Texas Monthly

Triple-Crown Grandmaster Susan Polgar is the only world champion in history, male or female, to win the

top three chess competitions — Rapid, Blitz, and Classical World Championships. She taught Knight Raiders

Chess Team members the right moves to make. That led to the Texas Tech University’s designation as Chess

College of the Year by the U.S. Chess Federation. • Ms. Polgar has said that “Chess is a wonderful tool to increase

concentration, self-control, patience, imagination, creativity, logical thinking and many more important and useful life

skills.” That’s what Texas Tech provides, both in and out of the classroom. Come master the game of life. www.ttu.edu

Susan Polgar, Lydia F. Hersehap, Ozair Tarq, Chase Watters, and Nicholas Miller.

Texas Monthly

Texas Monthly

Texas Monthly

Hispanic

NewsweekTime

U.S. News and World Report

www.ttu.edu

Education provided by Texas Tech University.Clean clothes provided by mom.

Education provided by Texas Tech University.Clean clothes provided by mom.

* Texas Tech University, Lubbock, offers an excellent education for students from every state and countries throughout the world. Yet, we’re a short flight to cities from Austin to Albuquerque, Dallas to Denver.

Continental Airlines

Houston Livestock Show and Rodeo Souvenir Program

ww

w.tt

u.ed

u

Than

ks H

oust

on L

ives

tock

Sho

w a

nd R

odeo

for

help

ing

hund

reds

of

Te

xas

Tech

stu

dent

s su

cces

sful

ly ta

ke th

e re

ins

of th

eir

care

ers.

Than

ks H

oust

on L

ives

tock

Sho

w a

nd R

odeo

for

help

ing

hund

reds

of

Te

xas

Tech

stu

dent

s su

cces

sful

ly ta

ke th

e re

ins

of th

eir

care

ers.

Writers and Poets

San Antonio Scene

San Antonio Scene

San Antonio Scene

San Antonio Scene

Texas Travel Host

Star Telegram

ww

w.g

otot

exas

tech

.com

ww

w.g

otot

exas

tech

.com

(Fro

nt)

(Bac

k)

Stud

ents

hav

e m

ore

choi

ces

in li

fe th

an e

ver.

The

poss

ibili

ties

for

wha

t the

y ca

n be

com

e ca

n be

ove

rwhe

lmin

g. T

exas

Tec

h U

nive

rsity

’s ou

tsta

ndin

g ac

adem

ic p

rogr

ams,

ded

icat

ed fa

culty

and

adv

ance

d fa

cilit

ies

prov

ide

the

guid

ance

stu

dent

s ne

ed. I

t’s a

pla

ce w

here

stu

dent

s ex

plor

e th

eir

inte

rest

s,

disc

over

thei

r pa

ssio

ns a

nd r

ealiz

e th

eir

pote

ntia

l. Te

xas

Tech

. Fr

om h

ere,

it’s

poss

ible

.

ACAD

EMIC

S. S

tude

nts

choo

se fr

om o

ver

150

unde

rgra

duat

e pr

ogra

ms

in te

n co

llege

s, in

clud

ing

an H

onor

s Co

llege

that

offe

rs s

peci

al c

halle

nges

for

high

ac

hiev

ing

stud

ents

. Stu

dent

s in

eve

ry m

ajor

eng

age

in u

niqu

e, h

ands

-on

expe

rien

ces

like

unde

rgra

duat

e re

sear

ch, s

tudy

abr

oad

and

inte

rnsh

ips.

SUPP

ORT.

A c

ompr

ehen

sive

net

wor

k of

pro

gram

s en

sure

s st

uden

ts’ a

cade

mic

an

d pe

rson

al s

ucce

ss. M

ento

ring

beg

ins

with

New

Stu

dent

Ori

enta

tion

and

Red

Rai

der

Cam

p fo

r ne

w fr

eshm

en a

nd c

ontin

ues

with

per

sona

lized

ac

adem

ic a

dvis

ing

and

an o

pen-

door

pol

icy

for

facu

lty.

LIVI

NG. T

exas

Tec

h st

uden

ts p

lay

as h

ard

as th

ey s

tudy

. Ove

r 40

0 or

gani

zatio

ns,

an a

ctiv

e st

uden

t gov

ernm

ent a

nd o

ne o

f the

larg

est i

ntra

mur

al s

port

s pr

ogra

ms

in th

e na

tion

prov

ide

plen

ty o

f way

s to

get

invo

lved

.

MAR

KETA

BILI

TY. A

deg

ree

from

Tex

as T

ech

prep

ares

stu

dent

s fo

r su

cces

s.

Gra

duat

es g

et g

reat

jobs

and

get

into

com

petit

ive

grad

uate

and

pro

fess

iona

l sc

hool

s. T

hey

are

recr

uite

d by

hun

dred

s of

com

pani

es th

at c

ondu

ct

on-c

ampu

s in

terv

iew

s in

the

univ

ersi

ty’s

Care

er C

ente

r.

LOCA

TION

. Jus

t a h

alf-d

ay’s

driv

e fr

om th

e m

etro

plex

, Lub

bock

offe

rs

all t

he c

onve

nien

ces

of a

maj

or c

ity w

ithou

t the

has

sles

. The

sup

port

ive

rela

tions

hip

betw

een

the

city

and

Tex

as T

ech

mak

es L

ubbo

ck a

gre

at

plac

e fo

r co

llege

. Vis

it us

and

see

why

stu

dent

s im

med

iate

ly fe

el a

t ho

me

and

alum

ni h

ave

such

fond

mem

orie

s.

“Lub

bock

is a

gre

at p

lace

to

go

to s

choo

l. Th

e pe

ople

ar

e fri

endl

y an

d su

ppor

t th

e Re

d Ra

ider

s, s

o yo

u fe

el li

ke a

par

t of t

heco

mm

unity

righ

t fro

mhe

sta

rt.”

Laur

ence

Sm

ith,

Acco

untin

g m

ajor

“Tex

as T

ech

was

the

only

scho

ol I

appl

ied

to, a

nd it

has

bee

n th

e pe

rfect

pla

ce fo

r me.

”

Ashl

ey B

lack

,Pu

blic

Rel

atio

ns m

ajor

UNDE

RGRA

DUAT

E DE

GREE

S•

Gen

eral

Stu

dies

• H

ortic

ultu

re

MAS

TER’

S DE

GREE

S•

Agr

icul

ture

• Ed

ucat

ion

• En

gine

erin

g•

Hum

an D

evel

opm

ent &

Fam

ily S

tudi

es•

Rest

aura

nt, H

otel

& In

stitu

tiona

l Man

agem

ent

• Te

chni

cal C

omm

unic

atio

n

DOCT

ORAL

DEG

REES

• A

gric

ultu

ral E

duca

tion

• Te

chni

cal C

omm

unic

atio

n

CERT

IFIC

ATE

PROG

RAM

S•

Aut

ism

(Te

xas

Tech

Uni

vers

ity)

• D

ual S

enso

ry Im

pair

men

ts (

Texa

s Te

ch U

nive

rsity

)•

Ger

onto

logy

CERT

IFIC

ATE

PREP

ARAT

ION

PROG

RAM

S•

Dea

f Edu

catio

n (T

exas

Cer

tific

atio

n)•

Educ

atio

nal D

iagn

ostic

ian

(Tex

as C

erti

ficat

ion)

• G

ener

ic S

peci

al E

duca

tion

(Tex

as C

erti

ficat

ion)

• O

rien

tatio

n an

d M

obili

ty (

Nat

iona

l Cer

tific

atio

n)•

Visu

al Im

pair

men

t (Te

xas

Cer

tific

atio

n)

“To

be a

ble

to e

arn

my

degr

ee o

nlin

e w

ill al

low

m

e to

teac

h fu

ture

gene

ratio

ns in

the

sam

e

way

that

I ha

ve le

arne

d.”

Cind

y Ch

aney

, W

hite

sbor

o, T

XEd

.D. c

andi

date

Ag. E

duca

tion

ww

w.d

e.ttu

.edu

| 8

00.6

92.6

877

ext 2

76

Offi

ce o

f Adm

issi

ons

Dis

tanc

e Le

arni

ng &

Off-

cam

pus

Inst

ruct

ion

Whe

reve

r yo

u liv

e, w

heth

er y

ou w

ant t

o pu

rsue

an

UN

DER

GR

AD

UAT

E,

MA

STER

’S o

r D

OC

TOR

AL

degr

ee, T

exas

Tec

h gi

ves

you

the

flexi

bilit

y to

pur

sue

your

edu

catio

nal g

oals

. We

even

offe

r K-

12 d

ista

nce

lear

ning

so

lutio

ns in

clud

ing

a fu

ll-ti

me

accr

edite

d el

emen

tary

, mid

dle,

and

hig

h sc

hool

dip

lom

a pr

ogra

m.

ww

w.g

otot

exas

tech

.com

| 80

6.74

2.14

80

“Whi

le th

e de

liver

y of

the

cour

ses

is ‘d

ista

nt,’

the

rela

tions

hip

betw

een

the

facu

lty a

nd g

radu

ate

stud

ents

is a

nyth

ing

but.”

Sally

Hen

sche

l, W

ichi

ta F

alls

, TX

Ph.D

. can

dida

teTe

chni

cal C

omm

unic

atio

n an

d Rh

etor

ic

Star Telegram

(Insi

de)

Midland Marketing

Midland Marketing

www.ttu.edu

Midland Marketing

www.ttu.edu

Midland Marketing

www.ttu.edu

Dallas: Highway 75 and West Plano Parkway Fort Worth: I-30 and Green Oaks Road

Fort Worth: I-30 and Green Oaks Road

Dallas: Central 75, south of Spring Creek Parkway

Dallas Blog

Spring Radio · March 12-May 13

The following radio buy was strategically focused on branding the university to parents and grandparents. While the primary audience was parents and grandparents, the secondary audience was prospective students. Two spots were developed to run on air. The first spot (titled TTU Dad) was written and produced with the older demographic in mind. The second spot (titled TTU Student) was taken from a television commercial produced by Admission and was geared toward the prospective student demographic. In situations where a :60 spot was purchased, the Dad spot and the Student spot ran back-to-back.

The radio buy began on March 12 and will run through May 13. Spring was chosen because radio listernship is normally higher due to the warmer weather and people are breaking out of their winter hibernation. The followingis a breakdown of the radio buy.

WBAP (News/Talk)Target: Parents/GrandparentsRun Dates: March 12-30Program Spots Spot Title Morning News# 5 spots (Mon.-Fri.) TTU DadTraffic report% 5 spots (Mon.-Fri.) Live Liner # :30 spot% :10 traffic spot. The copy for this spot: “…brought to you by Texas Tech University. Visit us online at www.ttu.edu. Texas Tech University, from here, it’s possible.”

KTYS 96.7 (Country)Target: Prospective StudentsRun Dates: March 12-31Daypart Spots Spot Title Morning (6a-10a) 2 spots per day (Mon.-Thurs.) TTU StudentMidday (10a-3p) 1 spot per day (Mon.-Thurs.) TTU StudentWeekend (8a-5p) 5 spots per day (Saturday) TTU StudentRotators (12a-12a) 6 per week (Mon.-Sun.) TTU Student

WRR 101 (Classical)Target: Parents/GrandparentsRun Dates: April 1-May 13Program Spots Spot Title Dow Jones Report* 3 spots (Mon.-Wed.) TTU Dad/Student plus live linerBonus^ 1 2 spots (Mon.-Sun.) TTU Dad/Student

*Sponsorship includes both a :10 open and :10 closing billboard plus a :60 commercial. The copy for the :10 spot: “…brought to you by Texas Tech University. Visit us online at www.ttu.edu. Texas Tech University, from here,it’s possible.”^:60 spots

KERA 90.1 (NPR)Target: Parents/GrandparentsRun Dates: April 2-21Program Spots Spot Title Morning Edition 4 spots (Mon.-Fri.) Live Liner All Things Considered 2 spots (Mon.-Fri.) Live LinerCar Talk 1 spot (Saturday) Live LinerWait, Wait 1 spot (Saturday) Live LinerPrairie Home Companion 1 spot (Saturday) Live Liner