State Actors Dominate Rankings of Past Performance
“Good performance” (4+5)
57
47
43
41
34
36
22
20
18
15
6
56
44
42
34
32
30
25
20
17
16
5
56
51
45
39
33
25
26
24
19
17
6
0 10 20 30 40 50 60
2016 2015 2012
NGOs
Social entrepreneurs
Independent research & academic organizations
Citizen-led mass social change movements
Multi-sectoral partnerships
The United Nations
City / local governments
Private sector
Multi-lateral organizations
International financial institutions
National governments
Question
How would you rate the performance of each of the following types of organizations in terms of its contribution to progress on sustainable development since the 1992 Earth Summit in Rio?
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 8
Expectations for Future Leadership Target Government and Business
% of Total Mentions, Prompted
34
34
31
21
16
14
12
9
8
7
7
37
30
25
21
15
16
11
7
8
8
7
44
29
26
21
14
18
9
8
9
8
5
0 5 10 15 20 25 30 35 40 45
2016 2015 2012
National governments
Private sector
Multi-sectoral partnerships & collaborations
The United Nations
City / local governments
Citizen-led mass social change movements
NGOs
Social entrepreneurs
Multi-lateral organizations
International financial institutions
Independent research & academic organizations
Question
In your opinion, who should lead the sustainable development agenda over the next twenty years?
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 9
An Expectations-Performance Gap Persists
All Respondents
Leading Institutions | 3.9 2.2
Sho
uld
be
lead
ing
(men
tio
ns)
National governments
Partnerships & collaborations
Municipal governments
MLOs
UN
Mass social change movements
Social entrepreneurs
Research & academia
Financial institutions NGOs
Should Not Lead | Low Performance Should Not Lead | High Performance
Should Lead | Low Performance Should Lead | High Performance
Private sector
Question
How would you rate the performance of each of the following types of organizations in terms of its contribution to progress on sustainable development since the 1992 Earth Summit in Rio?
Question
Question: In your opinion, who should lead the sustainable development agenda over the next 20 years?
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 10
Institutional Leadership:
Summary Comments
Today’s Corporate Leaders
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 12
Unilever Remains in the Lead
% of Experts
3
3
3
3
3
6
6
6
6
10
10
17
43
0 10 20 30 40 50 60 70
Unilever
Patagonia
Interface
IKEA
Tesla
Nestlé
Natura
Marks & Spencer
General Electric
Coca-Cola
BASF
Nike
5
6
2
5
Question
What specific companies do you think are leaders in integrating sustainability into their business strategy?
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 13
But Corporate Champions Have Changed Since 1997
Ranked Top 5 Companies, 1997–2016
Unilever
Patagonia
Interface
IKEA
Tesla
Dow
Monsanto
3M
DuPont
Shell
M&S Walmart
Body Shop BP Novo Nordisk
GE Natura
Toyota
Question
What specific companies do you think are leaders in integrating sustainability into their business strategy?
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 14
All Respondents, by Region
Regional Experts Agree on Global Leaders
Question
What specific companies do you think are leaders in integrating sustainability into their business strategy?
Please enter a maximum of 3 companies in the spaces provided.
6
8
8
9
37
Shell
Interface
Patagonia
Nestlé
Unilever
6
10
15
22
48
Walmart
IKEA
Interface
Patagonia
Unilever
8
10
10
13
38
Triodos Bank
Interface
Patagonia
Nestlé
Unilever
8
10
18
23
31
Westpac
Interface
IKEA
Patagonia
Unilever
9
9
14
16
46
M&S
Interface
IKEA
Patagonia
Unilever
6
7
14
34
35
Interface
Tesla
Patagonia
Unilever
Natura
Asia Africa Europe
North America Oceania Latin America
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 15
And Regions Have Local Leaders of Their Own
% of Experts, by Region
2
2
4
10
Interface
Nestlé
Unilever
Tata
5
5
6
6
7
8
10
16
Starbucks
Coca-cola
Tesla
Vancity
Walmart
Interface
Nike
Patagonia
3
5
5
18
Coca-Cola
SABMiller
Unilever
Woolworths
3
3
3
4
8
13
15
46
H&M
Ecover
BASF
BMW
Nestlé
M&S
IKEA
Unilever
2
8
10
47
SABMiller
Unilever
Itaú
Natura
Asia Africa Europe
North America Latin America
Question
What specific companies that are headquartered in your region do you think are leaders in integrating sustainability into their business strategy?
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 16
The Key Attributes: Values, Purpose, Business Model, Metrics
% of Experts, Prompted
7
11
19
25
26
30
30
31
32
37
38
0 10 20 30 40
Sustainability strategy is closely aligned with internal culture / values
Purpose integrated into core business via common brand promise
Pursuing business breakthrough model that drives net positive benefit
Applying ambitious goals and measures of performance
Leadership is vocally committed to sustainability
Expression of sustainability strategy through products
Collaborating with other organizations for system-level changes
Using brand to shift consumer behavior
Articulating vision for company's SD development
Clear commitment to transparency
Advocating for regulation/legislation to advance sustainability
Question
Please select the top 3 reasons that explain why you consider the company to be a leader and rank them in order of importance.
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 17
Today’s Corporate Leaders:
Summary Comments
NGO & Government Leaders
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 19
% of Experts
WWF Widens the Lead in Global NGO Ranking
Question
What specific NGOs do you think are leaders in advancing sustainable development?
Please enter a maximum of 3 NGOs.
World Wildlife Fund
Greenpeace
Oxfam
World Resources Institute (WRI)
Ceres
WBCSD
United Nations
Nature Conservancy
Environmental Defense Fund (EDF)
Forum for the Future 2
4
2
3
5
4
6
9
18
25
3
3
3
4
5
6
7
11
20
30
0 10 20 30
2016 2015
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 20
Nordic & German Governments Outpace Peers on Policy
Question
What specific national governments do you think are leaders in advancing sustainable development?
Please enter a maximum of 3 national governments.
% of Experts
Sweden
Germany
Denmark
Norway
Netherlands
UK
Costa Rica
USA
Canada 2
5
8
11
8
13
16
25
21
6
7
8
11
12
14
18
25
27
0 5 10 15 20 25 30
2016 2015
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 21
NGO & Government Leadership:
Summary Comments
The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 22
Q&A
[email protected] [email protected]
Chris Coulter Mark Lee VP Sustainability, Interface
Erin Meezan
If you have a question for the presenters during the webinar, please submit it via the Q&A section in the control panel
THANK YOU