Barry Armstrong has over 30 years of experience in the financial industry and manages a successful financial advisory practice in Needham, Massachusetts. For nearly twenty years, Barry has been delivering a radio broadcast in Boston sharing his financial expertise to New Englanders on a daily basis.

Today, Barry’s show airs weekdays from 10am-12pm. Among the 12 stations carrying the program in New England, are WRKO 680 AM Boston, WXTK 95.1 FM Cape Cod, WTAG 580 AM Worcester, WHJJ 920 AM Providence, WHYN 560 AM Springfield, WGIR 610 AM Manchester, WQSO 96.7 FM Portsmouth, and WPOP 1410 AM in Hartford. Barry talks to the biggest names in the financial sector about the most relevant issues that affect today’s business, and does it in a way that makes it easy for the consumer to understand.

The Financial Exchange Radio Network

Pim Fox-Bloomberg Larry Kudlow-CNBC Eric Rosengren-President , Federal Reserve Bank of Boston Suzanne O’Halloran, Fox Business News Dom Chu, Bloomberg Julie Hyman, Bloomberg Amanda Drury, CNBC Rick Santelli, CNBC Jeff Cox, CNBC Brian Sullivan, CNBC Lou Dobbs, Fox Business Connell McShane, Fox Business

Be a Part of the “Who’s Who” in BusinessBarry tackles the top stories in the business and financial sector each and every day, while keeping our audience up to date on the trends in the US markets and the global economy plus he’ll talk to the biggest names in the business to provide expert insight.

Here are some of Barry’s recent and regularly scheduled guests:

Today's antiquated model of demographic targeting doesn’t scratch the surface of baby boomers and virtually ignores the 55+ crowd. Business and Financial programming fits the best on News/Talk formatted radio stations, which occupy the largest percentage of these listeners and that’s why our network consists of so many of those stations. More than 70% of radio listening to News/Talk stations comes from the baby boomers. Between the listener’s connection to the content AND longer listening session than its music competitors, the News/Talk listener is:

Easy to reach More engaged with the content More likely to have a high net worth More responsive Highly educated

The Financial Exchange and News/Talk Radio have never been more aligned• There is a tremendous need for Financial Services among the 50+ consumer• Demographics match up between the Talk Radio listener and the Financial Consumer• Consumers fifty and older are spending more time with radio and are spending more money• Radio is the best way to activate digital and social marketing

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Media

Our Value Proposition We have a unique and proven track record of creating compelling content and strong calls to action directed at The Baby Boomer generation and their parents, specifically in the world of consumer financial products.

The Platforms That We OfferWe have the ability to build relationships on a grand scale and offer a “one on one” experience to the marketplace through the following:

Weekend Radio Shows Short Form Financial Features Radio Commercials Digital elements

The Opportunity The largest segment of the population The largest accumulation of wealth Un-contested marketing environment

Why Be Part of The Financial Exchange Radio Network?

LET OUR SHOW HELP GROW YOUR BUSINESS

• We’re the premier home for business and financial news• We’re a main resource for business owners and consumers regarding

all areas of their personal finance needs• We have a loyal, affluent and financially stable listener base• We actively promote and endorse your message through all of our

affiliations• Your message can now be accessed by nearly 600,000 listeners per

month across our 12 station regional network

Financial Power # of Listeners*

(P 18+)

Index

Market value of home $500K+ 69,736 160

Household income is $100,000+ 86,920 106

Household member used full service stockbroker 17,873 137

Household member used financial planner 32,240 87

Household member used online investing/stock trading 9,047 70

Household member used accountant 34,718 106

Household member used 401k plan 91,118 93

Household member used IRA (individual retirement account) 97,251 123

Household used certificates / deposits 34,589 132

Reads Wall Street Journal 29,849 202

Purchased Fine Jewelry (year) 14,640 60

*Source: Arbitron Boston Metro Survey Scarborough R1 Mar 15-Feb 16

The Power of our Listener Base

The Power of our Listener Base Continued

A HIGHLY EDUCATED LISTENER BASE

• 70% of our listeners are between 35 and 65• 51% of our listeners are between 45 and 65• 78% of our listeners have a college degree or better• 40% are business owners• 60% work in banking or finance• 40% are key influencers in business decisions

The Power of our Listener Base Continued

The 50+ population has $2.4 trillion in annual income which accounts for 42% of all after-tax income in the US (Consumer Expenditure Survey)

Americans 50+ account for half of all consumer spending but are targeted by just 10% of marketing (AARP)

Boomers outspend young adults online 2 to 1 on a per-capita basis (Forrestor)

Every year, the US Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category from food, household furnishing, entertainment, personal care, gifts, etc

The Financial Exchange Radio Network

New England Population Reach

Portsmouth12+ Population: 422,20055+ Population: 141,413

Boston12+ Population: 4,192,80055+ Population: 1,308,000

Providence12+ Population: 1,396,50055+ Population: 465,400

Worcester12+ Population: 441,90055+ Population: 138,995

Cape Cod12+ Population: 208,50055+ Population: 99,700

Manchester, NH12+ Population: 199,20055+ Population: 66,500

New England Population Reach Continued

Springfield12+ Population: 546,10055+ Population: 178,111

Hartford12+ Population: 1,081,10055+ Population: 371,300

New Haven12+ Population: 430,20055+ Population: 144,614