TEXBRIDGE ISTANBUL

13-15 March 2013

POST SHOW REPORT

Turkish textile sector met the Turkish textile sector met the professionals around the worldprofessionals around the world

Texbridge Istanbul, was organized to respond the domestic and international trade requirements of Turkish textile sector at top level by considering the world textile and ready-to-wear market trends. Starting its journey with the aim of connecting key players of textile indusrty, Texbridge Istanbul has became the most influencial trade fair for fabrics, yarn, trimmings and accessories. Worldwide famous trend forecasters presented their 2014 Summer-Spring textile and accessories trends at Texbridge Istanbul.

TEXBRIDGE 2013 Fair : Texbridge Istanbul - Textile and Accessories FairDate : 13-15 March 2013Venue : CNR Expo Center, Yeşilkoy / IstanbulPeriod : Twice a yearOrganized by : ITF-Istanbul Fuarcılık A.S.Cooperation with : UTıB - UludaG Textile Exporters AssociationSupporters : Ministry of Economy, TIM, IHKIB, UHKIB, TGSD, DENIB, DOSABSIAD, LASIAD, OTIAD, ORSAD, MESIAD, GAIB and KOSGEB.Exhibition Area (gross) : 20,000 m²Number of Participants : 215Number of Visitors : 15.540Web : www.cnrtexbridge.com

AFTER TEXBRIDGE

THE WORLD'S FASHION AND 2014 SPRING - SUMMER TRENDS WERE SET AT TEXBRIDGEThe textile and accessories fair Texbridge proved that it is approaching to its target to become one of the top 3 fairs which the world considers as a reference in textile and accessory selections with its trend seminars, trend offices, participating companies and professional purchasers.With the support of the sector leader associations and unions, the fair, which hosted its visitors for three days, was carried out with the participation of 215 companies on a total area of 20.000 square meters. 

● Knit fabric ●Woven fabric ● Denim ● Artificial leather ● Yarn ● Accessory and Sub-industry

EXHIBITOR PRODUCT GROUPS

BUYER DELEGATION PROGRAMME for TEXBRIDGE IstanbulTexbridge gathered international buyer companies and Texbridge exhibitors with B2B meetings with the support of Economy Ministry of TurkeyCOUNTRY COMPANY

ü AZERBEIJAN NAKHCHIVAN WARP KNITING FACTORYü AZERBEIJAN ELIT DECORü AZERBEIJAN AG GROUP ü AZERBEIJAN SHEFA HOME TEXTIL ü AZERBEIJAN SHARM FASHION HOUSEü BULGARIA LINEX LTDü BRAZIL LINK BRAZIL INTERNATIONAL BUSINESSü BRAZIL VINOVA COMERCIAL EIRELIü MOROCCO SAFWATISSü IRAN IRAN POPLIN COMPANYü IRAN IRANIAN TEXTILE MONTLY MAGAZINE ü SPAIN NORSTAR S.L.

ü ROMANIA NELMARü ROMANIA EMPLOYERS FEDERATION OF TEXTILEü ROMANIA S.C.EUROCONF S.A.ü ROMANIA EXPOCONFINTEX SAü ROMANIA SC ESCURIAL SRLü RUSSIA PROFASHION PUBLISHING HOUSE ü RUSSIA NATANNGE INTEROFFICE MAGAZINE FMD ü RUSSIA SP MORGUNOV PHILIP ALEXANDROVICHü NETHERLANDS BLOMME TEXTILES BVDIGITAL TEXTILE COMPANYü UZBEKISTAN PC MIRZABOYA Dü UZBEKISTAN KAMOLA LTDü UZBEKISTAN PC SAIDOVA Mü TUNUSIA EUROMED DISTRUBUTION SARLü TUNUSIA AMTS ATAILER MEDITERRANEEN TEXTILE SOUSSEü TUNUSIA MEDIFIL INTERNATIONAL ü GREECE AGET SA

COUNTRY COMPANY

● Ready-to-wear and Garment manufacturers ● Fashion designers ● Purchasing offices ● Textile wholesalers and Distributors ● Representative companies ● Chain stores purchasing officers ● Accessory wholesalers and Retailers ● Import and Export companies ● Agencies ● Production and R&D managers ● Other

VISITOR PROFILE

VISITOR STATISTICS

Texbridge Istanbul has been visited by 14.540 professional visitors of which 2.970 was foreigners. Turkish textile sector which is 3rd textile exporter in Europe left the fair satisfied by signing new business agreements with the major buyers coming to Texbridge Istanbul from USA, Russia, Canada, Germany, Iraq, Tunusia, Nigeria, Israil.

Spring / Summer 2014,

The Dutch trend forecaster Inkrit Berbee who determines the trends of the world's important textile fairs prepareda trend area for Texbridge called "Flight of Fantasy” where the Spring / Summer 2014 trends were exhibited.

Trend seminars organized by Uludag Textile Exporters Association (UTIB) were held where the professional names determining the coming years' fashion and color trends met the sector.The most famous trend forecasters from Europe & Turkey gathered at Texbridge İstanbul. The combined trend concepts of spring / summer 2014 has been set with the participation of Inkrit Berbee, Carola Seybold, Linas Lasiauskas, Yalçın Ayaydın, Osman Benzeş, Bahar Korçan.

The key points bringing the Texbridge Fair forward whose production quality and strength in textile and textile accessories are accepted by the world and which has the characteristics of being the sector leader are;   ● The trend area called “Flight of Fantasy” where 2014 Spring - Summer trends were exhibited,● ● Trend Seminars where the professional names determining the fashion and color trends in the world for the coming year met,●The “Design Lab” where the world famous design studios, designers and trend boutiques are located,●The “Denim Zone” where the denim companies shared the trends with the participants,●The “Business Lounge" where the procurement committees carried out their activities.

International Marketing Activities

International

NEWSPAPER ADVERTISEMENT

Al Wasset Syria Al Wasset Egypt Al Wasset Jordan Al Wasset Lebanon Al Wasset Saudi Arabia Bosfor Russia

Magazines

ü Fashion Magazine Italyü WWB UK ü Zoom on Fashion Trend Italyü Next Look Germanyü Close Up Italyü Textile Report Germanyü Collezioni Italyü Profashion Russiaü FMD Russiaü Journal du Textile Franceü Turkey's Trade Algeriaü Fashion in Poland Polandü Kohan Textile Magazine İranü Nassaji Emrouz İranü Textile Wirshaft Germany

International

ü profashion.ruü moda.com.plü fashion-report.ruü modanews.ruü rustm.netü pinkermoda.comü modawpolsce.plü close-upfashion.comü auma.deü evearabia.comü tsnn.com

InternationalWEB SITES

ü Juststyle.comü alibaba.comü expopromoter.comü expoua.comü expotop.ruü tradeshowsusa.comü worldwide.expolistü tradeshows.mercatrade.comü tg-expo.netü expo.all.bizü expo.tio

International Direct MarketingInternational Direct Marketing √ The sector data were requested from the Turkish Trade Attaches in foreign countries and from the Foreign Trade Attaches in Turkey √ Making presentation about the fair to the textile associations and member companies in foreign countries √ 25.000 kits & brochures with invitations were sent to the relevant business cards collected in textile & ready-to-wear exhibitions, purchasers of 12.800 chain stores and to the related sector companies √ Mailing to 550 association letters to the international associations √ E-maling electronic invitation to the e-mail addresses of 80,000 receivers √ 2.000 mailing to 2010-2011-2012 roadshows datebase

COUNTRY VISITOR NUMBER COUNTRY VISITOR NUMBER

GERMANY 126USA 9ALBANIA 46AUSTRIA 21AUSTRALIA 12AZERBAYCAN 47BANGLADESH 11UAE 18BELARUS 23BELGIUM 19BULGARIA 209BOSNA HERZEGOVINA 45ALGERIA 33CZECH REPUBLIC 58CHINE 21ARMENIA 23MOROCCO 148FINLAND 19FRANCE 69GEORGIA 37NETHERLANDS 12UZBEKISTAN 51IRAQ 19UK 73IRAN 153

ISRAIL 32SWEDEN 19SPAIN 75ITALY 131TAIWAN 3

KYRGYZSTAN 13LEBANON 38MACEDONIA 52EGYPT 36MOLDOVIA 112NIGERIA 13PAKHISTAN 38POLAND 79PORTUGAL 24ROMANIA 135RUSSIA 229SERBIA 56SLOVENIA 19SAUDI ARABIA 47SYRIA 73TUNUSIA 93UKRAINE 175JORDAN 40GREECE 136

COUNTRIES & VISITORS TOTAL NUMBER 2.970

Local MarketingActivities

√ Full page advertisement advertisement on national newspapers√ Announcement and news support in in domestic textile and textile accessories magazines√ National TV TV and radio radio advertisements√ √ Banner and news support Banner and news support on websites√ Direct marketing irect marketing studies

Local Media

Announcement and news studies in national newspapers with high circulationü Hürriyet(10 March / Monday 5*25 Advert) ü Zaman(12 March Tuesday / 5*25 Advert)

NEWSPAPERS

NEWSPAPER NEWS (advertisement equivalent)The advertisement equivalent of the news on the domestic national and local newspapers of Texbridge Istanbul Fair is USD 540,490

Full page advertisements on sectoral publications followed closely by textile sector and where news and innovations are being shared ● AKSESUAR DÜNYASI MAGAZINE ● CONTRACTBUSINESS MAGAZINE ● KONFEKSİYON TEKNİK MAGAZINE ● TEXTOWEAR MAGAZINE ● KONFEKSİYON TEKNOLOJİ MAGAZINE ● ÖRME DÜNYASI MAGAZINE ● WE MODE MAGAZINE ● TURKISH FASHION ● FASHION IN ISTANBUL ● OSMANBEY MODA MAGAZINE ● SHINE OF THE FASHION ● MERTER LIFE MAGAZINE ● NEW FASHION MAGAZINE ● ALAMODE MAGAZINE

MAGAZINES

Fair Promotion on WebsitesUlusal ve sektörel haber sitelerindesektörel kuruluş, dernek ve birliklerin,sanayi ve ticaret odalarının web sayfalarında fuar tanıtımı, haber, röportajve banner çalışması (haberler.com, fuarplus.com, tekstiltanitim.com, uib.org.tr, hurriyet.com, milliyet.com.tr, bigpara.com.tr, modaturkiye, vatan.com, industryguide.com)Promotion Activities in Social MediaThe fair and the activities are promoted by establishing a large network including the sector members which constitute the target visitor profile in social media portals like Linkedin, Facebook and Twitter.

RADIO & TV

●Advertisements in RADIO channels followed closely by the fair target group between 13-15 March 2013 √CNN Turk (8''spot, 5 days, 15 broadcasts/Day)√Habertürk (8''spot, 5 days 15 broadcasts/Day)●Between October 13–15 March 2013, TV advertorials on the most popular thematic channels in Turkey.√Habertürk (5 Days 6 Opt./Day )√CNN Türk (5 Days 6 Opt./ Day)

● CNR EXPO Indoor Rackets / Billboards●Istanbul Protocol Road, Yeşilkoy Locality Totem●On- wall advertising

Local Indoor & Outdoor Advertisements

DIRECT MARKETING√Sending invitations to 15,980 companies of the textile and ready-to-wear professionals√SMS to 2450 VIP gsm list√Communication activities to the participant and visitor data of the ITF / CNR Textile and sub-industry, ready-to-wear sector fairs√Periodically updated sector data received from the associations/unions/universities, industry and commerce cambers as well as the sector institutions and organizations√ Brochure/Afiche/ Invitation- VIP invitation mailings √Teaser/ Press Release/ Fax deliveries mailings √E-mailing / Online invitation √Tele - marketing

Thank you