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BLACK FRIDAY2014 SOCIAL MEDIA REVIEW
NOVEMBER 27
Po
st V
olu
me
40K
30K
20K
10K
0
718,931TOTAL POST VOLUME OVER PAST 24 HOURS
35K39K
37K
65% FEMALE
35% 65%
GENDER BREAKDOWN
50K 8K21K
TRENDING ON SOCIAL
Mentions are made in relation to Cyber
Monday and the anticipation of
better deals than Black Friday.
Boycott conversations were found in relation
to the protests in Ferguson. They are
planning to use #BlackoutBlackFriday.
Consumers appeared excited for free shipping o�ers during Black Friday.
KEY TOPICS
TRENDING ON TWITTER
TOP BRANDS
136%YoY
Nov. 2014
Nov. 2013
22K9.1K
54% YoY
Nov. 2014
Nov. 2013
8.8K5.7K
171% YoY
Nov. 2014
Nov. 2013
6.5K2.4K
130%YoY
Nov. 2014
Nov. 2013
6.2K2.7K
226% YoY
Nov. 2014
Nov. 2013
6.2K1.9K
TOP SOCIAL PERFORMERS
TOP BRAND MENTIONS TOP KEYWORDS
34%
26%
17%
12%
11%
Kohl’s
WalmartAmazonXboxTarget
32%
24%
23%
12%
9%Shop
SaleDealThanksgivingStore
TOP SOCIAL PERFORMERS
HASHTAGS
4K16K87K#blackfriday
#KohlsSweeps
#TheForceAwakens
TOP SOCIAL PERFORMERS
TWEETS
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.
