The 2016 holiday shopping season is fast approaching . To make this your best sales season yet, we’ve laid out important shopping days and email

campaign ideas to increase website traffic + boost conversions.

Email ideas are numbered to correspond to campaign ideas (explained on page 2). Campaign dates are suggestions and should be modified for your

business.

Promote early and often (from every channel) to maximize sales on these Promote early and often (from every channel) to maximize sales on these important holiday shopping days.

E-COMMERCE HOLIDAY

CALENDAR

2016B2C

WWW.WHEREOWARE.COM

HOLIDAY EMAIL IDEAS

1. BLACK FRIDAY+ CYBER MONDAY

2. DAY-OF EMAIL

3. FREE GIFT WITH PURCHASE

4. LAST DAY TO SHIP

5. DISCOUNTED SHIPPING

6. LAST MINUTE SHOPPERS

7. GIFT GUIDES+ TRENDS

8. COUNTDOWNS+ DAILY DEALS

9. LOYALTY INCENTIVES

10. COMPANY THANK YOU'S

11. TREAT YOURSELF

Promote early+ often - these days drive 50-100% more revenue than other shopping days.

Advertise holiday sales early-on, but also send a celebratory email on the holiday.

Motivate browsers to buy with a free gift.

Count down the last days to ship+ receive items by the holiday.

Offer shipping incentives throughout the season (for loyal shoppers, cart abandoners, or everyone).

Make last minute shopping easy with special deals and e-gift cards.

Gift guides, like "Top Gifts for Men," help shoppers find gifts for everyone on their list.

Boost engagement+ repeat visits with daily deals. Add urgency by counting down to the holidays.

Reward repeat customers with special discounts, free shipping, gifts, or post-holiday coupons.

Thank customers with a heartfelt holiday card from your company (without pushing a sale).

Motivate personal buys. About 30% of purchases over Thanksgiving are self-gifting (Reuters)

WHEREOWARE DESIGN • DEVELOP MENT • M ARKETING

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