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10 STEPS The to a Successful CRM Implementation

The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

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Page 1: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

10 STEPSThe

to a SuccessfulCRM Implementation

Page 2: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

Are You Ready to Implement CRM?

A good Customer Relationship Management

(CRM) manager knows that winning team

members have high work ethic, a passion for their

field, dedication to their craft, and a winning

process that supports them.

In this eBook, Ledgeview Partners will cover the 10

Steps to a Successful CRM Implementation that

you can apply at your organization to produce

effective team members and positive outcomes for

your business.

The 10 steps you’ll discover in this eBook are

listed in no specific order, and are all essential

to an organization’s success with CRM, whatever

the unique solution you select. A good CRM plan is

basically irrelevant without a strong group of users

to back it and adopt the system and its supporting

processes.

In this eBook, we help you get your users on board

from the start to ensure a successful

implementation from the get-go! A successful

implementation, after all, hinges on the support of

your users. This leads to your business’ success,

increases customer happiness and retention,

increases your return on investment (ROI), and, if

you can believe it, much more!

No matter what CRM system you select within your

business, whether it’s Microsoft Dynamics 365 or

Salesforce, or another system, these steps will

apply and set you on the path to success.

Of course, having an excellent CRM partner to

support you doesn’t hurt either – but we’re just

saying!

When you’re ready to win with CRM, dive into this

eBook to ensure a successful implementation.

CRM isn’t just

technology –

it’s a business

philosophy.

2

Page 3: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

The 10 Steps

3

1 . D e f i n e Yo u r V i s i o n

2 . S e l e c t t h e R i g h t Pa r t n e r

3 . D e v e l o p Yo u r P r o j e c t Te a m

4 . E s t a b l i s h Yo u r P l a n

5 . S p e c i f y Yo u r P r o j e c t Re q u i r e m e n t s

6 . I n t e g r a t e a n d M i g r a t e D a t a t o M a i n t a i n

Sy s t e m I n t e g r i t y

7 . C r e a t e Yo u r C o m m u n i c a t i o n P l a n

8 . M a i n t a i n Yo u r D o c u m e n t a t i o n

9 . Ke e p U p t h e M o m e n t u m

1 0 . S e t Yo u r s e l v e s U p t o A c h i e v e H i g h a n d

C o n t i n u o u s C R M U s e r A d o p t i o n

Get your users familiar with the saying,

“If it’s not in CRM, it doesn’t exist!”

@LedgeviewCRM

Page 4: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

I M P R O V E U S A G E

S TAY C O M P E T I T I V E

N E W L E A D

M A N A G E M E N T

S T R AT E G Y

F O R E C A S T

A C C U R A C Y

A C Q U I S I T I O N /

S T R E A M L I N E D

P R O C E S S

C L E A R E R V I E W S

O F C U S TO M E R

R E L AT I O N S H I P S

#1/Define Your Vision

4

C O L L A B O R AT I O N

E F F I C I E N C Y

A N A LY T I C S / B I

S TA N D A R D I Z E D

D ATA

P R O D U C T I V I T Y

S Y S T E M

C O N S O L I D AT I O N

The first step to a successful CRM implementation is defining your vision. You can

think of this step as your preliminary training. To define your vision, you must first

understand why you are implementing a CRM because it defines your vision

exactly.

Don’t focus on the technology during this step – focus on your team and business

process. The technology you are implementing is meant to complete these

elements of your business, not vice-versa. Only you can lead your CRM and

team.

When you understand why

you’re implementing CRM …

…you can define your

vision.

Page 5: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

#2/Select a CRM Partner

Selecting the right CRM partner is a critical

step in the CRM implementation process.

You need a CRM partner that fits your values

and objectives, among other qualities we’ll

explore in this chapter, to succeed.

Much like you are an expert in your industry,

your CRM partner should be experts in

theirs. CRM partners are meant to support

you so you don’t have to go through it

alone. A good CRM partner will help to

ensure a successful CRM implementation

and project beyond implementation day,

helping ensure you gain high and

continuous CRM user adoption along the

way.

It’s important that your organization invests

help where needed, and this is a can’t-skip

element of a successful CRM project.

Don’t underestimate the CRM partner

evaluation period. It’s crucial that you find

the best fit for you. You should also enjoy

and have some fun working with your CRM

partner.

By following the steps in this chapter, you’re

sure to find the best fit for your business’

current and future states.

5

• DEFINE YOUR

PROJECT NEEDS

Do you need help selecting your

CRM technology? Or, if you

already know what you’d like to

use, are you ready to jump in and

start the implementation

process? Do you need help with

training? Consider everything

you need from a CRM partner in

your current and future state to

ensure your team’s needs are

met throughout the project.

When you answer these

questions, you define what you

need out of your CRM partner.

Teamwork divides the tasks, and multiplies the

success.”

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6

• DEFINE YOUR PARTNER SELECTION CRITERIA

During this step, your team should decide what’s important to you about

your CRM partner selection. It should be obvious that you want someone

with CRM experience, but what else? You should consider whether or not

you want a partner who offers more comprehensive services that extend

beyond CRM.

Consider what business experience the company has, if they have the

industry expertise you need to thrive, and what the size of their

company/firm is. Consider if their values and/or organizational mission

aligns with yours. If your work cultures don’t sync, you may experience

dysfunction throughout your project. What’s important to your team

should be important to your partner too.

These are just some of the questions to ask – be mindful and considerate

when you define your CRM partner selection criteria among you.

“CRM software is now the biggest software

market in the world and the growth isn’t slowing

down. In fact, CRM is now expected to reach

more than $80 billion in revenues by 2025.”S U P E R O F F I C E , 2 0 1 9

#2/Select a CRM Partner

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7

• CONTACT POTENTIAL CRM PARTNERS’ REFERENCES

One of the best ways to ensure a CRM partner is a good fit for your

organization is to contact their references. If they house case studies or

customer success stories on their website, reach out to those places of

business with additional questions you may have, or seek out their business

profiles on review sites like G2.com or Clutch.co, for example. Use the

research at your disposal to ensure you select the right partner from the

get-go.

• DEFINE AND ARTICULATE CRM PARTNER

EXPECTATIONS

Once you select your CRM partner, clearly define and articulate your

project expectations to them. Set the stage for your CRM success upfront.

Define what will make the project successful for your organization with

your partner. The sooner you are on the same page, the better. This level

of communication will ensure you’ve made the right choice.

#2/Select a CRM Partner

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#3/Develop Your Project Team

8

Develop your CRM project team based on individuals’ skill sets, passions, experience, and

everyday job functionality. This is crucial to a successful CRM implementation as the purpose

of building a team is to foster buy-in from the top down.

When all applicable areas of the company are represented in your CRM environment,

balance is established within it from the start.

This step establishes relevance for the user, encouraging them to adopt the system from the

start. Establishing your team, you facilitate a better understanding of project requirements. It

will also ensure ownership of the project and hold everyone accountable.

Your team may serve different purposes at various points throughout your CRM project. Don’t

be afraid to pivot and shift users as your team sees fit. During the CRM design and test

phases of your project, and after you go live, team dynamics may shift. Embrace change as

you go. It means that your CRM and business are developing in harmony.

Set your team up to grow and thrive with it!

The size of the team you

put together will vary based

on your company’s size and

structure. There is no one-

size-fits-all model for this

identification. It is

conditional to your

organization. To best

identify who you should

assign for your CRM project

and what the size of your

CRM project team should

be, ask what you need from

everyone.

Your CRM partner may offer

advice on this matter.

Typically, individuals will fall

into these roles …

C O N T I N U E D > > >

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9

S T E E R I N G C O M M I T T E E

The steering committee will include

members at the executive level of

your business. Their role will be to

“steer the CRM ship” for success.

They will also steer the overall vision

for your project and help identify the

business needs for it. They will not,

however, likely be involved in the

day-to-day operation of it.

E X E C U T I V E S P O N S O R S

Executive sponsors are key

stakeholders in your CRM project

who are more involved than the

steering committee. Typically, they

are members of the department that

has the most involvement with your

CRM in their day-to-day (i.e. Sales,

Marketing, Customer Service, IT)

P R O J E C T M A N A G E R

This individual is the “CRM Owner”.

This means they oversee and own the

project from start to finish. They are

often seen as your organization’s

CRM champion or are a project

manager. They are very involved in

the day-to-day operations of your

CRM environment.

S U B J E C T M A T T E R

E X P E R T ( S M E )

The subject matter expert will have a

very specific function with your CRM.

They will have a thorough

understanding of the ins and outs of

its functionality. They may be

involved with CRM data, structuring,

and even ERP integrations.

C R O S S - F U N C T I O N A L /

C R O S S - D E P A R T M E N T A L

U S E R S

These individuals will simply

represent different aspects of your

business so the system

accommodates all job functionality

its meant to serve and instills system

balance.

I N F O R M A T I O N

T E C H N O L O G Y ( I T )

Don’t forget IT – they need to be

represented in your CRM system!

Without their involvement or

sponsorship, things may fall flat in a

hurry. Their roll will depend on the

nature of your CRM rollout.

#3/Develop Your Project Team

Page 10: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

10

To identify who is right for each role, ask

yourselves:

• Does this person have a good

overall knowledge and

understanding of the company

and its objectives to see you

through the CRM

implementation successfully?

• Does this person have an open

mind and ability to adapt with

confidence and ease?

• Does this person have the time to

dedicate to this project now and

in the future?

• Does this person have good

rapport with your team?

If you are a manager, sponsor, or executive

for your CRM project, introducing your team

to CRM for the first time may feel like a

daunting task for you and overwhelming

project for them. You aren’t the first

organization to feel this way, and you won’t

be the last. This dynamic comes with the

territory. Though, there are many ways to

ensure you and your users feel confident as

you go.

Before you dive in, there are five crucial

considerations you should be aware of to

prevent any future stressors or dysfunction

from slowing you down…

C O N T I N U E D > > >

Gain cross-

departmental

support from the

beginning of your

CRM journey to

ensure all

departments are

represented and

encouraged to

adopt your system

from the get-go.

@LedgeviewCRM

#3/Develop Your Project Team

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11

M I S T A K E : Y O U R P R O J E C T

T E A M I S T O O S M A L L

There is typically nervousness among

managers to include “too many”

users from the start. While it’s

important to take your time and not

rush the process, it’s also important

to get all users on board from the

beginning. Properly map out who

needs to be involved to ensure they

follow the same journey and feel

they’re “in it together. When there is

not enough company-wide

representation within your CRM, user

adoption tends to lag behind.

M I S T A K E : Y O U R P R O J E C T

T E A M I S T O O L A R G E

Oppositely, you don’t want to over-

involve your organization. When

project teams are too large, this

creates a lack of accountability and

ownership with your CRM project. Be

selective, but inviting as you build

your project team. Delegate

effectively. You will know what team

members need to be involved after

you define your CRM project needs.

M I S T A K E : Y O U R P R O J E C T

T E A M I S T O O I T - H E A V Y

When IT is overly involved with your

CRM project, there is often a lack of

focus on your business process

present in your CRM system, which it

requires to thrive. You should always

put your business process before

your technology. It’s meant to

complement the technology you

implement. Balance is key. Get the

right people involved cross-

departmentally from the get-go. By

ensuring representation, you set

yourselves up for success.

M I S T A K E : Y O U R

E X E C U T I V E S P O N S O R S

A R E P L AY I N G “ B I G

B R O T H E R ”

Micro-management is no fun, no

matter the scenario, but perhaps

especially when it comes to a CRM

project implementation. When

executives do this, team members

often become resistant to offer ideas

and lead as you go. As executives,

you always want to encourage user

involvement and feedback. This same

ideology applies whether you’re

implementing your CRM, providing

ongoing education, or are adopting

and growing.

C O N T I N U E D > > >

#3/Develop Your Project Team

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12

M I S T A K E : U S E R S H A V E “ N O T I M E ”

This mistake is often a reflection of a CRM system being

implemented at the “wrong time” for a company or is a

result of team members having unclear information or

awareness into CRM. CRM users may be misinformed about

how much time they will need to commit to the project,

which can result in failed user adoption, or just as troubling,

poor employee retention rates. Projects are usually in “rush

mode” when this occurs. There is a dismissal of user

adoption almost completely when timeframes and time

commitments are made unclear to CRM users.

To prevent these common

mistakes from happening

in your organization,

ensure that you are ready

to make CRM a priority.

CRM isn’t a one-and-done

project. It’s not a side

project. Once you

implement it, it should sit

at the core of your

business and be used

everyday.

#3/Develop Your Project Team

Page 13: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

#4/Establish Your Plan

13

The last thing you want to do as your CRM

project sponsor, admin, or manager, is let

your CRM sit to the wayside. This can

happen for a variety of reasons, but what’s

most important and debilitating for your

organization is what it leads to – failed user

adoption.

Follow these steps to establish your plan

and ensure a successful CRM

implementation:

• CLEARLY DEFINE

YOUR CRM PROJECT

SCOPE

During this part of the

planning process, you will

define what’s involved in

your project. You will know

what departments will

specifically be impacted by

your CRM implementation

and how.

• START STRONG WITH

A PROJECT KICKOFF

MEETING

Once you define your project

scope, host a kickoff meeting

to introduce your new CRM

technology to users. Begin to

educate them and get them

excited about adopting the

system. Clearly identify your

CRM project objectives.

Identify the who, what,

where, when, why, and how’s,

and then express

expectations to your users.

First impressions matter –

make this one count!

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14

• KEEP YOUR CRM

PROJECT IN SCOPE

While your bigger picture

goals may feel more

motivating than small wins,

it’s important you celebrate

them equally. The current

state of your CRM matters

just as much as the future

state, because what’s going

on now will help you

achieve your end goals.

Though the small wins may

not be as exciting along the

way, they are extremely

valuable as they help you

achieve your big picture

goals and are great

touchpoints for user

adoption.

• MANAGE YOUR CRM

PROJECT TIMELINE

Set a CRM project timeline and

stick to it! Your process means

everything. Be dedicated to

getting your project done on

time and meeting milestone

deadlines along the way. When

you work with your CRM

partner, it’s critical to your

relationship that you stay on

time, within budget, and scope.

Failing to do so may jeopardize

CRM user adoption. It’s better

to launch a phased project than

to extend one phase too long.

This could create serious

disengagement among users.

• ESTABLISH YOUR COMMUNICATION PLAN

Effective communication is the key to success for almost all instances in

life. When it comes to a successful CRM implementation, establishing a

communication plan your users can follow is crucial. It’s equally

important to adapt this plan as you go, as needs will change over time.

Create a hub for users to submit feedback, gain insight, and advance

their CRM education.

#4/Establish Your Plan

Page 15: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

#5/Specify Project Requirements

15

To truly win with your CRM project, you must specify project requirements and dive into the

details!

First, make a list of your current process. You can do this at any point in time, even before

the project begins with your CRM partner. You don’t’ have to produce a flow chart or Visio

diagram. Just know what this process looks like among you and have a clear home for it. You

can make a simple list to show what you should focus on in the first phase – whatever is

fitting for your team.

Remember to not just focus on the technology. Focus on your business process first.

Prioritize with that and what your team needs. Don’t forget about going mobile! Specify

mobile requirements too.

Finally, identify what your problems are. Stimulate thought among your team.

Ask yourselves questions like …

• Which processes are currently taking up too much time for us?

• Which processes are often unadopted?

• Which processes do not add value?

• Which processes seem ineffective or are too manual?

• Which processes are overly complex?

• Which processes are confusing?

• Which processes are the most crucial to our team’s everyday

successes?

D O W N L O A D T H E F L O W C H A R T F R O M T H E N E X T P A G E > > >

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16

Define your needs and requirements.

Ask yourselves: Does the standard

functionality address the need?

If the answer is yes …If the answer is no, customization is

needed.

Ask yourselves: Can the process be

modified to address the need?

If the answer is yes, specify the change in process.

If the answer is no, specify the system customization that is

needed.

#5/Specify Project Requirements

Page 17: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

#6/Integrate and Migrate Data

to Maintain System Integrity

17

For step six, it’s time to deal with your data. Take a deep breath – this isn’t as complicated as

it’s often perceived to be. To properly integrate and migrate data into your new CRM system,

you want to plan it out. This step can be time-consuming and costly if ill-planned, but your

CRM partner can especially make this easier. Take away some technological stress with

preparation.

H o w ?

Ask yourselves these important questions to execute seamless data integration and migration

between your legacy and new systems.

1. What data do we need to migrate? Know what data is important to keep, and what you can leave behind. Not all data needs

to be migrated over.

2. Why do we need to migrate our data?Are you migrating out of peace of mind or necessity? Consider what your reason for data

migration is. Everything that is migrated from your legacy system to your new technology

should serve ongoing purpose within your business process.

3. Will we maintain access to our legacy system(s)?If you feel there is little need to access your legacy data, the best option for you may be

to have a process to get information out of your legacy system instead of migrating it all

over to save yourselves time in your day-to-day and maximize your consulting

experiences with your CRM partner. This will also save you money in the long run.

4. Which processes seem ineffective or are too manual?Before you execute a data migration, clean up your data first so you don’t waste time on

your new CRM investment.

5. How many sources of data do you have that you need to integrate with

your new technology?Turn to your SME (subject matter expert) for the answer to this question. As an

organization, you should evaluate what other solutions make sense for you to integrate

with as you move forward. Be analytical and consider the benefits of each integration

possibility.

Page 18: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

DISCUSS YOUR DATA INTEGRATION PLAN WITH

YOUR CRM PARTNER TO MEET YOUR GOALS

Know what you’re integrating and what data needs to be

mastered from your legacy system to your new CRM

technology. Careful planning and discussion leads to lasting

CRM success, especially when data migrations and integrations

are concerned.

Always remember that your CRM project is a huge investment

for your company.

Know what you’re getting into! Don’t skip any of the steps.

Don’t be afraid to ask questions, be involved, and validate your

data migrations and integrations to avoid costly modifications

down the line with your CRM partner. Planning for success with

data integrations and migrations will never be time wasted.18

Involve your subject matter expert (SME) to assist you as you map out your data

migration and integration plans.

If know that you’re going to be working on a CRM implementation project in the near

future, you can start to clean up your data right now! Often, people already know what

data needs some TLC (tender, loving care). Don’t rush your test migration validation

process. It is crucial you ensure that your data is coming over as expected from your

legacy system to your new CRM technology.

Legacy

System

New

CRM

Tech

#6/Integrate and Migrate Data

to Maintain System Integrity

Page 19: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

#7/Create Your Communication Plan

19

How you communicate with your CRM users before, during, and after your CRM project

implementation is a critical part of your success. You must communicate up, down, and out.

What does this mean?

• Up means you communicate project successes, milestones, and

benefits to high-level managers or executives.

• Communicating down or across means you are communicating

with people who use the system day in and day out.

• Communicate in these ways early on to identify pain points and

assure your users of the benefits of CRM.

• Communicating out means communicating with your CRM

implementation partner. This ensures you are on the same page

throughout the lifetime of your CRM project. Though they are

experts with the system, they’re not always experts with your

business process! It’s always better to over-communicate with

your partner than under-communicate.

Always keep the CRM conversation alive to ensure

your users are invigorated and thriving with the

technology! Communicate, communicate,

communicate.

@LedgeviewCRM

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20

#7/Create Your Communication Plan

The best time to start communicating with your CRM partner is during your project kickoff

meeting. You may also consider creating a company-wide newsletter to keep users updated

throughout your project’s lifecycle.

Manager meetings are also a great way to keep users informed in a more personalized one-

on-one setting. This helps them feel valued and heard. Don’t fall mute to your CRM’s

communication plan – it’s very important that you talk things out and clearly communicate

what you need to, to ensure your project’s success.

The communication shouldn’t stop after your go-live either! Keep communicating as you go.

We often say at Ledgeview Partners, once you implement CRM, CRM is forever.

There’s no end to the conversation. Keep it going to keep your business and

team invigorated and thriving with the CRM technology you invested in and

worked hard to implement!

Page 21: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

#8/Maintain Your Documentation

21

Are you ready to create your CRM playbook? To maintain your CRM documentation, we

advise creating this sort of guide to ensure your success.

During your CRM implementation, it’s likely you’ll define new ways of executing on your

business processes and activities. To keep your team on the same page, you should document

these new ways.

Implementing a standard operating procedure for your team will keep you all consistent.

Though it may take time for your team to adapt and develop the process, it’s important you

stick it out and keep your spirits high during this time. There is always a learning curve, but

we assure you, you’ll make it through so long as you are willing to see it through.

This will help your team in the long-run to ensure data consistency and cleanliness.

A well-defined CRM playbook offers 4 key

advantages:

1. Offers Quick Assistance for CRM Training

2. Assists with New-User Onboarding

3. Enables Business Process and Data Consistency and

Cleanliness

4. Acts as a Reference for Future System Upgrades and

Phasing

The final step for proper documentation

maintenance is to make a plan for

distribution and updating your playbook.

You don’t want a bunch of scratch notes

piling up in the corner of someone’s

desk. Be organized about your

documentation procedures. Establish

responsibilities among your team for this

step.

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#9/Keep Up the Momentum

22

To keep your CRM user adoption from stagnating, you have to work at keeping up the

momentum and excitement around your implementation. Once you lose sight of your project,

goals, communication plan, and connections, you tend to lose CRM user adoption fast – so

keep moving!

Evolve as your system does. Don’t be afraid to start your CRM rollout for phase two once

you’ve implemented your CRM system. Don’t lag behind. Taking breaks is okay, but you don’t

want those breaks to turn into weeks, months, or even years. Then, your investment will be a

total waste.

As upgrades occur, inform and educate your CRM users. Typically, with leading CRM

technology, upgrades occur a few times a year. Keeping users involved in these upgrades will

help empower them and show them your business is modern and relevant in the current

marketplace, therefore increasing employee retention rates.

Increase the comfort and confidence of your CRM users when you upkeep system accuracy.

When you keep everything modern, you keep your team’s CRM conversations alive and

thriving!

Ongoing CRM user engagement methods worth

trying include:

1. Provide Online Refreshers with Training Video Links

or Written Tips to Encourage a Continued Education

2. Host Lunch ‘n Learns to Keep Things Fun

3. Deliver Enhancement Suggestions to Your CRM Users

to Encourage Feedback and Increase Collaborations

4. Get Involved with CRM User Groups or Conferences

to Stay Updated and Build Your Networks

5. Utilize Online Resources from Your CRM Partner and

Other Experts

Page 23: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

Step #10 is all about

your CRM users!

Now that you’ve made it this far, it’s

time to ensure you achieve the high

and continuous CRM user adoption

you need to survive and thrive.

23

Page 24: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

24

Congratulations – now that you’re on step

10, it’s really time to refocus on your CRM

users and set them up to achieve the high

and continuous CRM user adoption your

business and technology require to survive

and thrive!

How do we do this?

Within this eBook, you’ve learned many steps

that encourage high and continuous CRM

user adoption. Even if you do steps one

through nine with utmost excellence, without

achieving high and continuous CRM user

adoption, how well you do them won’t

matter. No one will be using it and your hard

work, time, and monetary investments will go

to waste.

To increase CRM user adoption, you

must strive to communicate the

bigger picture goals to your users,

and state how they complement your

business processes and contribute to

your business’ overall value.

Download Your Complimentary Copies of These CRM User Adoption Resources

at LedgeviewPartners.com/Resources

>>>

#10/Set Yourselves Up to Achieve

High and Continuous CRM User Adoption

Page 25: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

#10/Set Yourselves Up to Achieve

High and Continuous CRM User Adoption

25

Get your team involved in your CRM planning

and system design process. By including users

in the conversation from the beginning, you

are more likely to get them on board and keep

them from abandoning the CRM ship. Show

your team how CRM will help them succeed in

the long and short term.

Be their biggest fan!

Encourage them, excite them with new

information, and help them see opportunities

and lessons in “failures”. Mistakes will be made

– that’s human nature, but there’s always an

opportunity in our mistakes to learn, develop,

and grow from them. Perception makes a

world of difference.

Keep training and retraining your CRM users as

you see fit. Regularly scheduled training will

help to keep them on track and educated.

Don’t just think: “build it and they will come”,

but rather, “build it so it’s easy to use and

beneficial, and they will come”!

When users clearly see the benefits,

adoption increases, excitement builds, and

CRM turns into a fun game of logistics,

scoring, success, opportunity, and much

more.

Get More Tips for CRM User Adoption

Success at LedgeviewPartners.com

>>>

Page 26: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

Are you ready to partner with a

CRM partner that matches your

business process values and

technology goals?

Ledgeview Partners is a business and technology consulting firm who

partners with organizations to transform sales, marketing, and customer

service operations and processes supported by core technologies like

Customer Relationship Management (CRM) and Marketing Automation.

Ledgeview Partners’ Experts combine savvy business intellect with strong

technological aptitude to provide business and technology solutions that

extend well beyond software implementations. To us, it’s about building

relationships, transforming business, and delivering phenomenal

customer experiences.

Ledgeview Partners is a Microsoft Dynamics 365 Gold Partner and

Salesforce Silver Consulting Partner.

S A L E S

M A R K E T I N G

C U S TO M E R S E R V I C E

A N D C R M C O N S U LT I N G

Contact Us:

P: 920.560.5571

E: [email protected]

W: LedgeviewPartners.com

T: @LedgeviewCRM

26

Business Process First

Technology Second

Page 27: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

If you loved this eBook,download these resources next!

27

Available for Complimentary Download at

LedgeviewPartners.com/Resources

Page 28: The 10 STEPS - Ledgeview Partners · The 10 Steps 3 1.Define Your Vision 2.Select the Right Partner 3.Develop Your Project Team 4.Establish Your Plan 5.Specify Your Project Requirements

We look forward to

transforming your

business with you.

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