Texas report

+

+

Texas Event Report

March 13, 2013

San Antonio, TX

+ Featured Entrepreneur:

Martha Romero

3

Company: Holistic Safety

City: Dallas

Profile: As a surgeon, Dr. Martha saw

many job-related accidents among

construction workers, especially among

Latino workers who did not speak English

and had no formalized training. She put

resources into preventing these accidents by

creating a company that provides safety

education in both English and Spanish.

Diaspora Member: Dr. Martha wants

safety to be on the minds of all construction

workers, not only in the U.S. but also in Latin

America. She is actively looking for a partner

in Mexico to expand her business.

+Event Details

San Antonio Thursday, February 21 at 9:00am

Attendance Goal: 100 Actual Attendance: 50

Event held at University of Texas at San Antonio

Houston Saturday, February 24 at 12:00pm


Event held at the Houston Community College Central Campus

Dallas Wednesday, February 27 at 6:00pm


Event held at Mountain View College 4

La Idea hosted 3 roadshows in the state of Texas in February

+Attendance Fact

c

0

10

20

30

40

50

60

San Antonio Houston Dallas

Pre Registered

Walk-in

In San Antonio 84% of attendees pre-registered.

In Dallas 56% of attendees pre registered.

+Event Outline

c

6

San Antonio

Panelist Discussion

Special Speaker

2 – 20 min Speed Coaching Sessions (13 topics)

Houston

Panelist Discussion

2- 30 min Break Out Sessions (4 topics)

Dallas

Panelist Discussion

30 min Break Out Session (4 topics)

+cOutreach: San Antonio

Univision: Interview with Accion Texas loan officer Alma Valdez

the week of the event.

Community Partners: The event was promoted by Accion Texas

Inc., the San Antonio Mayor’s Office, Hispanic Chamber of

Commerce, and the SBA via social media and email blasts. IdEA

also promoted the event via website.

Local Event Calendars: La Idea en Accion was advertised on

major local calendars including Kens5, San Antonio Express

News, and Yelp

c

7

+cOutreach: Houston

Univision: The week of the event Univision in Houston aired a Town Hall TV segment on La Idea, featuring an interview with Regional President Joseph Gonzales; an evening news segment based on an interview with Director of Community Outreach Lindsey Navarro; Radio PSAs; and post-event coverage.

Community Partners: The event was heavily promoted by Accion Texas Inc. and The Mayor’s Office in Houston. Other organizations that contributed via social media and e-blasts were the SBDC of Houston, SBA, and Hispanic Chamber of Commerce .

Local Event Calendars: The Houston Voice, The Houston Chronicle, The City of Houston, Hispanic Business, as well as other various local papers all posted the event.

c

8

+cOutreach: Dallas

Univision: The week of the event Univision in Dallas aired a

morning show interview with Business Advisor Danny

DeValdenebro, Radio PSAs, and post-event coverage

Community Partners: The event was heavily promoted by

Accion Texas Inc., The Mayor’s Office in Dallas, the SBDC

International Trade Center of Dallas, and ATS Multicultural Public

Relations. Other organizations that contributed via social media

and e-blasts were the SBA, Informate Dallas, and the Hispanic

Chamber of Commerce.

Local Event Calendars: The Dallas Morning

News, Silobreaker, The City of Dallas, Hispanic Business, as well

as other various local papers all posted the event.

c

9

+How did attendees hear about the

event?

c

10

62%

5%

10%

14%10%

13%

58%

3%

13%

3% 3% 3% 3%

39%

44%

3% 3%6%

6%

San Antonio

Houston

Dallas

+Profile of Attendees

c

11

When asked prior to the event whether or not they

felt comfortable reading and writing in English, the

following percentages said Yes.

83%

58%

81%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


+Do you have a business?

c

San Antonio

Yes

No

Houston

Yes

No

Dallas

Yes

No

Percentage of participants

expected to be Startup:

San Antonio: 47%

Houston: 52%

Dallas: 39%

53%

61%

48%

+Profile of Attendees

c

13

58%

44%

49%

0% 20% 40% 60% 80%

San Antonio

Houston

Dallas

Said Yes

Do you have a business or business idea with ties

to Latin America?

+c

14

Business Variety

14

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

San Antonio

Houston

Dallas

+Feedback

c

The majority, 92 – 100% of surveyed participants

said they felt La Idea was a good match for them.

4.5

4.55

4.6

4.65

4.7

4.75

4.8


The content of this event was useful for my business

The panelists at this event helped me understand important topics

(1 being the lowest and 5 being the highest)

+Feed back.When asked what 2 things they learned,

attendees said…

Importance of a

business plan and

marketing strategy

Credit and Import/Export

International trade is not

difficult

Export specific financing

is available via SBA

Nothing is Impossible.

The importance of credit and how to establish it.

The importance of a business plan

Potential market in Texas and worldwide.

Requirements for Import/Exports

Financing Options/ Resources


In 2019, Americans will

want to be bilingual, aware

of the power of Latinos.

That Latin America is an

important export market for

the US – 3x’s more exports

than to China.

Who to contact for info on

Import/Export

Where to find professional

resources

Como poder crecer mi

negocio y promoverlo

tambien

Como mejorar mi credito

Los requisitos para un

prestamo

+

I think everything was covered on this conference, well done I’ll be the next business guy!

– Jose L ~ El Salvador

Everything was great. – Alma D. ~ Mexico

Realmente fue muy bueno... Martha M ~Columbia

All was wonderful! Excelente trabajo. – Veronica L ~Houston

I learned a lot about marketing, how important a business plan is. – Brenda N ~ San Antonio

+Click this link to watch a 51

second video to meet Juan

Casillas at the La Idea event:

http://www.youtube.com/watch?

v=rAiswpdecsw

http://www.youtube.com/watch?v=rAiswpdecsw

+

Legalities

Taxes

Financing for Importing and Exporting

Entrepreneurship, Creativity, Motivation

Human Resources, networking, Credit Card Advising, more credit resources

Licenses, Permits, and Certifications

How to’s starting a business: necessary documents, contacts, licenses

Business Plan

Growing Existing Business

Turning Ideas into Action

Legal Advice

Tax planning

Connection with bank and

Accion agency

More Networking to visit one-

on-one with other small

business both local and

international

Export service (not product)

Legal requirements for foreigners

(visas, etc.)

Operation in management

Space for offices for start up

business

Legal

Taxes

Financing Options

Exporting services

Advanced Import/Export topics

Suppliers

Motivation

How to’s for Start ups; permits

Qualifying Clients for your services

Starting small and low risk

Finances/ Accounting

Government contracting

What did attendees want more of?

San Antonio

Dallas

Houston

+Featured Entrepreneur:

Yazmin Sanchez

20

Company: A+ Chemical Free Cleaning Services

City: Houston

Profile: Yazmin’s experience of more than 10

years in quality management services and work

with an international corporation has enabled her

to lead the development of revolutionizing

cleaning procedures for her chemical free

cleaning company.

Diaspora Member: Yazmin’s mission has been to

transform the health of America one cleaning at a

time, but she has recently decided she would like

to have an international impact and has begun

the search for a business partner in Latin America

so that she can share these cleaning techniques

abroad.

+Survey Completion Rate

In San Antonio, 54% of attendees completed surveys (29/50)

In Houston, 46% of attendees completed surveys (38/82)

In Dallas, 53% of attendees completed surveys (52/98)

+c

22

Texas Events Report

March 14, 2013

Documents

Texas report