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The 2016 Sustainability Leaders A GlobeScan SustainAbility Survey In partnership with Sustainable Brands Webinar – June 2016

The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

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Page 1: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016

Sustainability Leaders A GlobeScan SustainAbility Survey

In partnership with

Sustainable Brands

Webinar – June 2016

Page 2: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 2

Introduction

Executive Director, SustainAbility CEO, GlobeScan

Chris Coulter Mark Lee VP Sustainability, Interface

Erin Meezan

Page 3: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 3

Agenda

01 Introduction

02 Institutional Leadership: 1992-Present

03 Today’s Corporate Leaders

04 Today’s NGO & Government Leaders

05 Q&A

Page 4: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 4

About The GlobeScan SustainAbility Survey

A unique, collaborative platform that uses research-driven insights from the most influential global thought leaders to explore the biggest sustainability challenges.

We publish two reports each year, and provide a regularly updated expert perspective on a range of timely topics.

Each publication is supported by a global interactive webinar where we invite the foremost thinkers to contribute to our panels.

We survey thousands of sustainable development experts and practitioners from the following sectors:

• Corporate

• Government (including multi-lateral institutions)

• NGOs

• Institutional (e.g., academics)

• Service (e.g., consultants, media)

Cross-sector Up-to-date

Page 5: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 5

Survey Methodology

* Respondents with fewer than three years experience have been excluded from the results

907 qualified sustainability experts completed the online questionnaire from March 23rd to April 21st, 2016.

More Than 10 Years

5 to 10 Years

3* to 4 Years

60% 28% 11%

Experience Geography Sectors

Respondents have the following experience working on sustainability issues:

Experts surveyed span 84 countries in the following regions:

Respondents were drawn from the following sectors:

55 Government

121 NGO

256 Corporate

192 Academic &

Research

240 Service

& Media

43 Other

238 North

America

105 Latin

America

39 Oceania

106 Asia

40 Africa

379 Europe

Page 6: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

Institutional Leaders & Progress Over Two Decades

Page 7: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 7

Non-State Actors Dominate Rankings of Past Performance

“Good performance” (4+5)

57

47

43

41

34

36

22

20

18

15

6

56

44

42

34

32

30

25

20

17

16

5

56

51

45

39

33

25

26

24

19

17

6

0 10 20 30 40 50 60

2016 2015 2012

NGOs

Social entrepreneurs

Independent research & academic organizations

Citizen-led mass social change movements

Multi-sectoral partnerships

The United Nations

City / local governments

Private sector

Multi-lateral organizations

International financial institutions

National governments

Question

How would you rate the performance of each of the following types of organizations in terms of its contribution to progress on sustainable development since the 1992 Earth Summit in Rio?

Page 8: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 8

Expectations for Future Leadership Target Government and Business

% of Total Mentions, Prompted

34

34

31

21

16

14

12

9

8

7

7

37

30

25

21

15

16

11

7

8

8

7

44

29

26

21

14

18

9

8

9

8

5

0 5 10 15 20 25 30 35 40 45

2016 2015 2012

National governments

Private sector

Multi-sectoral partnerships & collaborations

The United Nations

City / local governments

Citizen-led mass social change movements

NGOs

Social entrepreneurs

Multi-lateral organizations

International financial institutions

Independent research & academic organizations

Question

In your opinion, who should lead the sustainable development agenda over the next twenty years?

Page 9: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 9

An Expectations-Performance Gap Persists

All Respondents

Leading Institutions | 3.9 2.2

Sho

uld

be

lead

ing

(men

tio

ns)

National governments

Partnerships & collaborations

Municipal governments

MLOs

UN

Mass social change movements

Social entrepreneurs

Research & academia

Financial institutions NGOs

Should Not Lead | Low Performance Should Not Lead | High Performance

Should Lead | Low Performance Should Lead | High Performance

Private sector

Question

How would you rate the performance of each of the following types of organizations in terms of its contribution to progress on sustainable development since the 1992 Earth Summit in Rio?

Question

Question: In your opinion, who should lead the sustainable development agenda over the next 20 years?

Page 10: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 10

Institutional Leadership:

Summary Comments

Page 11: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

Today’s Corporate Leaders

Page 12: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 12

Unilever Remains in the Lead

% of Experts

3

3

3

3

3

6

6

6

6

10

10

17

43

0 10 20 30 40 50 60 70

Unilever

Patagonia

Interface

IKEA

Tesla

Nestlé

Natura

Marks & Spencer

General Electric

Google

Coca-Cola

BASF

Nike

5

6

2

5

Question

What specific companies do you think are leaders in integrating sustainability into their business strategy?

Page 13: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 13

But Corporate Champions Have Changed Since 1997

Ranked Top 5 Companies, 1997–2016

Unilever

Patagonia

Interface

IKEA

Tesla

Dow

Monsanto

3M

DuPont

Shell

M&S Walmart

Body Shop BP Novo Nordisk

GE Natura

Toyota

Question

What specific companies do you think are leaders in integrating sustainability into their business strategy?

Page 14: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 14

All Respondents, by Region

Regional Experts Agree on Global Leaders

Question

What specific companies do you think are leaders in integrating sustainability into their business strategy?

Please enter a maximum of 3 companies in the spaces provided.

6

8

8

9

37

Shell

Interface

Patagonia

Nestlé

Unilever

6

10

15

22

48

Walmart

IKEA

Interface

Patagonia

Unilever

8

10

10

13

38

Triodos Bank

Interface

Patagonia

Nestlé

Unilever

8

10

18

23

31

Westpac

Interface

IKEA

Patagonia

Unilever

9

9

14

16

46

M&S

Interface

IKEA

Patagonia

Unilever

6

7

14

34

35

Interface

Tesla

Patagonia

Unilever

Natura

Asia Africa Europe

North America Oceania Latin America

Page 15: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 15

And Regions Have Local Leaders of Their Own

% of Experts, by Region

2

2

4

10

Interface

Nestlé

Unilever

Tata

5

5

6

6

7

8

10

16

Starbucks

Coca-cola

Tesla

Vancity

Walmart

Interface

Nike

Patagonia

3

5

5

18

Coca-Cola

SABMiller

Unilever

Woolworths

3

3

3

4

8

13

15

46

H&M

Ecover

BASF

BMW

Nestlé

M&S

IKEA

Unilever

2

8

10

47

SABMiller

Unilever

Itaú

Natura

Asia Africa Europe

North America Latin America

Question

What specific companies that are headquartered in your region do you think are leaders in integrating sustainability into their business strategy?

Page 16: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 16

The Key Attributes: Values, Purpose, Business Model, Metrics

% of Experts, Prompted

7

11

19

25

26

30

30

31

32

37

38

0 10 20 30 40

Sustainability strategy is closely aligned with internal culture / values

Purpose integrated into core business via common brand promise

Pursuing business breakthrough model that drives net positive benefit

Applying ambitious goals and measures of performance

Leadership is vocally committed to sustainability

Expression of sustainability strategy through products

Collaborating with other organizations for system-level changes

Using brand to shift consumer behavior

Articulating vision for company's SD development

Clear commitment to transparency

Advocating for regulation/legislation to advance sustainability

Question

Please select the top 3 reasons that explain why you consider the company to be a leader and rank them in order of importance.

Page 17: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 17

Today’s Corporate Leaders:

Summary Comments

Page 18: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

NGO & Government Leaders

Page 19: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 19

% of Experts

WWF Widens the Lead in Global NGO Ranking

Question

What specific NGOs do you think are leaders in advancing sustainable development?

Please enter a maximum of 3 NGOs.

World Wildlife Fund

Greenpeace

Oxfam

World Resources Institute (WRI)

Ceres

WBCSD

United Nations

Nature Conservancy

Environmental Defense Fund (EDF)

Forum for the Future 2

4

2

3

5

4

6

9

18

25

3

3

3

4

5

6

7

11

20

30

0 10 20 30

2016 2015

Page 20: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 20

Nordic & German Governments Outpace Peers on Policy

Question

What specific national governments do you think are leaders in advancing sustainable development?

Please enter a maximum of 3 national governments.

% of Experts

Sweden

Germany

Denmark

Norway

Netherlands

UK

Costa Rica

USA

Canada 2

5

8

11

8

13

16

25

21

6

7

8

11

12

14

18

25

27

0 5 10 15 20 25 30

2016 2015

Page 21: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 21

NGO & Government Leadership:

Summary Comments

Page 22: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 22

Q&A

[email protected] [email protected]

Chris Coulter Mark Lee VP Sustainability, Interface

Erin Meezan

If you have a question for the presenters during the webinar, please submit it via the Q&A section in the control panel

Page 23: The 2016 Sustainability Leaders - · PDF fileGovernment and Business % of Total Mentions, Prompted 34 34 31 21 16 14 12 9 8Multi 7 7 37 30 25 21 15 16 11 7 8 8 7 44 29 26 21 14 18

THANK YOU