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Platinum Sponsor :. MARKET. The 2007 Annual Kellogg Marketing Competition!. CONGRATULATIONS!!!. You all proved you can get jiggy wit’ it. Now who will win?. Agenda. Calendar & Key Upcoming Dates Brand Manager Contact STP Overview Media & Promo Plans Rules Breakdown Q&A The Draft. - PowerPoint PPT Presentation
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Agenda
• Calendar & Key Upcoming Dates• Brand Manager Contact• STP Overview• Media & Promo Plans• Rules Breakdown• Q&A • The Draft
CALENDAR – IMMEDIATE ACTIONS• Deadline to contact Brand Managers re: product shipping and
background Friday, October 12, 2007, 5pm
• Deadline to submit bids for Scarce Resources via email to Steve (sdumas2008) – these should fall logically from your STP, but have contingencies!Friday, October 19th, 2007, 5pm
• Receive results of bids for Scarce Resources via emailSaturday, October 20th, 2007, 3pm
• Submit STP plan presentation (completed with non-scarce resources) to your co-chair contactSunday, October 21st, 2007 before midnight
• Receive any feedback on STP plan presentationsMonday, October 22nd, 2007 before midnight
• Present STP plansWednesday, October 24, 2007, 9am
CALENDAR
• Promotional Materials DueTuesday, October 30, 2007, 5pm
• Campaign Launch (i.e. hang up promotional materials)Thursday, November 1, 2007, 7:30am
• All Promotional Materials Must be RemovedWednesday, November 7th, 2006, 5pm– Points will be deducted if materials are still present after
that time
• Final Event: “Sell” Your Product at Kellogg “Mega Mart” TGFriday, November 9, 2006, 5:00 - 7:30 pm
BRAND MANAGER CONTACT•Need to contact your brand manager by Friday,
October 12th at 5PM– Confirm shipment of product– Schedule potential meeting re: product
background•You will receive contact details via email by the
end of today•You can only contact your brand manager twice
– Once by Friday– Once after competition to debrief– Only exception is specific shipping needs
MEDIA SELECTIONSEach team receives 100 PROMO bid points to purchase media resources
Scarce Resources:• Atrium pillars• Atrium balcony billboard• Table tents• Lunchtime guerrilla
marketing
Non-Scarce Resources:
• Restroom postings• Mailbox stuffings• Mass email• Wild postings• Website
These are just some of the resources at your disposal!
You need to submit your bids for scarce resources by Friday, October 19th by 5pm
RULES•Approvals (avoid any lewd, suggestive
material, or alcohol references)– Stamps on all posters– Only one school-wide email (if purchased)– Posting only in pre-approved areas– Booth design – avoid messy stuff – you’ll have to
clean up•Download a copy of the rules from AKMC
website– Please read – it will save a lot of headaches
• If you have any questions about your materials, please ask your appointed AKMC co-chair!
RULES•Prohibited from asking 2nd-year students about
specific tactics used by any teams in previous AKMCs – honor code!!!
•Prohibited from engaging in comparative advertising with products competing in 2007 AKMC
•Honor Code applies (sabotaging other campaigns, abusing survey results, budget)
RULES•Deposit checks of $150 are due by Friday to
Eric Epstein’s mailbox– Please make checks out to Northwestern
University•May spend up to $150 on your campaign
– AKMC will reimburse expenses– Please use tax-free form; download from website– May not use unreasonable freebies – creates an
unfair advantage (see rules for more clarification)
Q&A
THE DRAFT
General Mills: Fruit
Roll Up
Clorox Disinfecting
Wipes
J&J: Band-Aid Blister Block
Heinz: Classico Pasta Sauce Unilever:
Sunsilk Anti-Poof
Conditioner
Kraft: Back to Nature
Fruit & Grain Bars
Frito-Lay: Flat Earth
Chips
P&G: Scope White
Alberto Culver:
TresTwo Hairspray
Wrigley: Extra Gum
Conagra: Orville Redenbacher
Natural Popcorn
Hershey: Reese’s Whipps Just Born:
Peeps
Each team will have a co-chair contact: they will give you your brand manager contact info!!!!
AKMC Team Co-Chair Contact Contact EmailBen & Jerry's Steve sdumas2008
Blue Steel Jimmy jbennett2008Brand Bandits Jimmy jbennett2008
Brick it On Gita ggidwani2008Captain Morgan Annie amoon2008
Crew Annie amoon2008Fresh Breath 4some Steve sdumas2008
Imaginaddicts Eric eepstein2008Immaculate Conception Jimmy jbennett2008
Infinity Jess jzazworsky2008Khai's Angels Jess jzazworsky2008
Marketing Incredibles Eric eepstein2008Simpson 5 Gita ggidwani2008