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© 2009. National Council on Aging A non-profit service and advocacy organization
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© 2009. National Council on Aging A non-profit service and advocacy organization
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Social Media and Marketing
National Council on Aging
Chronic Disease Self-Management Program
Grantee Conference Call Agenda
August, 2010
Marshall University
Center for Rural Health
Began in 2003 – RWJF Diabetes Initiative
WV Diabetes Prevention and Control
WV Health Care Improvement Initiative
Communities Putting Prevention to Work
Initiative
WV Training and Technical Support
Network of Community Health Centers, Churches
and Community Organizations
Partnership of African American Churches – Health
and Wellness Coordinators
UMWA Health and Retirement Fund – Outreach
Staff
Appalachian Regional Commission Diabetes
Coalitions
Established Partnerships for Shared Leadership
Statewide dissemination
Regional Leadership –
AAA’s/ADRC
New Aging Partners
Volunteer Lay Leaders
Data Collection
Fidelity checks
ARRA Grant – Regional Coordination
Basic information to inform and recruit new
partners
Planning documents to download
Examples that highlight successful efforts
Insights to motivate and maintain program
growth
Marketing strategies and templates
CDSMP Tools and TA Resources
Social Marketing Campaign
Menu of self management resources
(with CDSMP as a centerpiece)
Self management presentations
(community, congregational, staff)
Staff training in CDSMP
Employee wellness strategy
CDSMP leader training
Workshop planning and support
Social Media and
Online Data Collection
Social Marketing Campaign
Tool and TA Resources
www.selfmanagementonline.org
One stop shop for self
management content
One stop shop of
resources for leaders
Social media and partner
communication
Collect data and create
reports
Social Media Tools
Require:
•Training in technology
•Teamwork with
partners
•Constant attention
•Champion who will
keep posts exciting and
fresh
WHAT’S IN WEST VIRGINIA’S
TOOLKIT
Toolkit
Basic concepts of
CDSMP
Description of
workshops
Promotion and
recruitment
Workshop logistics
Tools to support leaders
Strategies to build
organizational support
Marketing Process
May 28- July 2, 2008
Wednesday Afternoons from 1:00 -3:00
For more information or to register contact:
Sue Ann Painter MSN RN Vice President Patient Services
Thomas Memorial Hospital
4605 MacCorkle Ave SW
South Charleston, WV 25309
(304) 766-3532
A Chronic Disease Self-Management Course from Stanford University
Presented by
Thomas Memorial Hospital Volunteer Auxiliary
Join us and learn skills
to increase exercise and
improve nutrition.
Learn easy ways to
manage symptoms,
reduce fatigue, and feel better
It’s Informative and Fun!
Free of Charge!
Everyone Welcome!
Brainstorm potential partners and plan for approach
Identify potential leaders
Develop marketing strategies
Timeline for leader training and 1st workshop
Outline registration process
Marketing Tips
CDSMP Marketing and Recruitment Strategy
Announcing Great New Resources
Help Yourself Flyer
Sample Newsletter Story
1 pg Description of CDSMP Workshop
Marketing Slide Presentation
CDSMP Workshop Brochure
Logos for Marketing Materials
CDSMP Marketing Tools
Leader Recruitment and Training
CDSMP Fact Sheet
CDSMP Volunteer Leader
Description
Leader Training Brochure
Leadership Flyer
Leader Training Flyer
Leader CEU Letter
Leader Registration Form
Workshop Planning and Data Collection
Workshop Planning Guide
Worksheet
Workshop Info Cover
Sheet and Check -list
Workshop Participant Form
Workshop Sign-in Sheet
More Marketing Folders
Thank you!
Please visit us…...
http://selfmanagementonline.org
Sally Hurst
Richard Crespo
Janet Tedesco, MA - California Department of Aging Gina Fleming, MA - Partners in Care Foundation
ARRA Grantee Webinar for NCOA August, 2010
California’s Innovative Approaches to Recruiting and Retaining
Lay Leaders
Where We’ve Been
In the beginning: Recruit as many people as possible
Recruited and trained approximately 200 volunteer and staff Lay Leaders per year Approximately 30% actually facilitated workshops
What We’ve Learned
Envisioned expansion for CA needed improved processes
Needed to develop tools for:
Recruitment strategy
Screening potential Leaders
Verifying Leader availability
Securing commitment from Leaders with an understanding of responsibilities and expectations
Recruitment Strategy
Quality over Quantity
Volunteer vs. Staff Member
Classified Leader advertisement
Containing clear description of duties
Shared with partnering organizations
Posted on various forums such as:
Craigslist.com VolunteerMatch.com
Idealist.com Local papers
Follow up to inquiries to begin screening process
Screening Potential Leaders with SurveyMonkey.com Questionnaire
Email #1 detailing program and training requirements with a link to screening questionnaire
Name and contact info
Languages spoken fluently
Any chronic health conditions
Reasons for interest in becoming a Leader
Availability
Primary method of transportation
Number of miles willing to commute – traveling Leaders
Leader Agreement
Email #2 - Recap of program, responsibilities and attached MOU detailing:
Role and expectations of a
Leader
Commitment to co-facilitate a
minimum of two workshops per
year
Leader Training
Select promising candidates based on:
Interest in making a difference
Level of commitment
Availability
Location
Email follow up detailing:
Training Dates
Training Times
Expectations
Scheduling Leaders and Workshops
OR
Scheduling Leaders and Workshops
Have scheduled workshops for each new Leader within one month of training
Assign workshops based on availability, location and pairing
Sign up sheet for preferences
New Pilot in Los Angeles County to Recruit and Retain Committed Leaders
Teamed with Gerontology Department at California State University, Long Beach
Developed special topics class with evidence-based health promotion concentration
Department’s top graduate students will:
Be trained as Leaders
Co-facilitate two workshops
Earn course credit
Can apply to continue working as a Leader via an internship with Partners in Care or other community partners
Traveling Volunteer Leaders
Piloted in Los Angeles with much success
Shared with ARRA funded counties
Primary barrier for workshop scheduling
Availability of Leaders
Volunteer Leaders are more likely to have flexible schedules
Primary barrier for enrollment – transportation
Bring the workshop to where the participants are
Senior Centers Senior Housing
Faith-Based Orgs Community Centers
Resources
All documents referenced will be available through the Center for Healthy Aging website
Stanford Self-Management Fidelity Toolkit
Available at: patienteducation.stanford.edu/licensing/Fidelity_ToolKit2010.pdf
Contact information: Janet A. Tedesco, MA California Dept. of Aging (916) 928-4641 [email protected]
Gina Fleming, MA Partners in Care Foundation (818) 837-3775 ext. 115 [email protected]
Thank You &
Much Success!
•Hot news from the states
•AoA updates
•NCOA updates
© 2009. National Council on Aging A non-profit service and advocacy organization
Questions , Comments?
Q and A with West Virginia and California
All states share successes and/or lessons learned
A brief evaluation survey will follow this call. Power
point presentations will be posted on the Healthy Aging
Grantee Web site.
