Textbooks A. BRIDGING PROGRAM 1. Reading - Reading explorer 3, Hein Cengage Learning, National Geographic, 2010 2. Effective presentations - Effective presentations, Jeremy Comfort, Oxford University Press, 1997 3. Writing - Oshima, A. & Hogue A. (2008), Writing Academic English 4 th ed., White Plains, NY: Pearson Longman - McCormack, J & Slauht, J (2009), English for academic study: Extended writing & research skills, Cambridge: Cambridge Unversity Press. Garnet Education B. CORE COURSE 1. Statistics for Business 2. Financial Management 3. Marketing Management 4. Strategic Management 5. Operations & Supply Chain Management 6. Managerial Economics 7. Research methodology 8. Research study C. SUPPLEMENTARY COURSES 1. Negotiation and Problem Solving skills 2. Business, Ethics and Society 3. Decision Support Models 4. Developing Leadingship Skills 5. Legal for Business Environment 6. IT for managers 7. Managing People 8. Accounting for Managers D. MARKETING MAJOR
TextbooksA. BRIDGING PROGRAM1. Reading Reading explorer 3, Hein
Cengage Learning, National Geographic, 20102. Effective
presentations Effective presentations, Jeremy Comfort, Oxford
University Press, 19973. Writing Oshima, A. & Hogue A. (2008),
Writing Academic English 4th ed., White Plains, NY: Pearson Longman
McCormack, J & Slauht, J (2009), English for academic study:
Extended writing & research skills, Cambridge: Cambridge
Unversity Press. Garnet Education
B. CORE COURSE1. Statistics for Business2. Financial
Management3. Marketing Management4. Strategic Management5.
Operations & Supply Chain Management6. Managerial Economics7.
Research methodology8. Research study
C. SUPPLEMENTARY COURSES1. Negotiation and Problem Solving
skills2. Business, Ethics and Society3. Decision Support Models4.
Developing Leadingship Skills5. Legal for Business Environment6. IT
for managers7. Managing People8. Accounting for Managers
D. MARKETING MAJOR1. Advertising and Promotion Management2.
Service Marketing3. Marketing Research4. International Marketing5.
New Product Development6. Consumer Marketing and Brandmanagement7.
Global Internet Marketing8. New Venture Marketing9. Workshop
