"Education is not the filling of a pail, but the lighting of a fire.” - W.B. Yeats

MN FIELD TRIP LIBRARY & EXPO

2015 PARTNER PROGRAMS

A Note from Mark Greetings! Welcome to the most unique and productive outreach program you’ll have the opportunity to become acquainted with - the MN FIELD TRIP LIBRARY & EXPO! It’s all about the wonderful world of experiential learning and youthful recreation… with a friendly approach that brings educators and youth activity planners to us - as opposed to chasing after them! !It’s that time of year again, and we’re soon into 2015… our 5th year of the MN Field Trip Library & EXPO. It’s the Big 5! !First, to current Partners… Thank you for your participation in the Library, and I’ve had you in mind as next year’s program has been falling into place. It’s very exciting to see planners increasing their use of the Library, and to get reports from Partners like you, sharing news of how the Library has helped you! As a result, we can be optimistic about the continued growth of the Library! The 2014 Guides have been a “hit”, and it looks like 2015 will be another great year! !In 2014 you’ve seen the ALERTS grow in popularity as Stephanie Sauer has taken the editorial reigns. She’s doing a great job, and planners who visit the Library exhibit at numerous conferences tell us they LOVE the new look, and even better, the content! Great job, Stephanie and Partners. !Next, to those of you who are considering participating in our Partner program… You’ll soon discover that you’ve never seen anything like the Library. When you see it at work, you’ll appreciate the mantra of our initiative: “When the tide rises, all boats rise”. I hope you’ll notice - and appreciate - how we’re always striving to keep planners mindful of you on many fronts simultaneously… for the entire year! Please remember that when you join, the more you participate in our outreach programming, the more response you can get! !We’re getting ready for 2015, and you’ll see there are great new opportunities you’ll want to take advantage of… • New approaches to conferences • New outreach into neighboring states around Minnesota • New advertising opportunities in more Guides in 2015 (our 2nd year of publication) • New monthly emails: STEM & SCIENCE ALERTS, and COMMUNITIES WITH FIELD TRIPS ALERTS! • We’re working on a website “remodel”, too! Hopefully done yet this year! !Please take time to read this brochure carefully, and expect a GREAT 2015! !My best to all of you in the coming year! MarkMark Peterson, President and Publisher

MN Field Trip Library & EXPO 8014 Highway 55 #130 • Minneapolis, MN 55427

612-518-8353 • mark@mnfieldtriplibrary.org • www.MnFieldTripLibrary.org

The BIG 5

A Note from Mark 2

Table of Contents 3

4 Years of Accomplishments 4-5

The 5 Components • The GUIDE 6-7 • The Conferences 8-9 • The Library Online 10-11 • The Monthly ALERTS 12-13 • The EXPO 14-15 2015 Partner Programs 16-17

MN FIELD TRIP LIBRARY & EXPO

TABLE OF CONTENTS

“I hear and I forget, I see and I remember,

I do and I understand.” - Confucius

4 YEARS OF ACCOMPLISHMENTS2015 MN Field Trip Library & EXPO

We invite providers like you to join in our Field Trip Library resource initiative. As a Partner in our year-long program you’ll find energetic, professional support for your outreach efforts. You’ll discover that the proven components we employ in our Partner Program include a printed directory with personal distribution, professional conferences, online brochure distribution, website presence, monthly email outreach to thousands of planners…topping it off with an annual event - the MN Field Trip EXPO. All of these components are purposefully designed to provide you with consistent and simultaneous outreach to thousands of well-qualified educators & youth group leaders throughout the entire state of Minnesota.

OUTREACH THAT REACHES THOUSANDS OF WELL-QUALIFIED PLANNERS, including… - Professional educators and staff from K-12 public, private, charter & specialty schools (all disciplines), Curriculum directors - Community education directors, staff - including activity coordinators - After-school and summer activity coordinators - Library professionals - Homeschool co-op education leaders, teachers, homeschool parents and family groups - Youth organization leaders and activity planners (scouting, churches, 4-H, etc) - Youth agency and club staff planners and activity coordinators (YMCA, Big Brothers Big Sisters, YWCA, etc) - City Park & Recreation Department staff and activity coordinators - Tour operators and tour planners who serve the youth market !OUTREACH THAT ACHIEVES THE FOLLOWING FOR OUR PARTNERS… all year long. - We promote MN Field Trip Library Partners to planners at select education conferences & professional events using personal contact, friendly conversation and literature - We showcase curriculum-based Partner programs and offerings that can meet Minnesota education standards for educators - Pro-actively identify and qualify educators and youth leaders for our permission-based outreach services - Make Partner literature available to planners at conferences and via our website’s 24/7 password-free online download services - Bring news of your programs, performances, exhibits, special offers & news to planners frequently throughout the year via our 4 different types of monthly email Alerts, - Provide Partners with one-on-one opportunities at the annual EXPO to engage planners who’ve been reading about them all year… because in the end it’s all about relationships! !You, too, can be a Partner in the Field Trip Library, and have all of this working for your benefit… see what we’ve achieved to date! !!ACCOMPLISHMENTS • OUR FIRST 4 YEARS (2010-2014) • Beginning at “0” only 4 years ago, we now have our dynamic OUTREACH DATABASE that contains more than 16,500+ educators & youth planners from all over Minnesota -

representing thousands of field trips, school assemblies, activities, and more. Updated daily. No contact lists have ever been purchased. • The LIBRARY has exhibited at 135+ professional conferences & events in Minnesota. • Awarded more than 2,700 Partner field trips and unique giveaways to planners at these conferences & events. • Currently, 250+ Partner brochures, visitor guides, program flyers & study guides are available on our website to download free-of-charge.• We email 35,000+ permission-based ALERTS every month to planners - free-of-charge. All are filled with Partner educational and recreational activities, news and special offers. • Our 4 annual MN Field Trip EXPOs (2011-2014) have had a total attendance of more than 1,250+ well-qualified planners (representing 685+ schools, scout groups, etc). • The 64-page MN Field Trip & Activity GUIDE was introduced in 2014. With 10,000 printed in 2014, every one will be personally distributed. _________________________ * ADDED BENEFIT FOR PARTNERS: Thousands of teachers, homeschoolers & leisure travelers have discovered that our website is also treasure trove for planning family & personal travel throughout MN - especially during travel-active summers.

IT’S ALL ABOUT OUTREACH… The MN Field Trip Library & EXPO is a convenient resource - an outreach initiative - created to give providers like you a variety of effective ways to get in front of - and stay in front of - individuals who plan field trips and activities for schools and youth groups. We use five proven outreach components in our Program. The Library resources are available to all planners free-of-charge who are looking for what you have to offer - field trips, assemblies, educational performances, summer/afterschool/library/community education programs, recreational activities for youth groups & park/recreation programs, and fundraising services.*

ABOUT The GUIDE

Component #1: THE GUIDE !In 2014, the annual GUIDE is our newest outreach component… experiencing great success! THE GUIDE “is a a great publication for getting acquainted with field trips and activities”… “really attractive and easy to use”… “it got me to your website”… “I signed up for the ALERTS because of the GUIDE”… “I found out about the EXPO from the Guide”, “I didn’t realize we had so many options for field trips and assemblies until I got the Guide”, and “I’d like to take 12 back to my elementary school for my team leaders”. !We’ve been distributing the free GUIDE at each of the 2014 conferences (we’re not done yet this year, either), handing them individually to very interested planners. In fact, someone who gets the GUIDE takes ALL the PARTNERS home with them - EVERY TIME! Often they will quickly flip through it, and then come back later to request more GUIDES for fellow teachers and staff. Elementary school principals will often take back 10-15 for their Team Leaders. Frequently we’re asked by teachers and other adults if they can go to the places in the GUIDE without a group of students! What do you think we say to that? :-) !The 2014 GUIDE - 64 pages of Minnesota’s BEST provider K-12 activities - has been personally handed free of charge to thousands of educators and youth leaders!As of September 2014, the following GUIDES have already been distributed at 19 statewide conferences, plus special requests from schools, scouts & more. 11 more conferences remain in 2014! - 1,235 - MnAEYC/MnSACA - afterschool/summer programs - 235 - MESPA - Elementary Principals - field trips/school programs - 225 - MMEA Conference/K-12 Music Educators - field trips & student travel - 180 - MCEA - Community Education/afterschool programs - 14 - Girl Scouts River Valley - Int’l Jamboree Committee - 5 - Kaleidoscope Charter School/Elk River - field trips & in-school programs - 253 - MAAP Conference - alternative school programming - 85 - MnSTA - Science Teachers - field trips & in-school programs - 2,000 - Northern Star Council/TC - Scouting Leadership Roundtables - 36 - MCMA - Church Conference/Duluth - youth programs - 50 - MCMA - Church Conference/Bemidji - youth programs - 52 - MCSS - Social Studies - field trips & in-school programs - 35 - Boys & Girls Clubs/TC, Blooming Prairie - youth programs - 5 - Debbie Grimmer, Girl Scouts - field trips & youth programs - 3 - City of Chanhassen Park & Recreation - field trips & youth programs - 182 - MISF - Non-public schools - field trips & school programs - 2 - Dodge County Homeschool Assn/Dodge Center - field trips - 4 - Wayzata Schools - field trips & in-school programs - 210 - BSA Central MN Council - scouting roundtables (Sartell) - 52 - ND Music Educators/Bismarck - Student Travel/Bands & Choirs - 6 - Plymouth Christian Activity Center/Mpls - field trips & youth programs - 6 - Jackson County Schools/Lakefield - 2 - ANSWER - Asburgers Assn - youth activities - 8 - Chisago Lakes Community Education - - field trips & summer programs - 55 - Chisago Lakes Schools - field trips & in-school programs - 10 - North Lakes Charter Academy - field trips & in-school programs - 8 - Columbus Elementary - field trips & in-school programs - 6 - Colonial Church of Edina - youth programs, field trips - 192 - MCCA - Child Care - field trips & youth programs - 15 - Caledonia Schools - field trips & in-school programs - 12 - Obremski Homeschool Family Groups - field trips - 50 - Heritage Girls of MN - new scout organization - field trips - 55 - Homeschool Consultant - MN co-ops - field trips & school programs - 652 - MACHE - Christian Home Educators - field trips - 6 - Ashby (MN) Schools - field trips & in-school programs - 5 - Sheridan Elementary (Richfield) - field trips & in-school programs - 557 - MN Kindergarten Assn - field trips & in-school programs - 125 - MHA - MN Homeschoolers Alliance - field trips - 30 - Gamehaven Council BSA/Rochester - roundtables - field trips/programs - 250 - MN Math Teachers - field trips & in-school programs - 50 - Hero Homeschool Network - field trips & co-op programs - 35 - Independent Homeschool Network/TC - field trips & co-op programs - 132 - MN PTA - fundraising, field trips & in-school programs - 30 - YEAH Homeschool Network - field trips & co-op programs - 360 - MISF STEM Conference - Non-public schools - field trips/programs - 510 - MN Catholic Home Educators Association - field trips - 65 - Edvisions Charter School Co-op - field trips/school programs - 510 - MN Field Trip EXPO - to attendees who request one or more Guides GRAND TOTAL DISTRIBUTION THROUGH October 2014: 9,200+ Note: We’ll continue to distribute the balance of the 2014 GUIDES at the 5 remaining 2014 conferences! !ATTENTION: the GUIDE is also available ONLINE and has been read worldwide… as of September 2014, it has been opened & digitally read more than 2,300 times. !In 2015, we’ll be printing more GUIDES, and expanding it into a unique reversible publication! !Here’s what to expect with the 2015 GUIDES: In 2015 we are planning to print and distribute at least 12,500 96-page reversible, 2-section GUIDES (1 for Field Trips and 1 for Student Travel) Section 1: The 2015 MN Field Trip & Activity Guide - 10,000 for MN K-Middle School students, and youth groups (this is the one we have had in 2014) Now, flip over the Guide to the 2nd cover, and you have: Section 2: The 2015 VISIT MINNESOTA Student Travel Guide - 2,500 for ND, SD, IA and WI middle school and high school student travel groups (bands, choirs, etc) We’ll be distributing these GUIDES at select conferences beyond MN (ND, SD, IA and WI). This is where the STUDENT TRAVEL GUIDE becomes valuable. !Dates, Ad Materials & Specifications for the 2015 GUIDE are at this link: http://www.mnfieldtriplibrary.org/MN_Field_Trip_Library/2015GUIDESpecs.html

• Ad Due Date: December 1, 2014 • Printing will be done in December, 2014 • Don’t be miss this unique opportunity! • Distribution will begin January 2015 • Questions? Please contact Mark Peterson at 612-518-8353 or mark@mnfieldtriplibrary.org.

COMMUNITIES with FIELD TRIPS!

Why not a Field Trip

with 2 or 3

stops?

GUIDEThe 2015 MN Field Trip & Youth Activity

!Your Resource for Minnesota’s Best Educational Destinations, Recreational Activities, Assemblies & Programs, Educational Performers, Entertainment & Fundraising Opportunities.

LAKE SUPERIOR RAILROAD MUSEUM, 1 of 20+ field trips in Duluth

Scan this to see if you won!

! For downloadable brochures, program flyers, study guides & more: www.MnFieldTripLibrary.org

250+ FREE BROCHURES & STUDY GUIDES TO DOWNLOAD at www.MnFieldTripLibrary.org

!!!!!!!!!!!!!!!!!!!!!!!

INSIDE: PERFORMANCE IN THE PARK… at ValleyFair!

2015 MN STUDENT TRAVEL GUIDE Educators’ Resource for Minnesota’s Best Student Travel Destinations

VISIT MINNESOTA

!For downloadable brochures, study guides, travel tips & more: www.MnFieldTripLibrary.org

2015 MN Field Trip Library & EXPO

THE CONFERENCES & EVENTS

Component #2: THE CONFERENCES & EVENTS !Since 2010, the Field Trip Library exhibit has been at 141+ professional conferences & events in MN… with great response! Conferences attract educators, team leaders, and decision-makers who plan field trips or in-school activities, assemblies or programs… or they know the people in their school or organization who make them happen. At conferences we promote our Partners, distribute GUIDES, get signups for our monthly permission-based ALERTS, hold Field Trip drawings (often from the stage for all to see), distribute literature, and help the attendees learn to use the Library during the rest of the year. The number of contacts we’ve gained at these conferences & events have grown from “0” to more than 16,500 in 4 short years. See the Conference Schedule at: www.mnfieldtriplibrary.org !!2015 MN Conference Outreach - MN Assn for the Education of Young Children (MnAEYC/MnSACA) - MN Elementary School Principal Assn (MESPA) - MN Music Educators Assn (MMEA) - MN Assn of Alternative Programs (MAAP) - MN Child Care Assn (MCCA) - MN Association of Christian Home Educators (MACHE) - MN Recreation & Park Assn (MRPA) - MN Library Assn (MLA) - Education Minnesota - MN Non-Public School Accrediting Assn (MNSAA) - MN Middle School Assn (MMSA) - Webelos Experience Northern Star Council (BSA) - MN Community Education Assn - MN Catholic Home Educators Assn (MCHEA) - Art Educators of MN (AEM) - MN Science Teachers Assn (MnSTA/MnCOSE) - MN Church Ministries Assn (MCMA) - MN Council for the Social Studies (MCSS) - Edvisions Charter School Spring Conference - University of Scouting - Spring & Fall events - MN Kindergarten Assn (MKA) - MN PTA Convention (MnPTA) - MN Teachers of MATH (MCTM) - MN Independent School Forum STEM Seminar (MISF) - MN Homeschooler Alliance (MHA) - MN District Lutheran Teachers Conference (MDLT) - Excellence in Elementary Education Conference (E4)

NEW in 2015! Outreach into Neighboring States who bring student bands & choirs into Minnesota NORTH DAKOTA ND Music Educators Assn (NDMEA) ND Choral Directors Assn (ND-ACDA) SOUTH DAKOTA SD State Music Educators Assn (SDSMEA) SD Choral Directors Assn (SD-ACDA) IOWA Iowa Music Educators Assn (IMEA) Iowa Choral Directors Assn (ICDA) WISCONSIN WI Choral Directors Assn (WI-CDA) WI Music Educators Assn (WIMEA) NEBRASKA NE Choral Directors Assn (NE-CDA) NE Music Educators Assn (NEMEA) REGIONAL North Central Choral Directors Assn (NC-ACDA)

7 OUTREACH ACTIVITIES happen at each conference - 1. Promote the Library Partners & literature - 2. Distribute the GUIDES - 3. Feature a Partner (onsite presence of the Partner) - 4. Sign-ups for our monthly ALERTS & Partner Drawings - 5. Award & announce winners - 6. Help attendees learn how to use the Field Trip Library - 7. Distribute the Confidential Contact List to Partners

4 MAJOR ACCOMPLISHMENTS from Conferences - Database of 18,500+ to expand Partners’ outreach - Exhibited at 141+ conferences & events - 2,750+ Partner field trips and giveaways in 4 years. - Relationships with associations’ have generated:

• Stage drawings during major conference gatherings• Workshop speakers at the Field Trip EXPO, • Presentations by Partners at conferences,• Complimentary ads & announcements in association newsletters promoting the MN Field Trip Library & EXPO.

18,580+ self-qualified educators, youth group leaders, staff from cities, organizations and agencies, and even travel planners serving the youth market currently fill our database. (10/15/2014) NE - 1421 NW - 962 SE - 1,617 SW - 1,534 Central - 1572 TC Metro (7 county area) - 10,537 WI - 411 IA - 243 SD - 179 ND - 104

And we’re working to include more… - 4-H Statewide Conference - Charter School Partners (CSP) - Choral Directors of MN (MN-ACDA) - Communication & Theater Assn of MN (CTAM) - ELCA Schools & Learning Centers - MN Assn of Charter Schools (MACS) - MN Assn for Health, Phys Ed, Recreation & Dance (MNAHPERD) - MN Assn for MultiCultural Education (MAME) - MN Assn of Educational Office Professionals (MAEOP) - MN Assn of Independent Schools (MAIS) - MN Council for the Gifted and Talented (MCGT) - MN Council for the Teachers of English (MCTE) - MN Council on History Education (MCHE) - MN Environmental Education Assn (MEEA) - MN Rural Education Assn (MREA) - MN Statewide Activity Professionals (MSAP) - New Horizon Academy Childcare Conference - SciMathMN.org - Voyageurs Area Council (BSA) - NE MN

THE LIBRARY ONLINEDownload all of these brochures & more from

www.mnfieldtriplibrary.org

Component #3: THE LIBRARY ONLINE & DOWNLOAD CTR www.MnFieldTripLibrary.org

A ONE-STOP WEBSITE FILLED WITH CONVENIENT PLANNING INFORMATION FOR FIELD TRIPS & ACTIVITIES A HUB of convenient planning information and a digital “library” of individual Partner webpages with activities & information… directing them to your website, to your downloadable literature, to see photos & videos of you or your destination, to connect with you via social media, and to get into contact with you! !!ADDITIONALLY, PLANNERS COME TO OUR PASSWORD-FREE WEBSITE TO… - Access our free webpage list Grant Resources and funding for field trips and school programs - Sign up to receive the free monthly ALERTS - Learn if they they are a conference drawing winner - Get a GUIDE or to download a copy to read; - Learn about the MN Field Trip EXPO, the list of exhibitors, and register to attend our annual event- Access the Minnesota-wide, 500+ venue General Directory for ideas, ideas, and more ideas !EACH PARTNER GETS A “PARTNER WEBPAGE” OFFERING PLANNERS QUICK ACCESS TO YOUR INFORMATION • Contact information & photos • Links to your website, social media, video and location maps • Downloadables (brochures, visitor guides, study guides, flyers, etc)

THE DOWNLOAD CENTER: A DIGITAL LITERATURE DISTRIBUTION WEBPAGE FOR BROCHURES, FLYERS, VISITOR GUIDES & STUDY GUIDES. OFFERING PLANNERS QUICK ACCESS TO A HUB OF PARTNER LITERATURE Currently, more than 250 Partner brochures (PDF & flip-page formats) are on our website and available for free, immediate downloading, reading and printing out.

2015 MN Field Trip Library & EXPO

THE MONTHLY ALERTS

THE ALERTS PROVIDE A YEAR-LONG ANNOUNCEMENT PLATFORM FOR YOUR PROGRAMS & ACTIVITIES !GET ENGAGED WITH 15,000+ WELL-QUALIFIED PLANNERS WHO LOYALLY READ 19,000 ALERTS EVERY MONTH - Averaging 40% opens and 30% clicks. More than 15,000 individuals from all over Minnesota consistently receive 19,000 permission-based ALERTS every month (plus more than 900 from our neighboring states) including teachers & education staff, after-school/summer activity coordinators, community educators, scout and youth group leaders, homeschoolers, park & recreation staff, and library program planners. And did I mention a large number of “unknowns” who really like what we’re doing, too? !As a Partner, you’ll get 12 ALERTS to use for announcements during a year, and you will pick one of the 4 ALERTS for your announcement every month. All 4 types of ALERTS are designed to offer up to planners fresh ideas and new activities/field trips that will help take the effort out of their planning. Your submission each month should be different (we don’t want any eyes glazing over or loss of attention, right?), and we encourage you to have a special webpage created to link to for your announcement’s details. Information is always “king” for the planners we support. Since this program is permission-based, planners opt to receive any one or all particular ALERT(s). !Content and announcements from Partners include: - New programs, performances, field trips, in-school programs & assemblies, special offers & relevant news, plus even periodic drawings (only for ALERTS recipients)… plus - Announcing your new & updated “downloadables” (brochures, visitor guides, study guides, program flyers, posters, etc) that are available to download from our website.

Component #4: THE MONTHLY ALERTS Partners send announcements to loyal readers every month… for a year!

• WEEK #1: FIELD TRIP ALERTS Announcements from a variety of field trip destinations, school programs and educational performers - we suggest everyone receives this ALERT.

• WEEK #2: ARTS & MUSIC ALERTS Announcements from field trip destinations, school programs and educational performers with liberal arts content, including music, art, theatre, communications, social studies, and languages.

• WEEK #3: STEM & SCIENCE ALERTS Announcements from field trip destinations and school/youth group programs and assemblies with STEM & science content.

• WEEK #4: COMMUNITIES WITH FIELD TRIPS Announcements from communities throughout Minnesota for any who plan single day or multi-day school, youth group, homeschool or family travel. Excellent for creating a travel itinerary with multiple stops in a select community or area.

HERE ARE THE 4 ALERT SELECTIONS FOR PARTNERS, AND WHEN THEY WILL EACH BE EMAILED DURING THE MONTH:

“I hear and I forget, I see and I remember, I do and I understand.” - Confucius

2014

2013

2012

2011

Location: Champions Hall, Eden Prairie

Location: Target Field, Minneapolis

Location: Mall of America, Bloomington

Location: Base Camp BSA, Saint Paul

2014 EXPO • 390 Attendees • 126 exhibitors • 2 exhibitor workshops • 2 attendee workshops • Educational Performance Stage

2013 EXPO • 385 Attendees • 106 exhibitors • 2 exhibitor workshops • 2 attendee workshops • Lunch Hour Performance Stage

2012 EXPO • 265 Attendees • 68 exhibitors • 2 exhibitor workshops • 2 attendee workshops

2011 EXPO • 165 Attendees • 56 exhibitors • 2 exhibitor workshops • 1 attendee workshop

Component #5: THE Annual Field Trip EXPO A yearly opportunity for you & planners to meet!

MN FIELD TRIP EXPO Exhibitor Package: - 1 exhibit space - Exhibit Table - 2 chairs - 2 workshops - attendee list See Partner Programs & Pricing for details. !The 2015 EXPO location and dates are not determined yet. Partners get “first dibs” for exhibit spaces.

2015 MN Field Trip Library & EXPO

PARTNER PROGRAMS

“The Library is a fantastic program that

works great for us. We doubled our business

with this program!”

- Tim Watts, President, American Workshop