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COMPANY BOOKLET
ENGAGEMENT
T G ACONTENT ENHANCED BY
The Game Agency (TGA) is an award- winning firm specializing in video games and interactive entertainment.
Our goal is to engage...We Create, We Produce, We Market,and We Reach!
Our team has worked in every facet of the interactive software industry and we pride ourselves on delivering this medium to our clients. We combine our experience and insights to deliver real impact for our clients. We are honored and humbled to have worked with some of the world’s most distinguished brands and we are always interested in hearing about new projects...large and small, simple and complex.
Bringing games to life is fun, and maximizing the reach and impact of that content is our sweet spot!
ABOUT
CLIENTS
GAMES
PROJECT: Website and GameDESCRIPTION: Online promotion designed to drive buzz and awareness of two new chicken dishes. 109 countries reached in the first month
MCDONalD’S
PROJECT: Game and EventsDESCRIPTION: Virtual test drive of theLexus ISF distributed online, on disc andon simulators. Players averaged 17 minutes per game played
lExuS
PROJECT: GameDESCRIPTION: Employee training and development focused on encouraging innovation. 70,000 employees were exposed to the game
PFIZER
PROJECT: GameDESCRIPTION: Sales force training and development fostering competitionthroughout the Americas
NOkIa
PROJECT: Game and KiosksDESCRIPTION: Retro game campaign designed to drive new card applications. 90,000+ card applications weresubmitted online
aMERICaN ExPRESS
PROJECT: GameDESCRIPTION: Celebration of Pepsi’s pop culture events and sponsorships
PEPSI
PROJECT: GameDESCRIPTION: Driving awareness for theVolvo FH16 700, the world’s strongest truck.Over 14 million plays within 5 months oflaunch, averaging 3.5 minutes pergame played
VOlVO
PROJECT: GameDESCRIPTION: Promoting the release ofthe Indiana Jones DVD set
INDIaNa JONES / PaRaMOuNT
PROJECT: GameDESCRIPTION: Challenging consumers to balance wealth, health and happiness
CITIbaNk
83.7 Million u.S. Head of Households report playing video gamesin the home
“
“- The Entertainment Software Association
SOCIAL MEDIA WIDGETSMEDTRONICCaR aND DRIVER ObERlIN COllEgE
PFIZER gHOSTbuSTERS / aTaRI RESIDENT EVIl / CaPCOM
TGA’s Super Widget platform extends brands to wherever their target audience goes. Our tab functionality includes:• Audio players • Competitions • Contributions • Countdown clocks • e-Mail Sign ups • Events calendar • Feeds (RSS, XML and SMS)• Games • Image gallery • Links to websites • Reservations • Shopping cart • Store locator • Surveys • Video gallery
PROJECT: Online Scavenger HuntDESCRIPTION: An interactive ‘Ghost Hunt’ that challenges players to search, share and slime on Facebook and across the web
gHOSTbuSTERS / aTaRI
PROJECT: Photo EditorDESCRIPTION: A Facebook photo editorthat adds facial malformations, coloringand relevant objects to pictures, allowsusers tag themselves, and collectsupdated images in a public gallery
RESIDENT EVIl / CaPCOM
PROJECT: Facebook DuelDESCRIPTION: A turn-based game where players choose their weapon, attack their friends and view the fight in true NintendoDS style
FIRE EMblEM / NINTENDO
PROJECT: Lie DetectorDESCRIPTION: How well do you know me? Users send friends five “about me” factsand challenge them to prove how well they know them
lIE DETECTOR / HaCHETTE
games are the highest-ratedapps on Facebook and 250+ Facebookgames have over 1 Million users
WEBSITES AND ANIMATION PREMIUMS
gHOSTbuSTERS / INTEl
PROJECT: SweepstakesDESCRIPTION: Offered exclusive Ghostbusters Video Game product to motivate consumers to share and vote in the ultimate online Ghost Hunt
PROJECT: Free Game Download DESCRIPTION: To incentivize purchaseand re-purchase of Clearasil products, provide consumers with a high-value “gift with purchase” promotion. Promotion was featured on over 2 million packages
ClEaRaSIl
PROJECT: Contest and SweepstakesDESCRIPTION: We created a multi-tiereddigital campaign that gave fans andenthusiasts the chance to create, shareand win
RESIDENT EVIl 5 / INTEl
NEVERwINTER NIgHTSDRIVER PaRallEl lINES
PROJECT: Video Game WebsitesDESCRIPTION: Product websites that includes Commerce, Screenshots, Videos, Music, Newsletters, Forums, Fan Kits, Video Mashers, Design Competitions and several other features
PROJECT: Interactive Marketing VideoDESCRIPTION:An Interactive story that brought to life the true benefits of RosettaStone’s “Natural Language” learning
ROSETTa STONE
PROJECT: Trade ShowTouch Screen DESCRIPTION:Interactive and informa-tive content designed to attract and engage the trade show audience
CITIbaNk TOuCH SCREEN
PROJECT: Movie MasherDESCRIPTION:An online competition designed to put gamers behind the camera in order to create the ultimate trailer
TEST DRIVE uNlIMITED
TEST DRIVE uNlIMITED
82% of gamers think positively about companiesthat sponsor free games
““- Kewlbox.com
EVENTS
PROJECT: Game and KiosksDESCRIPTION: Game Kiosks delivered the online gaming experience to the event and generated more than 50,000 American Express card applications onsite
aMERICaN ExPRESS / STOP PONg
PROJECT: Press and MediaDESCRIPTION: Event at Ford’s official testing track designed to get the press and media behind the virtual wheel of thelatest racing video game
TEST DRIVE uNlIMITED / FORD
PROJECT: Game and SimulatorsDESCRIPTION: Virtual test drives atLexus dealerships and events
lExuS ISF TRaCk TIME / lExuS
PROJECT: Game & KiosksDESCRIPTION: Gamer partiesand promotions at regional andnational restaurants
TREaSuRE wORlD / aSPyR
The average game player is 33 years oldand has been playing games for 12 years
“
“- The Entertainment Software Association
The smartestgame makers are thinking outside the screen.Today, gamers want to“feel” the gameand “move” realistically within it. we already haveforce-feedbacksteering wheels, guitar-shaped controllers andpressure-sensitive dance pads.
In the future,expect much more.
“
“- Forbes.com
THE FUTURE IS NOW
augMENTED REalITy
Augmented Reality blurs the line between the digital and real world experience
3D CaMERa gaMES
3D Camera-enabled content pushes interactivity to its most immersive limit. Physical and mental stimulation ensure a truly involved consumer
Touch Screen technology allows for tactile control and immersive engagementwith the content
TOuCH SCREEN
STATS
70% ofmajor uS companiesreport usinginteractive softwareto train employees
“
“- The Entertainment Software Association
If Facebook were a country,it would be the 4th largest in the world.
“
among the300 Million Facebook, users
50% visitthe site every day
“
The 10 mostpopular games on
Facebookdraw more than100 millionunique users a month combined
“
78%of children ages 8-10 play games online
“
“- eMarketer
97% ofamerican teens age 12-17play gamesat least onceper week
“
“- Pew / Internet
women over theage of 40spend more timegaming online thanany other demographic,averaging 9.1hours per week
“
“- AOL
The #1Facebook game hasover 60 Millionunique playerseach month and over
20 Millionunique players each day
“
67% of american headsof households play computerand video games
“
“- The Entertainment Software Association
67%of gamers pass along game links to
friends orchallenge them to beat
a high score
“
“- Kewlbox.com
lecture training has a
20%retention rate,video training has a 30% retentionrate and interactivetraining has a
60%retention rate
“
“- Educational Institute of the American Hotel and Motel Association
More u.S. Internet users spendtime playing games than watching shortonline videos or visiting social network sites
“
“- Parks Associates
CALL US TODAY IF YOU WANT TO PLAY!
18 East 16th Street, 7th Floor, NY NY 10003 1 (877) 986-GAMEGo to www.thegameagency.com for more information
© 2007 The Game Agency was founded in 2007 and is dedicated to creating powerful campaigns that harness the engagement and excitement of interactive entertainment.Call us today if you want to play!
ENGAGEMENT
CONTENT ENHANCED BY TGA
