Thai Spa Book PresentationThai Spa Book Presentation

GenreGenre

• A Book - on Asian health and beauty practices (a source of information)

• ‘How to’ Guide - herbal healing techniques and recipes

PurposePurpose

• Designed to:

- educate readers about health and beauty therapies common in Thai culture

- inform readers about history of Thai medicine

- provide recipes for alternative herbal practices

- illustrate to audience (via information design) the natural beauty behind Thai spa techniques

AudienceAudience

• Western audience interested in Eastern culture • Individuals interested in alternative medicines and therapies (e.g. reflexology, aromatherapy)

• Those wanting to learn more about Asian health and beauty techniques and recipes

• Professionals in the health and wellness industry (estheticians, naturopaths, herbalists, cosmetologists, homeopaths, spa owners)

Space & WeightSpace & Weight

Space & WeightSpace & Weight• The use of a grid creates symmetry

5 cm

4 cm5 cm

4 cm

6.5 cm

3 cm

VerticalSpace

Horizontal Space

Space & WeightSpace & Weight

Left aligned, small caps, sanserif

Right aligned, bold, small caps, sanserif

Right aligned

Left aligned, complementary typeface, caps & small, paragraphs

= landmark, balance and symmetry on page

= easy to read= creates order, skim and scan

= balance

Space & WeightSpace & Weight

• Grid structure – symmetrical, slightly violated, horizontal stress (reflection of image), creates visual coherence

• Weight - light background, space creates calm and reflecting mood

• Justification choices – indicates order, ease in reading and balance on pages

Proximity & Similarity (aka Proximity & Similarity (aka Gestalt)Gestalt)

Images enmeshed together in grid form- no divisions or separations on page. Creates togetherness.

Side bar of informationProximity to photosand text- interconnected relations.

Proximity & Similarity (aka Proximity & Similarity (aka Gestalt)Gestalt)

Pg 12 and 13 are related- audience notes similar features of products and makes connection. Illustration of practice.

Proximity and SimilarityProximity and Similarity

• Images grouped by proximity- no divisions on page, enmeshed together (in grid format), continue on without margins

• Audience connects enmeshed photos (plants, rice, coconuts) and relates items to Thai health and beauty techniques

• Sidebars tell audience that there is related information, complementary to main content

• Information on side by side pages indicates relation

ColourColour

• Neutral and Cool Colours - green and white are dominant

• Mood - calm, unassuming and reflectingGreen text

White background and white text

Brightness Green, high saturation

ColourColour

• Natural Colours - ‘real’ photographs used, neutral range, greenery and foliage

• Mood - earthy feel, connection made between nature and beauty

Conclusion Conclusion

• The Thai Spa BookThe Thai Spa Book was designed to inform, educate and instruct individuals in regards to Thai healing practices

• It is aimed at a western society interested in alternative healing and beauty techniques

• The book uses weight, space, colour, proximity and similarity to create cohesiveness and best illustrates the ‘how to do’ to readers wanting to replicate Thai health and beauty methods