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THANK YOU TO OUR SPONSORS
Industry Analysis:
Trucking, Recruiting & Driver Data Every Recruiter Should Know
Moderator: Steve Sichterman, Vice President Client Services,Conversion Interactive Agency
THE PANEL:
Bob CostelloChief Economist & Senior Vice President of International Trade Policy & Cross-Border
Operations, ATA
Lana BattsCo-President
Driver iQ
Priscilla PetersVP Marketing & Training
Conversion Interactive Agency
2019 Economic Forecast:
Recession or Moving Back to Trend?
Real Gross Domestic Product GrowthAnnualized Rates
1.8%
3.0%2.8%
2.3% 2.2%
4.2%
3.4%
2.8%
1.6%
2.4%2.3% 2.3%
1.9%1.7%
1.5% 1.5%
0%
1%
2%
3%
4%
5%
2017 2018 2019 2020
Sources: BEA & ATA
Forecasts
Cannot average to get annual number.
Job Market
0
50
100
150
200
250
300
350
400
201
4
201
5
201
6
201
7
201
8
201
9
Monthly Job Changes(Thousands)
Sources: BLS & ATA
3.0
3.5
4.0
4.5
5.0
5.5
6.0
6.5
7.0
201
4
201
5
201
6
201
7
201
8
201
9
Unemployment Rate(Percent)
2016 2017 2018 2019
4.9% 4.4% 3.9% 3.5%
Previous 12-month avg:219,077
Employment Costs:Wages & Salaries
3.2%
1.8%
2.3%2.4%
2.6%
3.0%3.2%
3.3%
0%
1%
2%
3%
4%
Avg 2000-2007 Avg 2010-2014 2015 2016 2017 2018 2019 2020
Sources: BLS & ATA
Real Personal Consumption Growth(Goods Only)
2.9%
4.7%
3.5% 3.5%3.7%
3.3%
2.5%
0%
1%
2%
3%
4%
5%
Avg 2010 - 2014 2015 2016 2017 2018 2019 2020
Sources: BEA & ATA
Housing Starts are Growing, but at a Disappointing, Slow Rate
0.4
0.5
0.6
0.7
0.8
0.9
1.0
1.1
1.2
1.3
1.4
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
Total Housing Starts(Monthly; Annualized Rate; Millions)
2016 2017 2018 2019 2020
H.S. 1.18 M 1.21 M 1.26 M 1.28 M 1.38 M
Sources: Census & ATA
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
Single-Family vs Multi-Family Units(Monthly; Annualized Rate; Millions)
Single-Family
Multi-Family
Factory Output Outlook
90
95
100
105
110
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
Factory Output(Index)
Sources: Federal Reserve & ATA
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
201
0
201
1
201
2
201
3
201
4
201
5
201
6
201
7
201
8
Factory Output(Year-over-Year Percent)
2016 2017 2018 2019 2020
Output -0.7% 1.5% 2.5% 2.1% 1.9%
Source: Census Bureau
Total Business Inventory-to-Sales Ratio(Data adjusted for seasonal, holiday, and trading-day differences, but not price changes)
Likely Optimal Range
1.15
1.20
1.25
1.30
1.35
1.40
1.45
1.50
1.55
1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Freight Market
Trucking Trends:• Freight fundamentals remain good, not great.• And, expect slower growth rates in 2019 than in 2018.• Trade policy & government shutdown is making it difficult to read near-
term tea leaves.• Tariff pull ahead problem
• Capacity growth remains difficult, but the large reductions have stopped.• And, some efficiencies may have added effective capacity.• Plus, used truck sales are up, suggesting some new entrants to the
industry – Credit freight based apps?• Drivers market remains tight, but large pay increases seem to be helping.
Source: ATA’s Trucking Activity Report
Total For-Hire TL LoadsIndex: January 2010=100; 3-Month Moving Average
Includes Dry Van, Flatbed, Temp Controlled, and Tank Truck
Source: DAT and ATA
Spot Market LoadsIndex: January 2010=100; 3-Month Moving Average
Industry Capacity Trends
-5.0%
-0.2%-0.9%
0.6%
-7.0%
-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
Large TLs Small TLs
2017
2018
Small Fleet: Less than $30 million in annual revenue
For-Hire TL Tractor Changes: Large vs Small Fleets
Source: ATA’s Trucking Activity Report
Includes company tractors and independent contractor equipment
2018 data is through Oct
For-Hire Truckload Tractor Data
Source: ATA’s Trucking Activity Report
Source: ATA’s Trucking Activity Report
Large TLs: Company Tractors vs Independent Contractor EquipmentIndex: January 2017=100
Trough to Peak: +5.1%
Peak to Trough: -4.1%
Driver Turnover Trends
Source: ATA
98% 96% 95% 93%
81%
87% 87%
93%
82%79%
90%
79% 78% 79%
72% 72%
9% 11% 11% 11% 9% 9% 10% 11%
0%
25%
50%
75%
100%
2012 2013 2014 2015 2016 2017 Q3 2018 YTD 2018
Large TL Small TL LTL
Truck Driver Turnover Rates
All rates are annualized; YTD 2018 number is through Q3
Recruiter & Driver Data & Analysis
Data Source
0%
20%
40%
60%
80%
Dry Van Refrigerated Flatbed Tanker
Type of Carriers
• Quarterly Driver iQ Survey of Customers and Potential Clients
• Majority over $100 million in revenue
• Over 75,000 trucks operated by respondents in Q4 2018 survey
• Not a valid, random sample
• Ask for current impression and future expectations
• Did not ask for specific data within companies
• Where applicable, cited other sources
0%
20%
40%
60%
Size of Carriers
Under $30 million $30-$100 million
Over $100 million
23
Recruiters’ Expectations of Future Driver Turnover
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Increase Decrease Remain the same
Expected Driver Turnover Next Quarter
Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018
24
Source: Driver iQ, Trends in Truckload Recruiting and Retention
Recruiters’ Expectations Number of Applicants Next Quarter
0%
10%
20%
30%
40%
50%
60%
70%
Increase Decrease Remain the same
Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018
25
Source: Driver iQ, Trends in Truckload Recruiting and Retention
Recruiters’ Expectations Quality of Applications Compared to Last Year
0%
10%
20%
30%
40%
50%
60%
Better Worse About the Same
26
Source: Driver iQ, Trends in Truckload Recruiting and Retention
Recruiters’ Impressions Changing Hiring Standards
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
More Stringent Less Stringent About the Same
27
Source: Driver iQ, Trends in Truckload Recruiting and Retention
Carrier Programs to Recruit Veterans
0%
5%
10%
15%
20%
25%
30%
35%
40%
Yes Somewhat No Unsure No Programs
28Source: Driver iQ, Trends in Truckload Recruiting and Retention
Carrier Programs to Recruit Women
0% 5% 10% 15% 20% 25% 30% 35% 40%
Other (please specify)
Unsure
No
Special sessions in orientation to address issues affecting women…
Special spousal training program
Promote our technology to attract women
Offer female mentors for new hires who are women
Made specific accommodations in our facilities for women (e.g.…
Advertising aimed specifically toward women
Offer female trainers for new hires who are women
29Source: Driver iQ, Trends in Truckload Recruiting and Retention
How Carriers Track the Source of New Hires
Yes No
30Source: Driver iQ, Trends in Truckload Recruiting and Retention
Recruiters’ Confidence in the Integrity/Methodology For Collecting Sources of New Drivers
Yes No Don't Know
31Source: Driver iQ, Trends in Truckload Recruiting and Retention
Recruiters’ Best Source of Retention After Two Years
0%
10%
20%
30%
40%
50%
60%
70%
Referrals Training Schools Rehires Job Boards Advertising Job Fairs Don't know
4Q 2017 Q4 2018
32Source: Driver iQ, Trends in Truckload Recruiting and Retention
Driver Data & Analysis
Carriers First Communication with New Lead
34
A phone call Send a digital short form app Send a full application Send a text message Other (please specify)
Driver Data & Analysis
Driver Data & Analysis
Driver Data & Analysis
Driver Data & Analysis
Recruiters’ Explanations of Causes of Driver Turnover
0% 10% 20% 30% 40% 50% 60%
Total Compensation
Time Away from Home
Lack of Communications
Unpredictability of Paycheck each week
Issues resovling problems
Unpredictabilty of Home Time
Problems with Supervisors
Lack of Steady Miles
Gap Between Promised Compensation and Working Conditions Needed to…
Lack of Respect as Truck Drivers
Health/Couldn't Pass Physical
Equipment Maintenance
Retirement
Insufficient Training/Orientation
Lack of Respect within the Company
ELD Requirements
Too Many Deadhead Miles
Stressful Job
Unsafe Working Conditions or Practices
Lack of Clear or Fair Work Rules
39Source: Driver iQ, Trends in Truckload Recruiting and Retention
PAY
Recruiters’ Impressions of Total Compensation Needed to Impact Turnover
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
$75,000 $100,000 More than $100,000
1Q 2018 Q4 2018
40Source: Driver iQ, Trends in Truckload Recruiting and Retention
Driver Data & Analysis
Recruiters’ Expectations of Future Driver Compensation
0%
10%
20%
30%
40%
50%
60%
70%
80%
Increase Decrease Remain the Same
Expectations of Future Driver Compensation (pay and benefits)
4Q 2017 1Q 2018 2Q 2018 3Q 2018 4Q 2018
42Source: Driver iQ, Trends in Truckload Recruiting and Retention
Company Changes in Pay Programs
43
0% 10% 20% 30% 40% 50% 60% 70%
Other
No
Guaranteed Weekly Wage
Tenure Bonus
More Soft Bonuses
Performance Bonus
Cents Per Mile
Changes in Pay Programs
Source: Driver iQ, Trends in Truckload Recruiting and Retention
HOW RECRUITERS THINK DRIVERS VIEW COMPENSATION
Source: Driver iQ, Trends in Truckload Recruiting and Retention
Driver Data & Analysis
Carrier Guaranteed Weekly Compensation Programs
Yes No
46Source: Driver iQ, Trends in Truckload Recruiting and Retention
Carriers Offering Sign-On Bonuses
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No Unsure
4Q 2017 2Q 2018 4Q 2018
47
Source: Driver iQ, Trends in Truckload Recruiting and Retention
Driver Data & Analysis
Recruiters’ Impressions of Productivity of New Hires
0%
5%
10%
15%
20%
25%
30%
35%
Less than 30 days. 31-60 days. 61-90 days. 91-120 days. More than 4months.
Unsure. N/A
49Source: Driver iQ, Trends in Truckload Recruiting and Retention
Carrier Guaranteed Transition Pay Programs
0% 10% 20% 30% 40% 50% 60% 70% 80%
No
Yes, but for less than 30 days.
Yes, for 31-60 days.
Yes, for 61-90 days.
Yes, for 91-120 days.
Yes, for more than 4 months.
50Source: Driver iQ, Trends in Truckload Recruiting and Retention
30%
Recruiters’ Explanations of the Causes of Driver Turnover
0% 10% 20% 30% 40% 50% 60%
Total Compensation
Time Away from Home
Lack of Communications
Unpredictability of Paycheck each week
Issues resovling problems
Unpredictabilty of Home Time
Problems with Supervisors
Lack of Steady Miles
Gap Between Promised Compensation and Working Conditions Needed to…
Lack of Respect as Truck Drivers
Health/Couldn't Pass Physical
Equipment Maintenance
Retirement
Insufficient Training/Orientation
Lack of Respect within the Company
ELD Requirements
Too Many Deadhead Miles
Stressful Job
Unsafe Working Conditions or Practices
Lack of Clear or Fair Work Rules
51Source: Driver iQ, Trends in Truckload Recruiting and Retention
COMMUNICATIONS
Driver Data & Analysis
Driver Data & Analysis
Driver Data & Analysis
Driver Data & Analysis
Q&A
THANK YOU TO OUR SPONSORS