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Thank You to our Awards Show Sponsor
CuervoJUDGESProfessional Digital Judges
Joshua Barsch, Straightforward InteractiveRapid City, South Dakota
Lotus Child, Arson AgencyOakland, California
Suken Shah, Envision MarketingLas Vegas, Nevada
Professional On-site Judges
Jackie Barker, Sky AdvertisingCocoa Beach, Florida
David Caldwell, Balance CreativeLexington, Kentucky
Allison Robbins, Intersection Authenticity AgencyIndianapolis, Indiana
Student Judges
Josh Ford, BohanNashville, Tennessee
Jerry Plunk, OdenMemphis Tennessee
Terisa Brenna, Studio CalicoBowling Green, Kentucky
District Judging Venue
Nossi College of ArtNashville, Tennessee
District Judging Staff
A.J. Busé, Operations/BookMark Farrar, CoordinatorMichele Massey, N3ACRocky Moreno, PresentationTim Templeton, Advisor
Professional Winners begin on page 1. Student Winners begin on page 46. Congrats!
Eight In Ten Consumers Own A Promotional Product
Advertising Recall:
Top Five Product CategoriesRecalled
Top Reasons Why Promotional Products Work:
•Useful•Attractive•Informative•Desirable•Sentimental•FunWhere Promotional
Products Work:
91%
74%
55%
Kitchen
Workspace
Bedroom
Top 5 BuyersEducationFinancial
Not-For-Pro�tHealth CareConstruction
They LOVE It!
of people keep promotional products for a year or more
47%
Sources: Promotional Products Association International: The Influence of Promotional Products on Consumer Behavior; 2011 Sales Volume Study; Why End-Buyers Choose Promotional Products & Other Media; Effectiveness Of Promotional Products As An Advertising Medium; The Key Ingredient to Integrated Marketing
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Item
s
35%
41%
15%
19%
13%
recalled the message62%
recalled the advertiser88%
Advertiser In�uence:
have a more favorable view of the brand
59%
did business with the brand after receiving a product
85%
PROMOTIONAL PRODUCTS WORK!
PROMOTIONALPRODUCTSWORK.ORG
12016 • DISTRICT 7 SALES PROMOTIONSales Promotion – Sales Kit
Silver ADDY®
Jose Cuervo On-Premise GuidelinesBRZoom (AAF Baton Rouge)for Proximo Spirits David Worrell, Creative Director Lindsay Bornkessel, Lead Art Director Scott Greci, Art Director Ron Calamia, Photography Red Productions, Photography Dale Baillie, Production Manager
Silver ADDY®
Saflex Earth Tone Sample BookEastman (AAF Northeast Tennessee)for Eastman Chemical Company Brad Gaskill, Art Director Jennie Kodak, Secondary Designer Greg Petropoulos, Copywriter Delphine Kirscht, Marcom Specialist
Sales Promotion – Packaging, Single
Gold ADDY®
Maestro Dobel Diamante “Drum” VAPBRZoom (AAF Baton Rouge)for Proximo Spirits | Danny Schwarz David Worrell, Creative Director Brad Jensen, Art Director InnerWorkings, Production
Sales Promotion – Menu
Gold ADDY®
Sammy Hagar’s Bar & Grill menuArcher Malmo (AAF Memphis)for Southland Park richard williams, ACD/Art director Chris O’brien, ACD/Copy Writer Walter Rose, Group Creative Director Gary Backaus, Executive Creative Director Rob Hoerter, Account Supervisor
22016 • DISTRICT 7Sales Promotion – Packaging, Campaign
Silver ADDY®
BRZoom (AAF Baton Rouge)Two Roads Brewing “Beer Bus” Seasonal Variety Pack SeriesBRZoomfor Two Roads Brewing Company David Worrell, Creative Director Brendan Bayard, Art Director Brian Boesch, Illustrator Chantel Michel, Account Director
Brochure – Single Unit
Gold ADDY®
Aflac Convention Qualification Brochure New OrleansCommunicorp (AAF Montgomery)for Aflac julie sanders, senior designer mike fowler, photography retouching janet stephens, account representative david williams, project manager communicorp, printing gail tyson, copywriter mastergraphicsservices,finishing
Gold ADDY®
Aflac Convention Awards Book Oasis of the Seas Brochure Communicorp (AAF Montgomery)for Aflac julie sanders, senior designer michael robinson, senior graphic artist mike fowler, photography specialist bob klema, senior graphic artist janet stephens, account representative david williams, project manager communicorp, printing mastergraphicsservices,finishing
Silver ADDY®
Gulfstream G280 Product BrochureGufstream (AAF Savannah)for Gulfstream Aero Melissa Hill, Creative Manager Kathy Almand, Photographer Kimberly Wilson, Art Director Stephanie Lipscomb, Photographer Brittany Porter, Graphic Designer Lesley Conn, Writer Patty Jensen, Editor Adam Van Brimmer, Writer Evetta Elkins, Sr Production Coordinator Heather Grant, Writer Paul Bowen, Photographer Laura Thomson, Copy Editor
32016 • DISTRICT 7Book Design
Silver ADDY®
59 Illustrated National ParksAnderson Design Group (AAF Nashville)for Anderson Design Group Joel Anderson, Author, Designer, Illustrator Nathan Anderson, Author Edward Patton, Designer Aaron Johnson, Designer, Illustrator Michael Korfhage, Illustrator Kai Carpenter, Illustrator
Silver ADDY®
Tennessee Theatre: A Grand Entertainment PalaceRobin Easter Design (AAF Knoxville)for The Tennessee Theatre Robin Easter, Creative Director Whitney Sanders, Art Director/Designer/Illustrator Jack Neely, Writer Becky Hancock, Project Manager
Card, Invitation, Announcement – Single Unit
Silver ADDY®
The President’s Gala – Save The DateWier / Stewart (AAF Augusta)for Georgia Regents University Wier / Stewart, agency
Direct Mail – Flat, Single
Silver ADDY®
President’s Cabinet 40th Anniversary InvitationThe University of Alabama (AAF Tuscaloosa)for The University of Alabama Advancement Julia Ludlam, Graphic Designer Lucy Arnold Sikes, Director - President’s Cabinet
Direct Mail – Flat, Campaign
Gold ADDY®
White Pillars “Traditions” Targeted Direct Mailer SeriesThe Focus Group (AAF Mississippi Gulf Coast)for White Pillars Brenna Aplin, Graphic Designer CeCe Shabazz, Art Director Ben Hunter, Director of Sales & Marketing
42016 • DISTRICT 7Direct Mail – 3D/Mixed, Single
Gold ADDY®
Jose Cuervo The Rolling Stones Tour Pick Press MailerBRZoom (AAF Baton Rouge)for Proximo Spirits David Worrell, Creative Director/Engineer Dayna Zrinski, Art Director Dale Baillie. Production Manager Vivid Ink, Components
Specialty Advertising Merchandise
Silver ADDY®
Gulfstream 2016 Travel Poster CalendarGulfstream (AAF Savannah)for Gulfstream Aerospace Corporation Melissa Hill, Creative Manager Nick Cacciola, Graphic Designer EvettaElkins,Sr.TrafficCoordinator
Public Service Collateral – Annual Report (printed or digital)
Silver ADDY®
What Unites Us: The Community Foundation of Middle Tennessee’s Report to the CommunityThe Community Foundation of Middle Tennessee (AAF Nashville)for The Community Foundation of Middle Tennessee Emily Rutzky, Community Foundation Graphic Designer Rebecca Finley, Community Foundation Communications Director Anthony Scarlati, Photographer Jennifer Shaklan, Kelly Warburg and Tyler Nelson, Community Foundation Communications Team
Advertising Industry Self-Promotion – Brand Elements
Silver ADDY®
BOHAN Campaign KitBOHAN Advertising (AAF Nashville)for BOHAN Advertising Jon Arnold, Executive Creative Director Mary Rauzi, Art Director
Advertising Industry Self-Promotion – Direct Marketing & Specialty Advertising
Gold ADDY®
BOHAN Campaign KitBOHAN Advertising (AAF Nashville)for BOHAN Advertising Jon Arnold, Executive Creative Director Mary Rauzi, Art Director
52016 • DISTRICT 7Advertising Industry Self-Promotion – Special Event Materials
Gold ADDY®
ReGifthttps://youtu.be/1926D9h1zKcBBDO Atlanta (AAF Atlanta)for BBDO ATL Wil Boudreau, CCO
Magazine Advertising - Full Page or Less
Gold ADDY®
Northeast Georgia Medical Center “Knee” magazine AdThe Johnson Group (AAF Chattanooga)for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer
Gold ADDY®
Northeast Georgia Medical Center “Shoulder” magazine adThe Johnson Group (AAF Chattanooga)Johnson Groupfor Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer
62016 • DISTRICT 7Magazine Advertising - Full Page or Less
Gold ADDY®
Northeast Georgia Medical Center “Ankle” magazine adThe Johnson Group (AAF Chattanooga)for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer
Magazine Advertising Campaign
Gold ADDY®
Northeast Georgia Medical Center “Odometers” magazine campaignThe Johnson Group (AAF Chattanooga)for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Roger Vaughn, Director Phil Dillon, Cinematographer Brian Glitt, Producer
Silver ADDY®
Visit South Walton 2015 Print CampaignZehnder Communications (AAF New Orleans)for Visit South Walton Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director/Photographer Julie Dorman, Sr. Copywriter Logan Ledford, Designer Marianna Barry, Broadcast Services Producer Sarah Keiffer, Production Manager Laura Gould, PM Supervisor Katie Kehler, Project Manager Lauren Wilson, Account Supervisor Katherine Simon, Sr. Account Executive
72016 • DISTRICT 7Magazine Advertising Campaign
Silver ADDY®
UI Children’s — Comparison Branding Campaign “Ice Cream”/ ”Crayons”/ ”Shoes”Lewis Communications (AAF Birmingham)for University of Iowa Children’s Hospital Stephen Curry, Creative Director Jason Bickell, Senior Art Director Jeffrey Williams, Photographer Benjamin Fine, Production Manager Leigh Ann Motley, Director of Production Andy Cargile, Designer / Image Retouching Chrystal Forshee, Senior Account Manager Chelsey Helsop, Account Manager
Gold ADDY®
2016 Tiffin Motorhomes Print Ad CampaignLewis Communications (AAF Birmingham)for Tiffin Motorhomes Spencer Till, Executive Creative Director Ryan Gernenz, Associate Creative Director Drew Hughes, Senior Art Director Anthony Vachris, Copywriter Jeffrey Williams, Photographer Kathy Oldham, Associate Creative Director Benjamin Fine, Prodcution Manager Leigh Ann Motley, Director of Production Rachael Whatley, Account Coordinator Sarah Hefner, Account Manager Andy Cargile, Senior Designer / Image Retoucing Anthony Guin, Production Artist
Silver ADDY®
St. Charles Vision CampaignTrumpet (AAF New Orleans)for St. Charles Vision Pat McGuinness, Creative Director Danielle Matherne, Art Director Jessie Magee, Copywriter Brandon Washington, Assistant Art Director Michael Manning, Account Executive David Manders, Account Executive
82016 • DISTRICT 7Newspaper Advertising – Fractional Page – Single Unit
Gold ADDY®
Mountain Top Toys “Built to Last” newspaper adThe Johnson Group (AAF Chattanooga)for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director
Gold ADDY®
Mountain Top Toys “Worries” newspaper adThe Johnson Group (AAF Chattanooga)Newspaper Advertising - Fractional Pagefor Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director
Newspaper Advertising Campaign
Gold ADDY®
The Johnson Group (AAF Chattanooga)Mountain Top Toys newspaper ad campaignfor Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director
92016 • DISTRICT 7 OUT-OF-HOME & AMBIENT MEDIAOut-Of-Home & Ambient Media – Guerrilla Marketing
Silver ADDY®
Tennessee Aquarium “Periscope” Guerilla MarketingThe Johnson Group (AAF Chattanooga)for Tennessee Aquarium Roger Vaughn, Creative Director Chris Jones, Art Director Mike Polcari, Creative Director Eric Wertz, Prop Design
Silver ADDY®
William Edge Buddy System CardsImaginal Marketing Group (AAF New Orleans)for William Edge Salons Rebekah Guarisco, Art Director/Designer Kayla Morgan, Account Executive/Strategist Eileen Loh, Project Manager
Out-Of-Home Installation
Gold ADDY®
Welcome to Seviervillehttps://youtu.be/mWHpkTQ-AhISevierville, Tenn. Convention & Visitors Bureau (AAF Knoxville)for City of Sevierville, Tennessee Chad Branton, Art Director
Silver ADDY®
Katrina +10 ExhibitThe Guice Agency (AAF Mississippi Gulf Coast)for Mississippi Power Danielle Kimbrough, Advertising Account Executive Laura Shoemake, Account Manager Jennifer Mountjoy, Account Coordinator Reed Guice, Copy Writer Tim Hope, Creative Director Tracy Yanez, Content Manager Jonathan Carter, Video Production
Silver ADDY®
Crawl Space Exhibit GraphicsRight Angle (AAF Acadiana)for Lafayette Science Museum Blake Lagneaux, Creative Director, Designer Cheryl Taylor Bowie, Account Executive Silver ADDY®
Pizza Artista Environmental BrandingRight Angle (AAF Acadiana)for Pizza Artista Naomi Dupré, Art Director, Designer, Illustrator Blake Lagneaux, Creative Director Cheryl Taylor Bowie, Account Executive
102016 • DISTRICT 7Ambient Media – Single Event
Gold ADDY®
Ekornes Stressless YOU LaunchThe Tombras Group (AAF Knoxville)for Ekornes Stressless David Locascio, Creative Director / Copywriter Paul Szary, Creative Director / Art Director Kimberly Hunt, Designer Cheryl Paul, Project Manager Lori Cooper, Account Director Lauren Heimert, Account Executive
Out-Of-Home Multiple Installations
Gold ADDY®
Auto & Truck Services – Building Signage Graphicshttps://youtu.be/8Yddj5xoYhMLewis Communications (AAF Birmingham)for Auto & Truck Services Spencer Till, Executive Creative Director/Art Director Roy Burns III, Creative Director David Blumberg, Senior Designer/Art Director/Writer Andrew Thomson, Designer/Illustrator Spencer Till, Sign Painter Andy Cargile, George Griswold, Art Assistance/Sign Painter Leigh Ann Motley, Production Director George Griswold, Copywriter/Account Service
It isn’t everyday you meet a line of chairs and sofas that go by their first names. Then again, it isn’t often you come
across seating as personalized and comfortable as Stressless® YOU. This new, modern offering from
Eknornes of Norway is made to both look and feel good. The endless design options, including fabric, leather,
wood and polished aluminum are perfectly tailored for the individual. The patented Glide® wheel and exceptional
lumbar support are perfectly engineered for the body. Explore the opportunity of becoming
a Stressless YOU dealer. With the many advantages we provide, including a compact, ready-to-go, studio set-up,
robust marketing materials and our expertise, you’ll be in a comfortable position to succeed.
Discover Stressless YOU at our High Point Showroom, IHFC-D820
GET TO KNOW THE MOST
COMFORTABLE PIECES
IN TAILORED, NORDIC DESIGN.
THEIR NAMES ARE JAMES, JOHN,
MICHAEL, JULIA AND MICHELLE.
James John
Michael Michelle
Julia
112016 • DISTRICT 7Poster - Single Unit
Gold ADDY®
Mountain Top Toys “Built to Last” poster
Gold ADDY®
Mountain Top Toys “You’re the Pilot” Poster
Gold ADDY®
Mountain Top Toys “Some Assembly” poster
Gold ADDY®
Mountain Top Toys “Slot-B” poster
Gold ADDY®
Mountain Top Toys “Worries” poster
Out-of-Home Poster – Campaign
Gold ADDY®
Mountain Top Toys Poster CampaignThe Johnson Group (AAF Chattanooga)for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director & Junior, Junior, Junior Copywriter Robbie Lail, Art Director
BEST OFPRINT
122016 • DISTRICT 7Out-of-Home Poster – Single Unit
Silver ADDY®
Agave Maria Saints Poster: Elvis Presley
Silver ADDY®
Agave Maria Saints Poster: Al Green
Silver ADDY®
Agave Maria Saints Poster: Jerry Lawler
Silver ADDY®
Agave Maria Saints Poster: Isaac HayesFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
Gold ADDY®
Agave Maria Saints Poster: Johnny CashFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
Gold ADDY®
Agave Maria Saints Poster: BB KingFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
132016 • DISTRICT 7Out-of-Home Poster – Single Unit
Gold ADDY®
Wellborn Musclecar Museum – “Baby Boom” PosterLewis Communications (AAF Birmingham)for Wellborn Musclecar Museum Spencer Till, Executive Creative Director / Art Director / Copywriter Benjamin Fine, Production Manager Leigh Ann Motley, Director of Production George Griswold, Production
Silver ADDY®
Wellborn Musclecar Museum – “Every Car Was Fast” PosterLewis Communications (AAF Birmingham)for Wellborn Musclecar Museum Spencer Till, Executive Creative Director / Art Director / Copywriter Benjamin Fine, Production Manager Leigh Ann Motley, Director of Production George Griswold, Production Jeffrey Williams, Photographer
Silver ADDY®
Wellborn Musclecar Museum – Poster CampaignLewis Communications (AAF Birmingham)for Wellborn Musclecar Museum Spencer Till, Executive Creative Director / Art Director Jeffrey Williams, Photographer Benjamin Fine, Producer / Photo Assistant Leigh Ann Motley, Director of Production George Griswold, Account Manager / Production Crawford Miller, Account Manager
142016 • DISTRICT 7Out-of-Home Poster – Campaign
Gold ADDY®
Brass Door Poster CampaignSullivan Branding (AAF Memphis)for The Brass Door David Hardin, Designer Don MacDougall, Copywriter Chris O’Brien, Creative Director Laura Ladd Poff, Account Executive
152016 • DISTRICT 7Silver ADDY®
Agave Maria Saints Poster CampaignFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
Silver ADDY®
Specify Concrete PostersDVL (AAF Nashville)for Sherman Dixie Nelson Eddy, Creative Director Sonya Watson, Senior Art Director Peter Honsberger, Associate Creative Director Philip McGowan, Account Lead Robert Bright, Senior Production Artist Betty Mason, Senior Production Manager
Silver ADDY®
Jack Daniel’s 27th BBQ Posters CampaignDVL (AAF Nashville)for Jack Daniels Peter Honsberger, Associate Creative Director Nelson Eddy, Creative Director Betty Mason, Senior Production Manager Robert Bright, Senior Production Artist Sean Williams, Senior Art Director Bobby Rosenstock, Illustrator
Silver ADDY®
Beale Street Caravan posterArcher Malmo (AAF Memphis)for Beale Street Caravan GaryBackaus,ChiefCreativeOfficer Kong Wee Pang, Senior Digital Art Director/Illustrator Chris O’Brien, Associate Creative Director/Copywriter Wes Melton, Account Coordinator Kay Patat, Production Manager
Silver ADDY®
Pretty Perfect – Poster CampaignLewis Communications (AAF Mobile Bay)for Pretty Perfect Cheese John Carter, Creative Director Deanna Chisholm, Senior Art Director Puffer Thompson, Creative Director/Copywriter Cynthia Maddox, Account Supervisor
Silver ADDY®
Tiffin Motorhomes – Capital Dealership PostersLewis Communications (AAF Birmingham)for Tiffin Motorhomes Ryan Gernenz, Associate Creative Director/Art Director Anthony Vachris, Copywriter Spencer Till, Executive Creative Director Kathy Oldham, Associate Creative Director Drew Hughes, Senior Art Director
162016 • DISTRICT 7Out-of-Home Poster – Campaign
Gold ADDY®
Live at the Garden – Poster Campaign 1Red Deluxe (AAF Memphis)for Duncan-Williams, Inc Sam Keasler, Art Director Zach Smith, Account Executive Ben Couvillion, Creative Director
172016 • DISTRICT 7Out-of-Home Poster – Campaign
Gold ADDY®
Live at the Garden – Poster Campaign 2Red Deluxe (AAF Memphis)for Duncan-Williams, Inc Sam Keasler, Art Director Zach Smith, Account Executive Ben Couvillion, Creative Director
182016 • DISTRICT 7Out-of-Home Site – Large Venue
Silver ADDY®
Memphis Grizzlies: Marc Gasol Alley BannersRed Deluxe (AAF Memphis)for Memphis Grizzlies Ben Couvillion, Creative Director/Designer Martin Wilford, Executive Creative Director Zachary Smith, Account Executive Andrew D. Bernstein, Photographer
Silver ADDY®
Memphis Grizzlies: Zach Randolph Alley BannersRed Deluxe (AAF Memphis)for Memphis Grizzlies Ben Couvillion, Creative Director/Designer Martin Wilford, Executive Creative Director Zachary Smith, Account Executive Garrett Ellwood, Photographer
Public Service Out-of-Home Poster
Silver ADDY®
Less Honk More Tonk PosterThe Buntin Group (AAF Nashville)for Less Honk More Tonk Ray Reed, SVP Deputy Creative Director Jason Skinner, VP Design Director Marty Potts Jr, Junior Designer Mary Carlton, VP, Director of Print Production
192016 • DISTRICT 7 ONLINE / INTERACTIVEOnline/Interactive – Consumer Websites
Gold ADDY®
Travelier Websitehttps://www.travelier.com/Travelier (AAF Chattanooga)for The Cloud Council Kenny Morgan, VP, Marketing / CD / Designer Adam Engesath, Developer John Shelley, CEO Mark Robinson, Lead Solutions Architect
Gold ADDY®
Porcellino’s Craft Butcher Websitehttp://porcellinoscraftbutcher.com/Harvest Creative (AAF Memphis)for Porcellino’s Craft Butcher Michael Hildebrand, Art Director Andrew Holliday, Copywriter Josh Bryant, Developer Jenna Kaufman, Account Executive Daniel Brown, Principle / Creative Director Andrew Holliday, Principle / Creative Director
Silver ADDY®
STEM Scouts - Website https://stemscouts.org/Designsensory (AAF Knoxville)Consumer Websitefor STEM Scouts - Boy Scouts of America Joseph Nother, Creative Director Lindsay MIller, Sr. Art Director Josh Vittetoe, Developer Stephan Zerambo, Developer Kevin Jones, Sr Designer
202016 • DISTRICT 7Silver ADDY®
Sweet Magnolia Gelato Websitehttp://www.sweetmagnoliagelato.com/Mad Genius, Inc. (AAF Jackson, MS)for Sweet Magnolia Gelato Ryan Farmer, Creative Director Ethan Head, Interactive Graphic Designer Kathleen Mitchell, Copywriter Bryce Mullican, Developer Chad Calcote, Graphic Designer Jessie Kotis, Illustrator Jay Earwood, Developer Blake Watson, Developer
Silver ADDY®
City of Vestavia Hills Websitehttp://vhal.org/Tatum Design (AAF Birmingham)for City of Vestavia Hills Travis Tatum, Executive Creative Director Derek Prevatt, Designer
Silver ADDY®
Hancock Bank & Whitney Bank “The Force” Websitehttp://enteradawards.com/addys/2016/hanc/37a/Peter Mayer Advertising (AAF New Orleans)for Hancock Holding Company Eddie Snyder, Creative Director Neil Landry, Creative Director John Pucci, Interactive Advisor Maureen Bongiovanni, Copywriter Cat Landrum, Art Director Cyril Celestine, Developer Amanda Pate, User Experience Architect Jeremy Corbett, Quality Assurance Analyst/Digital Producer Sarah Anderson, Account Director Catherine Freshley, Strategist Jennifer Rockvoan, Digital Producer Jesse Delerno, Project Manager
Gold ADDY®
NOLA Brewing Websitehttp://www.nolabrewing.com/Peter Mayer Advertising (AAF New Orleans)for NOLA Brewing Company John Pucci, Creative Director George Morse, Art Director Richard Landry, Associate Creative Director Jason Otis, Associate Creative Director Matt Kyte, Senior Developer Anne Miller, Account Supervisor Amanda Pate, Senior UX Architect Val McKay, VP, Digital Innovation Jeremy Corbett, Sr. QA Analyst/Digital Producer Aimee Miller, Project Manager +Aziz Ali, Brand Strategist
212016 • DISTRICT 7Online/Interactive – Consumer Websites
Silver ADDY®
Wind Creek Montgomery Websitehttp://www.windcreekmontgomery.comRed Square Gaming (AAF Mobile Bay)for Wind Creek Montgomery RT Herwig, Creative Director Chris Rowe, Interactive Designer Keller Reeves, Copywriter Katie Ward, Senior Account Executive Jennifer Myrick, Account Executive Alex Zeiman, Producer Karen Sullivan, Producer Merge, Developer
Silver ADDY®
Tijuana Sweet Heat Tequila Websitehttp://tijuanasweetheat.com/Zehnder Communications (AAF New Orleans)for Tijuana Sweet Heat Tequila MikeRainey,ChiefCreativeOfficer Henry Chassaignac, Creative Director Dave Maher, Director of Digital Rob Hudak, Interactive Creative Director Shawn Bailly, Sr. Software Engineer Anna Broussard, Interactive Designer Jeremy Stewart, Full Stack Developer I Mary Lambkin, Copywriter Shoni Davidson, Digital Production Manager Katherine Simon, Sr. Account Executive
Silver ADDY®
Salon Duo Websitehttp://salonduoaugusta.comTranterGrey Media (AAF Augusta)for Salon Duo Blane Bailey, President, CEO Rhett Bailey, Vice President Tyler Jackson, Director of Brand Development
Online/Interactive – Business-to-Business Websites
Silver ADDY®
Allure Security Technology Websitehttp://www.alluresecurity.comGolden Spiral (AAF Nashville)for Allure Security Technology Bennett Farkas, VP of Creative Andy Wells, Technology Director Kyle Numann, Designer/Developer Kyoko Eng, Designer
222016 • DISTRICT 7Online/Interactive – Business-to-Business Websites
Gold ADDY®
New Schools for Baton Rouge Websitehttp://newschoolsbr.org/Gatorworks (AAF Baton Rouge)for New Schools for Baton Rouge Gatorworks Team, Design Tucker Roussel, Developer Lindsey Duga, Account Manager
Gold ADDY®
Deutser Websitehttp://www.deutser.comRSQ (AAF Mobile Bay)for Deutser Rich Sullivan, Exec Creative Director, Copywriter Elena Freed, Project Manager Whitney Christopher, Project Manager Karen Sullivan, Producer Nicholas Scimeca, Design Director, WCST Shawn Hilgart, Technical Director, WCST Nate Krempel, Developer, WCST
Online/Interactive – Social Media
Silver ADDY®
STEM Scouts – Social Media Campaignhttps://www.instagram.com/stem_scouts/?hl=enDesignsensory (AAF Knoxville)for STEM Scouts – Boy Scouts of America Hunter Foster, Public Relations & Social Media Specialist Brayan Zavala, Graphic Designer Joseph Nother, Creative Director Casey Self, Public Relations and Media Manager
232016 • DISTRICT 7Online/Interactive – Website Based App
Gold ADDY®
10 Dayshttp://www.10days.ccHatchit (AAF Baton Rouge)for Hatchit Jeremy Beyt, Creative Director Drew Langhart, Project Manager Nick Defelice, Technology Lead Jenna Fucci, Designer Cindy Nguyen, Designer Blake Prudhomme, Web Development Jonathan Simmons, App Development Doug Klembara, Photography
Online/Interactive > Advertising & Promotion > 40 - Web Banner Ads
Gold ADDY®
McDonald’s Sweet Teahttp://banners.tombras.com/mcd_game_showcase/The Tombras Group (AAF Knoxville)for McDonald’s Rob Simpson, Creative Director Brian Locascio, Creative Director Nathan Carver, Art Director Daniel Elmslie, ACD Antonio Guadagno, Developer
Online/Interactive – Email
Gold ADDY®
Longest Virtual Lasagnehttp://www.carrabbas.com/lasagnedayFitzgerald+CO (AAF Atlanta)for Carrabba’s NoelCottrell,ChiefCreativeOfficer Mitch Bennett, Executive Creative Director Wes Whitener, Executive Creative Director Seth McWhorter, Art Director Meredith Young, Copywriter Gideon Cohen, Senior Digital Producer Helen Bautista, Account Director
242016 • DISTRICT 7Online/Interactive – Public Service
Gold ADDY®
Lucy & Ruby’s Brainy Dayhttp://lucyandruby.com/2015_brainy_day/o2ideas (AAF Birmingham)for Lucy & Ruby’s Brainy Day Betsy Weldy, Art Director / Illustrator Joe Crowe, Copywriter Andrew Handley, Interactive Developer Ellen Hutchings, Creative Director Lisa Harris, Director of Client Service
Online/Interactive – Advertising Industry Self-Promotion
Silver ADDY®
The o2 Winter Wonderland Holiday Cardhttp://o2ideas.com/holidaycard2015o2ideas (AAF Birmingham)for o2ideas Ellen Hutchings, Creative Director / Illustrator Howard Pearlstein, Creative Director Rob Hardison, Senior Art Director / Illustrator Jenny Burrows, Senior Art Director Cleve Smith, Illustrator Betsy Weldy, Illustrator Brian Handley, Interactive Developer / Front-end Developer / Illustrator Andrew Handley, Illustrator Will Harris / John Heiser, Animator / Editor / Sound Designer Caperton Gillett, Senior Copywriter Elizabeth Christian, Account Supervisor Lisa Harris, Director of Client Service
Silver ADDY®
Star Wars Christmas E-CardsBBR Creative (AAF Acadiana)Advertising Industry Self-Promotion Online/Interactivefor BBR Creative Burt Durand, Senior Art Director / Copywriter
252016 • DISTRICT 7 Film, Video & SoundRegional/National Radio Commercial :30 Seconds or Less
Silver ADDY®
BarbieBBDO Atlanta (AAF Atlanta) Ad Clubfor BBDO ATL Wil Boudreau, CCO
Local Television Commercial :30 Seconds
Gold ADDY®
Northeast Georgia Medical Center “Odometer” :30 TVhttps://youtu.be/Bv8VVXhgH7YThe Johnson Group (AAF Chattanooga)for Northeast Georgia Medical Center Roger Vaughn, Creative DIrector Mike Polcari, Creative Director Chuck Morrow, Art Director Roger Vaughn, Director Phil Dillon, Cinematographer Brian Glitt, Producer
Silver ADDY®
Tennessee Lottery TV Commercial -TN CASH, Zach RandolphThe Buntin Group (AAF Nashville)for Tennessee Lottery Don Schneider, Executive Creative Advisor Tom Cocke, Copywriter Andrew Brooks, Art Director Tom Gibney, Director of Content Production Running4Cover, Production Company James King, Director Jim Jagels, Executive Producer Brian Glitt, Producer Filmworkers Club, Editorial Tim Moore, Editor Jimmy Cadenas, Colorist NPALL Audio, Studio
JUDGE’SCHOICEAWARD
262016 • DISTRICT 7Local Television Commercial :60 Seconds or More
Gold ADDY®
Motorcadehttps://youtu.be/P38CL0sGE5oBBDO Atlanta (AAF Atlanta)for BBDO ATL Wil Boudreau, CCO
Silver ADDY®
Erlanger “Squeaky” 60 TVThe Johnson Group (AAF Chattanooga)for Erlanger Health System Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Roger Vaughn, Director Phil Dillon, Cinematographer Brian Glitt, Producer
Local Television Commercial Campaign
Gold ADDY®
We Get Kids TV Campaignhttps://youtu.be/2igaH6bxsaMhttps://youtu.be/DN5s6zHPr0QThe Tombras Group (AAF Knoxville)for East Tennessee Children’s Hospital Clay Prewitt, ACD Brian Feeney, Senior Art Director Charlie Andrews, CD Jason Brown, Senior Writer
JUDGE’SCHOICEAWARD
272016 • DISTRICT 7Local Television Commercial Campaign
Gold ADDY®
Audubon Institute “Questions” Television Campaignhttps://youtu.be/9UxVOAJQJG4https://youtu.be/aLObPw37Prwhttps://youtu.be/CSzYgoLgst0Peter Mayer Advertising (AAF New Orleans)for Audubon Institute Eddie Snyder, Creative Director Wes McWhorter, Creative Director Craig Moyer, Copywriter Shelby Hunter, Broadcast Producer Lauren Wegmann, Account Manager Ellen Kempner, Account Manager Tori McCarthy, Brand Strategist Jordy Luft, Media Planner Sara Chambers Johnson, Media Buyer Jacqui Gibson-Clark, Project Manager Steve Hunter, Director Andrew Manne, Editor
Regional/National Television Commercial
Gold ADDY®
Like Father, Like Daugherhttps://youtu.be/80MFGMn4ywUBBDO Atlanta (AAF Atlanta) Ad Clubfor BBDO ATL Wil Boudreau, CCO
Gold ADDY®
Drive Sober or Get Pulled Over/Man in the Mirrorhttps://youtu.be/RoOhS7ZojZsThe Tombras Group (AAF Knoxville)for National Highway Traffic Safety Administration (NHTSA) Brian Potter, Creative Director Nick Vagott, Creative Director
282016 • DISTRICT 7Regional/National Television Commercial
Gold ADDY®
Sweet Tea, Sweet Lovin’https://youtu.be/8TRynM9xKvwThe Tombras Group (AAF Knoxville)for McDonald’s Rob Simpson, CD / Writer Brian Locascio, CD / Art Director Dooley Tombras, Account Director Adam Bucco, Editor Dana Nies, Producer Jane Foreman, Production Manager Kevan Bean, Director Joel Simon, Music
Silver ADDY®
Brave Fitzgerald+CO (AAF Atlanta) Ad Clubfor Synovus NoelCottrell,ChiefCreativeOfficer ChristineSigety,ChiefProductionOfficer Mitch Bennett, Group Creative Director/Copywriter Wes Whitener, Group Creative Director/Art Director Jeff Quick, Account Director Allison Sherrill, Account Director Brent Harris, Director
Silver ADDY®
Life SimulatorBBDO Atlanta (AAF Atlanta)for BBDO ATL David Lubars, CCO
Silver ADDY®
Perkins Restaurant & Bakery TV “Samuri Mom”The Buntin Group (AAF Nashville)for Perkins Restaurant & Bakery Don Schneider, Executive Creative Advisor Tom Cocke, Copywriter Andrew Brooks, Art Director Tom Gibney, Director of Content Production MacGuffinFilms,ProductionCompany Nick Fugelstad, Director of Food Christopher Bean, Director of Live Action Sam Wool, Executive Producer Filmworkers Club, Editorial Tim Moore, Editor Jimmy Cadenas, Colorist NPALL Audio, Studio
Silver ADDY®
Christmas TreeBBDO Atlanta (AAF Atlanta) Ad Clubfor BBDO ATL Wil Boudreau, CCO
292016 • DISTRICT 7Regional/National Television Commercial Campaign
Gold ADDY®
Moe’s Honestly Awesome Foodhttps://youtu.be/mSf61RQJ0k8https://youtu.be/M4FO6RKFf_whttps://youtu.be/K2xcyciBqdkFOCUS Brands (AAF Atlanta)for Moe’s Southwest GrillDavid Taylor, Senior Art Director Jon Gordon, VP, Director of Creative Brandon Friedman, Creative Director
Gold ADDY®
Toys R Us Holiday TVhttps://youtu.be/JhFsEGCb_Xshttps://youtu.be/IYcDsS0Sriohttps://youtu.be/vxCdelXPtEEBBDO Atlanta (AAF Atlanta) Ad Clubfor BBDO ATL Wil Boudreau, CCO
BEST OFBROADCAST
302016 • DISTRICT 7Regional/National Television Commercial Campaign
Gold ADDY®
Shelf Talkershttps://youtu.be/8BBELwbGRXIhttps://youtu.be/8W3kRK27qn0https://youtu.be/RG48VYrMFz8https://youtu.be/qb9_lSVQme4BBDO Atlanta (AAF Atlanta)for Toys-R-Us Wil Boudreau, CCO
Internet Commercial
Silver ADDY®
Travelier Anthem Film by PathfinderPathfinder (AAF Chattanooga)for Pathfinder Leif Ramsey, Director Christopher Stiles, Cinematographer Nicholas Livanos, Script Writer Lucky Ramsey, Producer Jeremy Rowland, Producer Daniel Wahlen, Editor Danny Cooper, Composer
Silver ADDY®
The Tombras Group (AAF Knoxville)Drive Sober or Get Pulled Over/Woman in the MirrorInternet CommercialTombras GroupNational Highway Traffic Safety Administration (NHTSA)Brian Potter, Creative DirectorNick Vagott, Creative Director
Silver ADDY®
“Tijuana Sweet Heat Tequila” VideoZehnder Communications (AAF New Orleans)for Tijuana Sweet Heat Tequila MikeRainey,ChiefCreativeOfficer Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director David Reece, Jr., DP Georgia Gilmore, Designer Marianna Barry, Broadcast Services Specialist Shoni Davidson, Digital Production Manager Sarah Keiffer, Production Manager Katherine Simon, Sr. Account Executive
312016 • DISTRICT 7Internet Commercial
Silver ADDY®
“Tijuana Sweet Heat Tequila: Dual Personalities” VideoZehnder Communications (AAF New Orleans)for Tijuana Sweet Heat Tequila MikeRainey,ChiefCreativeOfficer Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director Georgia Gilmore, Designer Marianna Barry, Broadcast Services Specialist Shoni Davidson, Digital Production Manager Katherine Simon, Sr. Account Executive
Internet Commercial Campaign
Gold ADDY®
Torchhttps://youtu.be/M9zYmpwga40https://youtu.be/b3diK7ve6a4https://youtu.be/xGgKEsV6KHkhttps://youtu.be/glTy3zS_U00Fancy Rhino (AAF Chattanooga)for Torch Vann Graves, Creative Director / Copywriter Joe Scalo, Art Director / Copywriter Jason Farrand, Director Sloane Skala, Producer Julian Whatley, Director of Photography Michael Distelkamp, Editor
Silver ADDY®
“Tijuana Sweet Heat Tequila” Video CampaignZehnder Communications (AAF New Orleans)for Tijuana Sweet Heat Tequila MikeRainey,ChiefCreativeOfficer Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director David Reece, Jr., DP Georgia Gilmore, Designer Marianna Barry, Broadcast Services Specialist Shoni Davidson, Digital Production Manager Sarah Keiffer, Production Manager Katherine Simon, Sr. Account Executive
322016 • DISTRICT 7Film/Video/Sound Branded Content, More Than :60 Seconds
Gold ADDY®
Travelier Anthemhttps://youtu.be/sbU8Jb-MaL4Pathfinder (AAF Chattanooga)for Travelier Leif Ramsey, Strategist & Creative Director Chris Stiles, Cinematographer Lucky Ramsey, Producer Nicholas Livanos, Writer Kenny Morgan, VP, Marketing
Gold ADDY®
Save the Broshttps://youtu.be/P1PAXvNp6ycHumanaut (AAF Chattanooga)for Humanaut David Littlejohn, Exec Creative Director/Co-Founder Andrew Clark, Director of Strategy/Co-Founder Stephanie Gelabert, Design Director Mike Cessario, Associate Creative Director Sean Davis, Art Director Alex Bogusky, Creative Advisor
Gold ADDY®
Brononymous Hotline/Save the Broshttps://youtu.be/JYUeYZK1jnQHumanaut (AAF Chattanooga)for Organic Valley David Littlejohn, Exec Creative Director/Co-Founder Andrew Clark, Director of Strategy/Co-Founder Alex Bogusky, Creative Advisor Elizabeth Cates, Account Director Stephanie Gelabert, Design Director Andrew Ure, Copywriter Matt Denyer, Art Director Daniel Edelman, Art Director Sam Hazelfeldt, Creative Intern
BEST OFINTERACTIVE
332016 • DISTRICT 7Branded Content & Entertainment – Non-Broadcast
Silver ADDY®
Good People Brewing Co. – Bearded Lady “Be My Lady”Lewis Communications (AAF Birmingham)for Good People Brewing Company Roy Burns III, Creative Director Charlie Brown Sanders, Videographer/Editor/Music Editor Andrew Thomson, Designer John Pope, Videographer/Colorist Jacob Garner, Agency Producer
Public Service Non-broadcast Audio/Visual
Silver ADDY®
Alzheimer’s Services Memories in the MakingtommysTV (AAF Baton Rouge)for Alzheimer’s Services Tommy Talley, Director Jordan Lewis, Producer Dan Jones, Director of Photography Fred Mince, Camera Operator Josh Carley, Editor Joey Decker, Composer
Advertising Industry Self-Promotion – Film/Video/Sound
Gold ADDY®
New Year’s Eve Videohttps://youtu.be/d_ctUaMQOVsRight Angle (AAF Acadiana)for Right Angle Blake Lagneaux, Creative Director, Editor Amanda Poehler, Art Director Naomi Dupré, Art Director April Guillote, Videographer Sarah Spell, Copywriter
Integrated Advertising Campaign - Local - Consumer
Silver ADDY®
Brewery Revival CampaignDCA (AAF Memphis)for TNBG, llc John David Dowdle, Senior Art Director Andria Brown, Copy Chief Doug Carpenter, Principal Cara Greenstein, PR Coordinator Sache, Apparel Jason Johns, Old City Millwork, Fabricator
342016 • DISTRICT 7 Cross Platform – IntegratedIntegrated Advertising – Consumer Campaign, Local
Gold ADDY®
Mountain Top Toys Integrated CampaignThe Johnson Group (AAF Chattanooga)for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director
Silver ADDY®
MUSC Children’s Hosptial CampaignLewis Communications (AAF Birmingham)for Medical University of South Carolina’s Children’s Hospital Spencer Till, Executive Creative Director Ryan Gernenz, Associate Creative Director Jason Wallis, Director Chip Burns, Editor Anthony Vachris, Copywriter John Pope, Color & Finishing Barry Brooks, Audio Engineer Jacob Garner, Agency Producer
Gold ADDY®
Veron: Sausage with Characterhttp://www.veronsausage.comRed Six Media (AAF Baton Rouge)for River Parish Foods Red Six Media, Agency
352016 • DISTRICT 7Integrated Advertising Campaign – Regional/National – Consumer
Gold ADDY®
Tijuana Sweet Heat Tequila Campaignhttps://youtu.be/90ASFr-El3Ahttps://youtu.be/kk6G_REMABQhttps://youtu.be/-gNfOf4e4ichttps://youtu.be/a_uO9rHVW-Qhttps://youtu.be/hpqdp82V8iUhttps://youtu.be/n1dPIc0eCf0Zehnder Communications (AAF New Orleans)for Tijuana Sweet Heat Tequila MikeRainey,ChiefCreativeOfficer Henry Chassaignac, Creative Director Dave Maher, Director of Digital Rob Hudak, Interactive Creative Director Shawn Bailly, Sr. Software Engineer Anna Broussard, Interactive Designer Jeremy Stewart, Full Stack Developer I Mary Lambkin, Copywriter Shoni Davidson, Digital Production Mgr Katherine Simon, Sr. Account Executive William Gilbert, Assoc Creative Dir / Editor Georgia Gilmore, Designer
Gold ADDY®
Tiffin Motorhome – 2016 Model Year Campaignhttp://www.tiffinmotorhomes.com/Lewis Communications (AAF Birmingham)for Tiffin Motorhomes Spencer Till, Executive Creative Director Kathy Oldham, Associate Creative Director/Writer Drew Hughes, Senior Art Director/Designer Anthony Vachris, Writer Russell Hehn, Writer Andy Cargile, Retoucher Jeff Williams, Photographer Ben Fine, Photography Assistant/Production Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Supervisor Rachael Whatley, Account Manager
362016 • DISTRICT 7Integrated Advertising Campaign – Regional/National – Consumer
Gold ADDY®
Year of Alabama BBQ Cross Platform Campaignhttp://www.ilovealabamafood.com/bbq/Luckie & Company (AAF Birmingham)for State of Alabama Department of Tourism and Travel BradWhite,ChiefCreativeOfficer Bob Harrison, Creative Dir/Copywriter Markus Beige, Design Director Eric Gray, Senior Digital Art Director Bo Rumbley, Art Director
Silver ADDY®
STEM Scouts – National LaunchDesignsensory (AAF Knoxville)for STEM Scouts - Boy Scouts of America Joseph Nother, Creative Director Lindsay Miller, Sr Art Director Susan Hamilton, Copywriter Kevin Jones, Designer Casey Self, Public Relations Manager Matt Honkonen, Account Manager Josh Loebner, Director of Strategy Hunter Foster, PR / Social Media Specialist Brayan Zavala, Designer Josh Vittetoe, Developer Brent Collier, Cinematographer and Editor
Silver ADDY®
Whiskey to the PeopleTennessee Stillhouse (AAF Chattanooga)for Tennessee Stillhouse: Home of Chattanooga Whiskey Rich Abercrombie, Creative Director Caleb Ludwick, Copywriter
Silver ADDY®
Sweet Tea, Sweet Lovin’The Tombras Group (AAF Knoxville) for McDonald’s Rob Simpson, CD / Writer Daniel Elmslie, Writer Brian Locascio, CD / Art Director Dana Nies, Producer Dooley Tombras, Account Director Amber Dickson, Account Supervisor Nathan Carver, Art Director Adam Bucco, Editor
Silver ADDY®
Free Sweet Tea at 100°The Tombras Group (AAF Knoxville) for McDonald’s Rob Simpson, CD Brian Locascio, CD Dooley Tombras, Account Director Nathan Carver, Art Director Amber Dickson, Account Supervisor Daniel Elmslie, Writer Jane Foreman, Production Manager
BEST OFSHOW
372016 • DISTRICT 7Integrated Brand Identity Campaign
Gold ADDY®
Crosstown Concourse Integrated Campaignhttp://crosstownconcourse.comLoaded For Bear (AAF Memphis)for Crosstown Concourse Loaded For Bear
Gold ADDY®
Auto & Truck Services – Brand Campaignhttp://www.theartofrepair.com/Lewis Communications (AAF Birmingham)for Auto & Truck Services Spencer Till, Executive Creative Director/ Art Director/Designer/Illustrator/Writer Roy Burns III, Creative Director/Art Director Stephen Curry, Creative Director/Writer David Blumberg, Senior Designer Andrew Thomson, Designer/Ilustrator Jeff Williams, Photographer Andy Cargile, Retoucher/Art Assistant Charlie Brown Sanders, Videographer/Editing George Griswold, Account Mgr/Art Assistant Leigh Ann Motley, Director of Production
Silver ADDY®
Mr. Harry’s Chickin De-Lux: CampaignBIG Communications (AAF Birmingham)for BIG Communications John Montgomery, Founder & President FordWiles,ChiefCreativeOfficer Matt Lane Harris, Associate Creative Director / Copywriter Jeremy Burgess, Copywriter
JUDGE’SCHOICEAWARD
382016 • DISTRICT 7Integrated Branded Content Campaign
Gold ADDY®
Save the Americanshttp://www.savetheamericans.orghttps://youtu.be/_DCLWQFXbd022squared, Inc. (AAF Atlanta)for 22squared John Stapleton, Chief Creative Director Curt Mueller, Group Creative Dir/Copywriter Dan Brown, Design Director Peter Kehr, Designer Julie Kaufman-Kutler, Art Director Will Zschau, Copywriter Kelvin Raharja, Developer Bryan Jameson, Executive Producer Rhett Kearsley, Producer Courtney Brown, Producer Ashley Keetle, Account Director Joanna Huang, Senior Account Executive
Gold ADDY®
Good People Brewing Co. – Bearded Lady Brand Campaignhttps://youtu.be/oSO4AQCUM7ILewis Communications (AAF Birmingham)for Good People Brewing Company Roy Burns III, Creative Director/ Art Director/Designer/Writer Andrew Thomson, Designer/Illustrator David Webb, Illustrator Jeff Williams, Photographer Charlie Brown Saunders, Videographer/ Video Editing/Music Editing John Pope, Colorist Leigh Ann Motley, Production Director Jacob Garner, Broadcast Producer Celine Russell, Stylist
Silver ADDY®
WestobouKRUHU (AAF Augusta)for Westobou KRUHU
Ad Club or Marketing Club Advertising
Silver ADDY®
2015 American Advertising Awards Gala OpeningElastic Pictures (AAF Knoxville)for Elastic Pictures Elastic Pictures, Design & Animation Auralation, Original Music Score
392016 • DISTRICT 7Public Service Campaign
Silver ADDY®
Zero Addiction TV CampaignStamp (AAF Montgomery)for Office of Prosecution Services Lee Gipson, Copywriter Jim Leonard, Executive Creative Director Susan Bryan, Account Director Times Fly Productions, Production Joe Walker, Animation
Silver ADDY®
Amsurg Colon Cancer Awareness PostersDVL Seigenthaler (AAF Nashville)for Amsurg Nelson Eddy, Creative Director Peter Honsberger, Assoc Creative Director Sean Williams, Senior Art Director Betty Mason, Senior Production Manager Molly WIlliamson, Account Executive
Public Service Integrated Campaign
Gold ADDY®
Less Honk More Tonk Integrated Brand Identity CampaignLessHonkMoreTonk.comThe Buntin Group (AAF Nashville)for Less Honk More Tonk Ray Reed, SVP Deputy Creative Director Jason Skinner, VP Design Director Marty Potts Jr, Junior Designer Mary Carlton, VP, Director of Print Production
Gold ADDY®
4:13 Strong Rebranding Campaignhttp://413strong.org/https://vimeo.com/140893760GS&F (AAF Nashville)for 4:13 Strong Paige Thompson, Senior Art Director Meghan Smith, Content Writer Ashley Elliott, Account Executive Lauren Evans, Account Executive Nick Swift, Design Intern Leslie Torrico, Production Director Nick Waugh, Xmedia Prod/Videographer
402016 • DISTRICT 7 Elements of AdvertisingElements of Advertising – Illustration, Single
Gold ADDY®
Agave Maria Saints Poster: Aretha FranklinFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
Gold ADDY®
Agave Maria Saints Poster: BB KingFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
Silver ADDY®
Agave Maria Saints Poster: Elvis PresleyFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
Silver ADDY®
Le Rêve Lyrique du FestivalDenise Gallagher Design and Illustration (AAF Acadiana)for Festival International de Louisiane Denise Gallagher, Illustrator / Art Director
Silver ADDY®
Jack Daniel’s 27th Annual BBQDVL Seigenthaler (AAF Nashville)for Jack Daniels Nelson Eddy, Creative Director Peter Honsberger, Associate Creative Director Betty Mason, Senior Production Manager Robert Bright, Senior Production Artist Sean Williams, Senior Art Director Bobby Rosenstock, Illustrator
Silver ADDY®
Agave Maria Saints Poster: Jerry LawlerFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
Silver ADDY®
Agave Maria Saints Poster: Johnny CashFarmhouse (AAF Memphis)for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director
ILLUSTRATION - SINGLE Agave Maria Saints Posters: Aretha Franklin
Canonized Memphis icons framed as artwork for local Mexican restaurant.
412016 • DISTRICT 7Elements of Advertising – Illustration, Series
Gold ADDY®
Jack Daniel’s 27th Annual BBQ - Illustration CampaignDVL Seigenthaler (AAF Nashville)for Jack Daniels Nelson Eddy, Creative Director Peter Honsberger, Associate Creative Director Betty Mason, Senior Production Manager Robert Bright, Senior Production Artist Sean Williams, Senior Art Director Bobby Rosenstock, Illustrator
Elements of Advertising – Logo Design
Silver ADDY®
Honey & Sage Salon LogoImaginal Marketing Group (AAF New Orleans)for Honey & Sage Salon Rebekah Guarisco, Art Director/Designer Kayla Morgan, Account Executive/Strategist Dharmisha Patel, Project Manager
Elements of Advertising – Copywriting
Gold ADDY®
Torch – Negotiatehttps://youtu.be/f_Mulke1eO0Fancy Rhino (AAF Chattanooga)for Torch VannGraves,ChiefCreativeOfficer Joe Scalo, Copywriter
422016 • DISTRICT 7Elements of Advertising – Still Photography – Color, Single
Gold ADDY®
Find Family FunSevierville, Tennessee Convention & Visitors Bureau (AAF Knoxville)for City of Sevierville, Tennessee Chad Branton, Photographer
Elements of Advertising – Art Direction
Gold ADDY®
Family Fun in SeviervilleSevierville, Tennessee Convention & Visitors Bureau (AAF Knoxville)for City of Sevierville, Tennessee Chad Branton, Art Director
432016 • DISTRICT 7Elements of Advertising – Art Direction
Gold ADDY®
Chateaux Rustique Art Directionhttps://youtu.be/bXT04sOKPIYArteza Creative Group, LLC (AAF Acadiana)for Chateaux Rustique Kelli Allard, Partner/Creative Director Zed LaCour, Partner
Silver ADDY®
CMA Festival & WebsiteST8MNT (AAF Nashville)for ST8MNT Branding Agency Josh Newman, Creative Director Austin Hale, Art Director & Designer Aaron Rayburn, Art Director & Interactive Designer Alan Knox, 3D Illustration & Designer
Elements of Advertising – Film & Video, Cinematography
Silver ADDY®
Summer’s Encore | Visit Tybee98 Productions Inc. (AAF Savannah)for Visit Tybee Trevor Jenkins, Cinematographer | Producer Lily Price, Assistant Cinematographer | Colorist John Zimmerman, Editor Christopher Reese, SOUND MIX Drones of Prey, Aerial Cinematography
Silver ADDY®
Jhane Barnes VideoTatum Design (AAF Birmingham)for Tandus | Centiva Travis Tatum, Executive Creative Director Bob Miller, Director/ Editor Derek Prevatt, Art Director Wendy Tatum, Creative Director/ Copywriter
Elements of Advertising – Motion Graphics Animation or Special Effects
Silver ADDY®
Every Marine a RiflemanJWT Atlanta (AAF Atlanta)for United States Marine Corps PerryFair,President&ChiefCreativeOfficer Tom Wilson, Creative Director Daniel Prado, Associate Creative Director / Art Director Stephen Lucas, Copywriter Mark Wagner, Producer Bryce Burton, Editor
442016 • DISTRICT 7Elements of Advertising – Motion Graphics Animation or Special Effects
Silver ADDY®
Escore VideoThe Tombras Group (AAF Knoxville)for TVA Clay Prewitt, ACD Brian Feeney, Senior Art Director Keith Thomason, Senior Art Director Jason Brown, Senior Writer Rick Baptist, CD Charlie Andrews, CD
Elements of Advertising – Video Editing
Gold ADDY®
Sweet Tea, Sweet Lovin’https://youtu.be/ZadQcNhF_48The Tombras Group (AAF Knoxville)for McDonald’s Adam Bucco, Editor Rob Simpson, CD / Writer Brian Locascio, CD / Art Director Dooley Tombras, Account Director Dana Nies, Producer Jane Foreman, Production Manager Kevan Bean, Director
Elements of Advertising – Sound, Music Only
Gold ADDY®
Sweet Tea, Sweet Lovin’https://youtu.be/ZadQcNhF_48The Tombras Group (AAF Knoxville)for McDonald’s Rob Simpson, CD / Writer Brian Locascio, CD / Art Director Dooley Tombras, Account Director Adam Bucco, Editor Dana Nies, Producer Jane Foreman, Production Manager Joel Simon, Music
Elements of Advertising – Sound, Voiceover Talent
Silver ADDY®
Veterans of WWII, U.S. Army 30th Infantry Division FB VideoBOHAN Advertising (AAFNashville)for 30th Infantry Division John Sharpe, Copywriter Buck Ford, Voice Over Jon Arnold, Executive Creative Director
452016 • DISTRICT 7Digital Creative Technology – Interface & Navigation
Silver ADDY®
Every Marine a RiflemanJWT Atlanta (AAF Atlanta)for United States Marine Corps PerryFair,President&ChiefCreativeOfficer Tom Wilson, Creative Director Daniel Prado, Associate Creative Director / Art Director Stephen Lucas, Copywriter Mark Wagner, Producer Bryce Burton, Editor
Gold ADDY®
Adrian College Interactive Kioskshttps://youtu.be/sq-Mz8CVQtIAnode, Inc. (AAF Nashville)for Adrian College Mark Magnuson, Executive Producer Louis LaPrad, Design Director Ethan Farmer, UI Designer Eric Watson, Graphic Designer Brad White, Project Manager Matthew Lovelady, Programmer Bryan Deese, Programmer
Continue on to view the STUDENT WINNERS!
STUDENT WINNERS
472016 • DISTRICT 7 STUDENT WINNERSPackaging Design
Student Gold ADDY®
Erica Belletete Middle Tennesee State University / Dept of Art (AAF Nashville) Wild Adventures Packaging
Student Gold ADDY®
Yanet Mireles Watkins College of Art, Design & Film (AAF Nashville) Tea Society Packaging
Student Silver ADDY®
Amber Iacopelli Middle Tennesee State University / Dept of Art (AAF Nashville) Sippable Studies Packaging
Student Silver ADDY®
Jessi Knight Watkins College of Art, Design & Film (AAF Nashville) BotanifikPackaging
Student Silver ADDY®
Sean Tong Memphis College of Art (AAF Memphis)M&M Repackage Design
Student Gold ADDY®
Sarah Growden Middle Tennesee State University / Dept of Art (AAF Nashville) Betula Tech Packaging
482016 • DISTRICT 7Annual Report or Brochure
Student Silver ADDY®
Jessi Knight Watkins College of Art, Design & Film (AAF Nashville) The ABC’s of Astrobrights
Special Event Materials
Student Gold ADDY®
Brayan Zavala University of Tennessee (AAF Knoxville) Family Dinner
Student Gold ADDY®
John Simmons Jaksonville State University (AAF Birmingham) Writer’s Block
JUDGE’SCHOICEAWARD
492016 • DISTRICT 7Publication Design – Cover
Student Silver ADDY®
Morgan Heck O’More College of Design (AAF Nashville) Blue Reel Nashville
Publication Design – Series
Student Gold ADDY®
Carson Smith University of Louisiana at Lafayette (AAF Acadiana) Jules Verne : Voyages Extraordinaires
Student Gold ADDY® Christopher Adams Watkins College of Art, Design & Film (AAF Nashville) A Series of Unfortunate Events
Magazine Design
Student Silver ADDY®LSU School of Art | GDSO: Marci Hargroder, Designer Amy Blacketter, Infographic Designer Tyronecia Moore, Photographer Angela Harwood, Editor-in-Chief/WriterGDSO - LSU School of Art (AAF Baton Rouge)LSU College of Art & Design Quad Magazine
BEST OF SHOW AWARD
502016 • DISTRICT 7Book Design
Student Gold ADDY®
Anna Bryant, DesignerPeter Hobbes, PhotographerPortfolio Center (AAF Atlanta)New York Book Cover Trilogy
Student Silver ADDY®
Robert J SutaSavannah College of Art & Design (AAF Savannah)Dur-O-Tone French Paper Sampler
Student Silver ADDY®
Anahi MirandaMiddle Tennesee State University / Dept of Art (AAF Nashville)Disturbia
Direct Marketing
Student Silver ADDY®
Haley OverbyMiddle Tennesee State University / Dept of Art (AAF Nashville)Hidden End
Student Silver ADDY®
Jackee LaFeverMiddle Tennesee State University / Dept of Art (AAF Nashville)Music Unites Perpetual Calendar
Print Advertising – Single (Full Page or Less)
Student Gold ADDY®
Kristin ClarkThe University of Alabama (AAF Tuscaloosa)Filtrete Air Filters - “Bare The Air”
JUDGE’SCHOICEAWARD
512016 • DISTRICT 7Print Advertising – Campaign
Student Gold ADDY®
Yanet MirelesWatkins College of Art, Design & Film (AAF Nashville)Morton Salt Ad campaign
Student Silver ADDY®
Daniel Thompson, IllustratorDaniel Jackson, DesignerMississippi State University (AAF Tuscaloosa)Hostess Portable Snack Campaign
Student Silver ADDY®
Sam BarnesThe University of Alabama (AAF Tuscaloosa)Texas Pete Hot Sauce - “Our Story”
522016 • DISTRICT 7Out Of Home & Ambient Media – Single
Student Silver ADDY®
Eric PercocoThe Creative Circus (AAF Atlanta)Xavier Rudd Poster
Student Gold ADDY®
Justin MoralesMiddle Tennessee State University (AAF Nashville)Boston Terrier
MOSAICAWARD
532016 • DISTRICT 7Out Of Home & Ambient Media – Campaign
Student Gold ADDY®
Kristin ClarkThe University of Alabama (AAF Tuscaloosa)Rit Dye - “The Unlimited Edition”
Student Silver ADDY®
Sara SchorkWatkins College of Art, Design & Film (AAF Nashville)The Empowered Series
Guerilla Marketing Installation
Student Silver ADDY®
Hillary McDaniel, Art DirectorAshley Atkinson, CopywriterThe University of Alabama (AAF Tuscaloosa)KONG Rubber Dog Toy - “Tricks and Treats” Shoe Store Display
Online/Interactive – App
Student Silver ADDY®
Irina MoiseenkoSavannah College of Art & Design (AAF Atlanta)Shell
Online/Interactive – Advertising Campaign
Student Silver ADDY®Brady PattersonSavannah College of Art & Design (AAF Savannah)Apple iSound S Concept & Advertising Campaign
542016 • DISTRICT 7Website (Desktop or Mobile)
Student Gold ADDY®
Matt RobertsMiddle Tennesee State University / Dept of Art (AAF Nashville)Yampayampa.mattmccade.com
Television Advertising – Single
Student Gold ADDY®
Tyce Hoskins, Creative DirectorAlbert Dantzer, Director of PhotographyCrosby Igansher, Assistant Director Savannah College of Art & Design (AAF Savannah)Tide Commercialhttps://youtu.be/RgCdowWG_Qg
Integrated Advertising Campaign
Student Silver ADDY®
Eric Percoco, Art DirectorHuu Anh Nguyen, Copywriter The Creative Circus (AAF Atlanta)Dunkin’ Donuts: Powering Every US Olympian
Student Silver ADDY®UAB Digital Media, Media Fellows:Matthew Henton Brodie FosterJeanette Vasquez Jonathan NiegaZach Walker Matt DrummondSamantha Richardson James CodySarah Buckelew Tyler HarrisAnissa Latham-Brown Kayla McLaughlinUniversity of Alabama at Birmingham (AAF Birmingham)KNOW DOPE
552016 • DISTRICT 7Integrated Advertising Campaign
Student Gold ADDY®
Timothy Carvalho, Art Director/Copywriter Savannah College of Art & Design (AAF Savannah)Monopoly Play to Win Ad Campaign
Student Silver ADDY®
Laura Manrique, CopywriterAlberto Santana, Art DirectorSavannah College of Art & Design (AAF Savannah)Reebok - WORK-OUT. LIVE LONG.
JUDGE’SCHOICEAWARD
562016 • DISTRICT 7Integrated Brand Identity Campaign
Student Gold ADDY®
Alexa Games Katie StephensCaitlin ParkerMiddle Tenn State Univ / Dept of Art (AAF Nashville)Senior Project Promo
Photography Campaign
Student Gold ADDY®
Cody Stallings, Photographer The Art Institution of Tennessee - Nashville (AAF Nashville)Sweets & Treats
572016 • DISTRICT 7Animation or Special Effects
Student Gold ADDY®
Kelsey Heard, Art DirectorBreyden Sheldon, Copywriter The Creative Circus (AAF Atlanta)NPRhttps://youtu.be/oHjr16v1nn0
Student Gold ADDY®
Brandon Coffee, Illustrator / Animator / Sound Designer Louisiana State University (AAF Baton Rouge)Kevin & Bert: A Short Filmhttps://youtu.be/BWcrtvTA-Mk
Student Silver ADDY®
UAB Digital Media, Media Fellows:Samantha RichardsonHeather RobinsonStephen StarkUniversity of Alabama at Birmingham (AAF Birmingham)Bad Medicine
Sound Design
Student Silver ADDY®
UAB Digital MediaZach Walker, Media Fellow University of Alabama at Birmingham (AAF Birmingham)Bad Medicine
582016 • DISTRICT 7